Volume 1: Males Come and Go, People Pay Attention Chapter 1: Make a Lot of Money
.Chen Yingxiong ended his first season with Liverpool with a golden boot and a League Cup championship. This season was a success for him. Although the team did not qualify for the Champions League, it still returned to Europe. In addition, he also won the top scorer, which is his sixth league top scorer since his debut.
You must know that these six top scorers have all been won consecutively, which means that since 2007, he has not let the league's top scorer pass by. This is a very remarkable achievement. The whole of Europe was surprised by his performance, and many media exclaimed that European football has not produced such a dominant center for a long time... No, maybe there has never been such a pervert.
Generally speaking, a forward who can continue to be the top scorer in the league he plays in is considered to be a first-class player.
If he could still get the top scorer in another league, he would be world-class. But Chen Yingxiong not only changed three leagues and still won the top scorer, but he also did it consecutively. In the past six years, he has never let the league's top scorer fall to others.
I really don’t know what level it is.
Maybe we need to create a separate level, called "hero level"?
In addition, because he plays in the Premier League, his influence has been greatly improved compared to when he played in Serie A.
The Premier League is indeed the most mature football league on the planet, with the highest media attention and the highest degree of commercialization. Players who play here have a higher chance of being exposed in the media than players in other leagues. The only one that can compete with the Premier League is perhaps the Spanish Super League, but there are only two teams in the Western Super League, which is somewhat weak.
During the season that Chen Yingxiong played in the Premier League, he received a lot from commercial contracts alone.
And they are all big contracts worth a lot of money, and they are not the small-time deals they used to be.
When he first joined Liverpool last summer, he signed a four-year commercial endorsement contract with Vodafone, a well-known telecommunications company in the UK and the world. This is an important step for Vodafone to enter the Chinese market. Signing Chen Yingxiong, who is very popular in China, will help Vodafone promote its brand image in the Chinese market. Moreover, Vodafone has a precedent for sponsoring football. The most famous sponsorship is the chest advertisement of Manchester United's jersey.
This endorsement contract can bring Chen Yingxiong an annual income of 2 million euros.
In addition to Vodafone, he also endorses Gillette razors, with a three-year contract and annual endorsement income of one million euros.
In addition, the Land Rover SUV that accompanied him from Russia to Italy and then to England also became his sponsor. The contract is for three years and costs €1.5 million per year.
He also reached an endorsement agreement with Red Bull Beverage and became the spokesperson of Red Bull around the world. Four-year contract, €1 million per year.
2011 was a bumper year for Chen Yingxiong's career. He won the first Champions League championship in his career, the second top scorer in the Champions League, the first Serie A championship, and the third Serie A top scorer. The top scorer, he defeated Messi in the Champions League and broke the single-season scoring record after the Champions League was restructured. In Serie A, he broke Nadal's Serie A single-season scoring record that had been maintained for more than 60 years... so much The honor made him extremely popular and in the limelight. Naturally, there will be many commercial endorsement contracts coming to the door.
Businessmen are always looking for profit, and they will support whoever is popular. Currently, the number one center in the world is Chen Yingxiong, so naturally he has to be roped in to be the spokesperson.
In China, Chen Yingxiong has also won several valuable business contracts.
He signed an exclusive contract with Weibo, currently the most influential portal in China, and officially entered Sina Weibo. The price Sina Weibo offered him was 18 million yuan a year, but Sina was willing to spend the money. Because Chen Yingxiong’s meager account gained four million fans on the first day it was officially launched, and this number is still increasing rapidly. Chen Yingxiong's first Weibo post: "Hello everyone, I'm Chen Yingxiong." It was just such a simple sentence, and it didn't follow the popular pattern of Weibo with photos. The number of retweets exceeded 100,000, and there were many comments. Up to 70,000, most of the messages were to congratulate Chen Yingxiong on opening Weibo in Patriotism and express support for Chen Yingxiong. Chen Yingxiong’s popularity is evident.
In addition to the network's business contract, Chen Yingxiong also became the spokesperson of Lenovo Computer with a net worth of 10 million yuan per year. The contract is valid for four years. Chinese people can already see Chen Yingxiong kicking the football out of the screen of Lenovo Notes on TV stations, various newspapers, magazines, outdoor advertising posters, bus stops, and subway cars.
In addition, the banking industry, which seems to have nothing to do with football players, actually found Chen Yingxiong and wanted to sign an endorsement contract with him. In fact, Chen Yingxiong's personal characteristics have nothing to do with banking or finance. The other party only enriches Chen Yingxiong's reputation. Chen Yingxiong's management team signed a three-year contract with the other party based on the concept that they are stupid if they don't make money. Within these three years, Chen Yingxiong became the brand spokesperson of China Merchants Bank, earning 10 million yuan per year.
Xie Nang "2011 was really a bumper year for him. This sentence is not about his honor, but his income." His weekly salary at Liverpool was 120,000 pounds after tax, and in half a year he earned 3.12 million pounds, which is approximately equivalent to 3.73 million euros.
