Chapter 1410 The Core of the Brand Is Money

Ran Feifei did not go back to her own home or to the big courtyard, but came to Bai Xi's place in Chaoyang District.

"Why are you running here so late at night? Isn't this obviously disturbing our harmonious life as a couple?" Yang Dongxu, who was alone in the empty room, was immediately unhappy when he heard Ran Feifei announce that she would sleep with Bai Xi at night.

"I am happy, but you can throw me out if you want?" Ran Feifei glanced at him.

Yang Dongxu had no choice but to retreat. He was angry with an unreasonable woman, and he would definitely be hurt in the end.

Bai Xi smiled as she watched Yang Dongxu and Ran Feifei quarreling with each other, and brought a plate of fruit to Yang Dongxu. Yang Dongxu felt angry instantly and took a piece of fruit to look at Ran Feifei in protest.

Such a childish action directly received a pair of white eyes from Ran Feifei.

"I heard that Haina has recently terminated the contracts of many artists?" Ran Feifei asked.

Ran Feifei, who was playing with Xiao Wenwu, couldn't help but look at him.

"It was a normal contract termination. The other party felt that the outside world was bigger and wanted to go solo. Haina received the liquidated damages stipulated in the contract. Not only did it not lose anything, it also made a profit."

"It's really not a loss. I heard that two big names left?" Ran Feifei was a little unconvinced.

"Even if Haina's artists all left, Haina would not lose as long as they paid the liquidated damages."

"Killing the goose to get the eggs?"

"It's not that exaggerated." Yang Dongxu stuffed the cut apple into his mouth. "Now, although the superstar effect is still there in both TV and movies, it is far less exaggerated than before.

The entertainment market in Hong Kong is constantly impacted by the mainland, which is a good example. Although there is indeed a gap there, there are certain reasons for it.

But when it comes to superstars and influence. Hong Kong has many Asian-level movie emperors and queens, kings of singing, and gods of singing. On the other hand, the mainland can't compare with them in terms of real big names.

Only the first-class actors recognized by the state can still have some face. But the face is the face, the market The market is the market. It is an indisputable fact that the market of Hong Kong celebrities still outperforms that of the mainland.

But why is the Hong Kong entertainment industry so impacted by the mainland when there are so many top celebrities in Asia? This shows that the siphon effect of celebrities exists, but it is not as exaggerated as imagined.

The era of speaking with works is quietly coming. There are many examples of newcomers being promoted directly by a play or a good movie. On the other hand, the older generation of artists have been criticized for taking too many bad movies in recent years. "

"It seems to be true. It's okay in reality. After all, reading the newspaper is just for fun. In the online forums or under the comments of movies and TV series, the criticism is so lively." Ran Feifei nodded.

"Since its establishment, Haina has always been speaking with works, although it has also signed artists, directors, and even screenwriters. It's just that the troubled times made it so.

We follow the times, but we also lead this era. So as long as we have solid works in hand, the money earned from creating peripheral products alone is not comparable to the artist's pay and advertising commission.

So it's not a loss for Haina to pay the liquidated damages for these people to terminate the contract now. In the future, if there are good works that want to find actors, just let it go. There are plenty of actors to choose from, and there is no restriction." Yang Dongxu shrugged and said very easily.

"Although this is true, without a few big names in charge, who knows who you are, Haina?" Ran Feifei said.

It is normal in this era to know the stars but not the big directors when watching movies. The director is not known, let alone the production company of the movie. The audience just feels a little familiar when they see the logo of the movie company at the beginning of the movie.

"It doesn't matter. Anyway, Haina is not going to go public to make money. It doesn't matter whether it is famous or not. Besides, Haina doesn't just make money from these works. There are many profitable investments.

Even if it is not famous at all, it is still the boss in the industry. I won't look back even if those people have ten years to catch up." Yang Dongxu said a little arrogantly.

Ran Feifei and Bai Xi rolled their eyes at him, but Ran Feifei's eyes were obviously unhappy with her arrogance. Bai Xi was a little bit admiring.

"Why don't the companies under your control go public? Is the desire for control too strong?" Ran Feifei couldn't help asking.

Bai Xi also looked at Yang Dongxu with curiosity.

"Part of the reason is this, but it's not as dark as you think. It's just that they simply don't want to go public.

There are two reasons why companies seek to go public. The first is that they lack money to go public and raise funds, and at the same time they want to make a profit. The second is what you can feel, those empty names. Billions, tens of billions of big companies are just good names."

"Empty names are also very useful, right?"

"Yes, but the expansion of my company doesn't seem to need such a reputation to gain momentum, right? You don't plan to list Yangjiayan, don't you also feel that the hard power is here, and you can still expand smoothly without playing these empty things?

So I don't lack money. I have such a big company, and I don't even want the bank lining up to give me loans. The hard power is here and there is no need to gain momentum for expansion, so why should I go public and let others share my money? It's not good to eat all the company's dividends by myself?"

