Chapter 1644 The Start of Live Streaming Sales
Knock knock knock.
There was a knock on the door in the office.
"Come in!"
After waiting for a few seconds, Zhang Jing pushed the door open and walked in.
"Here is a document that needs your quick review and signature." Zhang Jing said.
She walked over quickly, opened the document and placed it in front of Yang Dongxu.
Yang Dongxu glanced at the content of the document and found that it was a financial allocation, so he picked up the document directly.
Seeing that Yu Feihong across from him had no intention of leaving.
"Why are you still sitting here, waiting for me to provide you with food?"
"Look at your stinginess, what's wrong with eating your meal? Go do your own thing first, I'll wait for you, I haven't finished asking questions yet." Yu Feihong said unhappily.
Yang Dongxu no longer paid attention to this guy and took a serious look at the allocation review document.
The allocation is not a project payment, but a fund to fill the hole. Although the stock market crashed in May this year, it has been four or five months, but the subsequent impact is still there.
For example, at Hurricane Construction, several high-ranking executives who were bold enough to embezzle project funds were found out, but many funds are still frozen because they are still going through the legal process.
And the trial of the case takes time. It is common for a set of legal procedures to take a year or two.
But although the people have been imprisoned and the funds have been frozen, the wages of the project workers below cannot be stopped. So the finance department needs to allocate funds again.
This aftermath was done when the rat was caught, but Yang Dongxu did not fill the hole all at once. Instead, he allocated funds in batches, making the company nervous from top to bottom.
Otherwise, as soon as a hole is made here, you will fill it up here. You still live your life as you usually do now, and you still spend the company's money as you did before.
Then what is the point of this rat being caught and sent to jail?
Is it to let employees talk about it after dinner when they are free?
The criminals are in prison, and those who have not violated the law should also feel uncomfortable. In this way, when colleagues or leaders or subordinates embezzle project funds in the future,
They will remember this sad time, and then they will not want to live such a hard life, so they will naturally take the initiative to report.
He looked at every amount, which is Yang Dongxu's habit of reading documents.
In the TV series, the secretary brought a document for the boss to sign, and then the boss signed without even looking at it and asked the secretary to reply.
In the previous life, Yang Dongxu felt that such a big boss was too stylish. Now that he is a boss, he suddenly feels that this drama was filmed. Anyway, he basically doesn't watch urban movies now, especially commercial movies.
What kind of promotion story, what kind of workplace struggle, etc., it's awkward no matter how you look at it, and it's speechless no matter how you look at it, so just turn a blind eye to it.
Zhang Jing didn't wait on the side all the time, but after changing a cup of tea for Yu Feihong and him, she went out and closed the door and returned to her assistant's office to do her own things.
After Yang Dongxu reviewed it and signed it without any problems, he came in to get the documents, and added tea for the two people.
"Tell me what's the matter, hurry up, you have to go home to accompany your son after you're done, and you don't have time to waste with you."
Yu Feihong didn't mind Yang Dongxu's impatience at all.
After taking a sip of tea, he said, "Since you are making such big talk, I think I need to follow up. For example, R Live is now in contact with the players of the top 30 teams and is preparing to sign contracts with them.
At the same time, many businesses have also found my team, hoping to use their products on my team's uniforms, or other equipment vendors, such as mice and keyboards, to promote them.
And now the attention of the top 30 competition on the Qifan platform has at least millions of people watching each game, and the video of the game has tens of millions of hits.
Compared to the Qifan game platform, there are many businesses that want to advertise, right?"
"The point, let's get to the point, don't beat around the bush here." Yang Dongxu tapped his fingers on the coffee table twice.
"Let's get to the point. I'm going to increase my investment. When you were reading the document just now, I thought about what you said about formal operation.
It's actually commercial operation, right? Just like basketball and football clubs, they speak with results and make money from players and fans.
So I'm going to set up a formal club and operate its players commercially. But after all, I've never done this before, so now I want to hear if you have any good suggestions."
As expected of a big boss doing business, I just felt incredible about Yang Dongxu's operation in the form of formal sports leagues. During this period of time, I have seen that the so-called formal operation is actually the essence of commercial operation.
Making money and making profits is the core. If you don't have this kind of brain, you will invest money to play with you.
"This is also my first time to do this. I am still groping my way through the river and constantly learning from various league experiences. How can I give you too much advice?
But you are right about one thing. Results, players and fans are the core of building commercial operations. So your team must achieve good results and let more e-sports fans know your team.
The more people like your team, the more traffic you generate, and the more money you make. You also mentioned the first two channels for making money, one is commercial endorsements, and the other is live broadcasts.
Live broadcasts are more direct, that is, fans like this player, and when the player is live broadcasting, fans give rewards to directly generate benefits. As for endorsements, you can refer to celebrity endorsements. Anyway, the models are similar." Yang Dongxu pondered for a moment and didn't say too much to Yu Feihong.
