Chapter 52 Lungsheng Supermarket

Since returning from dinner that day, the 351 dormitory has changed a little compared to before.

Xu Chen had less time to play games, and often dragged Zhang Hao to go to the girls' dormitory together.

At first, Li Dong didn't care, until Meng Qiping told him that Xu Chen was pursuing Huang Shanshan, and Li Dong woke up.

Although Li Dong was not optimistic, he still wished Xu Chen his wish.

After returning from the welcome party on the evening of the 30th, Xu Chen became much silent, and Li Dong realized that something was wrong.

Because he just received a call from Qin Yuhan that night, Li Dong didn't go to the party.

However, from Meng Qiping, who returned to the dormitory later, Li Dong still learned the reason.

It turned out that Huang Shanshan also had a singing performance at the party, and in the end, her skills overwhelmed the crowd, even Bai Su's piano music was suppressed by her, and won unanimous praise from the school of economics and management.

Huang Shanshan is not bad, and Bai Su is on par.

When she got off the stage, many seniors swarmed up, and the rose Huang Shanshan was soft-hearted. Of course, Bai Su received the same treatment.

Originally, this was nothing. It was normal for a girl to be chased for her beauty. Li Tie didn't have much reaction.

The key is that Huang Shanshan and a sophomore handsome senior seem to know each other. Not only did they accept their roses, but they also laughed and told them to send her back to the dormitory.

This made Xu Chen, who was secretly following behind, sad.

Li Dong shook his head slightly when he heard it. This is something that can't be helped. If you want me, I can't help him if he wants to. He can't be a good match.

Besides, he doesn't care about getting involved in this kind of thing now.

Tomorrow is November, and the school is on vacation. There are many things waiting for Li Dong to deal with whether it is Qingyang or Longhua, and he has no time to comfort Xu Chen who is injured.

...

On October 1, Li Dong boarded the car back to Dongping early in the morning.

It was Yang Yun who came to pick up the station. Sun Tao was currently in charge of work in Qingyang City, but not in Dongping.

Seeing Yang Yun, Li Dong thought of Qin Yuhan.

Qin Yuhan didn't go home for the National Day this year, and originally wanted Li Dong to visit her in the capital.

But Li Dong still had a lot of things to deal with, so he had no choice but to postpone his trip to the capital.

Seeing Yang Yun, Li Dong was not too polite, and asked directly, "How is the decoration of several branches in Hechuan, Nanping? Have you encountered any trouble?"

Although there is usually a phone call, some things are not clear on the phone.

"Everything is going well. President Sun is preparing to open four branches at the same time in December. Now the progress in Qingyang may not be able to keep up. President Sun is supervising."

Although Yang Yun has always been dealing with finances, Sun Tao is often not in the store recently, and she is responsible for almost all of Dongping's affairs, so it is concise and clear to talk about these things.

Li Dong nodded. He and Sun Tao discussed the opening of the four branches at the same time, just to make a big splash.

"Where is Dongping?"

Originally, Li Dong asked casually. After all, Dongping's side has been developing well, and there should be no problems.

But Yang Yun hesitated for a moment, until Li Dong stopped and looked over before Yang Yun said, "The situation is not very good."

"what happened?"

Li Dong frowned. Dongping was the key. At this stage, not only the branch in Qingyang was waiting for Dongping's blood transfusion, but Longhua also counted on Dongping for support.

If there is a problem with Dongping and the payment for goods is tight, Li Dong's layout in Pingchuan may fall short.

"Another supermarket has opened on North Street, which has had a certain impact on business in the distance."

Li Dong fell into contemplation, and it seems that history has returned to the right track.

Originally, I remembered that the first supermarket would appear in Dongping on November 11 this year, but now I am a step ahead of me,

Still haven't changed history.

However, Li Dong quickly reacted. Today is the 11th. If the other party opens today, it will not have an impact on the distant place so quickly.

"When did that supermarket open? Is it Xingwang Supermarket?"

Yang Yun was a little surprised by Li Dong's reaction, but she replied, "It's been half a month since it opened, and the supermarket is not called Xingwang, it's Longsheng Supermarket."

"Half a month, Lung Sheng..."

Li Dong murmured, his memory still changed.

It wasn't like this at first. Xingwang Supermarket is gone, but there is an uplift.

Li Dong was not in a hurry to go home, and asked Yang Yun to take him to the newly opened supermarket.

...

Same location, same sign, but the name of the supermarket has changed.

It's not just the name that has changed, the boss is not the original boss, but a person who Li Dong didn't expect and makes sense.

Feng Bin, the father of Feng Jinsong, is the number one rich man in Dongping.

Feng Bin was rich and well-connected, so it was normal to know that the supermarket made money.

Li Dong did not enter the Longsheng supermarket, but stood across the road and watched for a long time.