"You just have a strong desire for control, and you like to eat alone. What are you defending?" Ran Feifei snorted.

Yang Dongxu shrugged and was too lazy to argue.

However, Ran Feifei also knew that it really didn't matter to him whether he went public or not. Other companies went public for better development, but whether Yang Dongxu's company went public was completely a matter of whether it was necessary.

In fact, Yang Dongxu didn't have to create an independent kingdom. It was simply unnecessary. Just like he said, wouldn't it be nice to eat the dividends yourself? Why find so many shareholders to share your money?

Is there something wrong with his brain?

"Your online news recommendation is quite effective. Now everyone on the Internet is discussing Yang's feast." There was no point in continuing the discussion, so Ran Feifei changed the topic.

"That's not right." Yang Dongxu couldn't help but feel a little arrogant when talking about this. "There are quite a lot of people reading newspapers now, but the growth rate of Internet users is also terrifying. Besides, the current 361 browser covers 99% of the market share in the country."

"I heard that some physical news media seem to have some opinions about this, and some people have gone to the top management to discuss it." Ran Feifei was a little worried, which was the fundamental reason why she started this topic.

"Let's discuss it. Anyway, the general trend of online news is irreversible. We should discuss and come up with a charter as soon as possible to set up supervision for online news.

It is not an obstacle to online news, but a driving force. The market can develop in a more orderly and healthy way." Yang Dongxu was not worried at all about the traditional media feeling that their cake was passive and dissatisfied.

After all, the general trend is here. Let's not talk about the previous portal website leading the Internet era. At that time, the Internet market was still very rough, with many loopholes and handles.

I haven't seen traditional media knock down portal websites.

Now 361 is more on the right track and more impeccable. There is no reason to be suppressed by these people.

So no matter how the traditional media struggles, the final result is only one. That is, the general trend is unstoppable. Either lie down and cooperate, or be eliminated by the market. There is no third way to go.

Seeing Yang Dongxu's confidence, Ran Feifei no longer said that she really didn't understand this aspect, so she couldn't give any suggestions.

"How about advertising my cosmetics online?" Bai Qian asked.

"It's still mainly physical coal, and then you can buy ads at the beginning of the movie titles or TV series that are played online. But it's best to find serious movies and TV series, not those small productions, or a makeshift team that is put together by a few stars."

"Why?" Bai Xi was a little puzzled, and Ran Feifei looked at him curiously.

"Because it is conducive to brand building, physical media is still very authoritative now. After all, online news is a bit chaotic now, and there are so many false information, and focusing on online announcements is a bit inferior.

This is different from Yangjia Banquet. Yangjia Banquet is not an advertisement, but just a very hot topic. So it has a positive effect on the brand.

If Dabao's new product advertisements are only put online, not in physical media, or the advertisements are broadcast at the beginning and end of some small dramas, the first impression is that this is a third-rate product.

So if you want to package Dabao's new products more high-end, you must spend money to find big stars, and then get some satellite TV, or even CCTV's prime-time advertisements. Even if you bleed to get a winning bid, it is worth it."

Bai Qian nodded thoughtfully, and Ran Feifei also nodded in a reasonable way.

Although online news and advertisements seem to have a faster and better impact now, it is also necessary to distinguish what products are being advertised.

If you just want to get some heat, then online advertising is definitely the first choice. After a few recommendations, make a post to provoke war, which instantly arouses heated discussions among netizens.

But if you want to build a brand, traditional media is still the first choice. The audience's recognition of traditional media cannot be replaced by the current online media.

Even if the Internet is super developed and everyone has their own media in a dozen years, traditional media still occupies a certain position in the field of advertising authority.

Of course, those small TV stations that sell fake drugs and 998 advertisements are not included. Those are originally the lowest-end third-rate markets and have nothing to do with authority.

"I will have a meeting with the top management when I go back. In the future, Yangjiayan's advertisements will go online, and traditional media will be attached." Ran Feifei said after thinking for a moment.

Yang Dongxu gave her a thumbs up. This understanding ability is super strong.

Yangjiayan is an old catering giant. It has eight major cuisines, state banquet dishes, and imperial cuisine. These are high-end and have a high reputation among the people.

There is no need to advertise heavily on traditional media. It is what Yangjiayan needs to do now to constantly create gimmicks on online media to increase national attention and let more people know about the existence of Yangjiayan.

The situation of Betsy's Dabao is different. Although Dabao is a skin care product recognized by ordinary people, the high-end market does not recognize it. Therefore, Betsy wants to occupy a place in the high-end market and make people feel that Dabao is a high-end luxury product of a big brand.

Then the only way is to spend money on traditional media, a lot of money.

Those who say that money is only the most vulgar expression of high-end products, and taste is its true connotation are actually full of farts. If you don't have money to spend on advertising, the public doesn't know that you are a big brand, so what connotation do you have?

You can't drink the northwest wind!

Or you only sell connotation, but the price is very affordable, just 9.98 to try?

Money is the most direct expression, and everything else is nonsense.