It's not that he doesn't consider Yu Feihong a friend, but the e-sports industry chain has taken shape, but it's just the foundation. Many supporting facilities have not kept up, and the environment and atmosphere are not good.
With the big environment constraining him, Yu Feihong can't take off directly no matter how much he knows. The reference examples he said are enough for him to digest.
"What do you think of me setting up a guild on R Live and letting famous anchors help me sell goods?" Yu Feihong continued to ask.
"Why did you think of doing this?" Yang Dongxu asked in surprise.
"It's not the time when the team came up with it, and some businesses have approached me to pay for endorsement fees. Originally, you didn't care about me, but now you pay a little attention to it?
The live broadcast of the game on 361 Film and Television is not to be mentioned. It's purely for attracting traffic and there's no way to make money directly. You won't let me get involved. So I paid attention to R Live and found that some anchors seem to be doing well in selling goods.
And I'll find a few famous players here. If I sell mice or keyboards, I'm sure I'll make a lot of money. After all, when famous anchors live broadcast, there are hundreds of thousands of viewers. If the promotion is good, the sales volume will be incredible."
"If you want to do it, you can try it. It shouldn't be too bad. But pay attention to the quality. Don't just make money, and end up selling things that make people curse."
Yang Dongxu looked at Yu Feihong meaningfully. This guy is really smart. Even if he doesn't have the title of Yanei, just relying on this sense of finding ways to make money when encountering new things, he can easily become a millionaire or even a billionaire if he seizes the opportunity.
Many people in later generations feel that live streaming with goods started after the popularization of short video platforms.
But in fact, live streaming has been selling goods since the emergence of live streaming platforms. At the beginning, it was just selling cigarettes that were not allowed to be advertised in reality.
Later, it started selling various snacks, and finally developed many anchors to open their own Taobao stores to sell clothes and shoes.
After continuous development, when anchors found that they could not only make money by relying on fans' rewards, various means of selling goods began to emerge in an endless stream.
In fact, live streaming platforms suppress selling goods. Because if the anchors cannot attract fans to reward, the platform cannot take commissions, and naturally cannot make money.
In the end, it also provided free advertising platforms for anchors, but such things cannot be banned. After all, it is not illegal, and the country now encourages the development of online shopping.
However, if you only sell goods and do not perform shows, fans will be lost quickly.
Especially when the platform recommends the live broadcast rooms of anchors with high rewards on the homepage, you may not be able to find her sexy operations after flipping through several pages for those anchors who are not on the list.
Guild operation accounts began to emerge slowly, and guild operation accounts generally have two functions. One is to pretend to be a rich man and give rewards continuously, stimulating other fools in the live broadcast room to give rewards together.
Another is to use the appearance of a rich man who spends hundreds of thousands or millions of dollars in a certain live broadcast room as a gimmick. Attract traffic to the anchor, and then wave a small sickle to harvest by bringing goods.
For this, the live broadcast platform generally turns a blind eye, after all, whether you are an operating account or a real rich man.
At most, you will get more benefits because of your recharge, but the recharged money will definitely not be returned to you.
Imagine giving rewards to the anchor, after giving rewards here, the anchor over there will push the money to you in private reality, which is impossible.
There is profit to be made, so the live broadcast platform naturally has no reason to object.
At the same time, for the anchor bringing goods, the platform seems to be ready to take a commission, but this is still under discussion and no new rules have been formed.
"Then what do you say I want to invest in the live broadcast platform?" Yu Feihong asked.
This is an obvious step-by-step association, from e-sports players to anchors selling goods, from anchors selling goods to investing in live broadcast platforms, from the original players to dealers.
"Invest in R Live?" Yang Dongxu looked at Yu Feihong, his expression was a little strange.
The reason why it was strange was that Yu Feihong didn't know that R Live was also a company he held shares behind the scenes.
"Of course it would be best to invest in R Live. Not only is it the pioneer of the live broadcast industry, but it is also the unmatched boss in this industry. I just contacted them and they seem to be rich and powerful and don't need investment.
However, if you can't invest in R Live, you can also invest in other live broadcast websites. I heard that Jiucheng and Baidu have also started live broadcast platforms a long time ago, and are now raising funds. I can go and get involved." Yu Feihong touched his chin and analyzed.
After saying that, he thought of something, "R Live is not yours, right?"
This question suddenly flashed in his mind, and he was shocked after asking it.
But the more he analyzed it in his mind, the more he thought about it, the more possible it seemed.
After all, R Live can be said to be a king bomb at the beginning, and the speed of market expansion is so slow that it is not as fast as the horse racing to grab land. They are grabbing land directly on the rocket.
When it grabs land, the driving force of the rocket under its butt is the original advertising of YY and 361, and the publicity is unprecedented.
Many people also analyzed at that time, who is the sponsor behind R Live, who didn't even blink an eye for advertising fees of several hundred million, which is more impressive than the bid winner of the central bank's advertising.
Now think about it, if R Live is Yang Dongxu, the money will be transferred from one hand to the other and then put into the pocket again. How can the advertising fee not be impressive?