Chapter 1439 Buy It if You Want

The auction continued as Yang Dongxu thought. This auction mainly targeted European and American customers, stars, and directors. Although there were Chinese people attending the film festival, there were not many people, so they were not the target of Sotheby's attack.

Oil paintings, sculptures, etc. were bought by business celebrities, and stars and directors rarely bought them.

Directors and stars were very generous in selling jewelry, especially female stars. Every celebrity has worn something with a history, such as jewelry worn by a French female celebrity.

For example, the British royal family once owned a pocket watch with diamonds inlaid around it, as well as rings and earrings, which were all very popular with these female stars. Men were similar, and they were very keen on things used by heroes and kings.

It seemed that as long as they had these things, they could be as dazzling and noble as the previous owners of these items.

So this wave of celebrity jewelry and supplies auctions set off a small climax at the auction, and the smile on the auctioneer's face became more enthusiastic.

The total amount of the final transaction price is not only related to how much money the auctioneer can make, but also the height of the total transaction price also highlights the auctioneer's status. Seeing that the auction items are selling well, he has no reason to be unhappy.

"Is that the old man you want me to get in touch with?" After taking down a few items that interested her, Dale was not interested in the current items. She bumped Yang Dongxu with her shoulder and signaled the old man in the front row who was raising his hand at this time.

The item being auctioned at this time is a sapphire and diamond necklace, which is said to have been worn by the French princess. As the former princess's family, the Spencer family is not short of this, so Dale is not very interested in such items.

"Yes, it's him." Yang Dongxu nodded.

He would not call Dale to Italy for no reason, after all, he is also very busy.

At this time, the tall bald old man sitting next to a blonde beauty at the front of the auction, who was raising his hand frequently and was kissed by the beauty next to him, was called Khodonov.

A key person who can help him buy Ferrari, the only reason he was chosen is that in addition to this person's ability, he was also greedy and lustful, and he was a very easy target to take down.

"I heard that this guy is very lustful." Dai'er raised her eyebrows at Yang Dongxu.

"Your identity as a member of the Spencer family is enough to guarantee your safety, and I will find someone to warn him, and he will cooperate obediently." Yang Dongxu said.

"Since you have already found someone to warn him, why do you still want me to be a lobbyist?" Dai'er looked at him sideways.

"Because I need a point of entry, and when I acquired Maserati before, it caused quite a stir. I don't want Ferrari to cause too much trouble.

Even if other car manufacturers can't bid higher than me to take Ferrari, they can still do some disgusting things to mess with it.

I am very satisfied with Ferrari's current operating model, so I don't plan to use this acquisition to make it famous or hype anything. As long as it maintains its current development and stability, it's fine."

The reason why I chose Khodonov is not only because he has confirmed contacts, but also because he used to be a northern Russian, and he can be regarded as a small oligarch who ran away before. He has been doing well in Italy in recent years. Not only does he have friends in the political circle, but he also seems to have some thin faces in the mafia.

Yang Dongxu, the financial oligarch from Northern Russia, is very familiar with him and is friends with several bigwigs. So with this support, Yang Dongxu is not afraid of the other party doing something weird after receiving the money and taking the benefits.

After all, you have to be on guard against someone who is familiar with the mafia.

"So I am not only the entry point, but also the surface acquirer of Ferrari?" Dai'er is basically sure what Yang Dongxu called her to do.

Compared with an Oriental, even other people who acquire Ferrari will be rejected by the Italian people or the government, or it will have some impact on Ferrari's customers.

Dai'er's acquisition is undoubtedly much more appropriate. First of all, she is a princess of the Spencer family. Her status belongs to the aura of nobility, which can be very popular in Europe.

The second point is that Britain was once the capital of automobiles, although the automobile production is not as good as the United States, which has become the world's automobile hegemony and the world's major automobile manufacturers.

But the quality and connotation of British cars, as well as the aristocratic style, are very popular in the world. If the sports cars in Italy take the fashion and romantic route. Then British cars show nobility to the fullest.

Whether it is Bentley, Land Rover or Rolls-Royce, it always gives people a sense of grandeur. Although these brands are now sold to others.

But automobile research and development is still very active in the UK. Some small brands that appear occasionally, as well as the engines and models developed, are still very popular.

Even many car manufacturers focus half of their attention on Italy and half on the UK. If everyone in Italy wants to bite off a few big car brands and add bricks and tiles to the number of their own car brands.

Then there are always some cute little ones popping up from time to time in the UK, which makes these car manufacturers very surprised. Moreover, these little cuties are easy to buy as long as the money is in place. It seems that these people are made just to buy a wave of money for research and development, and there is no intention to make them bigger and stronger. This is the current situation of British cars.

