Volume 1: When a Hero Appears, People Pay Attention. Chapter 2: I Am the only Arrogant Person in This World.

Chen Yingxiong did not sign as many commercial contracts in the summer of 2012 as he did in the summer of 2011. This is because in addition to his outstanding performance in the Premier League this year, he lacked performance in European competitions. There are too many meteors in world football who perform well one season and then plummet the next. Businessmen are always realistic. If you can win the Champions League, your endorsement contracts will be more. If you can't even participate in the European War, your endorsement contracts will be few.

In addition, the Dracula team has raised the threshold for signing contracts with Chen Yingxiong, so many companies that are not well-known and are reluctant to spend money are directly excluded and will not be considered at all.

Due to the combined effect of several factors, Chen Yingxiong's endorsement contract has naturally been significantly reduced compared to last year.

Although there has been a decrease, the quality level has not declined.

Chen Yingxiong's performance in the Premier League is obvious to all, which means that Liverpool is a bit worse overall. Otherwise, everyone thinks that based on Chen Yingxiong's performance, it is not impossible to win the league championship. Moreover, he also won the League Cup and will return to the European competition next season.

Personally speaking, Chen Yingxiong's performance was impeccable. In just his first season in the Premier League, he has already defeated Alan, Shearer and Andy. Cole jointly holds the Premier League single-season scoring record. He can be called a "phenomenal player".

Therefore, these contracts have not tarnished Chen Yingxiong's reputation.

He signed an endorsement agreement with the well-known game company Konami for a period of three years and will be the global spokesperson for Konami's flagship product "Pro Evolution Soccer" series of games. He will work with Cristiano. Together with Ronaldo, compete against the fif football series endorsed by Messi. In the past few years, e's fif football series has been catching up and has surpassed the live football series in sales and influence. If live football wants to turn around, it has to increase investment. Signing influential stars as endorsements is one of the ways. means.

They had already poached Cristoiano Lo before. Ronaldo is the spokesperson, but Messi is currently in the limelight, and even Ronaldo can't suppress it. As a last resort, PES thought of its huge influence in China, and then thought about Chen Yingxiong's defeat of Messi in the Champions League. This shows that Chen Yingxiong's strength is comparable to Messi's, and he is very young and has room for appreciation. It must be profitable to sign now... In this way, Chen Yingxiongwei became the spokesperson of the "Pro Evolution Soccer" game. Within three years, he can earn one million euros every year by endorsing the "Pro Evolution Soccer" game. In the new live football game released in the second half of 2012, the images of Chen Yingxiong, Cristiano and Ronaldo will appear on the cover of the game at the same time.

For this reason, he will first go to take promotional photos for Live Football this summer.

In addition to Konami Games, Chen Yingxiong also received a four-year Tissot endorsement contract. The relationship between Tissot and sports has always been close. They focus on pursuing performance, precision and the sports value of challenging one's own limits. This coincides with Chen Yingxiong's characteristics, so they found Chen Yingxiong. Yaosuo is definitely not a top brand in the field of watches, but truly top brands rarely seek endorsements from football stars. It is relatively rare for Audemars Piguet to endorse Messi.

Tissot once asked Irving to endorse, so they have a tradition in this regard. Chen Yingxiong happens to also play for Liverpool, so it is normal for them to ask Chen Yingxiong to endorse.

The four-year contract can bring Chen Yingxiong an income of one million per year.

There is also a commercial contract from within China.

He signed a four-year endorsement deal with Qil Company, earning RMB 10 million per year.

In fact, although Chen Yingxiong disappeared from the European arena for a year, which affected his popularity, in China, he is still the number one brother in Chinese sports. There are many companies in China looking for him to endorse, and the prices are high, and these companies are all leaders in China in their respective fields.

However, Dracula considered that the social reputation of these companies was mixed, and the negative impact was relatively large. He was afraid that Chen Yingxiong's endorsement would affect his own image and bring disaster to Chiyu.

For example, several of China's top dairy companies offered high prices in the hope that Chen Yingxiong could be the spokesperson, but Dracula didn't agree to any of them. Because in recent years, since the Sanlu milk powder melamine incident broke out, the reputation of China's domestic dairy companies has become bad. Milk is supposed to be a healthy product, but it has turned into a drug. This has a terrible social impact.

It is said that Ding Junhui endorses Mengniu. If there is any scandal at Mengniu, Ding Junhui's personal image will inevitably be affected.

Dracula didn't want this to happen to Chen Yingxiong. They don't need this little money, and there is no need to take this risk just to earn the other party's endorsement fees.

Like the dairy industry, there are endorsement invitations from the real estate industry. Chinese real estate companies have considerable assets and wanted to ask Chen Yingxiong to endorse them, but Dracula refused for the same reason.

The brokerage team headed by Dracula carefully manages Chen Yingxiong's business image. Chen Yingxiong's character is not very good, but this is part of his business image. At least what he does is reasonable and not unreasonable.

As soon as the season ended, the first thing Chen Yingxiong did was not to go on vacation, but to sign a contract with Dracula. Then I went to live football to take cover photos and posters.

Since his debut, Chen Yingxiong has only had contact with Cristiano and Ronaldo twice - in the Champions League quarter-finals of the 2009-10 season, Chen Yingxiong's Napoli met Real Madrid.