"The place is not as big as mine, the decoration is not as good as mine, and the popularity is not as good as mine, why does it affect the distance?"

Li Dong was silent for a long time, and suddenly asked aloud.

Yang Yun paused for a while, and was about to speak when she heard Li Dong say, "How much less business is there in the distance?"

"It's nearly 30% less in the past two weeks!" Yang Yun quickly replied.

"Thirty percent!"

Li Dong's voice increased a little, but thinking that the woman in front of him was not just his own employee, he pressed his anger and asked, "Why is there so much less?"

The area of ​​the uplift is no more than 500 square meters, which is less than one-fifth of the distance.

In addition, Yuanfang has already opened up the market in the early stage, and with its fame, it should not be robbed of so much business.

"Longsheng is fighting a price war with us. For the same product, his price is 5% lower than ours."

After Yang Yun finished speaking, Li Dong breathed a sigh of relief, it was not for other reasons.

As for the price war, this thing has advantages and disadvantages, and Li Dong does not pay too much attention to it.

To tell the truth, the price of goods in the distance is not too high, and the purchaser is still directly supplied by the general agent, which is definitely much cheaper than other small supermarkets.

The place for uplift is not big, and he can only supply those second- and third-tier agents. The purchase price is more expensive than that of the distant place, and the price is cheaper than that of the distant place.

To say that Yuanfang has a profit ratio of 15%, Li Dong suspects that Lengsheng may not even have 5%.

But he can't be so laissez-faire, and since Longsheng belongs to Feng Jinsong's family, Li Dong will not ignore it.

When asked, "How is the membership card system doing?"

"It's almost been debugged. President Sun personally went to Beijing to find a large company to make it. It's no worse than other large supermarkets in China."

"it is good!"

Li Dong was very satisfied with the speed of Sun Tao's work. He just started talking about the membership card system, but he didn't expect Sun Tao to be done so quickly.

Originally, there was only one store in Yuanfang Supermarket. Li Dong had not thought about developing a membership card. Now that there are more branches, the membership card system will naturally be opened.

Not just a simple membership card, but also a shopping card, which is a real killer.

Li Dong still remembers that when the shopping card first appeared, it was a fire!

Whether it is giving gifts or entrusting people to do business, shopping cards with large denominations are essential, and the company's welfare is also mainly based on shopping cards.

Li Dong heard from a friend that there was a small supermarket in the city where he lived, and the value of the shopping cards sold in one year was 100 times the sales!

Of course, Yuanfang definitely won't be able to sell so much. After all, Yuanfang's current sales in a month are nearly 10 million, and a hundred times is a billion. Dongping can't eat it.

"Manager Yang, how long does it take for the membership card to be issued?"

Yang Yun hurriedly said: "The internal debugging is almost done. If you need it urgently, you can do it tomorrow."

Li Dong was even more satisfied, and said: "Then tomorrow, take advantage of the National Day to promote the membership card."

"Also, only 100, 500, and 1,000 shopping cards are available for the time being. First, we will try the market response with a total price of 1 million. In addition, we will take another 200,000 shopping cards to send some to various government departments. Said to let them help try it out."

Although Li Dong doesn't like to deal with the officialdom, he still understands the world.

Far away supermarkets can't hide their money from others, and Li Dong doesn't care if Xiaoen Xiaohui sends a little out, as long as it can be less troublesome.

Yang Yun wrote down Li Dong's words one by one, and asked again, "Then up here..."

Li Dong was a little speechless, and Yang Yun's vision was still not long-term enough.

However, when his mother-in-law asked, Li Dong patiently explained: "The membership card and shopping card are launched, and the price after we have discounted is not much different from that of Longsheng. You said the same price, would you like to go to Longsheng or a distant place? "

"Far away..."

Seeing Li Dong staring at her, Yang Yun said against her will. In fact, she wanted to say that if she was herself, it wouldn't matter where she went.

Li Dong could see that her words were insincere, but he did not explain anymore.

The launch of membership cards is not only a discount, but also increases customer stickiness, which is one of the enduring magic weapons of those big supermarkets.

Even if Longsheng wants to make a membership card, it may not be worth the loss. The profit level is not high, and if it launches a membership card, it will really lose money.

But if there is no membership card to bind customers, there will be a lack of central customer groups. Once the force is exerted from a distance, the uplift will not last long.

What Li Dong has to do is to defeat Longsheng. Isn't Feng Jinsong rich? When Longsheng falls, even if he can't shake Feng Bin's foundation, he will lose a lot. You must know that the supermarket invested a lot in the early stage.

Although the uplift is not far away, the initial investment is probably not less than 500,000.

It would be even better if Feng Bin didn't close the door and hold on. One more day of opening would be a day of loss. Li Dong had the confidence to play Longsheng to death.

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