Chapter 1657: Each One Takes Action

Wei Fei put his son to sleep, and when he came out, he saw his wife Bai Feng flipping through a pile of photos with profile pictures. What was underneath was not a graduation certificate or work experience, but various live broadcast highlights and information about anchors who were rewarded for their turnover.

"Are you really prepared to invest in this industry?"

To be honest, although the eldest son of the Wei family is dignified, Wei Fei feels a little aggrieved now that he is being complained about as a soft-boiled person. But he really admires his wife Bai Feng.

It would be said that letting him, Young Master Wei, take care of his husband and raise his children at home is indeed a bit overqualified, although he was indeed a bit crooked when he was young and had no good deeds or talents.

But this is only relative. I think that Young Master Wei has been influenced by it since he was a child. Although he was not a serious person before, he still has a brain. In addition, he has a good vision and saves troubles, so he can be better than others.

But compared with Bai Feng in this talent, he seems to be quite good at caring for his husband and raising children at home.

As for the complaints from the outside world that he is a soft-hearted person, they must feel uncomfortable. But as a mature man who is no longer a prostitute, but a father.

Wei Fei knew very well that those complaints were all about sour grape jealousy. If Bai Feng wasn't so dazzling, jealous and eye-catching.

If the Wei family has no great financial success in his hands, then these people will make sarcastic remarks, saying that the Wei family's career is still improving, but there will be no successors in other aspects.

In short, no matter what you do, it is impossible to satisfy everyone, especially those people around you, and even if you are unlucky, they can still take advantage of you.

“The rise of online media has had a great impact on physical media. Now, except for a few major official media mouthpieces, other media are basically dying early and dying late.

Even if it weren't for the government agencies behind it, it is estimated that 90% of newspapers and media would collapse in an instant.

The previous portals of online media are no longer available. Now you can only watch 361, and Weibo is relatively influential.

Anchors and e-sports star players are also tasks closely related to online topics. It is not suitable for us to directly control a real media or online media.

After all, we are not Yang Dongxu. We do not pursue an official career and only rely on business operations. We are even more arrogant than those who pursue an official career. There are too many restrictions within the system, so we can only consider the secondary market.

Some things are influential in online media, and a little guidance and formation of some public opinion is still very helpful.

For example, although Yang Dongxu's synthetic pharmaceutical companies have not done any direct advertising, they have done a lot of soft advertising online.

For example, acupuncture conditioning, traditional Chinese medicine health care, and some soft advertising of Chinese patent medicines with fewer side effects. This has made many people understand what Chinese patent medicines are.

When I went to the pharmacy to sell medicine for minor illnesses such as colds and fevers, I saw that it was a Chinese patent medicine, and I thought of the soft advertising slogan that it is effective, has few side effects, and is more suitable for the Chinese body, so I naturally chose Chinese patent medicine instead of pure Western medicine. .

Some of our industries need to deal with the media, but now the official publicity in the official media is obviously not as influential as some ridiculing advertisements on the Internet, so we need to master some resources in this area. "

Bai Feng said while flipping through the anchor's information in his hand.

"Is this why Yu Feihong has invested heavily in this industry recently?" Wei Fei asked curiously.

"Yu Feihong's situation is different from ours. Although his father has retired and no immediate family members have a seat in the system, Yu Feihong is full of talents. He leaves before the tea is cold, so he has the same concerns as us, but the situation no the same.

His main industry is basically tied to Yang Dongxu, and even several core industries are invested in Yang Dongxu's company. So he doesn't need to master some online media resources.

He invested in this industry purely because he was optimistic about the future of this industry and wanted to make money from it. After all, the major forces in traditional industries are clearly divided. If you want to expand your financial opportunities, you can only try your hand in this new industry.

What's more, the R live broadcast belongs to Yang Dongxu, how could he not get involved. "After saying this, Bai Feng sighed, not sure whether he was envious or mocking the development of Yu Feihong's thigh-hugging method.

Or both. After all, this kind of development method is really worry-free. You only need to follow the vote and wave the flag and shout from behind. There is a big Yang Dongxu in front of you. Basically, there is no trouble. You can count the money while lying down. .

But the disadvantages are also obvious. There is basically no autonomy, and all steps need to be followed by Yang Dongxu.

Now generally speaking, the advantages of Yu Feihong's choice outweigh the disadvantages. After all, Yang Dongxu's reputation is absolutely top-notch in the industry. He is the kind of person who will fulfill his promise after signing a contract and lose money, and can directly obtain huge loans in his own name.

In the long run, it's unclear whether Yu Feihong's move is good or bad. After all, it is tantamount to putting the initiative in the hands of outsiders. Yang Dongxu has a good reputation now, but where will his successor be in the future?

Of course, whether it is envy or ridicule, this kind of development method is not suitable for everyone, and it does not only need money.

