Chapter 1401 If You Don't Talk, I'll Spend Money

When he got home in the evening, Yang Dongxu not only saw Bai Qian, but also Ran Feifei, who had just returned from abroad.

"I heard that you want to get a piece of land here in Yanjing?" Yang Dongxu asked casually, taking a sip of tea.

Bai Qian, who hadn't seen her son for a day, looked very strange with little Wenwu beside her. Ran Feifei stretched out her hand to tease Wen Wu's chubby face from time to time.

"I'm going to build a center that combines catering, accommodation and leisure. I'm going to leave the accommodation to Li Fuzhen to design it. The main focus of Yang Family Banquet is the dishes, and we can't lose this old business."

Then at the leisure center, I am also planning to hire professionals to manage various maintenance and massage services. In short, I am planning to build a super flagship store with Yang Jiayan as its name. Ran Feifei nodded and said.

"Why do you think of doing this?" Yang Dongxu couldn't help but be curious.

"There is no way. The Yang Family Banquet that simply cooks food has come to an end. What we need to do next is to maintain the brand, and then continue to develop new dishes, or restore the state banquet dishes.

If you want to increase the income of Yang Jiayan, in order to maintain the brand, you can not only introduce new dishes. The price increase of old dishes can only be based on market conditions, and cannot be increased indiscriminately because of the reputation.

So after much deliberation, the only thing left to do was to expand the business chain with Yang Jiayan as the core. Aren’t they talking about dining and leisure these days? So I'm going to give it a try. It can be considered an improvement over the current Yang Jiayan operation. "

Building a comprehensive dining and leisure center was not Ran Feifei's whim decision. It was after her inspection of the market and combined with her years of experience in managing Yang Jiayan that she definitely made adjustments to the business direction of Yang Jiayan.

Yang Family Banquet will continue to create top-notch state banquet dishes. Chinese food of various top-notch cuisines will not change. This is fundamental. While keeping this notebook, Ran Feifei didn't want to put the Yang Family Banquet into operation and sell something vain. Therefore, expanding the business chain has become a good choice.

"How much are you prepared to invest?"

"This is also something I want to discuss with you when I come back this time. The land here in Yanjing is not cheap. In addition to construction and decoration, we are currently planning to invest 300 million."

"So many?" Yang Dongxu was stunned for a moment.

"This is just a conservative investment. The money for land, construction and decoration will account for the majority. The various facilities inside will definitely be of the highest quality. In addition to personnel training and various technical related things, the total cost will be 5. About 100 million."

"How big are you planning to do?" Yang Dongxu couldn't help but ask. Almost 500 million can be used to build buildings.

And Ran Feifei just used so much money to build a comprehensive hotel. This investment is absolutely generous.

“The floors are definitely not as high as an office building, but the floor space is certainly larger than that of a large shopping mall. Because I don’t plan to set up a restaurant lobby for dining.

Whether it is eating, bathing, or taking care of yourself, it is a completely private area. In other words, when you enter a large suite, you can not only dine alone there.

There is also a bathing center, massage, maintenance, a small personal cinema, and even a relatively independent reading area. The space occupied by such a guest will be much larger. If you want to receive more guests, it will definitely not work if the space is small. "

"It feels a bit like a club." Yang Dongxu said after a while.

“Some places can learn from clubs, and there will also be karaoke rooms and even small bars where you can have fun with friends.

However, I don’t do any networking or business, it’s just leisure and entertainment. After you come in, you can enjoy the greatest relaxation, eat good food, and enjoy the most comfortable service, which is better than staying in a five-star hotel. "

"Are you preparing to expand into high-consumption groups?"

"The Yang Family Banquet originally had a lot of high-spending customers, and a small set of state banquet dishes alone cost nearly two thousand yuan. The larger banquet basically costs tens of thousands, so how can you not afford it if you don't have money?

So since there are so many high-spending customers, it would be a waste if we don't expand the profit model. Another point is to make Yang Jiayan famous. "

"What do you mean by making a name for yourself?" Yang Dongxu was a little confused.

"What else can I say? I just want to tell my colleagues and those who don't know about the Yang Family Banquet. The Yang Family Yantai is a thief who is rich and wealthy.

Although this kind of fame seems a bit crude, the Chinese people are happy with it now. If it were you, you would feel that it would be respectable to spend money in a super flagship store where the decoration and supporting facilities alone cost hundreds of millions.

Or do you think it would be more respectable to go to Yangjiayan and other old restaurants that are just full-time restaurants? Now there are several so-called giants in the catering industry that have begun operations and have gone public.

With that slogan, even if you don’t have three melons or two dates in your pocket, you dare to say that you are worth more than one billion. After going public, you will hit the tens of billions of catering giants and be the first in domestic catering.

They are first, what is the Yang family banquet? Nowadays, the fragrance of wine is also afraid of deep alleys, so since we are not planning to go public, we must let those who don’t know the industry see the strength of Yang Jiayan.