Chen Yingxiong for Cristiano. Ronaldo is not very impressive. Although he is very famous, Ronaldo's performance in those two games was very average. Therefore, Chen Yingxiong did not directly regard Ronaldo as his opponent.

Unlike Messi, it is precisely because Messi is so powerful that Chen Yingxiong cares about Messi so much and fights him to the death.

As for Ronaldo, at least there has been no direct conflict between the two until now.

But this does not mean that the relationship between the two people will be good.

Ronaldo has not commented on Chen Yingxiong in public. This is not because he appreciates Chen Yingxiong. If he admires Chen Yingxiong, he should support and appreciate him like he did Kaka.

He didn't comment on Chen Yingxiong because he disdains Chen Yingxiong, just like he disdains Messi.

In addition, Chen Yingxiong's character is more arrogant than him, which makes Ronaldo feel very uncomfortable - arrogant people will never feel sympathy for the same arrogant people, they will only hate each other, because... "There are people in this world. It's enough for me to be such an arrogant person."

Ronaldo's team did not directly conflict with Chen Yingxiong, simply because there was no chance - since that match, Chen Yingxiong has never encountered Real Madrid again. In the competition for various awards, his enemy is also Messi, not Ronaldo .

Although Ronaldo couldn't stand Chen Yingxiong's behavior, he couldn't criticize him for this or that without any reason.

Therefore, the whole world has never known that the relationship between Ronaldo and Chen Yingxiong is not good.

If they knew, maybe Konami wouldn't go to Chen Yingxiong to sign an endorsement deal? Of course not, they might even benefit from the relationship between the two of them.

This Konami commercial shooting request was the first time the two met outside the stadium.

But obviously, due to each other's opinions of each other, this encounter will definitely not be the kind of encounter where everyone comes together to have fun.

This can be seen from the first meeting between the two people.

Filming took place in Spain. In fact, it doesn’t matter where the shooting location is, because it’s all in the studio anyway.

However, considering that the Spanish season is not over yet, it was arranged in Madrid, Spain, which is more convenient for Ronaldo.

Chen Yingxiong didn't care. Anyway, someone arranged the travel expenses, and he didn't have any objection to going to Mars.

But this was the first time he met Cristiano. Ronaldo's big name.

The shooting time was arranged on a rest day. Chen Yingxiong went to the studio to shoot first. He took a lot of personal photos, wearing a Liverpool jersey and posing in various poses for the photographer to take pictures.

This job is very simple. For Chen Yingxiong, who has already photographed posters for many companies, there is no problem.

Therefore, this filming work only takes one day and does not delay anything for Chen Yingxiong.

After the individual photos were taken, there was a couple photo.

But this work cannot continue for the time being, because the other protagonist Cristiano and Ronaldo have not arrived yet.

Chen Yingxiong had no choice but to sit aside and rest with his agent Dracula. Just as they were getting bored waiting, Ronaldo drove his new sports car Lamborghini Ven VII DRL700-4 to the studio. Chen Yingxiong heard the roar of a huge engine from outside the shed.

After Ronaldo arrived, his attitude was quite good. He apologized to the staff, saying that he had been delayed by other things, and said that he could start filming immediately.

But he didn't even say hello to Chen Yingxiong who was sitting aside.

Chen Yingxiong rolled his eyes. He didn't have any special feelings for this person before, but now he hates him. Damn it, are you showing off in front of me? !

Depend on!

Chen Yingxiong doesn't care that he is against the two top players in world football at the same time. No matter how awesome they are, they are not as awesome as UEFA and FIFA? He is usually so arrogant, but in front of the real power machine, he is as cowardly as his grandson... Chen Yingxiong doesn't even belong to UEFA and FIFA, so he is still afraid of Messi, Cristiano, and Ronaldo?

Just like that, Chen Yingxiong, who had no feelings for Cristiano and Ronaldo and just regarded him as nothing, now has another person on his enemy list.

In the next photo session between the two of them, Cristiano and Ronaldo still treated Chen Yingxiong as nothing, while Chen Yingxiong kept a straight face and looked murderous. I didn't expect that the shooting would be quite good, because the characteristics of the two people were captured... Throughout the filming process, Chen Yingxiong and Cristiano... Ronaldo did not communicate once, and it seemed that some people saw the strange relationship between the two of them. But no one has pointed out the grievances of others. What does it have to do with us?

But within a few days, there were rumors in the media that the relationship between Chen Yingxiong and Cristiano and Ronaldo was tense... Whether it was Chen Yingxiong or Cristiano. Ronaldo ignored such rumors.

As a player, the best place to compete is on the court.

The new season hasn't started yet, so what do they care about?

What's more, Ronaldo has more important things to do. He is going to lead Real Madrid and Barcelona led by Messi to meet in the Champions League final. This is his best chance to prove that he is better than Messi, and it is also a chance to prove that he is no worse than Chen Yingxiong.

Since Chen Yingxiong can defeat Messi's Barcelona in the Champions League, why can't Ronaldo do the same thing? I don’t think I am any worse than Chen Yingxiong.

What Chen Yingxiong did, I have to do the same!

To be continued