Chapter 850: A New Round of Shuffling

Li Yanan was also full of grievances. She took the injection for a long time, worried about her husband's safety, and rushed back anxiously. She was so tired that she had no strength to walk. As a result, she couldn't even hear a word of comfort, only constant complaints!

Outside, he was polite and courteous to everyone, trying to save face, but he couldn't give tenderness and affection to his wife who should be loved the most.

Everyone said he was a good leader and a man of courage, but in her eyes, he was a dictator, a cold killer!

She leaned weakly on the chair, resting her chin with her hands, and hung her head weakly, tears of grievance streaming down her cheeks.

When there was a knock on the door, she thought it was Wang Yongping who had left and returned, she stood up and opened the door, only to see Su Yingying standing outside.

"Sister Li," Su Yingying held up the insulated food box, raised it up, and smiled sweetly, "The boss asked me to bring the food over. He said that you two are very busy, so don't start a business at home these few days, and asked me to take care of it." Bring it."

She walked in, put the thermos box on the table, opened the box, and brought out the meals one by one.

Li Yanan saw that they were all light and nourishing soups and dishes, smelling the tangy aroma, her stomach growled, she sat down, picked up a bowl to eat, and asked, "What is Yang Fei doing?"

"The boss went to the factory for a meeting and heard that there was an accident in sales."

"Really? Seriously?"

"I don't care about the affairs of the factory now, so I don't know exactly what happened."

"Well, thank you, Yingying."

"You're welcome, Sister Li, then I'll leave first, and the food box will be with you. When I deliver the food at night, just change it back."

Li Yanan smiled for no reason while eating the hot food.

At this moment, Yang Fei is holding a conference call in the meeting room of Meili Daily Chemical Factory.

If we want to understand the content of this meeting, we have to analyze the domestic daily chemical pattern first.

In the five years since Meili Group was established, Yang Fei's focus has been on the expansion of the daily chemical industry. 666 Shopping Plaza, Huayi, and mobile phone business are all "other businesses" in his opinion.

The domestic daily chemical market,

It can be described as a tripartite confrontation.

Procter & Gamble, Unilever, and Meili Group each occupy a certain market share.

Unilever and my country were most closely related at the beginning of the 20th century. As early as 1923, the British Lever Brothers established the Shanghai Lihua Brothers Company on the bank of the Huangpu River in Shanghai. The Lux soap and Umbrella brand soap they produced, Because of its excellent quality, it became a bestseller at that time.

Hu Die, the film star at that time, was the spokesperson of Lux in my country, and the factory by the Huangpu River was the largest soap factory of Lever Brothers in the Far East.

Like many foreign investors, Unilever withdrew from the Chinese market on the eve of 1949.

At the beginning of Huaxia, Shanghai Soap Factory took over all the equipment and technical personnel of Lihua Company. This factory became one of the production bases of my country's light industry.

In the late 1970s, Unilever began to do some import trade through Hong Kong and sold a small amount of products in my country.

It was not until 1986 after the re-opening that Unilever returned to my country.

After a series of inspections, they still chose Shanghai as the Far East base.

According to the joint venture law at that time, Unilever and Shanghai Soap Factory established Shanghai Lihua Co., Ltd., which is mainly engaged in Lux soap, shower gel, shampoo, facial cleanser and Jinfang fabric softener.

In the following ten years, Unilever has successively established 14 joint ventures, selling nearly 20 daily chemical and food brands such as Pond's, Lux, Sunsilk, Omo, Jienuo, Heluxue, Jinghua, and Lao Cai.

Of course, there was a Zhonghua in the first place, but it was cut by Yang Fei, and now it has become the toothpaste brand of Meili Group.

However, with so many brands and enterprises of Unilever, they have not brought them much economies of scale, nor have they produced economies of scope advantages.

Statistics show that it was not until 2001 that Unilever began to turn losses into wins in my country.

In other words, from 1986 to 1998, Unilever has been losing money for more than ten years.

Procter & Gamble, which came from behind, is far ahead of Unilever in terms of operating income and net profit in my country.

During the peak period, Procter & Gamble's sales in my country reached 45.5 billion, while Unilever only had 20 billion.

Unilever's road to pioneering in the Far East has not been smooth.

In the market competition with strong rivals such as Procter & Gamble, Unilever has always demonstrated its demeanor. It can always accurately capture the market situation, turn passive into active, guide the industry trend, and at the same time be relatively flexible.

Unilever entered the country very early, but because of the joint venture, they have not been able to hold a controlling stake. The enterprises in our country are basically in a state of disunity.

In 1993, Unilever hadn't made any effort yet, and Procter & Gamble didn't pay enough attention to the Chinese market.

In this golden age, Meili Group was born.

No one would have imagined that in just a few years, this small company in Central China could develop into a big company that could compete with Procter & Gamble and Unilever!

The current pattern of daily chemical products is basically a tripartite confrontation.

After several years of struggle, the three major enterprises have each occupied a major territory.

Procter & Gamble is based on the South China market.

Unilever occupies the East China market.

Meili Group carved up most of the markets in central and northern China, and spread to the western region.

After round after round of price wars, the three major daily chemical companies have also reached a tacit agreement, and their respective products have maintained similar prices.

The three parties generally do not make much action against each other's base areas.

"The Romance of the Three Kingdoms" has a cloud: the general trend of the world, the long-term unity must be divided, and the long-term division must be united.

After a short period of calm, someone finally couldn't sit still.

As we said earlier, Unilever has been in a state of loss, and their headquarters will not let this situation continue.

The domestic economic structure is changing faster and faster, and the general trend of consumer demand is also constantly changing. Local brands such as Diaopai, Qiqiang, and Liby have risen rapidly, encroaching on the washing market.

Under the pressure of survival, Unilever took the lead in reducing the price of Omo washing powder to 3.5 yuan!

Moreover, they also gave up the original tacit understanding of market segmentation, and set off an upsurge of sales promotion in the South China market.

Unilever's Omo laundry detergent, originally only ranked fifth.

After the start of the price war, the sales of Omo washing powder rose to the third place, knocking down P&G's ranking in washing powder.

This battle, which seems to be a battle between two large international companies, did not have a positive impact on the No. 1 white laundry detergent.

However, Yang Fei keenly felt that this new price war may be the harbinger of a new round of reshuffle in the daily chemical industry!

The East China and South China markets are already at war, can Meili Group stand by?

Once the price war starts, all laundry detergent companies will be involved!

No one is spared!

After Yang Fei heard the news, he couldn't take a break and held a tense meeting. The high-level executives who were not present participated by phone.