Chapter 940 Come on, Come on, Let's Cooperate Happily
"Yes, this is it," Cantalupo said, looking at the pedometer in his hand, "I want to adjust our McDonald's menu so that the food we provide is linked to health, and I also hope that we can provide Employees, as well as consumers who come to dine, communicate the importance of health and exercise,"
To be honest, as long as McDonald’s kitchen equipment is not up-to-date, as long as McDonald’s still adopts the existing cooking mode, Feng Yiping feels that the move mentioned by Cantalupo cannot fundamentally remove the junk fast food from McDonald’s. hat.
Just like the promotional papers on the dinner plates of their restaurants in China, they emphasized the importance of nutritional balance to consumers who dine, and emphasized how nutritionally balanced their food is.
For example, their Big Macs, besides meat, how many kinds of vegetables, how many nutrients and how many trace elements are there-don't just look at the various fried chicken foods they mainly provide.
However, everyone knows that no matter how many kinds of green vegetables and trace elements necessary for the human body, no matter how many kinds of green vegetables and trace elements necessary for the human body are in McDonald's burgers, it seems that there are only one or two lettuce leaves, a small tomato, plus mayonnaise and There may be a few sesame seeds on the bread.
The promotion of the vegetable content in their food is the same as the promotion of instant noodle manufacturers about the large pieces of beef in their instant noodles. It always looks much more beautiful, but in fact, if you want to see the effect of their promotion, you must You have to look at it with a magnifying glass.
However, if McDonald's wants to change the existing cooking method and most of the menu, it is tantamount to making them commit suicide. The core asset of McDonald's is the standardized cooking of existing food.
"Mr. Cantalupo, I personally think that your decision is very timely,"
In any case, this is an improvement. For a company like McDonald's with decades of history and hundreds of thousands of employees, try to change the menu they are famous for, and try to start to revolutionize their own lives-even if it is a small amount. Yes, it has not touched the depths of the soul, and it is not easy.
At least it is equivalent to a cigarette manufacturing factory, adding a sentence "Smoking is harmful to health" on the outer packaging of cigarettes.
"In time?" Cantalupo smiled, obviously he also thought that such a move is really not timely.
“One of our plans is to launch a salad and mineral drink package with a pedometer as soon as possible to remind the public of the importance of exercise,”
"In addition, we also plan to distribute a pedometer to more than 600,000 employees in our 13,000 chain restaurants across the United States, so as to urge everyone to keep fit and drive more people to pay attention to health and exercise. "
It is estimated that among the employees of McDonald's, there are many people who are as fat as he used to be. If this situation does not change, how can we say that we are a healthy fast food provider?
However, more than 600,000 employees, plus the package that bears the significance of publicity, add up to the purchase of pedometers, not nearly a million! If you count the amount, it is between tens of millions of dollars and hundreds of millions of dollars.
Hehe, this is really a surprise!
A big company is really a big company, and it does things with style!
"I support these beneficial attempts made by your company, and I will immediately send relevant personnel from China to listen to your company's specific requirements for pedometers,"
The products used for promotion in this way must have a conspicuous McDonald's logo, which means they must be customized.
"I also promise you that we will provide the most perfect pedometer,"
When negotiating business with foreigners, Feng Yiping never mentioned the word "good quality and low price", although these multinational companies' final pursuit is this.
But after hearing this, in addition to everyone's focus, they will focus on the low price, so that you feel as if you support their bargaining, and you may not have too high expectations for the products you provide in your heart.
Therefore, Feng Yiping has always emphasized the perfection of his products.
"Thank you, but Feng, I think you have to understand that for such a large-scale procurement, we must conduct global bidding," Cantalupo emphasized even though he knew Feng Yiping would not misunderstand him.
"I understand, I understand, and at the same time I'm confident,"
Feng Yiping has a company in the United States, even his domestic company operates according to high standards. He knows the difficulties of operating a listed company in the United States. It is not worth mentioning such a thing as the chairman and CEO of Cantalupo alone. .
But so what?
Just a joke, the electronic pedometer is not a high-tech product, with the design ability of Magic Workshop, coupled with the domestic advantages in industrial production, how could Jiasheng not win such a list?
Compared with Jiasheng, Japanese, European and American manufacturers have absolutely no advantage in cost. Feng Yiping is worried about some domestic manufacturers, but those manufacturers do not have any design capabilities at all...
In short, Feng Yiping has decided on this business!
