Chapter 1600 Come to the Bowl Quickly
The beginning of 2007 was much more lively than expected, especially the release of iPhone 4, which was earlier and faster than Yang Dongxu expected, with a wider distribution range, and it was not mainly in the European and American markets, but it set its sights on China.
Originally, many people expected that even if Apple could come up with smartphone technology and its own unique smart operating system.
It would become the first smartphone brand to be fully independently developed after Honor. But because of Honor's precedent, even if Apple had more technology and was the only one, it would still need a period of adaptation to occupy its own position in the market.
But what people didn't expect was that Apple occupied the market so quickly.
Just when the mobile phone brands in China and abroad that obtained mobile phones from Honor had just received their own Android system not long ago. When their own smartphones were still in the promotion and testing stage.
Apple became the world's second largest smartphone brand at lightning speed.
The speed of distribution, the maturity of smartphone technology and user experience. It can be said that except for the slight difference compared to Honor, the big brother, it beats any other younger brother in the smartphone field.
Especially the Apple system that is unique to itself and not open to the public, it is simply full of style, even higher than Honor in this respect.
Because in addition to the smartphone operating system, Apple's system can also be used on tablets and computers.
On the other hand, Honor mobile phones are unique in mobile phones and smartphones, and tablets and computers are not involved yet.
Therefore, it is equivalent to Apple, which has developed its background and strong muscles after several defeats in the arena. Honor is undoubtedly at a disadvantage in this regard.
Fortunately, Honor mobile phones took the initiative, and compared with Apple's first shot that can only win but not lose, it almost took out all its mature technologies.
Honor mobile phones have several leading versions of storage in terms of system and other functions, and now under the guidance of the big boss Yang Dongxu, it is impossible to go wrong and continue to run wildly on the right path.
Therefore, this advantage of taking the lead is still stable now. Apple is now at most the second. If it wants to become the boss, it needs to endure for a period of time and also needs a very suitable time.
And although it has become a hit, Apple now has to face a serious problem. This serious problem is not the pressure of facing Honor mobile phones, the boss, but the supply problem.
In order to seize the market as soon as possible, before other smartphones are launched, they occupy the market that has not been completely divided by Honor phones.
Apple not only divides iPhone 4 into two models, one of which is a high-end phone to see if it can shake Honor's position as the market leader.
There is also a mid-to-low-end model. The purpose of releasing this model is obvious. Before other smartphone brands have an interview, try to grab more territory.
Boutique phones are okay. Although sales are not a threat to Honor phones for the time being, their reputation and experience are good, which can be regarded as establishing their own brand.
Although the reputation of mid-to-low-end phones is also good, the supply is undoubtedly a huge problem. After all, if you want to grab territory, how can you run without a horse under your butt?
Therefore, Apple phones can be said to be at an almost extremely high price in the recent period, placing orders in the market to find OEM factories, in order to increase the production of mobile phones.
But even Yang Dongxu, who has been prepared for this problem, has to face the problem of inadequate upgrading of the industrial chain and has to reduce the delivery speed, not to mention Apple.
Especially after spending a lot of money to find a foundry all over the world, Apple suddenly found that the best foundry was actually in China, which is a bit MMP.
After all, there is nothing wrong with you spending a lot of money to find a foundry in the West. At most, you can earn less and just burn money to gain market share.
What about later?
In addition to the Honor mobile phone that is pressing on your head, there are also a group of peers who are eager to fight behind you.
If you don’t think about the future, you will have immediate worries, so the problem of production cost and cost performance must be prepared in advance. Otherwise, even if you are Apple, you will lose if others fight a price war with you.
What’s more, Apple has not occupied the mid-to-high-end market to make huge profits. In the future, even if it wants to maintain its superior status, it will need to fight nakedly.
The cost performance of foundry is undoubtedly a weapon that you must master in the process of hand-to-hand combat. Otherwise, if others have this weapon and you don’t, how can you fight this war?
In addition, Apple executives also discovered a new problem, that is, China is not only a huge market that must be occupied and rooted, but also a country with the fastest popularization and development of high-tech products.
Because compared with the United States, there are still many places using 2G signals. Can you believe that 3G mobile phones have been popularized in China?
In addition to mobile phones, the rapid development and popularization of China Telecom broadband has also further improved the use of smartphones.
After all, compared with the current high mobile data charges, many users are deterred from more functions of smartphones, and wifi is the best choice for ordinary users.
Therefore, whether broadband is popular is one of the important foundations for whether users frequently use smartphones.
Although the United States completed the construction of the Internet information highway very early, the use and popularization of wireless networks are far from being as common as in China.
Not only in the United States, but also in Europe and the United States.
There is a meme on the Internet that is very suitable for explaining this phenomenon.
