Chapter 1686: Take Advantage of Home Field

Those who drink tea drink tea, those who taste wine taste wine. No messy people were invited to the dinner party. At least, messy people should not be allowed to participate.

If you want to play, you can go to the front to play. There is no need to do anything here.

For lunch, I tasted the matsutake soup that the chef had just made. Although it was not as satisfying as the big elbow, I have to say that this soup was really fresh.

Rich people don’t only buy expensive things and not sell the right ones. It’s obviously unpalatable, but they insist that it’s delicious because it’s rare and unique.

Generally, such people are nouveau riche, or those who are neither up nor down.

These people are afraid that others will regard them as poor, so whether they put mustard that they are not used to when eating sashimi, or they want to eat steaks three-rare when they are pretending to be cool.

They all want to show off their uniqueness and separate themselves from their past poor selves.

And such things obviously won’t happen in Yang Dongxu’s circle. Even if the people in his circle eat and wait for death for ten lifetimes without doing anything, they can’t be poor.

After lunch, a group of people sat in the reception room and chatted, and then Qian Liang brought up the topic of smartphones.

Through the price-butchering development, all mobile phone manufacturers who entered the market can be said to have made money.

Although the cost of spending money to grab the market in the early stage was raised a lot, the mobile phone market is a mature market developed by foreign big brands such as Motorola and Nokia, a huge market with hundreds of millions of users in China alone.

These mobile phone manufacturers entered the market at the threshold of the replacement of traditional mobile phones and smart phones. As long as they have the conditions, they will switch to a smart phone to use. After all, the cheap ones are only more than 1,000 yuan, which is about the same price as buying a better keypad phone before.

So with so many hungry customers, it would be a pity if these people didn't make money.

And having tasted the sweetness, these people naturally want to pursue the victory, but their own R&D room was established too short and there was no result. Some companies simply don't have a R&D room at all, relying entirely on authorized patents and purchasing other parts for assembly, so at this time they are naturally staring at Honor.

See if they can get some secondary technology or other preferential hardware to increase their own market again.

And many people who think they are smart have started to follow Lenovo's path, importing all parts and then assembling and branding them. They don't invest in research and development, but spend a lot of money on advertising and marketing to make their own mobile phones look high-end.

It's true that this marketing method has achieved good results. After all, Chinese people love face. Who doesn't want to buy a branded mobile phone, although this mobile phone is only more than a thousand yuan and is not considered a high-end mobile phone.

In fact, not only others want to follow Lenovo's path, but now Lenovo is also making mobile phones in this way. Computers have been so successful that even Founder, which has some technology, has been killed. There is no reason why mobile phones can't follow this idea.

"As for hardware, as the industry chain continues to improve and mature, the cost price will drop even if you don't say anything. It's only the top-notch hardware that is upgraded that is expensive.

But the price of the new machine assembled with the hardware produced with the new technology is not low, so the cost is high and you sell it at a high price. There is not much room for maneuver.

The only chance now is that you can try RW's chips. Although RW just started production in the second half of this year and still lacks in technology, the chips produced are enough to meet the use of low-end machines, and the price is cheap, only about three-fifths of other chips."

RW is not a lol team, but Rongwei Chip, which is the chip company he cooperated with William and others.

The top chip companies now, such as Qualcomm, Samsung, TSMC, etc., produce mobile phone chips of about 45 nanometers.

The iPhone 4, which has just been launched with the best hardware, uses Qualcomm's 45-nanometer chip, which is already the world's top chip.

Because Rongwei was newly established, and although Yang Dongxu has a lot of chip-related production technology and top design teams, all of this needs to be digested slowly.

Therefore, Rongwei's mobile phone chips are still hovering at the relatively backward technology of 55 nanometers. At present, the top chips used in the new Honor mobile phones are still manufactured by Samsung.

As the technology is digested, Rongwei's mobile phone chip technology will definitely continue to improve. For example, the relatively simple automotive chip technology, Xinzai Rongwei has done very well and has entered the top three in the world.

Next year, mobile phone chip technology will approach the 50-nanometer mark, further narrowing the gap with the world's top chip technology.

Now the top new mobile phones must use mobile phone chips within 50 nanometers, and low-end mobile phone chips of 50 nanometers to 60 nanometers are completely sufficient.

At the same time, in order to seize the chip market, Rongwei's chip offer at this stage is still very low, which is very cost-effective if it signs an order.

Sometimes other high-tech industries in the world are afraid that the Chinese will master the technology, and there is actually some reason in it. Because as long as the Chinese have mature technology, it is basically easy to cut the product price in half.

"So cheap?" In addition to Lai Tianqing, Qian Liang and others present couldn't help but feel a little tempted.

Because apart from Lai Tianqing, Qian Liang and others have basically invested in the smartphone industry, and some are even major shareholders and behind-the-scenes bosses of the most famous smartphone manufacturers in China.

"It's so cheap. If you are not sure, you can purchase a batch for testing. Although the craftsmanship is not the top-notch, the stability is beyond doubt. It is very durable and you don't have to worry about the quality.

