Chapter 1441 Done

As the saying goes, money makes the world go round, and this is still very reasonable.

In just one week, there was no long negotiation time as Yang Dongxu imagined, and Fiat agreed to sell Ferrari in just one week.

And all the contracts were signed very quickly. Of course, what was even faster was that two days before the signing, the rescue loan that Fiat applied for due to certain operating problems was directly received.

After the rescue loan was received, just two days later, Fiat and Dale held a press conference for the signing. This press conference was hailed as a heavy artillery for the rise of British cars and a cross-era transaction for sports car brands.

Ferrari's milestone and other headlines in many media, it is precisely because of this slogan that Ferrari has overwhelmed its competitor Porsche and has a good presence in front of the world's sports car Mi.

At the same time, Ferrari's latest sports car, the Ferrari FXX series, was also announced, which is currently Ferrari's most advanced GT sports car to date.

This sports car has both sports car technology and racing experience. Only 29 cars are sold worldwide. In addition to the high price of 1.5 million euros and 13.5 million yuan.

If you want to buy this car, you must first be approved by Ferrari officials. At the same time, you must own at least two Ferrari sports cars for more than two years. In addition, social influence and control over racing cars must also be within the scope of assessment.

In short, this is a sports car recognized by the king of cars Schumacher, and it is not a sports car that you can buy with money. You must also have strong strength in other aspects.

But after the press conference, Ferrari's official consultation phone was still bombarded. After all, for this most advanced GT-type sports car that is truly a racing car, a group of sports car fans are simply crazy about it.

This is just an external notice and has not been officially sold to the public. There are sports car fans on the black market who are not very qualified and are willing to pay 2 million euros to buy this car.

Now the ratio of euros to soft sister yuan is 1:9.5, and 500,000 euros is equivalent to 4.75 million Japanese yuan. So much money can buy a pretty good sports car, and this is just a price increase just to get the Ferrari FXX.

When Ferrari starts to officially sell this car, the price increase for those who want to get it will definitely be even crazier, because those who meet the conditions to get this car are basically people with money.

After all, the prerequisite for buying this car is to pass the official review of Ferrari, so even if Ferrari's official brain is crippled, it is impossible to approve the purchase application of some scalpers.

So it is almost impossible to buy this commemorative limited edition sports car from people with money.

If you can't buy it, there are only 29 cars in the world, so the value of this car will definitely increase over time. After all, there are too many people in the world who like sports cars.

Apart from anything else, if you drive this model out, you will definitely kill a group of coquettish and cheap women in seconds. They are all sports cars, how can ordinary sports cars compare with this limited edition sports car? This is the gap between status and wealth, and the top luxury goods show off.

The day after signing the acquisition contract, Yang Dongxu couldn't wait to come to the Ferrari production workshop and first inspected the Ferrari FXX, which was hyped by the media and sports car fans at the time.

This is indeed a sports car that makes people excited at first sight. Seeing it, you can't help but want to drive it to the track for a crazy lap.

However, as a big boss of Ferrari, Yang Dongxu did not take the lead in destroying the sales conditions set by Ferrari for this car.

Don't think that you can do whatever you want just because you are a big boss. Only when you abide by the rules set by the company and use your status as a big boss to maintain these rules can you maximize the improvement and recognition of the brand value.

So when Yang Dongxu left, he did not take away the exciting Ferrari FXX, but a customized version of Ferrari Enzo.

This is a sports car designed in 2002. It was originally planned to produce only 349 units. Later, because there were too many customers who customized and purchased it, the production number reached 399 units, and one of the special models was presented to the Pope in Rome.

Later, the car was auctioned, and the auction proceeds were donated to the people who were still young in South Asia last year. It is another good story.

Yang Dongxu's customized model belongs to the bottom of Ferrari's inventory, which is ready to enter the Ferrari Classic Model Exhibition Hall, but it was taken into the pocket by him, the big boss.

After all, it is really embarrassing to have a new FXX, but such a classic Ferrari Enzo is still necessary to collect. As the big boss of Ferrari, he doesn't have a Ferrari sports car. How embarrassing to say it out.

However, because it is a customized version, he can't drive away immediately after getting it. Yang Dongxu was pulled to do various data measurements, and he also drove to the cannon not far away for several laps to collect some data on his driving habits.

Then, according to these data, the car will be transformed to meet his driving habits and body shape, and then it will be airlifted back to China.

Finally, Yang Dongxu paid 1.2 million US dollars at the financial department as a friendly price. According to the current exchange rate of 1:8.3 between the US dollar and the RMB, the value of this car is 9.96 million RMB.

