Chapter 607 Chinese Style

What Bao Xiaomei discussed with Yang Dongxu was how to position the Huaxiu brand. Creating his own brand was the goal he set when Huaxiu was first established.

Before, the market and environment were not very mature, and he had no reputation. So he had to put it aside temporarily, and now the OEM business has basically been straightened out. So Huaxiu can shift its development from 100% OEM to its own brand.

And it is very important to position the brand, which includes target customers and clothing prices. After all, when you mention a famous brand, people's first reaction is that it is very expensive. As a result, you only sell a set of clothes for 100 yuan. Even if someone buys and wears it, they will not think that wearing such a famous brand can bring glory to themselves.

So it is important to position customers, price positioning is also important, and quality also needs to be controlled. At present, Huaxiu plans to be a famous brand, and has not yet planned to be a luxury product. So it is not said that the clothes produced are durable, but they cannot be worn a few times.

After these are done, it is the style of the clothing. According to Yang Dongxu's idea, the main style is Chinese style. This Chinese style is not the Chinese style of some later generations, where some Chinese patterns are printed on clothes, or a dragon is put on clothes.

He wants a real Chinese style, but this has a small audience in the market, and the only famous ones are cheongsam and Hanfu, which are not worn by anyone except for watching martial arts TV shows.

"You mean the clothing positioning is divided into two parts, one follows the West, and the other specializes in Chinese style?" Yang Dongxu looked at Bao Xiaomei in surprise: "But the audience of Chinese style is a problem that cannot be solved, right? Even if you make cheongsam, there are only so few people wearing it."

"I understand this." Bao Xiaomei nodded, a gleam of wisdom flashed in her eyes: "Before, when you said that you wanted to create a clothing brand that belongs to China, I was thinking about this problem deeply.

After all, we started late, and it is not easy to create a Chinese style brand. There is no market even in China, let alone abroad. So at present, brand building can only be based on Western operations and business concepts.

But Chinese style is indeed a good way, so I plan to take it out and do it alone. For example, we don't sell Chinese style coats in the market, but launch a customized model like luxury goods."

"Customized?" Yang Dongxu frowned, thinking this was even more unreliable. You said that there is no market for Chinese style clothing at present. Who would customize it if there is no market? But just as he was about to say something, a flash of inspiration came to his mind: "Are you talking about wedding dresses?"

"Have you thought about this too?" Bao Xiaomei, who was originally calm and confident, showed a surprised look on her face.

She had been thinking hard for days and nights about this idea, and even looked at all the cases of brand development. Finally, combined with the current domestic environment, she came up with the only channel to promote Chinese style. Unexpectedly, as soon as he clicked on it, Yang Dongxu thought of it directly.

"No, I suddenly thought of it. Tell me why you want to do this?" Yang Dongxu looked at Bao Xiaomei with sparkling eyes.

Thinking of the 'wedding dress', the fog that had troubled him about how to promote Chinese clothing instantly dissipated. The more he thought about it, the more he felt that this method was really great. Not only was it very feasible, but once the brand was established, it would have a great auxiliary role in promoting Chinese clothing. At the very least, it could let foreigners know that in addition to cheongsam, China has other awesome clothing.

"That's what I think." Bao Xiaomei put away the surprise on her face: "Whether it's cheongsam or the Chinese style you want, or even more bluntly, Hanfu, it's not as easy to promote as it is in the West.

Let's not talk about anything else, just wearing Hanfu, there are many people who won't wear it even if they get it. And it's not convenient to wear it in life or work, not to mention wearing it to attend banquets, it's simply out of place.

So if we want to promote Chinese clothing, the first thing we have to do is to operate the market for Chinese clothing. When Hanfu appears in places like banquets, it doesn't look out of place, but a beautiful landscape.

So wedding dresses or wedding dresses that belong to China are a good way to break through. First of all, wedding dresses are only worn when getting married, and the more luxurious and grand the better, which is in line with the domestic conditions.

In this way, we can fully express the magnificence and nobility of Hanfu as much as possible, without worrying about being too complicated when wearing it, and whether it is convenient to move when wearing it."

"Very good, you continue." Yang Dongxu nodded in agreement.

No matter how popular Western weddings are in the future, how can Chinese girls like wedding dresses? Even those who feel that the moon is rounder in foreign countries than in China, when they see the Phoenix Coronet and the Red Bridal Veil, no one feels that it is rustic, unfashionable, or outdated. The first impression of all those who see it is that it is elegant, graceful, and beautiful.

So he thinks that this positioning is really good to use this to create a breakthrough point for Chinese clothing. As long as the publicity is in place and a few wealthy people are willing to go through the process of Chinese weddings, it will instantly occupy a part of the market like the increasingly popular Western weddings.

"The second is to simplify. The more grand and luxurious the wedding dress is, the better. In short, whether it is embroidery or inlaid jewels, good ones should never be used. 100 pearls should never be used. 99.