Charlie, the chief operating officer of McDonald's whispered something to Cantalupo at this time, and he immediately added, "We will promote similar activities in China as appropriate,"
"Thank you," Feng Yiping nodded to Charlie Bell. This is a thoughtful person who thought of the loophole in Cantalupo's words just now, and worried that Feng Yiping would feel unhappy.
Seeing Feng Yiping nodding towards him, he also smiled back at Feng Yiping.
In fact, on this point, what Feng Yiping wants to say is that for China, whether it is junk food or not is not the first priority. You should emphasize that food hygiene is more important, from Sudan red, to medicinal chicken, to Expired meat....
Because the eating habits in China and the United States are different, everyone’s staple food is not like these Americans. In addition to meat, there are all kinds of meat. In China, most people eat more vegetables than meat. Occasionally go to McDonald’s, even if it is high in calories. Unbalanced nutrition, junk food lacking in vitamins and cellulose, actually has nothing to do with it.
Unlike in the United States, you can get a meal at McDonald’s for ten dollars, which is an hour’s salary for an ordinary person. However, McDonald’s pricing in China, compared with the current per capita income in China, requires at least Even if you spend half a day's wages, people who are good at this kind of food will not eat at McDonald's every day.
Feng Yiping would not think that because of his own reasons, McDonald's will simultaneously promote similar activities in the country. As I said before, McDonald's is still regarded as a very high-end restaurant in China. Many little emperors spend their birthdays at McDonald's. It’s a very good thing. Many people think that eating at McDonald’s is a very middle-class behavior. He doesn’t think that he has such a big face, which will make McDonald’s spend a lot of money that he didn’t need to spend.
"Thank you for giving me such an opportunity, Mr. Cantalupo, I think you should also understand the purpose of my visit this time,"
Without comment, he accepted an order intention for electronic pedometers with a total value of tens of millions or even hundreds of millions of dollars. Feng Yiping happily turned to the topic.
"Combined with your recent series of measures," Cantalupo nodded with a smile, "Yes, I think we probably know your wishes,"
"It's supposed to be our company's new project, Redbox, right," said Charlie Bell, "Oh yeah, and the coin-for-card program you're promoting everywhere," said Charlie Bell.
"Indeed, during our trip, in addition to learning advanced management experience from your company and discussing the coin-for-card plan, we are also looking forward to a strategic cooperation with your company on the Redbox project,"
"Redbox" is a new project launched in the first half of this year by McDonald's, a fast food giant that has always been good at combining diet, lifestyle and entertainment.
In the first half of this year, McDonald's took the lead in launching high-tech self-service kiosks in the Washington area of the United States. The main products in this so-called "future vending machine" include milk, eggs and various sandwiches. A DVD self-service rental machine is included.
Originally, the DVD self-service rental was incorporated in it to increase the sales of their food.
However, just like Pfizer originally planned to research a drug for cardiovascular treatment, but inadvertently developed the best-selling "Viagra" in the world, what McDonald's did not expect was that the food sales they had placed high hopes on did not meet their expectations. The effect in the middle-this may be related to more and more Americans who think that the food provided by McDonald's is unhealthy food.
However, they were delighted to find that the additional DVD rental business created very good sales instead.
They have analyzed the reasons for this unintentional intervention. There are many reasons. For example, trendy people who pay more attention to health may eat less and less in McDonald’s restaurants, but it is still a decent thing to rent a movie there.
Perhaps the reason may be that vending machines sell food, which has happened for decades, and everyone has long been accustomed to it, but things like renting DVDs can be done in front of a computer in a minute or two. It is still very novel and convenient to choose to take away...
In short, although analysts and industry insiders are generally not optimistic about McDonald's cross-border attempt, Cantalupo insists that this can be operated as a promising project.
Afterwards, they made adjustments immediately, reducing the number of food vending machines, but increasing the settings of DVD self-service rental machines. Up to now, they have invested nearly 50 such machines in the Washington area, and the benefits are generally good.
After analyzing the business of McDonald's in detail, Merbaker took the employees of Coinstar and came to the conclusion that Redbox has innovations in many aspects.
For example, renting discs on this kind of machine is very efficient, which is more efficient than renting DVDs in traditional DVD rental stores, such as BlockCard, or online DVD rentals.
All the customer has to do is to open the rental movie catalog of this outlet (the movie library is updated once a week) in front of the touch-screen computer, select the movie he wants to watch, and then swipe his credit card in the card slot, and the machine will spit out your For the desired DVD, the whole process takes at most two minutes.
