Volume 1: When a Hero Appears, People Pay Attention. Chapter 23: No Gimmicks, Just Create Gimmicks (First Update, Please Vote for Me!)

Allardyce's words brought out so many things, but no one paid attention to him. However, Chen Yingxiong has already competed with him. He vowed that as long as he meets a team coached by Allardyce, whether it is the current West Ham United , or any other team in the future, will never give up and will not stop until Ya Ting is killed.

But it feels like it's a little early for revenge.

The second round of the league came as scheduled amidst all the noise. Liverpool challenged Aston Villa away from home.

This is Martin O'Neill's old club before he resigned. He coached this team for four seasons. During these four seasons, he brought earth-shaking changes to Aston Villa. Previously, Aston Villa was a mid-table team that could only survive by selling players.

However, under the leadership of Martin O'Neill, Aston Villa qualified for the European Cup for three consecutive seasons. This is a very remarkable achievement.

But in the end, Martin O'Neill broke up with Aston Villa because he couldn't stand the chairman of Aston Villa forcibly interfering in his team formation policy. He could accept selling one main player a year because he still had time. To develop new key players. But he sold both of his main wingers in one year. The good wing players these days are so nervous. If you buy them, what should I use to play the game?

In anger, Martin O'Neill resigned.

After resigning, Aston Villa did not do well. After qualifying for the European competition for three consecutive seasons, once Martin O'Neill left, this season was all in vain and nothing was gained. The impact of O'Neill's resignation was immediate.

After resigning from Aston Villa, Martin O'Neill was idle at home for a whole season.

Now that he has come back to coach Liverpool, he will face his old club in the second game. This can be regarded as an arrangement of fate.

However, because of the previous incident with Chen Yingxiong and the grudges between Martin O'Neal and his old club, there was not so much media contact. The two sides did not hype this matter much before the game.

Aston Villa is very low-key about welcoming Liverpool at home. Martin O'Neill will never take the initiative to mention that he once coached here.

But the day before the game, this matter was finally mentioned by the media. This is the biggest stunt in the game, and it would be very unprofessional if the media let it pass.

Chen Yingxiong's matter will temporarily give way to the game. At the pre-match press conference, a reporter asked Martin O'Neill how he felt about returning to Villa Park.

Martin O'Neill's not taking the initiative to mention Aston Villa is definitely not because he is afraid of this past incident, nor is it because he owes something, so he doesn't mention it. I don’t mention it entirely because I don’t want to be used by the media for ulterior motives. Just like what happened with Chen Yingxiong, the media in England have no limits. In order to attract attention and ratings, they can use any means, even spending a lot of money to dress up as a Middle Eastern sheikh for "fishing interviews" Things like this are commonplace, not to mention casually misinterpreting your meaning, it is simply their daily routine.

But since the reporters have smelled it, if he still doesn't say anything, it will inevitably leave room for people's imagination, and by then, anything may come out of the media's mouths.

"I had four great seasons at Villa Park and I loved the fans. I'm delighted to be back at Villa Park."

He said it was very formulaic, and it was all just talk, with no actual content at all, and it was all nonsense.

But reporters can only listen. After all, they have answered your questions, and you cannot accuse them of not telling their true feelings.

On Aston Villa's side, the club's chairman, American Randy Lerner, also spoke highly of Martin O'Neill's work at Villa Park. From the outside, you wouldn't be able to tell that the two of them had ever been at odds with each other.

But it's normal. When Martin O'Neal and Randy Lerner had a falling out, it was because of work matters, not personal enmity. Since the two parties are no longer affiliated, and Martin O'Neill is no longer coaching at Aston Villa, there are no work problems, and there will naturally be no conflicts between the two parties.

It is not difficult for two adults to meet for a drink together and say a few nice words to each other in the newspaper.

It's just that this makes those media who are bent on digging out something valuable about the conflict between Martin O'Neal and Randy Lerner indignant, thinking that their work is in vain.

They had no choice but to turn their attention to Chen Yingxiong. Now everyone in England knows that Chen Yingxiong is the favorite player of the media because of his big mouth and personality that can easily stir up trouble. In this way, Chen Yingxiong has further expanded his popularity and influence. At the same time, the media's sales and ratings have also increased, and everyone is happy.

But with Aston Villa, does Chen Yingxiong have any grievances and grudges that can be hyped?

A group of people went to look up last season's records, and they actually found something - this was Chen Yingxiong's first visit to Villa Park after joining Liverpool. When Liverpool played Aston Villa away from home last season, Chen Yingxiong was suspended for exactly six games.

