Chapter 1642 E-Sports Industry Chain

The competition on the Qifan platform is in full swing. From registration to competition, it is more lively than Yang Dongxu imagined.

In fact, he does not need to pull Bai Feng, Yu Feihong and others to form a team to strengthen the momentum. Although domestic e-sports is still in the wild and wild era, it has sprouted after all.

From the domestic 97 King of Fighters, to Warcraft, to CS, and StarCraft and other events, although there are no decent e-sports competitions in China, there are teams.

Not only are there teams, but there are also teams that have achieved good results. It’s just because the official does not pay attention to this aspect and parents regard games as a flood and beast, so the news does not report too much about this aspect.

Now Qifan is holding competitions so loudly, the prize money is already eye-catching enough, and anyone who is not blind can find that the official has acquiesced to this matter.

You have to pay for your own air tickets and food and accommodation to participate in foreign competitions. Isn’t it a mental illness not to participate in such a high-prize competition at home?

And although the official news does not give too much coverage, it can’t stop the current Internet from rising. For this competition on the Qifan platform, we directly bought 361 front page headlines and YY push ads.

In addition to ads, 361 video page and R live broadcast are ready to broadcast the competition throughout the whole process. Especially R live broadcast, from the beginning of the live broadcast, it relied on various young ladies and handsome men to attract fans.

At the beginning, it was either various singing and dancing, or various traditional skills of rap, but now it has begun to expand into other fields, such as online shouting, and game competition.

Especially the game competition is very popular. If you don’t have a sound card and tuning, you will definitely not be able to sing and dance without a basic level of tone.

In addition, beauty is not well developed now. If you don’t look good and are not photogenic, it will be difficult to retain fans.

But games are different. As long as your game skills are good enough, who cares how you look.

Even if you are not good at gaming, you can still be a game anchor. For example, don’t be a PK anchor like Legend or a competitive anchor like Qifan.

Let’s go play the turn-based game Fantasy Westward Journey. As long as you invest some money to upgrade the level of weapons and equipment, you can hang up and catch ghosts directly. You just need to have good eloquence and chat.

Especially after some people found that live streaming is very profitable, as the only live streaming website in the country. No one has bought R Live's own shares yet, but some big guilds have already moved in.

Big guilds are equivalent to capital on the live streaming platform, and they really have money in their hands.

So this time, the competition on the Qifan platform was so big, in addition to those students who were originally energetic and played games all day without such competitions.

These capitals also noticed this and smelled business opportunities from it. Therefore, the major guilds in R Live also began to try to form teams to compete.

Especially after a few games, it was found that the players of their team came back to live broadcast and talked about the game. The popularity began to soar. They were more active when they smelled the smell of money.

Another day of competition ended, and Li Ming pinched his eyebrows.

Tired!

He felt that it was more tiring to set up a team than to stay up late to brush legends when he just started his studio.

But although he was tired, his eyes were shining. In the past few years, he has gradually felt that his studio is playing legends, Fantasy Westward Journey, or World of Warcraft and Demon Domain.

There is an indescribable invisible constraint that makes him uncomfortable. He knows that his studio has reached a bottleneck.

This bottleneck cannot be broken by adding a few more computers and a few more brick-like games. A qualitative breakthrough is needed to break through.

He first set his sights on the R live broadcast platform. For example, his work is called Haoran Studio. It is very famous in many games because he will set up his own Haoran Guild in every game he enters.

This guild is a strong contender for the top ten or even the top three guilds in the game, so Haoran Guild is very famous in the game industry.

So he entered R Live and established Haoran Guild, and selected a few people in the studio who are good-looking and eloquent to do live broadcasts.

This live broadcast found the direction to break through, but because live broadcasts have just started, his guild has limited influence. Therefore, the power he can rely on is much smaller, and he cannot completely break through for the time being.

Just when he was hesitating whether to increase investment to break through first, the competition of Qifan Game started. He had participated in the Qifan economic competition before and did not hesitate at all. He gathered the best players in the studio to form the Dynasty Team.

This wave was no longer a trial to see the effect, but a big bet.

And very foresighted, he began to dig out the hardcore e-sports players and coaches in the domestic e-sports world who can be regarded as ancient gods in the future.

Therefore, the Dynasty Team can be said to have the template of a professional team and the gene to win the championship.

So after a few rounds of competition, under the command of professional players and coaches, the performance of the Dynasty Team was not ordinary. The Dynasty Team had already become a star team halfway through the game.

The bottleneck that originally felt constrained the studio was broken without spending a penny.

Especially as the competition progressed, the number of views of each game increased, and the number of views was millions. After some businesses saw the business opportunity and began to actively come to advertise, Li Ming seemed to see the future of Haoran Guild.

"Don't accept the advertisements now, wait until we are in the top 50 or the top 30 in the country. If we accept the so-called advertising endorsements now, the merchants will not be willing to accept more, and if we accept less, we will definitely feel frustrated when the team really wins the championship.

So we will delay it for now, and it is better to wait until the top 30. The competition in the top 30 is not like the one-shot competition now. At the beginning, it is a best-of-three game, and each team will compete with each other to accumulate points to qualify.

This competition spans a long time, almost until the end of the year, and there are several games a day, which can last for more than two months. At that time, we can talk about the endorsement of advertisements, and there will be enough time for publicity. As a team in the top 30, we also have the confidence to ask for the price."

"Then we will talk about it after the top 30. Have you read the latest announcement of the Qifan platform?" Sun Yizhou, who was sitting opposite Li Ming, asked.

Sun Yizhou is a general that Li Ming dug back for the Qifan competition some time ago. He is 33 years old this year. He is one of the earliest people in China to contact e-sports.

