Chapter 1681 A Corner of Advance Preparation
The time has come to the end of December 2007, and the Gregorian New Year is about to arrive, and the land of China has gradually begun to have a New Year atmosphere.
The candidates for the noisy Olympic performance events next year have also been completely settled, and the restless entertainment industry suddenly became quiet.
Many celebrities have begun to take a vacation even if they have not participated in Olympic performance events. Because from the beginning of next year to the end of the Olympics, it is foreseeable that all topics will be triggered by the Olympics.
Therefore, many entertainment companies have pushed their major movies and projects to the second half of the year. The first half of the year was all about small projects that made a lot of money, but it didn't matter if they didn't make money. Big-name celebrities were on vacation, after all.
When the celebrity is free, Yang Dongxu is extremely busy, unlike in the past when he was running various companies at the end of each year. At the end of this year, although Yang Dongxu was still running around various companies to hold meetings.
But this year, there is an additional company running, Dafeng Logistics, which was not paid much attention to in previous years.
This made Miao Shan a little flattered, and he was worried that something had happened, and the big boss was worried about him.
"It has nothing to do with your little thoughts. I just made a big difference in the logistics system of Dafeng Logistics this year and prepared some emergency response drills.
The main reason is that we are one of the cargo operators for the Olympic Games next year and must prepare in advance. Another thing is that it’s almost the end of the year, so I don’t need to remind you about the pressure of New Year’s goods.
Another thing is that next year will be the explosive period of e-commerce. Now in the logistics industry, except for the boss Postal Service, other logistics companies are ready to grit their teeth and burn money to seize the market.
We are not afraid of burning money, they want to burn money with them. But while burning money, infrastructure, a key factor related to its own strength, must be strengthened, otherwise the rush to compete in multiple markets will be an overstatement, and the bubble will burst accidentally. "
Looking at Miao Shan who was restless in front of him, Yang Dongxu explained with a smile.
But in the eyes that Miao Shan couldn't see, there was a solemnity that couldn't be resolved.
Although the reasons he mentioned were all real and flawless, only he knew in his heart that these reasons were actually excuses.
Therefore, we will check Dafeng Logistics for the whole year, continue to emphasize basic transportation, and even strengthen the management of Dafeng Logistics next year. It seems that there are very legitimate reasons for wanting to secure the position as the logistics leader besides the postal service.
But in fact, these are just appearances, and they are only done because of the catastrophe next year.
No one expected that the year when China would fulfill its Olympic dream would be such a disastrous year. There were major earthquakes in the first half of the year and severe snowstorms in the second half of the year.
This year for people, the sadness of the mental earthquake, the excitement of the Olympics, and the hardship of the snowstorm, the whole year has been like riding a roller coaster.
"Then why do we mainly attack logistics in mountainous areas?" Miao Shan, who was completely relieved after hearing Yang Dongxu's words, asked his own question.
“In terms of transportation, we have almost completed the construction of logistics in the area, which means that we have enough troops in the main battlefield, and there is limited investment in improvement.
Mountainous areas are different, except for places like Inner Mongolia where it is too difficult for herdsmen to deliver express delivery on the move, so the importance can only be ranked at the bottom.
Now, apart from plains and large urban areas with developed transportation, areas with underdeveloped transportation, especially mountainous areas, have become the second battlefield for express delivery companies.
So now that we have completed the layout of the first battlefield, we naturally take advantage of the fact that other express companies are still laying out the first battlefield to take the initiative in the second battlefield.
Although our logistics has extended to villages and towns in the past in the secondary market, the logistics points were too small and there were too few vehicles. Due to the outbreak of online shopping in the second half of this year, transportation of both personnel and vehicles to these places has begun to be stretched. "
"That's true. I didn't expect that remote mountainous areas could have such strong purchasing power." Miao Shan couldn't help but nodded.
Although express delivery in remote mountainous areas cannot be delivered to your doorstep like in cities, it is usually delivered to logistics points in towns and villages for online shoppers to pick up.
However, the personnel at the logistics points and the vehicles delivering express delivery to mountainous towns and villages from outside will indeed be very nervous in the second half of the year, and they need to expand to solve the problem.
"Mainly due to the popularity of smartphones, for some third- and fourth-tier cities and even rural residents, many families buy a computer that costs several thousand yuan and an Internet cable that costs more than 100 yuan a month. Maybe they need to think carefully. .
They can buy a smartphone that costs more than a thousand dollars, and use a monthly plan that costs tens of dollars. This burden for them is suddenly reduced by more than half.
Basically every family now has a smartphone, and the development of online shopping has become more and more popular in recent years. Whether it's Ali or Jingdong.
All of these have broken people’s distrust of virtual online shopping and cultivated trust in the market. Naturally, the purchase volume began to increase dramatically. "
"Yes, the popularity of smartphones has indeed accelerated the development of the online shopping market. Now I feel like it's troublesome to turn on the computer to buy things at night. It's so convenient to just open the phone and make a few purchases.