If you mention some more meaningful things you want, then it will basically be over 10 million. This is the first time that Yang Dongxu has bought such a high-end sports car, and he bought it from his own company.

After paying the bill, he always felt weird, but he admired Ferrari's brilliant business strategy even more.

After the model is designed, it is not sold directly. Instead, it is first exhibited at various stations and photographed in various fashion magazines for promotion. Only after receiving an order will the production line be started for production.

There are as many cars as there are orders, and there will be no situation where overproduction cannot be sold. At the same time, when a new model comes out, the old model will be discontinued directly.

If you want to buy a second-hand car from other sports car owners, you can only customize it from Ferrari. The price of a special customized discontinued model is very expensive.

The normal price of Ferrari Enzo is only 600,000 US dollars. Yang Dongxu's special model was modified according to his body shape and driving habits, and finally he received a friendly price of 1.2 million US dollars from his boss, which doubled the price.

If other car fans want to customize the discontinued Enzo without 1.5 million US dollars, Ferrari will not pay attention to you.

Moreover, for limited edition sports cars such as the FXX series, 29 cars will be produced, and the production will be discontinued after the order is completed. If you want to buy it for a little more money, they will not help you produce it. This is how arrogant business is.

But the fans who can afford Ferrari can be so arrogant and domineering, this is the power of the brand. So after a visit, Yang Dongxu was very satisfied.

Carlo and Matthews, who followed him, also looked at him with shining eyes. One of them is the CEO of Maserati, and the other is the current head of sales in Europe and the United States of Huaxia Security.

Both are experts in the automotive field. Carlo is a competitor of Ferrari and wanted to surpass Ferrari before. It can be seen that there is a reason why Ferrari can become the world's top sports car.

"Ferrari will conduct independent research and development in the future. It is a completely independent subsidiary. It just needs to move forward at its own pace. The sales strategy may be adjusted in the future.

But this adjustment will only strengthen the convenience of sales at present and expand more markets, and it will never weaken. At the same time, Ferrari's senior management, research room."

At the first Ferrari shareholders' meeting, Yang Dongxu, as the big boss behind the scenes, spoke and instantly won warm applause from Ferrari's senior management.

Ferrari executives, who were originally acquired by a British and then panicked by the emergence of a Chinese boss, now put their hearts at ease and can continue to write their own history and legends at full speed.

"Does what you said before about selling Ferrari to me in a package still count?" After coming out of Ferrari, Dale looked back at the Ferrari prancing horse logo office building and asked.

Before visiting Ferrari, she also thought it was just a top sports car manufacturer, but after visiting Ferrari, especially as a shareholder, she was exposed to the internal situation of the company that outsiders could not access.

Dale was deeply fascinated. This is not a sports car brand. This is simply a bank ATM that can be arrogant for a lifetime.

Uh. Well, Dale is fascinated by Ferrari, not by Ferrari's sports cars, but by Ferrari's ability to make money.

"Did I say this?" Yang Dongxu turned his head and looked at Dale with a confused face.

Dale rolled her eyes at him. This guy didn't act like a man, so she curled her lips in anger and said, "I want an FXX."

"Go talk to the CEO of Ferrari about this. Anyway, I don't intend to take the lead in destroying these regulations that are conducive to brand building."

"If you don't want to sell it, just say it directly. What are you talking about rules?" Dale was even more angry.

"It's not about talking about rules, but about facts. In fact, it's easy for you to apply for approval. After all, as a princess of the Spencer family, your status is here.

If you get a customized FXX, it will also be a kind of publicity for this car model. In addition, you are the big boss of Ferrari, so if the other conditions are barely acceptable, you can drive the car to the track for a few laps and you will probably pass.

After all, beautiful women will get preferential treatment in many things." Yang Dongxu said.

"You are prejudiced. What do you mean beautiful women get preferential treatment in many things? You are despising women's rights." Dale snorted.

However, the upturned lips and the arrogant expression all indicate that this guy is hypocritical. He is obviously very happy to be praised for his beauty, but his face is still arrogant and shows that he doesn't like it.

"Are you going back to China?" Dai'er asked.

Yang Dongxu nodded. He has been out for a long time this time.

The matter at Google was resolved very well, and Chen Xin was watching it later. The acquisition case in Italy was also unusually smooth. There was really nothing big for him to stay abroad.

"Then I'll go back with you, and take a private jet by the way. This is a high-end product that I rarely get to ride." Dai'er said.

Yang Dongxu chose to shut up very tactfully.

When did the princess of the Spencer family care so much about private jets?

This is obviously a trap.

Silence is the best response.