Chapter 148 Product Promotion

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Chapter 148 After a few days of product promotion, the recognition rate of the smart trash can has not improved significantly, but Xie Zhengdong brought another piece of news: "There will be a smart home exhibition in Guancheng next month. , does my company want to participate in this exhibition?" Regarding Xie Zhengdong's plan, Luo Jiu obviously took you by surprise: "Our current product has not been fully debugged yet, and the problem of recognition rate has not been solved, so it is suitable for exhibition Do you?” Participating in various exhibitions is also part of the smart trash can promotion plan. However, according to Luo Jiu's thinking, it should wait until the product is mature before taking part in various exhibitions for promotion. At the same time, Luo Jiu also hopes to gain orders while promoting products by participating in the exhibition. "After repeated debugging by the technical department for a period of time, under the current configuration, when the recognition rate reaches 85% accuracy, there is no room for improvement. Unless more sophisticated accessories are purchased, the cost will be lower It's too high." Xie Zhengdong said to Luo Jiu: "And after the discussion between the technical department and the marketing department, even if the recognition rate is only 85%, it will not hinder the promotion of the product. Because there is no one in the market that can compete with us. Similar products. In the market segment of household smart trash cans, our product is the only one that can automatically sort garbage. All other products that are called smart trash cans currently do not have the function of automatic garbage sorting However, after our smart trash can goes on the market, similar products will appear in half a year at most, so this half year is the best and most important period for us.” Although Xie Zhengdong said a lot, but Luo Jiu was still a little puzzled: "Since this is the case, why not wait until the product is fully mature before launching it. In that case, shouldn't our advantage be greater?" The technology Luo Jiu was not placed in Blue Sky Smart, but another company was established to allow Blue Sky Smart to produce smart trash cans through authorization. At that time, Luo Jiu also expected that the smart trash can market could not be monopolized by himself, but when he took over the patented technology of the smart trash can, Li Zhi and Liang Feiyu told Luo Jiu that in the future, no matter which company wants to In the production of smart trash cans, there are many technical patents that are difficult to bypass. So unless those companies that want to produce smart trash cans can spend a lot of money on research and development, the best way is to seek authorization from Luo Jiu.

At that time, Luo Jiu established a separate company Qicheng Smart, which was established specifically to collect patent licensing fees in the future. When the blue sky smart factory was established to produce smart trash cans, Luo Jiu made the worst plan that the factory would not be able to continue in the future. Even if the factory went bankrupt, at least the technical patents were still in his hands. However, it is impossible for Luo Jiu to tell Xie Zhengdong about these plans, so Xie Zhengdong does not know Luo Jiu's thoughts. But as a qualified manager, it is obvious that he has considered the future development of the factory: "After everyone's discussion, everyone has always believed that the products at this stage can be promoted to the market. While promoting, the technical department will also We have been optimizing the product to improve the recognition rate of the product. In this way, if similar products appear on the market at that time, we can directly launch more advanced second-generation and third-generation products.” Xie Zhengdong’s reasons quickly convinced him Luo Jiu: "Then get ready, and I will go to the exhibition with you. When is the specific time?" "It will be at the end of this month, from the 29th to September 4th. One week." Xie Zhengdong said: "But if you plan to go, if you want to go there a few days in advance to make preparations, and if you want a better booth, you also need to contact the exhibition management as early as possible, the sooner the better." “Since everyone thinks that the product can be launched,

Then go to the exhibition. Let people contact the exhibition management party earlier, try to choose a booth with a better location, and don't be afraid to spend money! Now that he has decided to participate, Luo Jiu is no longer stingy: "Under the premise of not affecting the follow-up plan of the product, more people can pass this time, and it is best to make the momentum bigger." "It's good to make the momentum bigger, but it needs to spend a lot of money, which doesn't match the promotion plan we set at the beginning." ""It didn't say that it was changing the promotion plan, but in the matter of participating in the exhibition, the budget can be slightly increased. "Luo Jiu suggested: "When we go to the auto show, don't we often see those models? The ones in our factory are all rough, you can find some beautiful models to attract popularity!" It's okay if you're too skinny. "When Luo Jiu went to the auto show before, in fact, he seldom actually looked at the cars. Most of the time, his eyes were on the car models. In fact, not only Luo Jiu was like this, but most of the men who participated in the auto show were In this way, at the exhibition, you can enjoy the eye addiction to your heart's content. It will soon be the end of the month. During this time, the production process of the smart trash can has finally been finalized, and the first production line of Blue Sky Smart has been successfully established. The production line. However, the production speed at the beginning was not fast. About 300 smart trash cans can be assembled in 8 hours. According to estimates, after everyone becomes proficient, they can assemble up to 500 per day. After participating in the exhibition this time, everyone discussed , decided to bring 100 smart trash cans to the past as samples, and hoped to get some orders at the exhibition. Because of this reason, a person was also sent to the financial office, which was not in the exhibitors. At first, Cheng Ping was going to go , but when I finally left, the person who went there was Pang Linghui. As for the booth, I contacted the organizer on the day I decided to participate in the exhibition, and I chose the booth immediately. It is convenient now, just go You can see the layout of the entire exhibition on the computer, and it is the one with a panoramic view. Experienced people can tell at a glance whether each booth is good or bad. Xie Zhengdong has participated in such exhibitions many times before. , and quickly selected a booth not far from the exit. The area is not large, only more than 40 square meters in total, but the price is not cheap, and the cost of a week exceeds 200,000 yuan. The cost is not that big. The organizer also took a look at the models who helped to contact the platform. The fees are not very expensive, and most of the fees do not exceed 1,000 yuan a day. However, Luo Jiu and Xie Zhengdong decided to go to Guancheng. Anyway, This time, Luo Jiu planned to go there a few days earlier, and he had plenty of time to do these things. If he was not satisfied, he could go to the etiquette company or the school to temporarily invite a few people to help the platform.

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