Especially with the development of logistics, it used to take more than a week to receive goods in remote towns. Now there are only four or five days, which increases customers' desire to shop online. "Miao Shan said with some emotion.
Who would have thought a few years ago that a small mobile phone could bring such great convenience to people, and who would have thought that the basic terminals originally thought to promote the development of the Internet of Things were computers and broadband.
As a result, mobile phones and mobile communications suddenly emerged and directly occupied half of the terminal market.
"So we will continue to speed up the primary market and differentiate our service and speed from those logistics companies that are ready to burn money. It is better to expand the secondary market early rather than late at the beginning of the year. We will take the high ground of the secondary market as soon as possible, and then we will see how to plan for the tertiary market." Yang Dongxu said.
Miao Shan nodded in response.
However, after agreeing, he still had his own doubts, "Is it too extravagant to use air transportation in the secondary market? The cost is too high."
"If I can use cheaper land transportation, I would like to use even the cheapest water transportation. But isn't this possible?
Although the construction of national highways is being accelerated, it will take many years for highways to be spread all over the country.
The water in the mountains is all in the mountains, and you can't sail. So after thinking about it, it is very dangerous to let truck drivers drive fully loaded trucks on narrow winding mountain roads.
Air transportation has become the best choice. In big cities like Chongqing and Chengdu, we have logistics parks, and the roads from the airport to the logistics park are unobstructed.
In this way, the goods outside the mountain are directly flown to the airport in the mountain by plane, and then the airport is transported to the logistics park by large trucks, and the logistics park is diverted to the small towns below by small trucks.
In this way, the cost of transporting by plane is indeed higher, but it is more convenient and efficient. And don't you think that the cost is higher and the threshold is higher?"
"That's right." Miao Shan couldn't help but agree.
The cost of transporting by plane is indeed higher, but it is also profitable.
Of course, the premise of profit is that you have enough goods, so that the high cost is spread over each piece of goods, and this high cost is not unacceptable.
Now Dafeng Logistics is the leader of domestic logistics companies, undertaking the main online shopping cargo transportation business of Taobao and Jingdong, and also has its own bulk cargo transportation orders.
In short, Dafeng Logistics does not lack enough transportation orders, and has enough goods to spread the high cost of air transportation. Other logistics companies do not have this advantage.
Although Dafeng Logistics uses air transportation to increase operating costs, it can still make money.
If other logistics companies use air transportation to increase transportation costs, they are really burning money.
The difference between the in and out is double, which is definitely enough for these logistics companies to drink a pot.
As for you not using air transportation.
Even in mountainous areas, goods transported by Dafeng Logistics will arrive within four or five days, while other logistics companies without air transportation will take a week or even ten days to arrive.
If you are a customer, when you shop online, which logistics company will you choose to transport your goods?
At the same time, whether it is Taobao or Jingdong, the payment method is to wait until the customer has received the goods without objection and confirm the payment before the merchant can receive the money.
In order to get a quick return on investment, which logistics company do you think merchants will choose?
So once the competition starts, air transportation is not a question of whether you should use it or not, but you must use it. Otherwise, you will not be able to enter the first-tier competition.
"Jingdong seems to be preparing to build his own logistics system." After discussing his own company's affairs, Miao Shan brought the topic to Jingdong.
Because among the companies that are about to burn money to enter the logistics industry, Jingdong's size can definitely be ranked in the top three. More importantly, the company's major shareholder is still its own boss. Two companies have one boss. This is a serious waste of resources.
"Da Qiangzi is indeed planning this. This is the development route he planned for Jingdong. I also agreed, and the financing funds are also in place."
"But if he wants to do logistics, Dafeng Logistics" Miao Shan didn't know what to say for a while.
"It's different. Pure e-commerce was not Jingdong's main purpose. Logistics integration is the core of Jingdong. Otherwise, he would be the second Alibaba, not the unique Jingdong.
So Jingdong must develop a logistics system. Jingdong without a logistics system is not Jingdong. Da Qiangzi sees this very clearly.
As for your feeling that I am the boss of both companies and the problem of wasting resources, this is not the case. Because Jingdong's logistics only transports its own products.
And Dafeng Logistics is facing the entire industry, so although online shopping logistics transportation will be very popular in the future. But if Dafeng Logistics wants to develop further.
In addition to online shopping logistics, you must also speed up your pace of exploring physical enterprises. . For example, the transportation of goods for beverage factories and machinery factories are large and stable contract orders. "
"These have been expanded, and I also plan to buy some heavy-duty high-end trucks to transport precision instruments and medical equipment.
Dafeng is responsible for the freight of Honor mobile phones. In addition, I have also won the logistics and transportation orders of the other three best-selling smartphones. "
"You see, this is good. So even if Jingdong Logistics is very powerful in the future, they mainly serve themselves, and there will be no conflict with Dafeng in the short term. The key is to focus on logistics companies with the same attributes as Dafeng Logistics. "
"I understand. "