Volume 1: When Heroes Appear, People Pay Attention. Chapter 8 Martin; O'Neal? I'm Not Familiar with Him (Second Update, Please Vote for Me)

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Chen Yingxiong had a great time with Cabrera during his vacation. They went to South America for vacation. There the two of them had a great time without being disturbed.

He then sent Cabrera back to Italy, where Cabrera's vacation was shorter than his. Chen Yingxiong flew back to China from Italy, first going to Shanghai. As the boss of "hero" Clothing Co., Ltd., he always has to inspect his own industry.

By the way, he briefly got together with his parents, and then went to Beijing to sign an endorsement contract with TCL. At the same time, he attended a commercial event prepared for him by Nike - "Face to Face with Heroes". Young players selected from all over the country will compete in Beijing and Chen Yingxiong spent a four-day training camp together. During these four days, Chen Yingxiong ate and lived with the young players, taught them how to play football, and played with them.

In the end, the two lucky ones with the best performance in the training camp will get the opportunity to go to Liverpool to watch Chen Yingxiong play live.

At the same time, Chen Yingxiong also shoulders another task, which is to connect Liverpool Club and Nike.

As early as a season ago, due to Liverpool's unsatisfactory performance and not even qualifying for the European Cup, the team was in turmoil. At this time, Adidas added insult to injury and planned to no longer sponsor Liverpool's sports equipment after their sponsorship contract with Liverpool expired. Liverpool had to find additional sponsors.

For a giant club like Liverpool to have its sponsorship contract canceled by its main sponsor, it is obviously a humiliation. Generally speaking, jersey sponsors are different from other sponsors in that they are easy to change and they are often remembered for ten years once they cooperate. For example, Adidas sponsors Real Madrid and AC Milan, and Nike sponsors Barcelona and Manchester United. How many seasons have they been sponsoring?

What's more, the reason why Adidas canceled its continued sponsorship is that it felt that Liverpool's performance was too poor and its performance was not in line with their brand image.

This was simply a slap in the face... But at that time, Liverpool really lacked a convincing performance to make people complain about them, so they had to swallow this breath.

Unexpectedly, not long after this decision was made, the news of Chen Yingxiong's transfer to Liverpool spread. Adidas suddenly understood what changes would happen to Liverpool if they had Chen Yingxiong. They had already missed an opportunity to sign a contract with Chen Yingxiong before because Chen Yingxiong was not well-known at the time and his agent's price was too high and they thought it was not worth it. But then Chen Yingxiong behaved like a slap in the face, hitting them repeatedly.

At this time, Adidas was disappointed.

Now that Chen Yingxiong is moving to Liverpool, even if they can't sign a contract with Chen Yingxiong, they can use other ways to take advantage of the star's influence and fame. For example, if you sponsor Liverpool, then doesn’t Chen Yingxiong have to wear Adidas jerseys in every game? This also helps promote the Adidas brand.

Maybe we can also take advantage of the cooperation opportunity with Liverpool Club to poach Chen Yingxiong from the Nike camp?

So Adidas found Liverpool again and planned to sign a new five-year contract with them.

Although Adidas did not say that they came for Chen Yingxiong, Niang, who was in charge of this matter, was not a fool. He knew that if it weren't for Chen Yingxiong, Adidas would not change its mind.

To put it bluntly, people value Chen Yingxiong, not us Liverpool.

This is the second humiliation.

After the first humiliation, Niang has made up his mind that at least during his tenure, he will not sign any more cooperation agreements with Adidas.

So he rejected Adidas without hesitation.

He would rather look for sponsors again than accept Adidas' offer.

Adidas was disappointed and retreated reluctantly.

Niang began to look for jersey sponsors again.

In the end, the partnership between Chen Yingxiong and Nike played a key role. Nike took the initiative to approach Liverpool through Chen Yingxiong and told Niang that they could sponsor Liverpool's jerseys.

But the prerequisite of this contract is that as long as Chen Yingxiong is in the team, they will continue to sponsor. If Chen Yingxiong transfers, they will also terminate their sponsorship.

People still came for Chen Yingxiong, but the conditions they proposed were much easier to accept than Adidas. Niang also makes no sense, because he is confident of keeping Chen Yingxiong in Liverpool for at least five years.

In this way, we both began to discuss specific matters of cooperation.

This time Chen Yingxiong was in Beijing to attend the signing ceremony of Nike's sponsorship of Liverpool. At the same time, as the first cooperation project between Liverpool and Nike, it is also the first step for Liverpool to explore the Chinese market. The first Liverpool merchandise store will also open in Beijing. This store sells various styles of Liverpool jerseys, training clothes, Sports suits, scarves, gloves, hats, tea cups... all kinds of things closely related to life are sold here, but they have to be marked with the Liverpool team logo. Chen Yingxiong and the team's general manager Niang will also be present to congratulate.

In the new season, Liverpool will wear jerseys sponsored by Nike to compete in the Premier League.

