Chapter 1406 The Year of Bad Movies
In the simple but classy-looking chairman's office in the headquarters building of Haina Film and Television, looking at the list of artists leaving the company in his hand, Yang Dongxu raised his eyebrows: "Someone is taking the lead."
It would be normal if there were only one or two artists, even if it was just a pillar. After all, everyone always says that people go to higher places and water flows to lower places.
Even though Haina is now the number one mountain in the film and television industry, what can you do if people don’t want to chant sutras on your mountain but prefer to become a monk on another mountain?
But when it's not just a few well-known movie stars who are leaving, but also some celebrities, and even a few newcomers with great potential, this matter seems a bit wrong.
Famous, even slightly famous celebrities have money in their pockets and are willing to pay liquidated damages. In other words, it is understandable that they are willing to fly solo when their wings are strong, but these unknown and talented people have money to pay liquidated damages, so they are obviously poached.
"I asked around and found out that several companies in the industry poached them. I called you and mentioned it to you before. You"
"Just leave. Does our company make money from artists?" Yang Dongxu interrupted Liu Zongsheng.
I was just a little confused after seeing the small detailed list just now. It was nothing too important. Not to mention just leaving these people, even if all the artists of Haina are gone, Haina will not go bankrupt and will still be the largest film and television company in the country.
At present, the main business model of domestic film and television companies is still to suck blood from artists. It seems that the more big stars they have, the more money the company will make.
If it is said that the more big stars there are, the more famous the film and television company will be. Yang Dongxu admits this. After all, big stars have a powerful eye-catching effect.
But it is not necessarily the most profitable. At least Hainer is also running a brokerage company, and has even been working hard to cultivate new artist successors in the past two years.
But the bulk of Hainer's money does not come from artists at all. There are undoubtedly two ways to make money from artists: artists' commissions from film remuneration, and artists' commissions from commercial endorsements. There is no other way than these two.
But Heiner is different. Heiner's signature is created from one TV series to another and one movie to another. Artists only get high salaries because the movies and TV series they film are popular.
Capital is willing to pay high prices to find artists to film movies and TV series, because it can make more money through these investment capital.
So in summary, artists' remuneration is only a small amount, and the market generated by the operation of movies and TV series is the bulk of the money.
Haina is undoubtedly a very mature company in the peripheral market for movies and TV series. 60% of the profits generated by every movie and TV series are in the hands of Haina.
Other related industries account for more than 30% of part-time jobs, while artist remuneration is less than 10%. This shows what share of artist income occupies in Haina Company.
As for if I don’t have an artist on hand, what should I do if I can’t find someone to film the film with?
Want to know more about shooting celebrity auditions?
I have only heard of celebrities failing to get roles, but I have never heard of actors who cannot find actors to play roles when capital is invested in large-scale productions.
And Heiner's works are so well-known that not only the older generation of talented artists want to participate, but also the first- and second-tier popular stars are breaking their heads for some roles.
After all, as an artist, this is not the era of traffic. You must at least have one or two decent works to support it, right? Otherwise, you will look like a dwarf when walking with other artists.
So Heiner doesn't have to worry about finding actors for his films.
In addition to film and television works, there are also copyright taxes from remakes of some songs, movies, and TV series, plus investments from related film and television industries such as Hengdian.
They are also an important part of Haina's income, and these incomes are simply not comparable to the artist's salary and advertising endorsements. So Yang Dongxu doesn't care at all whether the artist leaves or stays.
Because he is already one step ahead of other domestic peers, joining the ranks of top film and television giants such as Disney and Marvel who manage IP and use their works to speak for themselves.
And Haina's business model even surpasses these companies, just because one is a Chinese company and the other is a Hollywood company, and their global influence is not as good as others.
But now Heiner has taken root in Hollywood. Yang Dongxu has been promoting Chinese culture for many years, as well as promoting comics wrapped in a layer of Japanese skin.
It has also sown germination seeds all over the world. In a few years, these seeds will be harvested and one IP after another can be hatched.
So even if you don't make movies and TV shows in the future, just operating these popular IPs will be enough for Haina to make a lot of money.
With these as a basis, it became a matter of course that he acted very calmly about the artist's departure. So he wasn't pretending to be cool, nor was he pretending to be calm. He was really calm and had no turmoil in his heart.
"More than half a year has passed, how is Haina's performance this year?" Yang Dongxu asked.
"Other industries are making steady progress. The total revenue in the first half of the quarter increased by 21% compared with last year, which is quite good. This is the added value of the Asian market, excluding the few movies that made huge profits in Hollywood in the first half of the year.
