Chapter 543 Brand and Pre-Sale

On the evening of the 19th, Li Dong rushed back to Pingchuan overnight.

Come in the morning and return in the evening, in just one day, a lot of things happened.

Li Dong didn't sleep very well that night. In the first half of the night, he was half asleep and half awake with the help of alcohol, but he couldn't fall asleep after waking up in the second half of the night.

Besides him, Yuan Xue also didn't sleep well that night.

When she woke up the next day, Yuan Xue realized that not only she didn't sleep well last night, but her parents also wandered around the room with dark circles under their eyes.

...

Feelings are not everything in life.

Every time his relationship is frustrated, Li Dong likes to numb himself with busy affairs.

Back at the company, Li Dong started another busy day.

Not long after entering the office, Wu Shengnan came to find him.

This time Wu Shengnan didn't come to ask for money, but to report a good news, the pre-sale license has been obtained!

It has been almost two months since the two communities in the distance started construction at the end of September. This speed is not too fast, and of course, it is not too slow.

Compared with those who got the permit before building the house, Li Dong's speed is naturally slower.

But compared to compliance, the communities under the name of Dongyu Real Estate can withstand the inspection. Compared with other real estate companies that have obtained licenses in compliance with regulations, Yuanfang's speed is not too slow.

Obtaining the pre-sale permit means that Dongyu's house can now be officially pre-sold.

This is a happy event, and Li Dong praised Wu Shengnan a few words.

However, Wu Shengnan didn't come here today mainly for this matter. After reporting the permit, Wu Shengnan said again: "Mr. Li, there is one more thing I want to report to you."

Li Dong smiled and said, "You say it."

"I want to change the names of several neighborhoods."

"Rename?"

Li Dong was a little surprised and said, "Why did you change your name? Is this name not good now?"

Dongyu Real Estate has a total of three communities, a Mingyuan community, a Crystal Garden, and a Wantai Huafu.

Although these names are a bit rotten, they still sound quite upscale.

Hearing Li Dong's question, Wu Shengnan thought for a while and said, "I want to brand. Now I want to use one brand for the names of these communities. When people think of this name, they can think of Dongyu Real Estate and Yuanfang Group."

"Branding……"

Li Dong murmured, but he himself ignored this point.

It can't be regarded as neglect, it can only be said that he still doesn't pay enough attention to the real estate company.

Before, he was going to get a ticket and leave, so naturally he didn't care much about the name of the community. Later, because the community hadn't been completed, Yao Hong and the others took more than half of it away, and Li Dong didn't care too much about the name of the community.

But when Wu Shengnan mentioned it, Li Dong realized the mistake.

Branding and scaling are what big real estate developers are doing.

Just like Wanda Plaza, Evergrande Oasis, Country Garden, Longhua Plaza... When you mention these places, you can think of which company developed the real estate.

Leaders in these industries are all taking the road of branding, and in the end, even the brand value exceeds the enterprise value.

If Yuanfang really wants to develop in the real estate industry,

This is also the way to go.

If you don’t engage in branding now, maybe you can earn money, but what about three years from now? What about five years from now?

At that time, real estate developers were everywhere, so why should others buy your house far away?

Li Dong tapped on the table lightly, nodded and said: "You reminded me well, I almost ignored this matter, so what name do you think should be changed?"

Seeing that Li Dong agreed, Wu Shengnan's eyes showed joy, and he said: "I want to divide Dongyu's industries into three grades, high, middle and low. My goal for the first batch is to create three grades of residential brands. After that, if we Entering commercial plazas, then we also follow the trend and create our exclusive plaza series.

The square side is simple, it should be called Yuanfang Square or Dongyu Square.

But for the residential area series, I still want to hear your opinion, Mr. Li. Can you provide some more high-end series names? "

Upon hearing the name, Li Dong felt a little dizzy.

He is really weak in this aspect, no matter it is Yuanfang or Dongyu, he always makes up with people's names.

Now Wu Shengnan asks him to name Yuanfang's real estate brand series, which is not an easy task.

Once the name is chosen, it will be beneficial to the expansion of the corporate brand, whether it is publicity or communication.

But if the name is poorly chosen, which is not conducive to publicity or dissemination, it will have a counterproductive effect and even cause others to taboo.

Li Dong rubbed his chin and asked, "Did your real estate company come up with any opinions?"

