Chapter 1607: Big Fight

Since Apple released iPhone 4, although it did not cause a huge stir in the smartphone industry like in the previous life, it still made some Westerners or foreign fans cheer.

Domestic smartphones suddenly became quiet, just like the calm before the storm, and then in May, several smartphone manufacturers suddenly emerged.

What about Aoplaner, Vivo, Bird, Huaxia, Great Wall, and even Lenovo, which assembles computers, came in to get involved. In short, seven or eight smartphone brands suddenly emerged.

And they were so fierce at the beginning that offline stores opened as if they were free. At the same time, China Mobile, China Unicom, China Telecom, and Huaxia Telecom, which originally only provided mobile communication and broadband services, also opened business halls.

Now each of them has its own cooperative brands and started selling mobile phones, but their model of selling mobile phones is different from that of specialized mobile phone stores.

These telecom operators sell mobile phones separately from the main business and mobile phone business. Just like bank cards sell insurance, this is outsourced and has little to do with the bank itself.

It's just that after buying the phone, people applied for a mobile phone card in the store on the spot.

The communication operators are not directly responsible for these mobile phone businesses, so no matter what quality problems or after-sales disputes arise. Those are disputes between consumers and mobile phone brands, and have nothing to do with them.

It's just that everyone mistakenly believes that the mobile phones purchased at the mobile phone booths in the business halls of these communication operators are all sold by these mobile communication operators.

However, no matter what the relationship is, the stores of the four major communication operators can be said to be spread all over the country, and the number of stores is unmatched by Internet cafes.

After all, there is only one Internet cafe in a street, or even several streets, and these communication operators can see a store every few steps. There are four stores in a street, not to mention that some stores in a street have more than one.

Therefore, these newly listed smartphone brands seem to have emerged overnight. Consumers just slept, and when they woke up the next day, they had seven or eight more choices than Honor or Apple.

But this is not over yet. Although Lei Jun no longer has Xiaomi in Honor, Meizu, Hammer, and Huawei are on their way.

It is foreseeable that the domestic smartphone market will enter the chaotic Spring and Autumn and Warring States period in the future. Such war will even spread to the world.

The smartphone market in the world is undoubtedly more lively. In addition to Apple and Samsung, Ericsson, Nokia, and Motorola, the old mobile phone giants, are also rectifying their traditional mobile phone businesses and rushing to the market.

So the smartphones that were originally rare, full of technology, overthrowing the traditional mobile phone industry, and even some of them felt like changing the world, in just less than a year, instantly felt like a street.

Many smartphone brands were launched almost at the same time, and the fierce competition is self-evident. I don’t know which one first raised the price butcher’s knife, and the price of smartphones, which originally exceeded that of traditional mobile phones, instantly began to be cut in half.

In just less than half a month, smartphones below one thousand yuan filled the entire market. There are even more extreme mobile phone brands that directly cooperate with communication companies and come up with an activity of charging 1,000 yuan and giving away mobile phones.

Although the quality of such smartphones is worrying, smartphones have just been out for a year after all, and WeChat has not yet been out. Now the only chat software used on mobile phones is YY.

Not to mention online games like Honor of Kings and Chicken Dinner. There are no short video platforms like Kuaishou and DouM. People are not even used to using Taobao and JD.com online.

When shopping online, people still habitually open the computer.

So for such a cheap smartphone, as long as the traditional phone function is smooth, plus the ability to open YY videos, these two most basic functions are enough.

As for the rest, try to ensure that the phone's computing is not stuck, and that's it. Anyway, if this thing can last for three years, it means the manufacturer has a conscience.

Of course, this advantage will still make users jealous when they see it in the future.

Because the various functions of smartphones in the future are so amazing, but the service life is also pitifully short. Originally, a mobile phone was not considered to be damaged and it was not a big problem to use it for five or six years.

After that, the all-in-one machine basically needs to be replaced every two years.

The functions are much more powerful, and playing games is indeed so smooth, but the service life is...

But this is all later. In short, the major mobile phone brand companies that have sprung up like mushrooms after rain are trying their best to use various means to plunder market share.

Under the attack of such price war and routine, the sales of Apple iPhone 4, which mainly targets domestic foreign customers, has directly declined.

After all, although these foreign fans want to support Apple, they can't help but feel that the price of other brands of mobile phones is only a fraction of Apple's with similar functions.

When you think of buying an Apple phone, you can buy several other mobile phones, and you can use one and throw it away, constantly changing to a new phone.

More importantly, as a pioneer of smartphones, Honor is currently the absolute leader in smartphones. In the eyes of foreign fans, even if they don't want to admit it, they know very well in their hearts that Honor phones are indeed more face-saving than Apple phones.

Therefore, Apple's sales in China have directly suffered a Waterloo.

At this time, Honor Mobile directly announced that the new Honor RS series mobile phone will be launched on June 1st. From the published data, the new RS mobile phone is more advanced than other smartphones on the market, including Samsung and Apple.