Nike is very happy to be able to seize Liverpool's sponsorship rights from Adidas, and Adidas must be regretting it when they give up on their own initiative... They have already missed Chen Yingxiong once, and they fell into the same pit again this time. It's so bad.

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When participating in various business activities in Beijing, interviews with reporters are also essential. Chen Yingxiong attended no less than three press conferences alone. At the press conference, the most common question Chen Yingxiong was asked was his evaluation of the two head coaches.

This sounds normal. The media have to use this method to understand the evaluation of the two head coaches in the minds of the players, but in fact it is a question to sow discord. If you say good things to your predecessor, what will the current one think? Will your lavish praise and welcome to the current incumbent give people a feeling of "ungratefulness" and "the tea will be cold after leaving"? It is too snobbish and will be despised by others. However, today's players have learned a lot, and neither side can offend their masters, so this kind of problem often becomes a mere formality and really becomes just an ordinary problem.

But you still have to ask.

What's more, the person asking the question is the big-mouthed and heartless Chen Erbi? Maybe there will be unexpected gains.

It was really an unexpected gain.

"... Dalglish was a very good coach, it was just bad luck that he was dismissed... We all miss him very much. As a legend of the club, he did everything he could for the team... I am very sorry to be here." When he needed help the most, I was suspended for six games and did not play the role I should have..."

Niang, who was sitting next to Chen Yingxiong, smiled bitterly in his heart. He knew that Chen Yingxiong had some objections to his dismissal of Dalgliesh, but there was nothing he could do about it, and he didn't expect Chen Yingxiong to understand such a thing. Chen Yingxiong values ​​​​loyalty. He will be kind to whoever treats him well. Otherwise, how could they get him to Liverpool? Therefore, now we have to bear the negative impact of his loyalty...

"I think I'm going to miss him a lot."

The reporters were happy - finally a fish took the bait!

Strike while the iron is hot!

"If you hadn't been banned for six games, wouldn't Dalglish have been sacked?"

This time Chen Yingxiong didn't go too far. He shook his head: "I don't know."

It's a bit of a pity that Chen Yingxiong didn't fall into the pit, but it doesn't matter. This is not the only question the reporters prepared.

"So what do you think of the new head coach Martin O'Neill? Can he lead Liverpool back to the position that people expect?"

Chen Yingxiong shrugged and told the truth: "I don't know much about him. Now you want me to evaluate him, but I can't say anything valuable. Can he lead Liverpool back to the top? This is not my responsibility. The thing is, if I knew about it, I would stop playing football and I should go to fortune telling. So you should ask him this question."

Chen Yingxiong pointed to Niang beside him.

Niang quickly took over the topic with a smile on his face and talked about Martin O'Neill: "He is a very high-level head coach. I believe that Liverpool can return to the top under his leadership... We have great confidence in him." , I also believe that the cooperation between the hero and him will be very pleasant..."

In fact, in his heart, Niang was saying: Have you seen the hero's personality now, Martin?

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What Chen Yingxiong said in Beijing was quickly reported back to Liverpool by the English media.

And the English media are really good at stirring up trouble. The headline they chose was: "Martin O'Neill? I'm not familiar with him."

This title is actually correct, but when they said it and used a different tone, it gave the impression that Chen Yingxiong disdained Martin O'Neill.

As for whether Chen Yingxiong hates O'Neal so much that he disdains him, I don't know.

Anyway, other Liverpool players such as Gerrard and Skrtel were very diplomatic when asked the same question, thanking Dalglish and expressing their welcome and support for O'Neill. Only Chen Yingxiong said bluntly that he didn't know O'Neal, and then kicked the ball to Niang.

So if it arouses other people's imagination, it is Chen Yingxiong's fault.

Martin O'Neill held the newspaper and shook his head helplessly when he saw the title.

It seems that Liverpool's number one star is far more difficult to deal with than he thought.

But he must also deal with Chen Yingxiong, because he is the absolute core of the team. If he does not have a good relationship with Chen Yingxiong, his work in Liverpool will be difficult. He had heard that Chen Yingxiong, as the fourth captain appointed by Dalglish, also had certain influence and voice in the locker room.

Therefore, if he wants to work smoothly in Liverpool, he must obtain Chen Yingxiong's support.

But now it seems that he is quite nostalgic...

It seems that the influence of "King Kenny" in this locker room is not as easy to eliminate as I thought... From the perspective of an outsider, Dalglish's coaching in Liverpool was a failure, and the team's performance was so bad. Worse, he felt that maybe everyone in the team was looking forward to him leaving. Looking back now, I thought I was wrong. He is indeed a legend of the club and his influence is extraordinary.

Chen Yingxiong's incident is just a reminder that it is not that easy to win the hearts of these big-name players.

Who in the Liverpool dressing room will support him, who will oppose him, and who will just sit on the sidelines and watch indifferently, and then make his own choice?

The head coach of a wealthy club is not that simple...