And this person has paid for the team to meet the team and has won many trophies in foreign competitions. In order to recruit him, Li Ming spent a lot of money and directly offered an annual salary of 500,000.

Compared with the signing bonuses of star players in later generations, which are often several million, tens of millions, or even hundreds of millions, this 500,000 seems a bit small.

But in this era, this offer is not small at all. After all, it is only 2007, and the housing prices in the economically developed PD area of ​​Shanghai are just over 10,000. This annual salary can buy a 100-square-meter house in Pudong in two years, which is unimaginable in later generations.

Sun Yizhou's own team went abroad to compete. Even if he won the championship, he might not make 500,000 a year. After all, he has to pay the players and pay them. It's good for him to make 200,000 a year.

It is precisely because 500,000 is definitely a high price that he disbanded his team without hesitation and accepted Li Ming's recruitment, and also brought in several good players with competition experience, which made the current Dynasty team perform so well.

"Are you talking about the professional team quota?" Li Ming asked.

The Qifan platform released a report on the team yesterday. The main content of the report is that after this competition, the top seven will receive the professional team quota issued by the Qifan platform.

This quota is not only an honor and an affirmation of the team's performance, but also a golden rice bowl.

Because when the competition is held again next year, this quota will be directly included in the top 20. In other words, if the competition next year is more lively than this year, the professional team can directly stand in the top 20 and negotiate advertising fees with merchants.

At the same time, you can also wait and see other teams that enter the top 20, which greatly increases the chance of winning the championship.

In just one night, there was a rumor that someone was willing to spend one million to buy a quota for a professional team.

In other words, as long as your team can enter the top seven, even if you don't get the top three and get the bonus in the end, you can directly make one million by reselling the team quota.

If you are selling the team in a package, the price can still be negotiated. After all, it is in the top seven this year, and it is not impossible to win the championship next year with this team.

Let alone the championship bonus for the successful championship next year, the endorsement fee bills that advertisers are waving in their hands are getting thicker and thicker, which is enough for those who buy the team to make a fortune.

If we add the income earned by celebrity players on the live streaming platform, some people even feel that the 1 million purchase fee is not enough.

In short, the capital with flexible brains has begun to see a complete industry chain of money through the competitions on the Qifan platform, R Live, and the 361 film and television game section.

"That's it. I heard that the big boss behind the Xuri Technology Company where Qifan Games is located is very powerful. This can be seen from the fact that he can promote the development of domestic e-sports games. His power is not ordinary.

And now 361 is helping with publicity, and R Live can directly allow players to have additional income in addition to the competition. I feel that if we can get good results this time, then this will definitely be a good way in the future.

At the same time, looking at the Qifan platform, the competition will be held at least once a year, and there is even a trend of expanding overseas.

Let's not talk about ten or eight years, at least in the next three to five years, if it is not If there is any policy ban, this game competition will definitely be very popular. After all, this is the only one in China.

Although seeing the popularity of the Qifan platform, there are also similar competitive competitions such as CS and Warcraft, and some people may follow suit. But it is definitely not as big as the Qifan platform.

After all, these two games have been out for a long time. If someone has the ability to do this, they would have done it earlier. As a result, they have not been popular for so many years, and instead the Qifan platform has won the first place.

According to the habit of Xuri Technology, as long as they occupy the first place, it is not so easy to drive them down. "Sun Yizhou said.

Li Ming kept nodding. He can be said to have started his business with Xuri Technology. Now two-thirds of the brick games in the studio are from Xuri Technology.

Therefore, he has a very good understanding of this sponsor who feeds him. Xuri Technology occupies the first place, and it is very difficult for you to drive it down.

And no one has driven Xuri Technology off the throne of the leader in the game industry for so many years, which also shows that Xuri Technology's background and connections are really amazing.

So although the game Qifan cannot be as popular as traditional games, relying on the fame of team competitions and live broadcasts, it is really worth a big bet.

"I will hold a meeting with other shareholders of the studio to study this." Li Ming said after a moment of silence.

Although he is the major shareholder of the studio, after several years of development, in order to win over talents, the leaders of several game groups have more or less taken some shares of the studio.

Holding a meeting to study, in fact, he has to think carefully, because he is still the major shareholder of the studio. As long as he decides on this matter, plus the current Dynasty Team formed by Qifan Games is in front of him, others have no reason to object.

After speaking, seeing that Sun Yizhou was hesitant to speak, he asked, "Don't worry, I will give you a definite answer in three days at most."

"I don't want to talk about this, I want to ask whether we should sign a formal contract with the team players."

"Contract?" Li Ming was stunned.

Although he is now a multi-millionaire and has hundreds of people in his studio, he has never made a formal contract. It's not just him. Have you seen any domestic game company sign a contract with employees to make power leveling a formal worker?

"Team players are different from game boosters after all. R Live has signed contracts with game anchors. I will not feel at ease if we don't sign contracts." Sun Yizhou said.

"Did something happen?"

"People from other teams have started to contact our team's players. Although the Qifan platform has a rule that players cannot play during the game if they transfer. But what if the game is over? What if our results are very good and the players are not bound by the contract."

Before Sun Yizhou finished speaking, Li Ming had already realized it and frowned solemnly, "This is indeed a problem."

"First, you understand the needs of our team players. I will contact a lawyer to see if we can come up with a formal contract text.

At that time, what opinions and demands do the players have, and what benefits and regulations does the studio have as the host? Let's summarize and perfect the contract before signing." Li Ming did not say that he would consider it, but was ready to execute it immediately.

At the same time, there was an indescribable illusion that the game industry, which seemed to be a mixed-up industry, suddenly became aligned with regular enterprises.

After all, let alone game studios, there are electronics factories everywhere in the country. Just ask how many of them have formal contracts with their employees?