Chapter 810 No Publicity Strategy

In this feast where capital pushed Shi Lei to a higher stage, and in the carnival where the valuations of Qixuan and Flashmob reached new highs, some careful people found that Yao Er, who had always appeared as Shi Lei's right-hand man and even spokesperson, did not play any role in this important milestone of financing except for announcing the news that Qixuan was conducting round B financing.

Yao Er seemed to have quietly withdrawn from Qixuan's management. Some people could not help but start to worry about the future of Qixuan, even though Qixuan's valuation of 2.6 billion made its rival Chongbai look insignificant.

Some people thought that this was Shi Lei's retreat, thinking that Qixuan would surely win all the way, but ignoring the hero who played the most important role in the more than half a year since Qixuan was founded.

Some people even published on Weibo and WeChat Moments, these self-media, about Qixuan's quiet change of leadership at the most critical moment of round B financing.

Shi Qiang surfaced, and Xu Zhida also surfaced. In the analysis articles of these self-media, everyone has clearly realized that Shi Qiang and Xu Zhida have joined forces to replace Yao Er's position.

Shi Qiang is the lead investor in Qixuan's B round of financing, which makes many conspiracy theorists speculate more.

Shi Lei asked Yao Er if he wanted to come out and explain, but Yao Er said it was unnecessary. This was simply a free marketing and the best opportunity for those doubters to truly understand Shi Qiang's true ability.

After Shi Qiang took office, there was no drastic reform. All the structures built by Yao Er for the company were retained. This seemed to respond to those doubts from another level. It seemed to tell those conspiracy theorists who were afraid of chaos in the world that the so-called crisis of Qixuan's change of leadership did not exist. This was just a routine adjustment of Qixuan's internal strategy.

Unfortunately, the signal was so weak that although some people put forward such a view, it was quickly drowned in more doubts.

The first move made by Shi Qiang and Xu Zhida after they took office was to continue Shi Qiang's layout in Lingdong Province and announce the opening of the market in two other cities in the Pearl River Delta.

But this announcement was only action, without any language.

Two cities, each with 10,000 bright yellow bicycles, quietly scattered in every corner of the main urban area of ​​the city with almost no publicity.

If it weren't for another reporter who is also a city resident who accidentally noticed a row of neatly arranged Qixuan bicycles during his morning run, no one would even realize that Qixuan has launched a new market.

Although the reporter is also a citizen, he has enough professional sensitivity. He immediately searched the Internet, but did not find any news about Qixuan entering the city where he was. He keenly realized that he would have an excellent news material today.

He immediately went home and took out his SLR camera to take pictures of this row of Qixuan bicycles. Then, he opened the Qixuan Bicycle APP that he had downloaded on his mobile phone a long time ago and drove his car around the city to look for it. Sure enough, at the bus stop, at the entrance of large residential areas, and at the entrance of large shopping malls, there are rows of dazzling bright yellow bicycles.

Qixuan bicycles have indeed entered this city, but why don't they even have publicity?

Was it because of the coordination problems after the change of leadership, or was it because the new head of Qixuan was too confident and thought that Qixuan bicycles were so powerful that they did not need to be promoted?

It was already past eight o'clock, and the city that had been sleeping all night was completely awake. The reporter found that many people lingered around Qixuan bicycles, and at least 80% of them took out their mobile phones to try to scan the QR code above. They did not necessarily want to ride away, but it was obvious that these people wanted to download the Qixuan bicycle APP to their mobile phones first.

The reporter sat in the car and pondered, and soon saw that the row of at least twenty bright yellow bicycles had disappeared. They had all been ridden away, riding in different directions, and scattered in various corners of the city.

He hurriedly called the newspaper and told the newspaper that he had a news to follow today and would arrive at the newspaper office a little later.

Then, the reporter drove the car, like an investigator of Qixuan, and strolled around the city. He saw that in the places where Qixuan bicycles gathered that he had found before, there were still three or five bicycles left, and most of the drop-off points were empty.

After 9 o'clock, the working time, the reporter's car can find several scattered Qixuan bicycles nearby on the APP. This shows that these bicycles are really used by citizens. Although Qixuan has not carried out any publicity, it is obvious that the brand of Qixuan bicycles and this new mode of travel have long been deeply rooted in the hearts of the people, even in this city. The only problem is when to launch them.

No wonder Qixuan did not do any publicity. They may also hope to try this way to see the ability of Qixuan bicycles to start the market.

And now, at least in the investigation of this reporter, the start is very good.

It is not to say that Qixuan can completely abandon publicity, but at least Qixuan no longer needs to actively and high-profilely promote it as before.

The reporter realized that the heated discussion on the Internet about the change of leadership of Qixuan during this period is also one of the important factors leading to this situation.

In the car, the reporter took out his laptop, typed out a report, and then sent the report directly to the mailbox of the director of the news department.

A phone call was made, and the reporter briefly described the incident and explained his point of view.

The director pondered, "Do you think this silent market opening is a manifestation of the strong confidence of the new leader of Qixuan? You mean, Qixuan has no internal struggles, and the online discussions during this period are just groundless worries?"

The reporter did not hesitate, he said: "From the fact that Qixuan bicycles were so popular on the first day of launch today, it is very likely to be the case. After all, without strong confidence, you would never dare to do so. Even if this is really a connection problem caused by the change of leadership in Qixuan, the final result is that the citizens have a very high degree of recognition of the Qixuan brand. So, from the perspective of news, we sing against the online comments, which will only help our news reports."

The director understood what the reporter meant, that is, everything is reversed from the current results. Regardless of whether Qixuan has problems, at least the results are on Qixuan's side. So, at this time, the internal problems of Qixuan are no longer important. What is important is that the Qixuan brand is even strong enough to completely open up a market without publicity.

"Okay, I will co-sign your article with you and publish it in today's evening paper!"

"Director, don't forget our WeChat public account and Weibo official account. We don't need to write too much on these two places. We can just post the photos directly. I have a lot of comparison pictures of the same location and the same angle. I will make these pictures as soon as possible and send them to your email."

"Okay, but hurry up! We can't let other online media get ahead of us."

The reporter opened his laptop again and began to edit the pictures intensively.

Soon, he made nine long pictures, editing all the places he had visited today, and he was reluctant to waste any pictures.

1.