Chen Yingxiong's weekly salary in Liverpool is very high, but his bonus is not high, and the calculation method is not as complicated as that in Naples. There is a reward of 7,000 pounds for every goal he scores. As for consecutive goals, twice, hat tricks and consecutive goals, there are no additional rewards. At first, Chen Yingxiong felt that he and Chen Xing were brothers, so he still had to consider each other. He knew that Liverpool spent 70 million pounds to buy him, which had made the team's financial situation very tight, so he would only pay for the bonus. No special requests are made.
If Liverpool wasn't run by his eldest brother, and if it were another owner, he would definitely demand sky-high wages and sky-high bonuses. In the second half of 2011, he received 70,000 pounds in goal bonuses. Together with other winning bonuses, he received a total of 150,000 pounds in bonuses. Approximately 180,000 euros.
He spent the first half of 2011 in Naples, and the Naples club had to pay him wages. His weekly salary in Naples was initially determined at 50,000 euros after tax. This weekly salary is not high, but the various bonuses are frighteningly high, especially when these bonuses are linked to football... People who know the inside story of Chen Yingxiong and the club's contract are thinking that Chen Yingxiong has a monopoly as if risking his life. Serie A's top scorer for three consecutive seasons, are these bonuses also one of his motivations?
Counting all kinds of messy bonuses and wages in Naples, his income in 20 and a half years was about 2.4 million euros.
For those powerful professional players and big-name stars, the money they get from the team will never be the majority of their annual income.
In the summer of 2011, Chen Yingxiong signed a four-year endorsement contract with Nike worth a total of 12 million euros. The hero can receive three million euros from Nike every year, which is a fixed income. In addition, there are supplementary clauses in the contract. If Chen Yingxiong scores more than 25 goals per season, Nike will give him an additional bonus of one million euros.
If you get the top scorer in the league, you will get 1 million euros, if you get the top scorer in the Champions League, you will get 1.5 million euros.
Chen Yingxiong met all the standards for these three additional rewards.
So in 2011, the only rewards I received from Nike were three million euros in endorsement fees, one million euros in bonuses for progress, plus one million euros for the top scorer in the league. , and 1.5 million euros for the top scorer in the Champions League. Equivalent to 6.5 million euros.
The money from Nike alone is basically about three times his annual salary in Naples. It is estimated that when Nike signed the contract, they did not expect that Chen Yingxiong would be so vigorous. He got all the bonuses he could get in the first season... In addition, he also obtained from commercial endorsements. Earned a lot of income - Versace casual wear 800,000 euros, Golden Voice 1.5 million euros, Vodafone 2 million euros, Gillette 1 million euros, Land Rover 1.5 million euros, Red Bull 100 million euros, Sina Weibo 2 million...140,000 euros, Lenovo 1.19 million euros, and China Merchants Bank 1.19 million euros.
Calculating this, Chen Yingxiong’s total income in 2011 was as high as 23.81 million euros, which is approximately equivalent to 200 million yuan! This does not include the income from his investment in the "er" brand clothing business managed by his father. Chen Yingxiong has become the most profitable athlete in Chinese sports, surpassing Li Na, who won the French Open championship and the Australian Open runner-up. In the past 2011, Chen Yingxiong's advertising revenue was US$17 million, and her competition bonus income was US$17 million. 3.7 million U.S. dollars, which is equivalent to 15.5 million euros in total, which is more than 8 million euros less than Chen Yingxiong. The gap is obvious. It can be seen that although Li Na became the first Asian player to win a Grand Slam championship, the influence of tennis is indeed inferior to that of the world's number one sport, football.
With the rise of Chen Yingxiong in world football, the agent team led by Dracula also revised the standards for Chen Yingxiong's endorsement contract. The new contract must be at least three years old and must not be less than... ten million yuan or one hundred yuan. million euros, the brand must be a first-line brand in its respective field.
On the other hand, looking back at Chen Yingxiong's endorsement contract when he first debuted, it is really a world of difference.
I remember that when he endorsed Qingyang shampoo, it brought him an income of 500,000 euros a year, which was already considered a high-dollar endorsement.
He endorses the clothing brand Zara for only 300,000 euros a year, while Pulse gives him 1.5 million yuan a year. Even so, he was happy with it.
No matter how small a mosquito is, it is still meat.
The current Chen Yingxiong team has completely looked down on such small-scale endorsements.
His performance is getting better and better and he has become a world-class shooter. Naturally, his commercial value is also getting bigger and bigger, and he has world-class influence.
Gone are the days when his father borrowed 100,000 yuan in debt to allow him to go abroad to play football, and the family had to cut back on food and clothing to pay off the debt.
The fate of Chen Yingxiong and his family has been completely changed.
And on the road to attracting money and making money, he continues to climb to the top.
In the summer of 2012, Dracula had already negotiated several endorsement deals for him, and his annual income was about to reach a new high.
To be continued