If you place a super flagship store worth more than RMB 500 million, wouldn't it be great if you go public? Isn’t it claimed to be an attack on the tens of billions of catering giants? Don’t you feel ashamed of the best flagship store, which is a place with a rent of over one million a year? "

Ran Feifei curled her lips after speaking, with a look of disdain on her face. Obviously, some catering colleagues are using the media to start hyping things, and now the financial market is operating and listed. If they don't cook well, they have to make those fancy things.

I won't go public, and I won't promote it. I'll just bid 500 million in cash to build a super flagship store. If you don't agree, don't talk about 500 million. If you actually invest 100 million in cash, I'll give you a thumbs up.

"Domineering!" Yang Dongxu couldn't help but give a thumbs up.

This aunt of mine is currently an absolute strong woman, and she is also the kind of iron lady who is vigorous and resolute. Although she doesn't accept any media interviews or hype.

But for those who dare to show their teeth to her, she will definitely slap them back without hesitation. Originally, you promoted yourself, and she didn't bother to pay attention at all.

But when you promoted it, you had to drag Yang Jiayan into it, saying how Yang Jiayan was and how you were. Sorry, I'm too lazy to talk to you, I'll just beat you to death with money.

Ran Feifei snorted with her chin and nostrils, and glanced at Yang Dongxu very arrogantly. Although she didn't say anything, her expression was obviously saying that I don't need you to say that I'm domineering.

"Have you chosen a location?"

"Not yet. I am hesitating whether to open it in the city center or in a place within the Third Ring Road with convenient transportation. The city center is too congested, and the land is very expensive." Ran Feifei said helplessly.

If you want to show your status, then opening this super flagship store in the city center is definitely the first choice. After all, as long as it is in the city center, your status and position are here. Without saying anything, you are a level higher than those coquettish and slutty women outside the Third Ring Road.

But as the helmsman of Yang Jiayan, Ran Feifei is obviously not the kind of leader who only cares about face and ignores the actual situation.

Opening a super flagship store in the city center is not cost-effective except for showing your status. Let's not talk about the cost of getting land in the city center.

The congested traffic alone is a headache. Now it is very common for many big bosses to take the subway to work.

Because during the morning and evening rush hours, the traffic within the Third Ring Road, especially the Second Ring Road, is so congested that it is doubtful. So choosing the location of the super flagship store in a place with convenient transportation is a must.

In this way, some big bosses and small white-collar workers can drive directly into the parking lot of the super flagship store. From the moment you get off the car, there will be a dedicated waiter who will serve you until you have enjoyed all the package facilities. It is absolutely full of B-level. It makes the guests feel that the trip is worthwhile and they feel that the money spent is worth it.

"Choose a place in the Fourth Ring Road, the land is cheaper, and you can get more land for the same money. And the further you go, the more places you can choose.

When choosing a place, try to choose a place near a park or a lake. It should not be too far from the CBD. Of course, it should not be too far. If it is too far, the guests may give up the consumption because it takes a long time to drive."

Yang Dongxu gave his own advice.

"Isn't the Fourth Ring Road a little too far away?"

"It does feel a little far away now, but you've seen the speed of Yanjing's development. It's estimated that the Fifth and Sixth Ring Roads will be developed in a few years.

Then the Fourth Ring Road will not be a remote place. And you are planning to build a super flagship store yourself, not just buy a building and decorate it yourself.

So from acquiring the land to construction, and then to decoration and commissioning, it will take at least a year to lay the foundation, and a year and a half will not be too much if it's a little slower. Now, let alone a year and a half, even if it's half a year, Yanjing's development will reach a new level."

"Then the Fourth Ring Road." Ran Feifei made a decision, "Is there a subway in the Fourth Ring Road?"

Before, her eyes were only wandering around the city center and the Third Ring Road area, and she really didn't know about the Fourth Ring Road.

"Even if some places don't have subway entrances, they are not far away. After all, if Yanjing wants to continue to expand, the first thing to expand must be the subway.

Whether it is the subway line or the subway station entrance, the planning here has just been completed and announced to the public. The surrounding land prices will immediately rise. With such a good source of funds for urban development, why do we have to borrow from banks when a plan can solve the problem?"

Ran Feifei nodded thoughtfully.

"Then I will have a meeting with the senior management of Yangjiayan first, and then come up with a specific implementation plan and then ask you to sign it."

"Okay, if the place is suitable, it's okay to increase investment. After all, the land price in Yanjing is rising day by day. Even if I don't open a super flagship store in the future, it's not a loss to just sell the land."

"Why do I feel like you are cursing me that the super flagship store can't be opened?" Ran Feifei looked at him with a squint.

"No, I definitely don't mean that. This is just an analysis from an investment perspective. I am also planning to build Yangjiayan into a century-old store and pass it on to my son. How can I curse it to fail?" Yang Dongxu apologized quickly.

Although I feel that this woman's train of thought is too weird, it is just a simple discussion of investment, how come she suddenly talks about curses?

But this kind of thing obviously can't be taken seriously. If you take it seriously, there will definitely be more weird trains of thought. It is a wise choice to stop here.

Betsy, who was holding her son next to her, watched Yang Dongxu being humiliated, and couldn't help but keep silent, and watched with gloating.