Eight Hundred and Fiftieth Chapter Eight Thousand Eight Hundred and Forty-Eight

After initiating a war in the field of washing powder, Unilever made another big move in order to compete for other markets: it launched a new shampoo brand, Clear.

To force the launch of the new brand, they brought in big-name celebrities to advertise.

What made Yang Fei dumbfounded the most was that such a big international company as Unilever actually followed the trick of Meili Group and came up with a shampoo specially designed for men.

Not surprisingly, Unilever's Clear brand also focuses on anti-dandruff.

Dandruff removal for men!

This is exactly the strategy of Meili Group's Meisi brand when it hit the market.

Zhu Zhongnan and the others reported to Yang Fei as soon as they were facing an enemy, and rushed to Taohua Village to ask Yang Fei for countermeasures.

After hearing this, Yang Fei didn't react much.

The boss's calmness made Zhu Zhongnan and the others feel ashamed.

Whenever there is a major event, there is calmness.

Easier said than done!

Which person is not frustrated and flustered when faced with a big event?

Yang Fei is calm, and he has his own reasons for being calm.

Facing the doubts of his subordinates, Yang Fei explained: "Who first proposed the concept of men's anti-dandruff?"

"Of course it's us!" Zhu Zhongnan said indignantly, "They are copying us!"

Yang Fei smiled: "If men's anti-dandruff is a new industry, then can our family dominate?"

Zhu Zhongnan muttered, "I can't."

Yang Fei said: "We can neither monopolize the market, nor can we prevent others from entering. If more people come in and hype up the concept of men's anti-dandruff, will it be detrimental to us or harmful?"

Zhu Zhongnan suddenly realized: "Of course it is beneficial."

Yang Fei smiled slightly: "That's right. We took the lead in occupying the market with the concept we proposed, and now they have just launched the product, which is already behind. The more they hype, the more popular the concept of men's anti-dandruff will be."

Zhu Zhongnan secretly praised, Yang Fei's perspective on the problem is really different!

Most people only see immediate benefits and care about the profits of their own brands.

What Yang Fei saw was the hype of the whole concept and the expansion of the men's anti-dandruff market.

The more successful Unilever's hype is, the better it will be for the sales of the Meisi brand.

The big cake of the entire market must be shaped by everyone's efforts.

Therefore, instead of panicking, Yang Fei was secretly delighted!

Zhu Zhongnan raised a new contradiction: "Unilever is a big international brand. They are determined to launch the new brand Qingyang, which is still very lethal. If their price is close to our price, it will be a big deal for us. threat."

Yang Feidao: "When using many brands, everyone will have preconceived ideas. Just like we eat breakfast, when you get used to the taste of a certain restaurant, you will settle there. Even if there are many new restaurants nearby, you will not easily Go try it out."

Zhu Zhongnan said: "Yes, I have a deep understanding of this.

The products I use in my life all have brand loyalty. Once I am used to a certain brand, I will not change it easily. "

Yang Feidao: "Even if young people like new things and are willing to try new ones, this will not have a big impact on us. First, the quality of our products is first-class, not inferior to any major international manufacturers, and can stand the comparison. Second, our price It has advantages. The Chinese people’s consumption concept is still based on benefits. They only buy expensive ones and not the right ones? After all, such people are in the minority. It’s just shampoo, and it’s not like a mobile phone, you can take it out It's just for show, you can pretend to be forceful."

Zhu Zhongnan couldn't help laughing, but he couldn't help but admire Yang Fei's grasp of the market.

"Boss," Zhu Zhongnan said, "As far as I know, Unilever hasn't made any money in my country, especially in washing products. They have been losing money. Fortunately, they are a large multinational company. The small factory has already closed down."

Yang Fei said: "They take a long-term view and don't care about temporary gains and losses."

Wei Xinyuan said: "Boss, there is another important matter that needs to be decided by you."

Yang Fei hummed, looked at him, and listened to him.

Wei Xinyuan said: "The sales volume of our washing powder is increasing year by year, and the existing factory can no longer meet the growing production demand. May I ask, should we choose a location to build a new factory as soon as possible? Or, open a fifth factory in the Taohua Village Industrial Park. , the sixth branch?"

Yang Fei pondered for a while, and said: "Well, speaking of this, I have an idea. I can go to Unilever and Procter & Gamble, and let them be our clean factory."

Zhu Zhongnan, Wei Xinyuan and the others were shocked, thinking that the boss was really inflated!

How dare a domestic private company find two multinational companies in the world's top 500 to make them OEM?

If someone else said this, everyone would laugh out loud.

However, no one dared to laugh when these words came out of Yang Fei's mouth.

Especially Wei Xinyuan, after the flood, he treated Yang Fei like a god.

Yang Fei will never aim at the target indiscriminately.

"Boss," Wei Xinyuan said, "Our washing powder sales are indeed impressive, and our market share is far ahead of other brands. But if Procter & Gamble and Unilever are to OEM for us, will they agree?"

Yang Fei smiled lightly: "Why don't you agree? Don't they want to make money?"

Wei Xinyuan said: "They mainly want to promote their own brand?"

Yang Fei shook his head: "Everyone is a businessman, and a businessman has only one purpose, which is to make money. I will personally negotiate with them on this matter. I believe they will agree."

Wei Xinyuan is not optimistic about this negotiation, but he will never refute Yang Fei's decision in person, and said: "Boss, you are the big boss of our group, so don't show up easily, and send a representative to contact them first. If they have If you are willing to cooperate, it will be more appropriate for you to come forward again."

Yang Fei smiled and said, "Boss Wei, I know, you want to save my face. In case of failure, if I don't show up, you won't be ashamed?"

Wei Xinyuan blushed slightly, and nodded embarrassingly: "I really think so."

Yang Fei said: "This matter, whoever I send, may not be able to negotiate a deal, but if I do it myself, it will definitely succeed."

What Wei Xinyuan thinks is that the boss is like this, always mysterious and confident!

Yang Fei said: "Before I go to Harvard, I have to finish this matter. In addition, our goal in the next stage is to promote our group's business to Europe and the United States. Ladies and gentlemen, our responsibilities are still very important, and our future is bright." It's full of thorns!"

For foreign companies, my country's market is a must for them, and it is the Mount Everest in the global market strategy!

For our country's enterprises, the United States is also a high ground in the war!

It is the Mount Everest that our enterprise must compete for!

In 8848, on this high ground, there are countless corpses of climbers left behind.

But the climbers are still going forward!

Before Yang Fei went to the United States, he had to negotiate with Procter & Gamble and Unilever individually, which of course had another meaning.

It depends on whether he can succeed in this trip!