Chapter 149 Product Promotion②

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This smart trash can, from the first day after the establishment of the blue sky smart company, all the staff of the company have worked hard for it. It took almost half a year before and after the first generation of product models. down. In addition to the time and labor costs invested, Luo Jiu has invested more than 60 million in total in Blue Sky Smart. Later, when the technical department was almost fully staffed, the number of people in the company and other departments gradually increased. Entering August, the total number of employees in the company has exceeded 100. Just paying salaries to everyone requires a monthly expenditure of more than 1 million. In addition, the insurance and other expenses paid to employees are also very large. However, during this period of time, the company did not make a penny of profit other than expenses, and there seemed to be no expenditure on taxation. In fact, the wages seem to be so high, mainly because the wages of technicians and management personnel are relatively high. After the formal expansion of production in the later period, when the proportion of ordinary employees in the factory increases, the total wages will increase, but the average wage per person is still low. will come down. After the product was finalized, the factory also began to expand the recruitment of ordinary employees to prepare for the expansion of production capacity. According to the current production capacity of the factory, even if the production is overtime, there is no production capacity of 20,000 smart trash cans a month. Therefore, after the product is finalized, the sooner the production capacity is expanded, the better. Fortunately, the factory prepared for this day at the very beginning. The employees in the production workshop currently recruited by the factory are all relatively high-quality employees. They are generally around 30 years old, and the minimum education is high school graduates, and there are also a small number of college graduates. After a period of operation, everyone is familiar with most of the processes of assembling the smart trash can. After the new employees are in place, the current employees can help train the new employees, so that everyone can quickly become proficient. However, according to the current scale of Blue Sky Smart Factory, no matter how much you want to expand production capacity, the scale of the site is a big limitation. According to estimates, even if the production workshop runs for more than ten hours a day, the maximum monthly production capacity under the current conditions will not exceed 50,000. Thinking about the expansion of production capacity, Luo Jiu said to Xie Zhengdong: "When will the equipment purchased in the factory arrive?" "The equipment will be in place when we finish participating in the exhibition."

Xie Zhengdong said: "However, the promotion of our product is not very smooth whether it is online or offline. The general reaction is that the price is too expensive." When it comes to the price, Luo Jiu is a little Headache: "There is no way around this. The cost is there, and it is impossible to sell at a low price. And you and I both know that with the current production capacity, it is difficult to lower the price." The smart trash can named Blue Star No. 1, even if the initial development cost is not included, the price of each trash can has reached nearly 1,000 yuan if the current accessories cost and labor cost are only counted. Among them, the price of the chip accounts for one-third of the cost of the entire smart trash can, and it is also a place that is difficult to reduce at present. Unless the production capacity of trash cans is expanded to an annual output of tens of millions, it is possible to significantly reduce the cost of the entire product. But at present, it seems that it is impossible for the time being. Speaking of the cost of the trash can, the current one is obviously clearer than Luo Jiu. At this time, talking about this issue is just to tell Luo Jiu the sales of the smart trash can. Speaking of it, although it didn’t take long for the product of the smart trash can to be finalized, the preparations for product sales have started a long time ago. Not only has the official Blue Sky Smart official website been established, but it has also been opened on JD.com, Tmall, and Pinduoduo. My own store, but for the time being, it has not officially started to do online sales, and it is still in the warm-up stage for the time being. Not only that, Blue Sky Smart also specially through the headhunting company,

It took a lot of effort to finally recruit a marketing expert, and it was agreed that he would join the job this month: "When will the new marketing manager be able to join the job, isn't it agreed that he will come this month?" When Luo Jiu asked about Lu Zhanbo, Xie Zhengdong replied: "Because it will be time for the exhibition soon, so I arranged for Lu Zhanbo to meet us in Guancheng, and after attending the exhibition, I will come back to meet you." It’s not too late to fill in the entry procedures.” Speaking of it, it’s really not a particularly wise decision for Luo Jiu to leave the factory in the county seat. Since the factory officially started recruiting personnel, ordinary employees are fine, but when it comes to the requirements, it’s a little higher. As soon as many people heard that the factory was in such a backward small county, they didn't even bother to mention the conditions, so they refused directly. As for why Lu Zhanbo came to Lantian Smart, the main reason is that Lu Zhanbo's hometown is not far from Luo Jiu's county seat. Although it is said that he does not belong to a city management, but the drive is only over an hour away, and Luo Jiu's job conditions are much higher than the previous job, so after careful consideration, Lu Zhanbo still agreed to come. Blue Sky Smart give it a try. At this stage, there are no marketing experts in the factory. Although Xie Zhengdong can manage the daily work in the factory in an orderly manner, after a period of practice, not only Luo Jiu is not very satisfied with the sales and promotion of products, but even Xie Zhengdong I am not satisfied. That's why Lu Zhanbo joined the job.

In this case, in the future, Xie Zhengdong only needs to work hard to manage the production and technical aspects of the factory, and the work of product promotion and sales will be gradually handed over to Lu Zhanbo. In fact, Xie Zhengdong was still under a lot of pressure during the realization stage. He had to worry about the promotion and sales of the product, and the production capacity of the factory, but there was not much Luo Jiu could do to help. "Although we have been talking about expanding production capacity, judging from the current situation, even if we try our best to produce products that can be produced for a month under the current conditions, there is not a large enough warehouse to store them." About Zhan Bo's entry, Xie Zhengdong said to Luo Jiu in distress: "You have always said not to worry about the venue, but seeing that the factory is about to release production soon, the product warehouse has not been resolved yet. If What should I do if there is no place to put it when it is produced?” A smart trash can has a length, width, and height of about 40 centimeters, and even if 10,000 trash cans are placed there densely, it will occupy an area of ​​more than 1,600 square meters. square. Although things like shelves will definitely be used at that time, although the smart trash can has a "bucket" character, it can't really be stacked one by one like a bucket. It is imperative to have a super large warehouse. OK.

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