Chapter 560 Perfunctory?
"Defense is only the first step. Although we are confident, we cannot be conceited. After all, they are a large multinational company. Although we are domestic dragons, we really don't know what it will be like to face the impact of foreign seas.
Therefore, you must sit down and prepare in advance to stabilize your position first. This is the prerequisite. After blocking the first wave of impact from foreign companies, they will definitely have to fight back. There is no reason why you can only passively take the beating without fighting back when someone attacks you.
For example, Hong Kong returned to China in order to further develop the domestic economy. The country's preferential policies for foreign investment will be further expanded, which is the advantage of foreign investment. What we have is the advantage of being the local leader.
Take Millennium Supermarket as an example. At present, its layout in first-tier cities is basically completed, and its layout in second-tier cities is also half completed. In the next two years, in addition to completing the layout of second-tier cities and even extending the plan to third-tier cities, the focus will be on logistics.
This includes logistics package purchase channels, transportation channels, and product supervision. The supply of goods is the life of a supermarket, and the transportation channels are the blood vessels through which blood flows in the supermarket. I don’t know if we can win if these two things are straightened out, but we certainly won’t lose.
After all, how does the country give preferential treatment to foreign-invested supermarkets? Why can’t the factories that produce products supply them to others at a loss? Then mobilize the already tight transportation resources in the country and personally provide logistics transportation for others, right? "
After Yang Dongxu finished speaking, he took a sip of tea, and the originally surprised person sitting there couldn't help but fall into deep thought. Based on this analysis, it is not impossible to win against those multinational companies that are head-on. Even if they cannot win, if they are prepared, as Yang Dongxu said, at least they will not lose.
As supermarkets do this, other industries can naturally do the same. After all, the country attracts foreign investment to develop the economy. Even if there are discounts or even if it means losing money and making money, it is impossible to lose too much. What's more, there are other options besides foreign investment in this industry. And this choice does not lose money, but makes money. Under such circumstances, even if leaders are interested in foreign investment, they cannot ignore local companies.
"Standing firm and then counterattacking is the first step." Seeing that the people here had almost digested it, Yang Dongxu continued: "We are based in the domestic market, so the first step of counterattack is to kick the opponent out. And the second step is to go further. The attack was carried abroad.
I recently acquired a textile factory and established a garment factory to prepare for the second step of counterattack. So far, the results are pretty good and I have received a lot of orders. "
Speaking of this, Yang Dongxu couldn't help but reveal a mysterious smile.
Now everyone thinks that he and the proud queen of the Bai family are competing for domestic textile factories and foreign orders. But just grabbing these is undoubtedly too childish. Directly dividing the share of the world's textiles is Yang Dongxu's ultimate goal.
In the future, he can account for one-third, even one-fifth, of the world's textiles. Just like what he said to Yu Feihong before, it is definitely profitable and makes you doubt your life. And by doing this, not only in China, but also in the textile industry, he will have absolute say.
"Can you tell me a little more?" Li Ji's eyes flashed. It was obvious that this man who had an eye on the intermediary market already had some ideas in his mind.
"Then let's talk about the second counterattack I have already launched." Yang Dongxu nodded.
When he said this, others became even more confused. Foreign companies have not yet entered the country on a large scale. Shouldn't we talk about sticking to it now and then making preparations for the first step to counterattack? Why did you jump directly to the second step of counterattack?
"Are you talking about Haina's layout?" Luo Wenhua's eyes lit up and he asked.
As the current CEO of Haina, he is very active and supportive of the expansion of overseas markets. After all, Haina has now established a firm foothold in China and has a foothold in Hong Kong, Taiwan and even South Korea. It is a very necessary strategy to expand overseas. .
But before, he just felt that expanding overseas markets was the path Haina must take to become bigger and stronger. But now looking at Yang Dongxu's posture, it is obvious that this expansion is not just about the entertainment industry.
"Bigo, you got the answer right, but there is no reward." Yang Dongxu said with a smile: "Expanding the influence of Haina Entertainment stars overseas is part of the second step of counterattack.
You must know that the overseas Chinese market is also a piece of fat meat, and anyone who eats it will be happy. Therefore, entertainment stars take the lead in increasing their influence. Then the real counterattack is naturally the product.
This one uses Dongxu Technology and Maserati as its main offensive forces. In addition to OEM mobile phones, Dongxu Technology now also has an epoch-making product, MP3, which we will talk about later. In short, this product will become popular all over the world in an instant, just like VCD.
With such a popular product paired with an influential star, there is no reason why it cannot gain a foothold overseas. So this counterattack is interactive. If a celebrity becomes popular, product sales will increase, and if the product is good enough, it will increase the celebrity's fame, which is a win-win situation.
This is also the reason why I asked Heiner to go out in advance instead of directly looking for some more influential foreign stars to endorse him. Of course, foreign celebrities must be hired for endorsements. After all, our celebrities are only influential in the Chinese market, and what I want is not just the overseas Chinese market, but more. "Yang Dongxu's eyes were full of aggression.