However, here in the Mainland, we have invested in several good TV series this year, but the number of movies has dropped by more than 60% compared to last year. Many movie projects have not received investment approval after your review. "
Liu Zongsheng looked at his boss helplessly. Although the boss seldom came to the company, he seemed to have delegated a lot of power to him. But in fact, Yang Dongxu has always had a strong control over the company. For example, this year's film investment market, he called a halt.
Haina's investment in movies directly fell by 60%.
"No film investment, no film investment. As long as the basic performance grows, it's okay to make less money from the film. Anyway, it has been made up from those Hollywood blockbusters.
You know the reason for stopping those film investments. You have also read those scripts. Except for a few that are pretty good, the others are worse than one another. How can you invest in this?
Haina has money, but you can't throw money into the pit, right? Collect more scripts, I will find time to agree to take a look. If there are good scripts, we will still invest in filming. It's not like we won't make movies in the future." Yang Dongxu comforted him.
The whole year of 2005 can be said to be the worst year for the film market. This worst does not mean that the overall box office of the film industry has declined this year.
In fact, with the continuous development of domestic cinemas and the film and television industry, the total box office of China's film industry has been breaking records every year. Even when there are a lot of bad movies, the total box office is still rising steadily.
To say that this year is the worst year for blockbusters means that the investment in each step of the film has obviously increased a lot compared with the previous year, and this year's total box office is expected to exceed last year and continue to grow.
But the quality of the films made, especially those so-called blockbusters, is simply not worthy of such a high-quality and developing domestic film market.
In 2005, except for a few "Myth" movies that were considered big money-making movies. The rest were bad movies. The continuous rise in the total box office is not because of the classic movies, but because of the countless bad movies.
The worst of them is undoubtedly "The Promise", which cost more than 300 million yuan to make after three years of hard work. It is simply a new height of domestic movies.
Although it has not been released yet, the box office will be calculated next year. In the end, it seems that the total box office in the mainland alone has reached about 180 million.
But compared with its investment, the expectations of movie fans, and the attention of peers, it is undisputed that this is one of the epic bad movies.
Although it was the last to be released at the end of 2005, it still led the entire 2005 bad movie market.
Compared with the various bad movies in the film industry that made people speechless, the film and television drama market in 2005 still satisfied the audience and investors.
First of all, "Bright Sword" supported by CCTV can be said to have broken the barriers of many previous anti-Japanese dramas and presented the war scenes relatively realistically.
It can be said that it has both quality and reputation. It has directly impacted CCTV's broadcast record since it was broadcast. It has set a benchmark for future anti-Japanese war dramas.
It was followed by "The Legend of Sword and Fairy Part 1", "The Lotus Lantern", "The World's Number One", and "Little Fish and Flower". Even the youth idol drama "The Prince Who Turns into a Frog" co-produced by Haina and Taiwan has been popular all over the country.
So compared with the crowds of bad movies, this year's TV drama market can be said to be a battle of gods. Even TV dramas with bad reputations can at least win ratings.
Some TV dramas are classics that cannot be surpassed in the future.
Therefore, I took another look at the movie scripts that Haina is going to invest in, and then looked at the scripts for making TV dramas. Yang Dongxu was not drunk at the time, so he naturally spent all the money he had invested in movies on these TV series.
"What about next year? Will you continue to increase investment in TV series to develop the surrounding market and reduce investment in movies?" Liu Zongsheng couldn't help but ask.
As the boss of the film and television industry, Haina has attracted the attention of many people in the same industry by continuously reducing investment in movies this year.
If the film market is not good this year, it will be fine. If an epic blockbuster is released, it may become an opportunity for other peers to surpass Haina, although this opportunity is only a very small gap. But a thousand-mile hole is broken by an ant hole, so we have to take precautions in advance.
So after Yang Dongxu ordered to reduce investment in movies this year, unless he agreed to the script, he could invest. Liu Zongsheng had reservations about Haina not investing in "The Promise", a very popular movie.
"Are there any blockbusters worth investing in?"
Although it is only the second half of 2005, there is nothing wrong with planning the investment in movies in 2006. After all, it takes time to shoot a movie.
It’s a bit too late to start planning now and invest in movies that will be released early next year. We need to make plans early.
“Director Zhang has announced that he is going to shoot a blockbuster. He said that the total investment may exceed 350 million yuan.” Liu Zongsheng said.
“Lao Mouzi’s movie, what’s the name of the movie, is there a script?” Yang Dongxu is still looking forward to the works of the national master.
Although from the perspective of commercial blockbusters, the works of the national master are not super hits, but from the perspective of classics, the national master has shot many classic works.
“It seems to be called Golden Armor. If you are still in Yanjing these few days, I will send the script to you.”
Yang Dongxu: “.”
Is it possible that the Chinese film market will still be full of bad movies next year?
This year, Director Chen won the title of the king of bad movies. Will the national master take over and create a new level of badness next year?