At the same time, compared with the size of all mobile phones on the market, they all imitate the shape of Honor mobile phones, that is, the 3.5-inch screen of iPhone 4, which is known as the most suitable mobile phone shape for human palm size.

The screen of Honor RS1 mobile phone is 4.0, which obviously looks bigger than all smartphones on the market, and instantly opens up a visual gap with these coquettish bitches.

Not to mention that Honor mobile phones are still leading in various aspects, whether in terms of system or various software.

The new mobile phone was released, priced at 7,999 yuan, and the Honor mobile phone, which was just released last year, began to reduce its price to 4,999 yuan. Suddenly faced with the competitive smartphone market.

A new model of Honor mobile phone, while continuing to maintain its absolute position in the high-end market, also shifted its focus to the mid-range market and made a fortune.

This made countless mobile phone manufacturers envious, jealous and hateful, but there was nothing they could do.

At the same time, the appearance of Honor RS was instantly imitated by major smartphone manufacturers, and they also launched a series of larger-screen phones.

But Honor phones once again lead the trend of smartphones, and their brand influence is deeply rooted in people's hearts and is beyond the sky, which is undoubtedly something these people cannot imitate.

"Don't pay attention to them, don't worry about the appearance patents, and suing them at this time is simply to attract attention and help them increase their popularity.

As long as the other party does not use the LOGO of our mobile phone company's brand in a rogue way, let them do whatever they want. Even if they also release a 4.0-inch screen phone.

It's just making the screen bigger, and the kernel and software can't keep up. Such phones will soon be scolded by consumers, so we don't need to take action.

The real news that their mobile phones are garbage will be pinned on the Internet for a few days, and there will be no news blockade. If a consumer feels deceived and sues them, they will definitely collapse at that time.

That is, imitating the appearance of our new mobile phones to make a quick buck is not enough to make up for their brand image loss. So don't worry about this, and focus all your energy on research and development.

I originally thought that these smartphone brands would The launch of Honor Mobile Phones did not have much impact on them. We did not expect the competition to be so fierce. We had to launch new models in advance to lower our focus to feel at ease. "

"There is no way. Who made us promote smartphones as the best in the world? And many consumers simply cannot afford Honor Mobile Phones.

Therefore, when such cheap smartphones come out, they naturally can't wait to get one. It can be regarded as us paving the way for the other party to get a wave of dividends in the back.

However, the biggest losses are not us, but traditional mobile phone giants such as Nokia and Motorola. Originally, I felt that my business could still struggle for a while.

As a result, these low-priced smartphones directly wiped out the situation, except for the elderly. In the future, traditional mobile phones will have no market. "

"Yes, maybe this incident can also affect their capital chain and further slow down their research and development of smartphones. "Yang Dongxu said with a smile.

Facing these world mobile phone giants that are already a thing of the past, although Yang Dongxu clearly knows that they have no room for recovery in the mobile phone market.

But in this era, it seems like yesterday that I personally experienced the glory of these giants. Facing such big guys, it is impossible to say that there is no psychological pressure.

So everyone is relieved that the other party can be completely eliminated at this time.

It is estimated that Samsung and Apple are also thinking about this, so in terms of mobile phone prices, facing the preemptive occupation of Honor mobile phones at the high point, they directly pushed the price to the middle range, further oppressing the local market.

"I went to a symposium a few days ago, and several mobile phone manufacturers reported to the upper level, hoping that we can release Honor's Pangu system." Lei Jun said.

"I think they want to eat farts, don't pay attention to them." Yang Dongxu curled his lips in disdain.

If there is no Android system, in order to ensure China's advantage in the smartphone industry, perhaps the upper level will act as a lobbyist to let him release the Pangu system.

Now there is no way, and it is estimated that the leaders above are embarrassed to come to the door to talk about this matter.

After all, Honor has already released many smartphone patents before, and has suffered a lot and set an example.

Asking him to release the independent system is inevitably too bullying. Do you really think that he, Young Master Yang, is easy to bully?

And the reason why these mobile phone brands put forward such obviously unreasonable requirements is actually to build a plank road in the open and secretly attack Chencang.

Since you don't make the system public, can't you open up some smartphone patents?

You rejected the first request, and then you rejected the second request again. Isn't this a bit too blunt?

Compared to spending time and effort to develop new smartphone technology, it is undoubtedly better to use the technology of Honor phones directly.

At that time, you can also use the same patent technology of Honor phones to get some popularity. Some people are already shamelessly doing this.

Although everyone knows that developing your own core technology is the foundation, it is convenient to use the technology of Honor phones to make money quickly.

Compared with the money earned from mobile phone sales, the patent technology fee is nothing.

As the representative of Chinese mobile phones and a world-class leader, can Honor Mobile still set the price of these patented technologies at sky-high prices in the face of domestic brands?

Just shamelessly take advantage of it. Anyway, if you win, you will make a lot of money, and if you don’t win, you won’t lose much.