Chapter 851 Yang Fei Talks About Corporate Social Responsibility

Yang Fei contacted the management of Huacheng and Shenzhen City branches to inquire about the situation in the South China market.

"Boss, Unilever's secret has been reduced to 5 yuan, but Procter & Gamble's Tide laundry detergent is still selling at 59 yuan. It seems that they haven't responded yet."

Each branch will monitor the retail price of each brand of washing powder every day, and will report to the headquarters as soon as possible if there is a big fluctuation.

Therefore, when Yang Fei asked, they could answer calmly.

Yang Fei pondered and said, "Is Procter & Gamble not going to fight?"

Wei Xinyuan said: "Boss, Procter & Gamble has already tried fiercely in the price war. I guess they won't fight easily."

Yang Fei snorted coldly, and said, "Their washing powder sells for 59 yuan, which is really a huge profit! Even if it only sells for 19 yuan, it still doesn't touch their cost price!"

Wei Xinyuan said: "Yes, the price of our washing powder is very common. If they lower it, it will not be as low as our selling price. Therefore, for the time being, they still cannot shake our leading position in washing powder. "

Yang Fei said: "Don't underestimate this price cut. Unilever's price cut this time is a test, not only to test the market, but also to test the reaction of peers."

Wei Xinyuan and others nodded frequently.

Yang Feidao: "Now, Unilever has tasted the sweetness after the price cut. Their laundry detergent sales have risen to the third place, squeezing out Procter & Gamble's Tide. I have reason to believe that they will continue to There will be bigger moves."

Wei Xinyuan said: "Unilever is fairly knowledgeable, and has not come to our central China base to promote."

"Hahaha!" Everyone laughed.

Yang Fei smiled slightly: "Do you think they are afraid? Maybe they just don't take us seriously. In their view, Procter & Gamble is their opponent."

Wei Xinyuan said: "The sales volume speaks for itself. Whether it is the washing powder or shampoo market, our white washing powder and silky shampoo have a market share that is ahead of Unilever."

Yang Feidao: "We occupy the first place in the washing powder market. But in the shampoo market, our Beauty Silk still lags behind Head & Shoulders. According to statistics in the first half of this year, Procter & Gamble's shampoo occupies 52% of the market, while we only occupy 26%. market share.

"

Wei Xinyuan said: "Before the launch of Beauty Silk, the market share of Procter & Gamble's shampoo was as high as more than 60. We can be regarded as a tiger's mouth. Only two years after the launch of Beauty Silk, we accounted for a quarter of the market." The market can also be regarded as a miracle in the history of business operations.”

Yang Fei also learned about the market price trend of other divisions, and found that only Unilever had cut prices, and other companies had not yet responded.

This is a very strange phenomenon.

According to common sense, if someone initiates a price war, other manufacturers should respond as soon as possible.

It seems that everyone is still watching.

After all, price reduction is really not a good way out.

After learning about the price trends in various places, Yang Fei immediately made a decision:

"First, all divisions pay close attention to the next price adjustments of Unilever and Procter & Gamble. If there is any change, no matter when, they must report to the headquarters immediately."

"Secondly, don't limit your vision to the washing market. You must always pay attention to the wind and grass in the entire daily chemical industry."

At the end of the meeting, Yang Fei made new disaster relief instructions for the current flood.

"Within the scope of our ability, we will do everything possible to provide necessary assistance to the local people affected by the disaster."

These are Yang Fei's original words.

He always believes that an enterprise should not just be a bloodsucking worm or a sweatshop, but should properly feed back the society and fulfill its social responsibility in public events.

Wei Xinyuan raised an objection: "Boss, the biggest responsibility of an enterprise is to create profits. Of course, we should also undertake appropriate social responsibilities. But I think it is already remarkable that our enterprise can be responsible for the surrounding communities and the environment. Yes. To deal with a catastrophe like this year, we can make appropriate donations, and the foundation of the enterprise cannot be shaken."

What he meant was that Yang Fei donated too much.

Yang Fei smiled slightly: "Mr. Wei, you have been a leader in a state-owned enterprise, don't you know the theory of yin and yang?"

Wei Xinyuan was stunned: "Yin Yang?"

Yang Fei stretched out his right hand, first with the back of his hand facing up, then turned over with his palm facing up, but he didn't speak.

Wei Xinyuan was confused, and after thinking about it, he didn't understand the intention of Yang Fei's move.

Yang Fei stood up and said, "The meeting is over!"

After the meeting, Wei Xinyuan approached Su Tong and asked her what did Yang Fei mean by repeated palms?

Su Tong was sleeping all the time because she was too tired. Yang Fei ordered not to wake her up, so she didn't attend the meeting that day. She first asked Wei Xinyuan about the content of the meeting, then thought about it, shook her head and said, "I don't understand either. .”

Wei Xinyuan said: "The boss will not give me this hint for no reason, there must be some deep meaning, if I don't understand, I won't be able to sleep."

Su Tong said: "Mr. Wei, then you can ask Yang Fei."

Wei Xinyuan shook his head and said: "If the boss is willing to say it, he would have said it a long time ago. If he doesn't say it, he must have his reasons. I have followed him for so many years, but I still can't understand it. It shows that my level is still far behind him. far!"

In the past, Wei Xinyuan always had one advantage, that is, his academic qualifications graduated from Tsinghua University.

Now, Yang Fei is also a graduate of Tsinghua University, and will soon go to Harvard University in the United States for further study!

In front of this young boss, Wei Xinyuan's only proud capital disappeared immediately.

Wei Xinyuan couldn't get an answer from Su Tong, so he left.

The flood in the village has receded a bit, and the road leading to the beautiful primary school has been exposed. The villagers are cleaning up the rubbish and dirt on the road.

Wei Xinyuan strolled over.

"President Wei." A crisp voice sounded.

"Oh, Teacher Li," Wei Xinyuan smiled slightly when he saw that it was Li Yanan, stopped to greet her, "I heard that you are sick, are you feeling better?"

"It's much better." Li Yanan asked, "Have you finished the meeting?"

"Yes," Wei Xinyuan thought, how do you know we have a meeting?

"Is the matter serious?" Li Yanan somehow became very concerned about Yang Fei's matter.

Wei Xinyuan shrugged: "It's nothing, someone is engaged in a price war, and it's not the time to fight it yet. The boss held a meeting, it's just an early warning."

Li Yanan hummed and sighed: "It's fine."

With a thought in mind, Wei Xinyuan asked, "Mr. Li, you are a man of culture. Let me ask you something."

Li Yanan hurriedly said: "Don't dare to do it, Mr. Wei, you are a top student in Tsinghua University, how dare I use an axe in front of you?"

Wei Xinyuan stretched out his right hand, first with the back of his hand facing up, and then with his palm facing up, and asked, "What is the meaning of this gesture?"

Li Yanan was stunned: "The palm and the back of the hand? Isn't this the way of yin and yang? What's wrong?"

When Wei Xinyuan heard it, he seemed to have caught a life-saving straw, and asked: "Yes, it is Yin and Yang, what does it mean?"

Li Yanan said: "It depends on what kind of things Mr. Wei is asking about."

Wei Xinyuan said: "It's about work. How do you explain this?"