So let Dale come forward to acquire Ferrari. Even if it is reported, neither the outside world nor Ferrari itself will have any rejection. Instead, they will look forward to what kind of sparks Ferrari, the prince of the cold storage, can create when he meets the absolute aristocracy of Britain.

"2% of Ferrari's shares, plus two years of Ferrari's CEO. Don't worry, your CEO is just a name, and you don't have to do any work. Ferrari now has its own R&D team and management team, which are fine, and there is no need to adjust. You Just make an occasional appearance in the media when needed.”

"If you are so cheap on me, the final price of your Ferrari will be at least 6.3 billion US dollars, right?" Dai'er's eyes flashed.

2% of the shares may not sound like a lot, but coupled with Ferrari's last purchase price of more than 6 billion, it is a considerable expense.

"0.1% of the shares is the reward you can get this time, and the remaining 1.9% is the upper limit of Ferrari shares you can get based on the transaction price." Yang Dongxu said.

"What? You also feel that the price you paid for the Ferrari is scary, and you want to sell some to me to replenish your blood?" Dai'er had a slight smile on her face.

"You don't have to, just get the benefit of 0.1% of the shares." Yang Dongxu shrugged indifferently.

Dai'er watched his eyes change, and finally there was a sly look in her eyes, "Let's get credit first. I've made a lot of investments recently and my money is almost gone. I can't afford so much money at once."

"Okay, this share can wait for you for three years. Don't buy it now after three years. However, if you buy it after three years, it will be based on the market price after three years." Yang Dongxu said.

Dai'er couldn't help but look at him in surprise, "Are you sure you can make Ferrari have a market value of more than 6 billion in three years?"

No wonder Dai'er was surprised. Currently, the sports cars with the highest market value alone are Ferrari and Porsche, both of which have a market value of around US$4 billion.

This is why Sumu raised the price to 6.3 billion U.S. dollars, and other car manufacturers interested in Ferrari looked at fools.

At present, not only these well-known sports cars, but also many popular models in the world are valued at around two to three billion US dollars at most. For example, the Maserati sports car series that Yang Dongxu has developed over the years has this market value.

Many people are optimistic about the future of cars, especially car manufacturers that have been exposed to the Chinese market. However, after three years, the market value will increase by more than 60% on the original basis. No one dares to guarantee this.

After all, this is not after 2010, when many independent sports car brands began to seek listings, and then their market values ​​began to explode and continue to rise.

At its peak, Ferrari's market value was as high as more than 50 billion U.S. dollars, which was more valuable than its parent company, Yafit, which held its shares.

Porsche, Lamborghini, Aston Martin and other sports cars have all been launched one after another. The market value once exceeded tens of billions of dollars, making the sports car market famous for a while. If you are a rich man or a rich second generation, you don’t have many sports cars. I am embarrassed to say that my family has money.

Not to mention celebrities. The first thing a star does after becoming famous is to buy a sports car that suits his status, even if it is just a second-hand one.

"You can choose not to do so after three years." Yang Dongxu's expression remained calm.

Dai'er looked sideways at him for a while and said, "After the transaction is completed, the money to buy the shares will arrive in your account within half a month."

The reward for 0.1% of Ferrari's final transaction price of more than 6 billion was still a lot, but thinking that she would have to spend more money to acquire 2% of Ferrari's shares, Dai'er suddenly felt that she had fallen into a trap.

But she obviously had to jump out of this pit, although she didn't believe that Yang Dongxu could really increase Ferrari's market value above the purchase price within three years.

But since I met Yang Dongxu, the man in front of me never seemed to lose money in business. Even if some transactions seemed to be a loss at the time, he could always make back double the money in the end.

Because she has an industry in China, Dai'er has some understanding of why Yang Dongxu bought Ferrari at such a high price. It is precisely because of this understanding that she hesitates. She feels that winning Ferrari is a complement to China's BMW, rather than an absolute money-maker. trade.

But in the end, Dai'er decided to take a gamble. Anyway, many of her investments are making money now, and some of them are still making big money. So even if she loses the bet, it won't have much impact on her. Once the bet is right,

"How about I take 5% of the shares." Dai'er said tentatively.

At this time, Yang Dongxu turned his head and glanced at her without saying anything, but his eyes seemed to say, "I think you want to eat farts. Women shouldn't be too greedy."

"Double it, that's 4%, and all the money will arrive within a week."

"As long as 2%, I want to prepare some options for Ferrari's operations team and R&D room, and we need to retain these talents.

After that, as Ferrari becomes an independent sports car brand, I will run it on the market, and then I will put some shares on the stock market. If you really want to hold it, you can be the first to buy part of Ferrari when it goes on the market. "

"If you buy it on the market, you can make more money than if you buy the original stock." Dai'er curled her lips and secretly scolded Su Mu for being stingy.