Wu Shengnan smiled and said, "How can someone else do this kind of thing for you? Mr. Li, you should come up with a plan first, and we'll discuss it later."

"My opinion……"

Li Dong scratched his head a little, and said after a long while: "If I don't have to wait a few days, I have to think about it. I can't think of it for a while. Or just go back and ask the planning department to make a preliminary plan. You can choose from there.”

When Li Dong said so, Wu Shengnan had no objection.

Naming is not just a matter of whim, it is related to future brand promotion, so be careful.

Many large companies spend huge sums of money for a brand name, and even set up special departments and institutions to discuss it, which shows how important a name is to a company.

After talking about building the brand, Wu Shengnan's report was not over yet, and he continued: "There is another thing I want to talk to Mr. Li about. There is a land auction in Pingchuan on the 22nd. Didn't you call Dongyu before?" Is it worth 100 million yuan? I'm going to take a look at this auction. Does Mr. Li have time then?"

"Land auction..." Li Dong suddenly thought of Zhu Yicai, and quickly asked, "Will Yurun participate?"

Wu Shengnan nodded and said, "Yurun will go. Apart from Yurun, many companies will go there."

"Where's Longhua?"

Wu Shengnan shook his head and said: "It seems not. Longhua has focused on the development of Su'an New City this year, and the proportion of land acquired in Pingchuan is much smaller."

"One hundred million seems a bit small." Li Dong muttered.

For real estate developers, 100 million yuan is really too little. Even if they acquire land, they can only get remote or small plots.

If you want to win the same two pieces of land that Li Dong won back then, 100 million is really just a drop in the bucket.

Wu Shengnan on the opposite side was overjoyed when he heard the words, and quickly said: "Mr. Li, 100 million is indeed short. You see, we will start the pre-sale of real estate at the beginning of next month. Can the pre-sale proceeds be reserved for Dong? Yu Development? If the real estate industry can do it, I think it will actually be more profitable than supermarkets.

Moreover, the country has vigorously promoted it in recent years, so the future of the real estate industry is still bright. "

Li Dong narrowed his eyes and smiled, "Okay, no problem!"

Wu Shengnan was overjoyed and said, "Really?"

"Of course it is true, but the premise is that the remaining land payment is paid first, and the remaining amount will be allocated to Dongyu."

Li Dong happily said that there are not many houses left in the two communities on Dongyu's side.

Even if they are all sold out, it will only cost two billion at most.

Once the 2 billion land payment is repaid, there will be a few hundred million remaining.

Li Dong still has some ideas on the real estate side, and it is not impossible to leave the remaining few hundred million yuan to Wu Shengnan to develop Dongyu.

The supermarket is not short of money now, so it has only allocated more than one billion yuan, and it will last for a while no matter what.

In fact, Wu Shengnan also knew that it was impossible for Li Dong to allocate billions of dollars to come over. In fact, her idea was the remaining few hundred million.

When Li Dong said that, Wu Shengnan was not disappointed, and said with a smile: "That's okay, Mr. Li, you said this, don't regret it when the time comes, and you can no longer withdraw money from Dongyu."

In fact, Wu Shengnan still has some opinions about Li Dong's transfer of a large amount of money from Dongyu to develop several other subsidiaries last time.

For the real estate company's profit, in the end, Dongyu got the least amount of money, Wu Shengnan was so reconciled.

Now that she has become the owner of Dongyu, it is natural for Dongyu to think about it. It is Li Dong's business to think about the group, and it has nothing to do with her as the general manager of the subsidiary.

Li Dong actually knew what Wu Shengnan was thinking, but he didn't point it out. He discussed with Wu Shengnan a few words about the pre-sale, and Wu Shengnan left the office with a satisfied look.

As soon as she left, Chen Ke came in and said, "Mr. Li, Mr. Xu is here."

"Xu Shengzhe?"

"Um."

"This guy is really well-informed!"

Li Dong snorted with a half-smile, waved his hand and said, "Let him in."

...

Xu Shengzhe walked in and said, "Have you got the pre-sale license?"

"What do you say?"

Xu Shengzhe didn't care about Li Dong's attitude, and said seriously: "Then when are you going to start the pre-sale?"

"Early December, that's how I'm preparing now. It's much earlier than I expected. What are you in a hurry for?"