If you enter your email address into your computer, you will also receive an instant electronic receipt.
It is also very important to note that because there is no need to rent a storefront and hire clerks like a traditional DVD rental store like Blockbuster, and there is no need to pay postage like an online DVD rental company like Netflix, so the rental fee of Redbox, It is currently the lowest rental price in the US market - $1.
In addition, return is also very convenient.
Unlike ordinary DVD rental stores, customers don't have to return the borrowed DVD to the Redbox machine where you rented the disc, but can return it on any Redbox vending machine. This is what Redbox does in the DVD rental industry. Another pioneering work.
This idea is imitated from the mature car rental industry: when you rent a car in city A and drive it back to city B hundreds of kilometers away, you only need to return the car to the car rental shop of the same brand in city B. Now, for You can do the same with DVDs.
This method of returning DVDs is very convenient for customers, especially those who are traveling. Maybe, he was on a business trip from Silicon Valley to Washington, and on a lonely night, he went to rent a DVD to pass the time, and then forgot to return it, and brought it back to Silicon Valley. What should I do if I find that there is no independent Redbox kiosk in Silicon Valley?
It's not a problem, don't forget, McDonald's is everywhere in the United States - just send the plate to this fast food restaurant!
When Feng Yiping saw the news, he immediately thought of his desire to salivate, but the other party did not agree to the acquisition, which is also Netflix, which is also engaged in DVD rental.
Afterwards, he soon had an overall plan, first to acquire Coinstar, which seemed to have little to do with his main business, and then to seek cooperation with McDonald's.
The final purpose is naturally self-evident.
"The coin-for-card program, we're all for it," Cantalupo said.
"Regarding Redbox, although many people in the outside world are not optimistic about this project, we know the potential of this project. We also know that there are tens of thousands of machines in the United States, but we also have tens of thousands of machines in the United States. At the same time, we also have a very mature operation team, so why should we cooperate with you for such a promising project that we can operate well by ourselves?"
Cantalupo asked very directly.
But his problem had already been expected by Feng Yiping and the others.
The premise of business cooperation is naturally that both parties can benefit, otherwise it is not called cooperation, but free riding and taking advantage.
Feng Yiping looked at Murback with a smile.
Merbark understood, "Mr. Cantalupo, you are right. McDonald's has no less restaurants than our coin changers in the United States. The difference is that most of our coin changers are the same as those in supermarkets everywhere. Cooperation,"
"I believe you also know that supermarkets are places where many people may set foot in more than twice in a week, but what about McDonald's restaurants?"
This result is self-evident. Now and in the future, the frequency of people going to the supermarket is definitely higher than the frequency of going to McDonald's.
"As for the operation team you mentioned, it is naturally the same. We firmly believe that McDonald's must have a super-capable executive team, but objectively speaking, in this field, our coin star operation experience is richer,"
"From a financial point of view, is it more cost-effective for your company to set up a new team in addition to the existing business to take charge of this new project than to entrust this project to us?"
"Mr. Cantalupo, I believe you have also seen the series of new measures we have taken after Feng's acquisition of Coinstar. You can also guess that we will launch more plans in the future. Some of these plans, The same can be copied to the Redbox project, "
…………
Merbaker didn't read the information, and talked about a lot of benefits that the cooperation can bring, and finally he concluded, "So, we can confidently say that if we cooperate with Coin Star, Redbox will develop faster. Better, bring higher benefits to your company."
Although Cantalupo and the others have already guessed the real purpose of Feng Yiping's trip, it is obvious that Feng Yiping and the others have listed so many favorable conditions, some of which they obviously did not expect, so those who participated in the talks at McDonald's listened very carefully serious.
"Merback, thank you for your analysis and statement." Cantalupo did not make any comments, but instead asked Feng Yiping, "Feng, what are your specific thoughts on this cooperation?"
Feng Yiping understood what he was referring to, "We want at least 51% control of the new company."
For companies like McDonald's, Feng Yiping is very conscious about the projects they are also optimistic about, and he is very knowledgeable and did not mention acquisitions.
Cantalupo glanced at it, and Charlie immediately stood up and said, "Mr. Feng, it's getting late, how about I accompany you to have dinner first, and then arrange further negotiations?"
ps: A group has been established, 454, 231, 228, everyone is welcome to come and give more valuable opinions. I look forward to having the opportunity to communicate with you!