Chapter 1656 Anchor 10 Era
Chapter 1656 Anchor 1.0 Era
Live streaming is very popular recently, of course, this popularity is only relative, after all, compared with the era of universal live streaming in the future. The live streaming in front of us is only on the live streaming website, and the performance of talents attracts fans as the main thing and the sales are supplemented.
Instead of directly opening a live streaming special for sales like in the future. It is a bit like moving the speechless sales advertisements on TV such as "not 998, only 98" to the Internet live streaming platform for product sales.
The live streaming of this era is still very simple, that is, the big anchor sees that he has a lot of fans, so he opens a Taobao store to sell clothes and snacks.
Or the game anchor sells mouse, keyboard, computer peripherals, such as sugar water bird's nest, 9.9 free shipping XO, etc. Now everyone has a bottom line and is not so outrageous.
"How is the target screening going?" Yu Feihong, who was drinking tea, asked when he saw his assistant come in, and Qian Liang was sitting next to him.
When I talked about e-sports and online anchors with Qian Liang, Li Yihang and others before, these people were interested, but most of them were still watching.
After all, they didn't know that R Live was owned by Yang Dongxu, although they knew that Yang Dongxu was vigorously promoting the development of e-sports.
But how to combine live broadcasting to make e-sports star players a cash cow is still not so clear.
Especially after they have a deep understanding of the anchor reward mechanism, their wait-and-see attitude has become more determined.
After all, the current anchor's money-making mechanism is very similar to a line from Ge You in "Let the Bullets Fly": Let the gentry take the lead in donating money, and then the people can follow suit.
After the fundraising is completed, the gentry's money will be returned in full, and the money donated by the people will be divided into 30% and 70%. And it is the gentry 7, and the bandit played by Jiang Wen is 30%.
The big anchor seems to be very lively with hundreds of thousands or millions of PK rewards every day, which is roughly the same. The big brother takes the lead in rewarding, and after the PK is over, the big brother's money is returned in full, and the money of the hanger-on tourists is divided into 30% and 70%.
After figuring out this internal situation, Li Yihang and others naturally questioned the money-making ability of the Internet celebrity economy. After all, it is still the golden age for celebrities to make money.
See a big beauty and spend money to make her famous. Finally, not only does it cost nothing to date this woman, but she can also become your cash cow after she becomes famous. It's so cool.
And let alone now, even in the future, when Internet celebrities are everywhere. The so-called Internet celebrities with tens of millions or hundreds of millions of fans always feel a little bit worse than celebrities.
Even though many investors consciously promote Internet celebrities to participate in various variety shows, and even spend money to shoot movies and TV series.
But the gap between Internet celebrities and celebrities has always existed. Even if many celebrities personally go live to sell goods, they still feel that their status is higher than that of Internet celebrities.
However, some people hesitate, and naturally some people take action. Yu Feihong is a doer, and Qian Liang follows in to play. Anyway, it doesn't matter if he loses a little pocket money.
Yu Feihong began to place bets, and even started to set up a live broadcast guild, and began to select Internet celebrities with a goal to test the waters in depth. Most of the reason is that he knew that R Live was owned by Yang Dongxu.
After so many years, Yu Feihong understood very well that no matter whether he could understand Yang Dongxu's operation or not. As long as Yang Dongxu did it, it would be right to follow him.
Moreover, whether it is investing in e-sports teams or investing in live broadcast guilds to dig up internet celebrities. For Yu Feihong, the cost is just a drop in the bucket. If he fails, he will not be seriously injured, so he naturally has no worries.
"Five male anchors have been selected, two of whom have good voices and sing, one is handsome and mainly sings love songs, and one plays rap bbox. The remaining three are game anchors, one is a fantasy anchor, and two are Qifan anchors.
Seven female anchors have been selected, three of whom have good looks and personal conditions, and their voices are also OK, so they perform singing and personal talents.
The remaining four are also game anchors. One is Qifan, two are fantasy, and one is a swordsman.
At present, R Live has basically obtained the anchor rights of all popular games in China, so there is still a lot of potential for game anchors to be tapped, which can basically cover all games."
"What is the cost of digging these anchors?" Yu Feihong asked.
"At present, most of the popular anchors on R Live are cultivated by R Live itself. Although R Live is relatively fair to civilian anchors, it will definitely give priority to its own people.
So 80% of the people we poached are anchors who have signed contracts with R Live Company, and the amount of liquidated damages to poach them is not small.
The remaining 20% are from other guilds, and some are lucky enough to take advantage of the fact that people don’t know much about live streaming now." The assistant said.
"Will they have any objections to poaching so many people from R Live?" Yu Feihong raised his eyebrows.
Others don’t know, but he knows that R Live is Yang Dongxu’s industry. He is not brave enough to poach Yang Dongxu. Besides, the two are good friends, how could he poach his friend’s people?
"There is basically no problem. R Live does not seem to have the intention to develop its own live broadcast team. In the past, the purpose of training anchors was more to set an example for those who do not understand live broadcasting, so that others can understand how to play live broadcasting.