"Nonsense, can I not be in a hurry?"

Xu Shengzhe snorted, and said again: "Give me an accurate time here as soon as possible. As soon as your pre-sale starts, I will start preparing for the launch. The time cannot be mistaken. Also, the capital should also advance Notice, let's seize the opportunity and defeat Yao Hong and the others in one fell swoop!

Another point, how much money do you have prepared now? "

"funds?"

Seeing Li Dong shrugging his shoulders, Xu Shengzhe suddenly realized something, and cursed: "Don't tell me that the billions you just acquired are all used up? If we don't have enough funds, how can we take over Yao Hong's real estate!

At that time, it will be a real fight for strength!

Don't count on the bank loan, it will be too late by then, and the bank won't approve it!

If they can wait until the loan is settled, Yao Hong and the others will let us take over? "

Li Dong touched his chin and thought for a while, "How much money do I need to prepare?"

"We have to prepare at least 5 billion usable cash flow! At least you understand! Mr. Hu and I can raise 2 billion each. This is our limit, so you have to prepare at least One billion came out.

For less than this much money, we are likely to work for others.

Don't make it to the end. We worked so hard that we didn't earn any money, and the money was earned by others.

Also, you have to be prepared to pay back the 100 million you owed me, the 500 million you owed Mr. Hu, and the community I transferred to you.

So the first payment for your pre-sale here is ours, so don't count on this money! "

Li Dong's face was full of black lines and he said: "You have all figured it out together, right? Why are you so human, can I lose this little money from you? Are you still going to ask for an account now?"

Xu Shengzhe frowned and said: "In business talk, don't do this. You don't have to worry about my 100 million, but you have promised the 500 million from Mr. Hu. Without this 500 million, Mr. Hu Can't get two billion.

And the community that was transferred, you agreed on the money before, and now you want to renege on the debt? "

"Who reneged!"

Li Dong said indignantly: "The key is that the pre-sale does not take time! Do you think that the house in my hand will be sold out as soon as it is sold? If it is really going to be sold out, how can we start it? We can't start it until it is half sold. The neighborhood isn't sold yet!

You cheated on me, right? If the community hadn't been transferred to me before, you Longhua wouldn't have been able to pay for it? "

Xu Shengzhe looked helpless, waved his hands and said: "Success, we can delay the money. Then you have to prepare 1.5 billion cash for yourself, are you okay?"

"One and a half billion..."

Li Dong knocked on the table, no problem, no problem shit!

Where did he get 1.5 billion!

When Xu Shengzhe and the others launched it, it was uncertain how much their real estate could be pre-sold. Even if half of it could be pre-sold, it would be no more than one billion yuan.

But it's not like he can't afford money if he really wants to get it. After all, the expansion of the supermarket has only just begun.

The money allocated before is still in the account and has not been used much.

If this money is embezzled, 1.5 billion will not be difficult.

But Li Dong has one worry, he is afraid that the money will not be paid back soon.

If the 1.5 billion yuan is gone, and the money cannot be paid out for a while, wouldn't the pace of supermarket expansion be delayed.

Thinking of this, Li Dong asked: "We have taken over these properties, when will we get the money?"

"That's not certain."

"not sure?"

"Longhua has to take a look here. After all, the market is getting better and better now. We may stay for a while. Of course, that's our business, and you can do whatever you want.

And we don't want to open the market at this time, or if our opening price is high, wouldn't you still have to fight us? "

"That's true."

Li Dong nodded, and continued: "So, on my side, I can handle it as I like, and you don't want to interfere?"

"Of course, and even if I don't agree, are you willing?"

"You're a smart boy."

Li Dong laughed, and finally said: "1.5 billion is no problem, but Mr. Hu told you about the 500 million?"

Xu Shengzhe said contemptuously: "What do you think? You are a good guy. You agreed to pay back the money in advance, but Yao Hong and the others paid you billions in advance, and you didn't mention it. Mr. Hu is embarrassed to tell you about it. You can only complain to me.

Besides, when he borrowed money before, I was circumstantial evidence.

When it's time to use the money, I naturally have to say something for him, otherwise you guys will definitely drag it over, I don't know you yet. "

"Get out, am I that kind of person!"

Li Dong scolded, but secretly said in his heart: You guys really meddle in other people's business, if you didn't bring it up in person, I'm really going to talk about it slowly.

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