So if you have to find some meaning for this game, this is one, but...

The reporters chewed their teeth and felt that it was still not enough.

Chen Yingxiong's first time, how can he light up the fire?

Chen Yingxiong is now well-known. Even if he doesn't take the initiative to stir up trouble, there are still people who worry about making trouble for him. They are like hunters in World of Warcraft, trying their best to mislead Chen Yingxiong and then activate monsters to pull him this MT. Hatred.

Soon a talented media person came up with an idea, and a newspaper first proposed this concept - "...the hero has never played at Villa Park, one of the few stadiums he has not yet conquered. , can he add Villa Park to his list of defeats this time?"

This is sowing discord. Although Chen Yingxiong has never expressed similar intentions, Aston Villa fans will definitely be affected by the media and may even make some interesting moves.

If Chen Yingxiong fails to score by then, they can follow this idea and build Villa Park into a fortress that even Chen Yingxiong cannot break. This approach can make Aston Villa fans feel proud. It's even more important for the hero to score at their home court.

At the same time, it can also arouse Chen Yingxiong's competitive spirit.

Then the two parties settled smoothly, and the media did not need to be too deliberately involved in what happened next.

If Chen Yingxiong scores a goal, then brag about Chen Yingxiong's achievements, and then create something similar to a countdown to tell everyone how many stadiums are still not captured by Chen Yingxiong. This can not only arouse Aston Villa fans' dissatisfaction with Chen Yingxiong, but also make fans of other teams have a sense of crisis. When encountering the same situation, the media will immediately mention this topic. Get hyped up.

There is no need to prepare for the ambush pen as hard as now.

In summary, once this topic is raised, as long as it is done properly, it is really a topic that can continue to be hyped for a long time. It is indeed a genius idea.

The media's response was swift, with TV, radio and newspapers quickly following suit. In less than a day, on the morning of the match day, everyone knew about this matter, and it seemed quite impressive.

Everyone is discussing whether Chen Yingxiong can capture the Villa Park Stadium. The thinking of the ordinary people is driven by the media's manipulation of public opinion. What they say is a hot topic, the public thinks it is a hot topic - many media are hyping one thing. , are being discussed on the Internet, in newspapers, on TV, and on the radio. If this is not a hot topic, what else is it?

Therefore, in modern society, those who can control public opinion can actually control public opinion. The kind of public opinion that is really decided by the people independently and thought through their own brains is actually very weak, accounting for only a small part of the total public opinion.

Because you are in this consulting world, your thoughts and ideas will always be inevitably affected by public opinion.

Everyone was discussing this matter with great interest, and the Bolu Lottery Company also offered different odds on whether Chen Yingxiong could score in this game and at what time period.

Even Chen Yingxiong's teammates are discussing this matter.

Suarez also said to Chen Yingxiong: "Hero, I bought you online and you can score in the first half! When it comes to the game, you must give me a boost!"

"You look down on heroes so much, Luis? I bought heroes to score goals in the first half hour!" Skrtel came up and said.

"I bought the second half..." Sanchez said weakly.

"No, Alex, are you so unsure of your boss?"

"Just to be on the safe side..."

"I said you don't want to win money, so just try your best to assist him, right?"

"Of course! Why not?"

A group of people were talking here, but Chen Yingxiong couldn't help but roll his eyes.

This kind of thing can become a hot topic. Chen Yingxiong, who knows nothing about the truth, feels that the media in England is really boring.

Is Aston Villa great? Is Villa Park the home of the Devils?

None, so is there any suspense if I score a goal? Is this kind of thing worth setting odds on?

You bunch of idle people!

Chen Yingxiong despised these people in his heart, but when he returned to the hotel room, he opened his laptop, and then used online payment to buy a thousand-pound lottery ticket, betting that he could score a goal fifteen minutes before the game started.

This odds is the highest, currently 13 to 1, which means that if he scores a goal, this thousand pounds can become thirteen thousand pounds.

If it weren't for the fact that this website stipulated that the maximum limit for individual bets was one thousand pounds, he really wouldn't mind spending one million pounds directly on it.

Not only that, he also called his friends in Italy, such as Cassano, Arshavin, Hamsik, Cabrera, and even Dracula, and told them about it, hoping that Each of them bought a thousand pounds bet on Chen Yingxiong scoring a goal in the first fifteen minutes.

Dracula will buy a copy for everyone on the agency team.

"What are you doing, hero?" Someone was puzzled.

"I'll give you a chance to give you money for free, do you want it?" Chen Yingxiong replied.

If you use me to make money, then I have to let you shed some blood!