Compared to tying up anchors, the boss of R Live seems to want to build a platform. A platform that can accommodate all major guilds. Instead of eating alone behind closed doors.
So as long as you are willing to pay the penalty, there will be no problem. And although the penalty for the anchor we like is not low, it is not outrageously high. At most, it will only hurt a little.
It's okay to pay liquidated damages to poach people, but there is a non-compete agreement in the contract terms of these anchors. That is, after we poach these anchors, we cannot bring them to other live broadcast platforms other than R live broadcast platforms.
And R Live has done a very good job in this regard. In addition to personal salary and reward dividends, anchors who have signed non-compete agreements have additional non-compete agreement compensation.
So if we take these anchors to other live broadcast platforms, the non-compete agreement can not only ban these anchors. And we have to pay a large sum of money, which is several times the liquidated damages. "
"It's full of Yang Dongxu's flavor." Yu Feihong muttered in his heart and said, "The non-compete agreement is understandable. After all, there are still several companies that want to build live broadcast platforms.
How could R Live agree to let the anchors they have worked so hard to cultivate go to other live broadcast platforms with huge traffic. You have to know that the anchors are not themselves, but a large number of fans and tourists.
At the same time, R Live is now the largest live broadcast platform in China, with the most daily active users. We don't want to be a live broadcast platform and poach a few big anchors to bring traffic. So let's just say it's a non-compete agreement."
"I see." The assistant nodded.
"How are the turnover data of the selected anchors?"
The person asking the question was Qian Liang. Compared to Yu Feihong's preparation for betting, Qian Liang mainly felt that this industry was very fresh, so he followed along to play.
As for whether he would set up his own guild or set up a Qifan team if he saw that it was profitable in the future, he would have to wait and see if he was tempted.
Because he invested money, Qian Liang was also a shareholder of Yu Feihong's live broadcast guild, so he naturally had the right to ask about the more private data.
"Female anchors have the most objective profits. The one with the most is an anchor named Ziyuan, who received 700,000 in rewards in one live broadcast, and hundreds of thousands of dollars in one day.
In addition to female anchors, male anchors with game skills who can chat and make jokes are more popular, followed by men with some talents and good looks.
As for those who have talents but ordinary looks, or even a little ugly, no matter how good their talents are, the rewards in the live broadcast room will never go up. However, occasionally, some big brother will directly support it when he is happy, but this is an accidental event and cannot be used as a reference.
At the same time, this is only online income. As for offline, it depends on each person's means, and there is no way to count the income. So if the boss signs a contract with the anchor, he may be able to make some contractual constraints in this regard. "Forget about offline. What I want is the anchor's traffic to help me do things, not to be a pimp and get commissions." Yu Feihong rolled his eyes.
Even if Yu Feihong went bankrupt and his family declined, he would never be a pimp, not in this life.
"Yes, yes, yes." The assistant nodded quickly.
Qian Liang next to him winked at Yu Feihong slyly, and Yu Feihong rolled his eyes in return.
"Don't just focus on poaching anchors, poach a few operation supervisors. No matter how many and how good the anchors are, without a good commander, they will be a mess."
"The best operation supervisor is definitely the staff of R Live, which is not easy to poach. And it's not just us. Several companies that have already started betting on live broadcast platforms are also poaching R Live staff. ”
“Tsk tsk tsk, Tang Monk meat, from top to bottom, all the monsters want to eat that piece of meat.”
Qian Liang looked at Yu Feihong’s face with a bit of ridicule and a bit of gloating, and a puzzled expression appeared on his face, “Does Yu Feihong know the boss of R Live?”
However, he didn’t ask this guess. After all, since Yu Feihong didn’t say it, there must be a reason for him not to say it. If he asked it actively, wouldn’t it be embarrassing for both of them?
So after looking at Yu Feihong, he added, “You seem to be one of the monsters.”
“Get out.” Yu Feihong glared at him speechlessly. How could he spoil the show like this?
The assistant next to him couldn’t help laughing and tried to control his expression.
“The management personnel are dug from other live broadcast guilds or game guilds. There are also great talents among the people. In addition, there are also the head coaches of the game teams and the star players who have performed well in the competitions during this period.
Or there are players who don’t have any wonderful operations but have good potential, or folk game masters. You collect information and contact them.
When the head coach is in place, bring these people over for a tryout, since we are ready to do this. There is basically no hope of winning the championship this year, but we will definitely win the championship next year, so don't be stingy with money, even if it means spending a lot, we must win a championship. "
"I agree with this, it's only the quarterfinals and Xu Ri Technology has been very generous in collecting endorsement fees. This year, it was just common sense to expand the business sector and it was so successful.
Next year, if nothing goes wrong, it will definitely take off directly. By then, no matter how much money is spent on the traffic brought by a champion, a few celebrity players can make it back by just taking a few endorsements. "Qian Liang added on the side.
Although he has just come into contact with this industry, he is really jealous of the money-making ability of the Qifan Economic Competition.
Before this, who would have thought that a battle game that is free for you to play and does not sell equipment and props for profit can actually become such a great cash cow.