Chapter 53 The Wolf Is Here!

On October 2, Yuanfang Supermarket launched a membership card system.

In the name of free processing, discounts, and accumulated points to exchange gifts, Yuanfang Supermarket has launched a huge publicity work.

Newspapers, outdoor advertisements, leaflets, students walking around the streets holding supermarket slogans...

The multi-pronged publicity method made Yuanfang Supermarket once again become a talking point for Dongping people after dinner and tea, and the crowd of people on the opening day also reproduced in front of the supermarket.

On the 2nd day alone, more than 800 membership cards were processed, and the shopping card launched at the same time was also very popular, and it sold more than 36,000 yuan on the first day.

On October 3, the news that the shopping card can be repurchased in cash at 10% off the original price also spread.

Many more people came to buy shopping cards that day.

And unlike the first day when housewives were the mainstream, there were many more men on this day, and their writing skills were larger than those of those housewives.

Li Dong, who was on the sidelines, could see the origins of these people at a glance. Most of them were local businessmen in Dongping and staff from the logistics department of some government agencies.

That night, the supermarket carried out an inventory, handled nearly 1,000 membership cards, and sold more than 180,000 shopping cards.

...

As of the evening of October 6, Yuanfang Supermarket has handled a total of more than 5,700 membership cards, with a total value of nearly 800,000 shopping cards.

5,700 membership cards are equivalent to 5,700 households who have chosen Yuanfang. As long as Yuanfang supermarket services and prices are in place, these people are Yuanfang's loyal customers.

As for the shopping card, excluding the 200,000 that were sent out, all the million-dollar shopping coupons launched earlier were sold out.

These shopping cards will not be circulated in supermarkets anytime soon, and will even become a currency in disguise, and may never be used in supermarkets.

This is equivalent to Li Dong having more than 800,000 working capital on hand, and this is just the beginning.

Li Dong believes that it will not be difficult to sell tens of millions of shopping cards after the wave of gift-giving at the end of the year.

The introduction of membership cards and shopping cards has an additional effect of creating a new high in supermarket turnover.

During the six days of National Day, the total sales of Yuanfang Supermarket exceeded 6 million, and the average single-day sales exceeded one million!

...

On the evening of the 6th, Li Dong saw Sun Tao, who hurried back from downtown Qingyang.

Sun Tao was darker and thinner than before.

Li Dong was a little sad when he saw it. People have been together for a long time and always have feelings.

Sun Tao used to be a professional manager in his eyes, but now Li Dong regards him as a real partner. Seeing this, he couldn't help but say, "Brother Sun, there is no need to be hands-on with everything. We recruited so many people, not just to let them have free time!"

Sun Tao smiled and said a little tiredly: "Mr. Li, I am enjoying it."

On the one hand, it is the incentive of dividends, and on the other hand, it is a sense of accomplishment, an unparalleled sense of accomplishment!

He Sun Tao is an indispensable part of the development and growth of Yuanfang Supermarket!

After talking about this topic, Sun Tao asked back, "Are you leaving tomorrow?"

Seeing that Sun Tao didn't want to discuss this topic, Li Dong had to let it go, nodded and said, "Leave tomorrow morning."

The National Day holiday was almost over, and the shopping mall in Longhua had to be settled as soon as possible, so Li Dong had to leave.

Sun Tao was silent for a moment, but he was hesitant to say what he wanted to say.

After coming down several times, Li Dong also saw that Sun Tao had something to say, and said, "Brother Sun, what is it that is worth your embarrassment?"

Sun Tao frowned slightly. He didn't get to the point first, but asked, "What's up with Longsheng?"

Seeing this, Li Dong didn't force him. If something really happened, Sun Tao would definitely tell him.

Seeing him mention Lungsheng, Li Dong said dismissively: "Recently, their business has dropped by more than half. It's just the disease of scabies. There's no need to pay too much attention."

A series of actions in the distance completely stunned Lung Sheng,

Previously, they could barely compete with the distant place in the price war, but now that the membership card came out, Longsheng was powerless to fight back.

If it weren't for Li Dong wanting to drag the uplift, as long as there are a few more promotions, it would not be too difficult to completely defeat the uplift.

In fact, Sun Tao didn't take Longsheng seriously, otherwise he wouldn't even mention it to Li Dong before.

After asking about Longsheng, Sun Tao was silent again.

Li Dong frowned and said dissatisfiedly: "Brother Sun, if you have something to say, you are not like you procrastinating."

Sun Tao took a deep breath and said solemnly, "Mr. Li, China Resources has already controlled Su Guo!"

Li Dong raised his brows. Just as he was about to say what this has to do with him, he suddenly remembered the memories of later generations, and he immediately said, "Su Guo is going to enter Jiangbei?"

"right!"

With a heavy expression on his face, Sun Tao said, "I'm not worried about other large supermarkets entering Jiangbei, I'm afraid of Su Guo!"