Since ancient times, there has been no reason to come in and attack me, but I cannot attack you. Therefore, when foreign companies enter China one after another to carve up the market, Yang Dongxu, who is capable, naturally wants to go out and capture the local market of these companies.
And in addition to occupying the market, this counterattack is also a kind of cultural export. Take the stars of Haina Company as an example. If they can become international superstars, foreigners' views on China will also change. The potential cultural export is better than going to some foreign media to publish newspapers or make statements. There is a lot of rain, and the rain is so gentle that no one notices it.
Therefore, the export of Chinese stars, Chinese movies, Chinese TV dramas, in short, entertainment is the first step of the cultural export planned by Yang Dongxu. Products of Dongxu Technology and Maserati cars will allow foreigners who have always thought that China is still living in the Republic of China to correctly understand China. Step two.
As long as these two steps are taken steadily, it will be easy to take the third step, the fourth step, and even more steps in the future. Therefore, the companies under Yang Dongxu can also go out, and some domestic companies can also go out along the channel he opened. This will continue to deepen the influence of Chinese companies in the world.
The dinner was very sumptuous. After all, it was the chef of the Yang Family Banquet. Every guest who came had a frown on his face when he left.
This was obviously not because they didn't have enough food and drink, but because Yang Dongxu's words had such an impact on them. Originally, these bosses felt that they were the best in the domestic industry.
But after facing those large multinational companies, I can't help but feel a little timid, but after Yang Dongxu's analysis and the preparations that have been launched so far. They feel that foreign companies are not so scary, and it is not that difficult for them to win.
Therefore, this impact must be properly digested. If it is digested, it will be a huge improvement for both yourself and the company you control. Indigestion. Yang Dongxu's seemingly joking substitution was obviously not just a joke. Those who can't keep up with the team will be eliminated sooner or later.
After staying in Yanjing for more than a week, he flew to Hangzhou. It was almost half a month since school started, and it really didn't make sense that he hadn't reported in yet. He had to go to school to check in.
But when he got off the plane, he was stunned for a moment and saw an unexpected person coming to pick him up.
"Why are you here?" Yang Dongxu looked at Li Fujin with a surprised look on his face.
"If you hadn't come, I would have gone to Yanjing to find you. Why do you think I came?" Li Fujin glared at Yang Dongxu with great dissatisfaction.
He has never seen such a partner before. After making arrangements for something, he may not be able to see the person even once in ten days and a half. Sometimes he cannot find someone to discuss things with. As for specialized matters, Yang Dongxu has arranged for special people to take charge, but can she, a boss, talk to the employees below? Besides, some things are beyond the control of employees.
"Is there something?" Yang Dongxu thought about it quickly in his mind, and it seemed that there was nothing that required Li Fujin to see him in such a hurry.
"You said you promoted Girls' Generation this year, but how long has it been since this year?"
"Isn't the first month just over?" Yang Dongxu said, and then thought: "Oh, you mean the Gregorian calendar, right? It's already March in the Gregorian calendar. But Girls' Generation's MV has been finished and edited. Once it’s shipped to Korea, won’t it be broadcast in two days?”
"What about being a guest at Haina Entertainment's singer tour concert as promised before?" Obviously this was the root cause of Li Fuzhen's anger.
Although the MV was well shot and interesting, she thought it would be popular. But the people she tried so hard to praise before felt that they were more popular, but in the end none of them were popular. Nowadays, when it comes to celebrity singers in Korea, it is still the celebrities from Hong Kong and Taiwan who are so powerful. Even some stars from the mainland have a higher influence in Korea than Korean stars.
And Yang Dongxu promised to praise Girls' Generation, but after filming the MV, he casually threw it on Korean TV stations for broadcast. He didn't even mention the guests on stage at the concert. It's strange that she didn't get angry for being so perfunctory.
"Wouldn't it be nice to be popular? Do you have to go on stage as a guest?" Yang Dongxu looked at Li Fujin speechlessly.
He felt that there was no need for the other party to be so angry. Although the current Girls' Generation was not the Girls' Generation of later generations, it was not the original singer of "NOBODY".
But he personally supervised the filming of the MV, and he was basically busy working on it for a week in Yanjing. He personally checked the finished product effect, and it felt that it was only better than the "NOBODY" in his impression, and it would definitely not be worse.
So once a song like this comes out, let alone live in Korea. Will it be popular throughout Asia? The new hottest girl group in Asia was born like this. Why do you have to attend the concert?
"What if it's not popular?" Li Fujin looked at Yang Dongxu fiercely, his eyes seemed to say, you are a liar. The promise I made before turned out to be so perfunctory.
"If it doesn't become popular, why don't Heiner bring them with him to all his overseas concert tours?"
"That's what you said."
"I said, you can record it, or we can sign a contract. But what if it becomes popular?" Yang Dongxu looked at Li Fujin maliciously.
The other party was so angry that he naturally analyzed the reason after thinking about it. He is a reborn person and knows that this song will be a hit, and Girls' Generation will be a hit. But Li Fuzhen didn't know that after successive failures in promoting local Korean celebrities, she was naturally anxious about this matter.
"What do you want?" Li Fujin took a step back and looked at Yang Dongxu warily.