And the price I gave you is still the import price. The production line that RW plans to invest in Shencheng is about to be completed and put into use. It is estimated that mass production of chips will be available in March next year. There is no need to go through customs and pay taxes when going to Shenzhen to sign the order, and there is no international transportation. Fees are lower. "

Yang Dongxu said with a smile, Qian Liang and others couldn't help but be even more excited.

"Then I'll book an order of 1 million yuan in advance."

"I'll pay 1.5 million."

"I'll pay you 500,000 yuan first. I ordered 2 million chips from TSMC before. I've already paid the deposit and it's definitely not refundable now."

"I will give you the phone number of the boss of Rongwei's domestic production factory in a moment, and you can contact and discuss the order yourself. Rongwei's annual chip production capacity is nearly 6 million pieces, which is enough for you to get a share of it." Yang Dongxu said.

Compared with the chip production of tens of millions or even hundreds of millions of chips per brand in later generations, the output of 6 million can only be regarded as a small piece of cake for the global smartphone market.

However, for the current domestic smartphone market, the annual chip output of 6 million is definitely not a small number. After all, this is just the quantity put into production by a factory's production line.

As Rongwei's chip technology continues to improve and new production lines continue to be built, the production volume will exceed 10 million in the second half of next year.

It is foreseeable that it will take off completely in the next year, so the impact of such a catfish entering the mobile phone chip market on this industry can be imagined.

After talking about chips, Yang Dongxu brought the topic to cars.

At present, Rongwei's technology in automotive chip production is very mature and it is definitely one of the world's top automotive chips. However, such a good chip market has been slow to open up.

Among the cars on the market today, both domestic and foreign, Japan and Germany occupy the majority of the market, while American cars are on the sidelines.

Both of these major car series are short of automotive chip suppliers from their own countries, which means that joint venture cars in China that cooperate with these two major car series do not require Rongwei's chips, which is a bit of a stretch.

"I am going to regulate the domestic automobile industry market." Yang Dongxu said.

"How to regulate?" Zhu Hengyi, Qian Liang and others looked at each other.

After taking advantage of Rongwei's low-priced chips, you obviously have to pay for other aspects. After all, it is difficult for you to gain a foothold in this circle if you can only eat but not make money. Mutual benefit is the only way for the circle to last for a long time.

"Let's standardize the quality of the car first. For example, the quality and functions of the car declared by the car manufacturer, the three guarantees in the contract, and the various promises made to consumers, etc. Since we have made a promise, we must keep it, right?"

The living room fell into silence for a short time. What seemed like a reasonable and legal way to protect consumers' rights and interests involved the meat in many people's bowls.

Nowadays, 4S stores are so arrogant that they pass off inferior products as good ones, deliver imported cars directly from China, and have various after-sales disputes over various quality issues. Such problems can be said to be very common.

If this were regulated and everything was done in accordance with rules and regulations, many people's private pockets and coffers would suffer, so one can imagine the resistance involved in doing so.

"What are you going to do?" Qian Liang asked after pondering.

"First we will unite relevant departments to make a statement, and then BMW China will take the lead and lead by example. Then, the companies under my control basically have legal departments. Some of these people are not paid much, so let them help consumers with their lawsuits for free." .

At the same time, 361 News will continue to follow up on the negative news about some unscrupulous merchants and the fraudulent and overbearing practices of some 4S stores on the Internet. Yang Dongxu said calmly.

Zhu Hengyi and others frowned instantly, knowing that Yang Dongxu was going to kill him.

Directly cooperating with relevant departments will obviously block the way out, apart from taking advantage of the situation. After the relevant departments have reviewed relevant statements such as the Consumer Rights Law and the Automobile Quality Law.

Whether it is a consumer rights protection or a lawsuit over car quality issues, there is a basis for this, coupled with professional lawyers and the pressure of online news and public opinion. Definitely enough for some car brands to drink a bottle.

"Please help me here and speed up the coordination between me and the relevant departments. It is best to see this proposal early next year." Yang Dongxu continued.

Obviously Yang Dongxu's purpose in finding them was very simple, which was to speed up the advancement of this matter.

In fact, Yang Dongxu can handle this matter himself, because this proposal is reasonable and legal no matter how you look at it. As long as he takes the lead in the relevant departments, there is no reason not to follow up.

Because the matter was too urgent, or Yang Dongxu was too lazy to bother with those competitors, he asked them to speed up the process.

A bloody storm in the automobile market next year can already be foreseen.

Didn’t you jointly block my car chips and prevent me from entering the market, making everything difficult for BMW China’s layout in markets around the world?

Well, if you make things difficult for me on your territory, then on my territory, I must teach you a lesson.

It’s useless to be a news and public relations person who bullies consumers because they don’t understand the law. Now consumers have the help of professional lawyers. In addition, relevant laws and regulations are clearly written and proposals from relevant departments are issued.

This time, Yang Dongxu plans to take advantage of the general trend of public opinion to teach these foreigners who are eating from China, scolding people from China, and surrounding Chinese companies a lesson.

After such a performance, it would be completely flattering if a boss above said that domestic joint ventures would give priority to using Rongwei's automotive chips.