But apart from the wedding dress, other clothing needs to be streamlined. For example, according to the Chinese wedding process, the newlyweds need to toast to the guests after the ceremony. At this time, wearing a grand and complicated wedding dress is very inconvenient and requires a duplex. "

Bao Xiaomei said, opening the folder prepared next to her, which contained many Chinese-style wedding designs: "Look at this style, this is called Xiuhe suit. Compared with wedding dress, it is still luxurious but more convenient. , it is very suitable to wear for toasting at weddings, and there is also this dragon and phoenix coat.”

There are many Chinese dress styles in the folder. Even Yang Dongxu, who has experienced the baptism of the Internet explosion in later generations, looked at it in amazement, sighing in his heart that it turns out that there are so many styles of dresses in ancient rituals. It is simply amazing. He was dazzled.

"I think we need to open a wedding photography business."

"Huh?" Yang Dongxu was stunned for a moment while looking at various pictures of ancient dresses. He was obviously a little confused by Bao Xiaomei's sudden jump in topic.

“The customization I’m talking about includes, in addition to wedding dresses and dresses, photography, weddings, banquets, etc., which includes the entire wedding from beginning to end. For example, we can provide wedding etiquette.

Aren’t Italian wedding dresses, French romantic weddings, etc. becoming popular now? There were so many dynasties in ancient China. Although the etiquette systems were similar, there were also differences.

Therefore, we can introduce the ancient Qin wedding. When the couple got married, whether it was wedding clothes, wedding banquets, and procedures, all were in accordance with the etiquette of the ancient Qin. In addition to the ancient Qin Dynasty, there are weddings in the prosperous period of the Tang Dynasty, ritual weddings in the Ming Dynasty, and Kangxi and Qianlong weddings in the Qing Dynasty." Bao Xiaomei became more and more excited as she talked, and Yang Dongxu became more and more excited as he listened.

This is not OK, this is simply too OK. Later generations often say on the Internet that every man has a prince dream and hopes to kiss his own Snow White. And every girl has a princess dream, or Cinderella's dream of marrying a prince.

To put this dream into perspective, as a Chinese man, everyone has an emperor’s dream, and every woman’s dream is not a princess’ dream, but a queen’s dream. I can't give you a dream of being a queen like Wu Zetian. It's a perfect fit and you'll get whatever you want.

"Open, you must open a wedding photography company. It's not a wedding photography, it's a wedding, a one-stop service wedding. Come as noble as you want, and do it as cool as you want." Yang Dongxu waved his hand very boldly.

"Then please just make the reservation, and I will make preparations first. At the same time, we also need to consult experts and professors in our country who specialize in etiquette. At the same time, we must also recruit embroiderers.

Purely handmade products have become synonymous with luxury goods internationally. Therefore, the wedding dresses we launch must also be handmade. But then the cost becomes a big issue. "Bao Xiaomei said with a slight frown.

There is also a saying on the Internet in later generations, it is not that China does not have luxury goods, but that not many people in China can afford luxury goods in China. Among them, the price of purely hand-embroidered Hanfu is much lower than that of so-called foreign luxury goods.

What are the Western wedding dresses? The most expensive Western-style wedding dresses are just studded with diamonds to increase the value, but Chinese wedding dresses are different, silk, gold and silver thread, embroidery, gems, phoenix crowns. Just pick it up and put it bluntly, it’s all money, both Not on the same level at all. So most people can wear Western-style wedding dresses, but not many people can afford to wear authentic phoenix crowns.

"It's okay, the emperor's daughter doesn't have to worry about getting married, as long as the publicity is in place, and then we find a few acquaintances from well-off families to do a few actual battles to create a sensational effect, we are not afraid that rich people will not come to customize it.

Now let’s make preparations first. Whether it’s the formal attire or the ancient ritual, it must be done clearly and without any mistakes. If there is really a historical dispute, just skip the nit-picking. "

Bao Xiaomei's worry about the high cost of such a customized wedding is not a problem at all in Yang Dongxu's view. No one understands the consumption power of luxury goods of later generations of Chinese people better than him.

As long as the brand is established, girls who see such a Chinese-style wedding will be envious, jealous, and hateful, and they will not be afraid of losing business. What's more, when it comes to things like marriage, both the man and woman who are getting married in China and their parents are very willing to spend money.

"Not only the dress and wedding process, we can also add some other elements. For example, ritual music, lion dance, and opera singing can all be added to it. This is comparable to buying a few bottles of champagne abroad and opening a buffet like a party. The wedding is more classy." With the introduction, Yang Dongxu's thinking began to diverge.

According to China's national conditions, for a 60th birthday or an 80th birthday, you can ask a theater troupe to organize a temple fair or something like that. The wedding ceremony can be arranged on this scale.