In later generations on the Internet, some bloggers who like to promote how far away the moon is in foreign countries, how high-quality foreigners are, and how they like to study have posted such a blog.
It is also said that on trains and subways, many people abroad are either reading newspapers or reading books to study. On the other hand, all the people in China are playing with mobile phones, and then loudly appeal, how can the country develop if this continues?
He obviously wants to lick foreign countries, but he still looks worried about the country.
What's more important is that such an article about foreign chicken soup has received likes and support from many people who don't know the truth.
Until a news report came out that the subway in the United States finally had 4G mobile phone signals, many foreigners began to play with their mobile phones while riding in the car.
In an instant, countless licking dogs fell into silence.
There are even many people shouting that this is fake news, it must be fake news. That is the United States, the world's superpower, the United States with the world's number one economy, and the number one in science and technology.
How is it possible that even the 4G signal popularized in China has not been popularized in the subway until 2020?
But the real result was to slap the licking dog in the face.
This is not only the case in the United States, but also in developed Europe, such as Germany.
And since the advent of the 4G network, those studious and strict Germans have also started playing with their mobile phones on the subway.
It can be said that starting from 3G, the speed of Internet popularization in China cannot be compared with other countries in the world.
As for why the overseas version of the game is updated first, and then the domestic version is updated.
This is basically a human factor and has nothing to do with infrastructure.
When it comes to infrastructure alone, China is definitely the best, and not one of them includes the United States.
So under this premise, no matter what Apple's top executives say in the future, it will be unfair to Chinese customers.
But he didn't dare to say that he didn't want the Chinese market, because this market couldn't be lost. Losing it is equivalent to leaving the most powerful and largest informatization market on earth.
"Are you dumbfounded? I see you are still arrogant. From now on, if you dare to play tricks with me when promoting Honor mobile phones in the world, I will block your OEM production line. No matter how good the brand is, it is useless to buy it. Especially in the hands of After the game became popular, you didn’t have the guts to give it a try?”
After reading the latest Apple news and information from Zhang Yue's mobile phone, Yang Dongxu rubbed his chin with pride.
After going around in a circle, the opponent finally couldn't get into his pocket.
As long as Apple wants to build its own smartphone kingdom, China's OEM is a hurdle that it can't get around no matter what. It must join without any detours.
And in addition to the OEMs who now have to pinch their noses to admit it, mobile games will also be a yoke locked around the opponent's neck.
When Apple and WeChat clashed in later generations, why did they let it go?
Or is it because there are alternatives to Apple phones, and there are many alternatives, but WeChat users cannot find alternatives?
In a country where I can travel across the country with a mobile phone, you don’t even let me scan the QR code to pay using WeChat. Even if users feel that using Apple is cool, they will definitely choose WeChat for their own convenience.
Otherwise, if you go out to pick up a girl, you'll be flirting with her, but you won't be able to make a move right away. Then you definitely need to scan the QR code and add WeChat to chat so that we can continue the date, right?
As a result, when I turned on my Apple phone, there was no WeChat on it.
The same is true when all users become accustomed to playing online games with their smartphones. Because of the independence of the system, Apple users can only play games with Apple users.
As a result, because Apple mobile phones were out of stock, there was no way to increase the number of users of mobile games. I couldn't even match a game friend after using my mobile phone for a long time. What do you think users will choose at that time?
Therefore, as long as Apple's OEM volume continues to rise in China, it even accounts for more than 80% of the mobile phones it produces.
Yang Dongxu has the trump card that he can use as a proton.
As for the contract issue, all compensation for breach of contract has been settled in accordance with legal procedures.
Looking at it this way, it is true that the enemy is injured by 1,000 and the self is damaged by 800, but the actual situation is that the self-inflicted damage by 800 is true, but it is not only hurting the enemy by 1,000, but directly killing the enemy.
Because when the supply of Apple mobile phones on the market does not meet the requirements, the number of users continues to shrink.
It doesn't take long, only half a year, and it will be almost impossible for Apple to regain its market share.
Let’s take mobile games as an example.
You have been playing mobile games on Android or Honor phones for half a year. The mobile game account includes your friends, even online girlfriends, skins for various characters, krypton gold accounts that you can spend money on, etc.
With these as bundles, if you asked a user to use an iPhone again and then level up again, would you agree?
Therefore, it is a mistake to miss the trend. No matter how good you are, unless there is a revolutionary breakthrough that makes you a level higher than other mobile phones, you can have a higher-tech experience with it.
Otherwise, it is basically impossible to bring the dead back to life.
Samsung is an obvious example. Since it withdrew from China due to the incident, it has indeed become a best-seller in the world. But it is almost impossible to return to China.