Yu Feihong's success is not only because he is willing to spend real money to invest, but also has a direct relationship with the various resources behind him.

Otherwise, it’s not like Yang Dongxu couldn’t get the bank’s low-interest loan, why would he have to let you share the meat?

"Are you ready to combine online media with products to build a brand?" Wei Fei asked, looking at Bai Feng who had in addition to the anchor's personal information, a business plan.

"I plan to try this. The influence of this year's Qifan competition has been greatly improved compared to last year. And Yang Dongxu has made a lot of moves for Qifan Games, and the surge in attention to next year's competition can be expected.

Didn't Yang Dongxu and I cooperate to set up a functional beverage company? I plan to use this company as the team owner and bundle the team and the company to see the publicity effect.

Although Yang Dongxu received dividends from the beverage side, the reason for the dividends was to serve as a shield for us, so we can't ask him to do more.

But it's obviously a waste to leave this big Buddha unused. So I came up with this idea. Rising Sun Technology is his, and Qifan's e-sports is also promoted by him.

Even the new network anchor market was developed by him. So bundling the beverage company with the team and some anchors is like doing things on his territory.

If there is really something wrong at that time, as one of the major shareholders of the beverage company, can Yang Dongxu turn a blind eye?" Bai Feng laughed.

The smile felt a bit like a thief.

Wei Fei also laughed, and at the same time he finally understood why Yang Dongxu looked constipated whenever he saw his wife and talked about business.

He thought about it and it seemed that every time Bai Feng and Yang Dongxu talked about business, he could always get some advantage.

Of course, taking advantage was mostly a joke, and everyone was mutually beneficial. But Yang Dongxu's expression of being deflated and urinating was really funny.

Not only Yu Feihong, Bai Feng, who was pulled in by Yang Dongxu, believed that Yang Dongxu was ready to bet on e-sports and online live broadcasting.

Some other capitals and some people are also paying attention to these two industries. For example, Haoran Studio, and Li Ming of the Dynasty Team, which is now an absolutely star-level e-sports team.

Compared with big capitals like Yu Feihong and Bai Feng, Li Ming can only be regarded as a small shrimp. He is worth only tens of millions. Although he is a person who started from scratch, he is also a figure, but that's all.

However, small people also have the advantages of small people. For example, this time Li Ming identified the target and directly bet heavily. The Dynasty Team has a great hope of winning the championship this year.

So although e-sports has just opened a blind eye to the trial operation this year and has just expanded to the market, it is still a peach as the first person to eat peaches.

Therefore, the Dynasty team, which is the favorite to win the championship, has been receiving calls from various advertisers during this period, and it can be said that it has been overwhelmed.

In addition to advertisers, the only live broadcast platform R Live has also extended an olive branch.

Others signed contracts with R Live, which is to hold the thigh and want to get the platform traffic.

Only the Dynasty team brings traffic to R Live, so the contract is all preferential, which makes people envious and jealous.

In addition to R Live, Jiucheng, which is also preparing to do live broadcasts, and Baidu, which has been very active recently and is also preparing to do live broadcasts, have invited the Dynasty team, and the treatment and conditions are so good that they can catch up with second-tier stars.

After all, if you want to have a live broadcast platform, you must have traffic, and in addition to digging the big anchors of the R Live platform to bring traffic. Teams like the Dynasty team that bring their own traffic are naturally popular.

"The popularity and traffic are almost the same, and the endorsement contract can be signed, but the brand must be selected well and cannot discredit the team. However, the term cannot be too long, and it is best to sign a one-year contract.

This year is just the first session and it has such a great influence, but there are still many big brands waiting. If the competition is successfully held again next year, the influence will definitely be taken to a higher level.

At the same time, this Qifan platform will be a hot spot in the industry for at least the next five years. By then, the endorsement fee will definitely increase, and it may not double compared to this year.

As for the players signing with the live broadcast platform, I prefer R Live first. After all, it is the largest and most stable live broadcast platform now.

Other companies that want to go on the live broadcast platform have shouted slogans loudly, and no one can say what the specific results will be.

Although the competition on the big platforms is fierce, if we can win the championship. Then the Dynasty team will directly land at the top of the live broadcast pyramid without fear of competition."

In Li Ming's office, Li Ming crossed his hands and placed his fingers in front of him, his back was straight, and his eyes radiated wisdom.

Opposite him sat the team's head coach Sun Yizhou, and Li Ming was temporarily the general manager of the team.

As for the rest of the team, Li Ming basically recruited them from outside, rather than promoting them from the game studio.

He even began to consciously separate the team from the studio. Because he vaguely realized that if the team developed well, his career would have a chance to soar.

At that time, the team would still be tied to the studio, and the studio would no longer be a help but a burden.