"Their target market overlaps with those in the distance. Ma Jialiang's 'wolf tactic' is very marketable. What they like to do most is to open up stores intensively in the regional market and penetrate the business circle, so that competitors have nowhere to go..."

Sun Tao said a lot about Su Guo, some Li Dong had heard of in his previous life, and some were gossip that only circulated in the industry.

The focus is not on China Resources Holdings Suguo, nor on Suguo's entry into Jiangbei.

What really makes Sun Tao frown is that Su Guo's strategic goals are the same as those of the distant future, both of which are aimed at small and medium-sized cities and even rural areas.

Originally, the county-level cities in Jiangbei were almost blank areas for large supermarkets. The reason why the distant area could develop is because there are no competitors in Dongping.

Whether it is Wal-Mart or Carrefour, their target markets are high-end people and large cities.

Kesuguo is a civilian supermarket, which is specially developed in townships, communities, and county towns. It is Suguo's usual method to go into battle with cheap stores, convenience stores, and community stores.

In this way, Yuanfang has the biggest competitor in Jiangbei, because Yuanfang is now taking this road.

Li Dong was not in a hurry before, because other large-scale supermarkets in Jiangbei did not care about the township and county, and he had time to develop.

But now the wolf is coming!

Su Guo is rich and powerful, and cannot be compared with the distant party. Once the distant party competes with Su Guo, there is almost no advantage at all.

"No, where did you hear the news of Su Guo's entry into Jiangbei?"

Li Dong thought about it and still felt something was wrong. In his previous life, Suguo's coverage was in the Jiangsu, Anhui, and Henan areas, and Jiangbei was not their target area.

Moreover, he remembered that the first Suguo supermarket in Jiangbei opened in 2008. At this time, China Resources just acquired Suguo, so it seems that it is not suitable for such a big move.

Hearing what Li Dong said, Sun Tao was also a little dazed, and said, "It's been like this in the industry."

He used to be the vice president of Carrefour, with a wide network of contacts and more information than Li Dong.

"Could it be a smoke bomb?" Li Dong wondered.

Sun Tao pondered for a moment, then thought about it: "It's really possible, otherwise the news wouldn't spread so fast, at least there's no news that Su Guo has opened a store in Qingyang."

Hearing that there was no Suguo store opening in Qingyang, Li Dong determined that the news should be a smoke bomb based on the memory of his previous life, but he didn't know whether it was Suguo himself or someone else's guess.

But even if it was a smoke bomb, Li Dong had to pay attention.

Su Guo is not coming now, but sooner or later there will be that day.

The only real operation in the store in the distance is Dongping, which is simply weak compared to the behemoth Su Guo.

If you want to occupy a market in the retail industry in Jiangbei, the distance will sooner or later meet those large supermarkets.

Time, the key is time.

Originally, after taking down the Longhua shopping mall, Li Dong felt that his steps were too big, so he prepared to take it slow.

It seems that the pace is still not big enough. Suguo can open hundreds of stores in Jiangbei within a year. If it develops at this speed in the distance, it will not be as good as others in a hundred years.

"Brother Sun, I'm going to renovate the Longhua Square right away, and it will open before the end of the year!" Li Dong's eyes were firm, and he had made up his mind.

Sun Tao saw it, pondered for a moment and said, "Are you going to use the funds from the shopping card?"

"right!"

"What if there is a run on the shopping card?" Sun Tao reminded.

The run on the shopping card is not without it. Some small supermarkets broke the capital chain because of the run on the shopping card, and finally closed down.

But Li Dong didn't care: "It's enough to decorate three to five million yuan. As long as a few branches start to make a profit, this shortfall can be filled soon."

Sun Tao shook his head and said disapprovingly: "I'm not afraid of ten thousand, just in case, if the branch is not well managed, it won't be able to achieve the ideal..."

"Mr. Sun!"

This was the first time when Li Dong was called Mr. Sun Tao when no one was there, and he saw Li Dong sternly said: "If you are afraid of wolves before and tigers later, you can't do anything! The distance is not what you want now, but you want to be bigger. , If you want to become the leader of Jiangbei's retail industry, how can you succeed without taking risks!"

Sun Tao was like a dick, the sadness on his face gradually dissipated, and his eyes became brighter and brighter.

Become the leader of Jiangbei retail industry!

This is the first time that Li Dong has stated his goal and the future direction of the distant future!

Yeah, how can you succeed without taking a risk, how can you beat those big-box stores that are well-capitalized without taking a risk.

If you want to accumulate a lot and find that you have missed the best time, the market is changing with each passing day. When the accumulation in the distance is completed, there will be no living space for the distant future in the market.

"Then do as President Li said!"

Sun Tao's words were sonorous and forceful, and he was no longer tired before, but regained his energy.

Although the distance is weak, their creators are ambitious and their dreams will come true one day!

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