Chapter 971

Overseas, there are actually many Chinese newspapers. This is because there are Chinatowns in large and medium-sized cities, and Chinese newspapers have the soil to survive.

Secondly, there are many "veteran journalists" among immigrants, many of whom may have been well-known reporters or editors of "People's Daily", Xinhua News Agency or other professional newspapers, and some even have directors or Ph.D. title.

After they emigrated, they could not find other jobs, so they had to return to their old jobs and make a living by running newspapers.

Third, after so many years of reform and opening up, the economic and trade relations between China and many countries in the world have developed rapidly in recent years. The mainstream society in many countries has realized the value of Chinese and their culture, and found that the Chinese market has infinite potential. They have promoted their business or products to the Chinese through advertisements and other means.

A Chinese newspaper with a Chinese audience is a good carrier. Of course, there are other ways. For example, Yao Ming was selected by the Houston Rockets last year, which is a very successful example.

However, having the soil to survive and market demand does not mean that this industry is easy to do. On the contrary, the financial situation of Chinese newspapers overseas is not optimistic.

For example, in New York, from the first Chinese newspaper to the present, there have been as many as hundreds of Chinese newspapers. Later, due to business reasons, some persisted for several years, and some issued three or four issues. Because there were no readers, they were silent. The publication ceased without interest, without even stirring up a single wave.

Because anyway, in the United States, Chinese newspapers are only minority newspapers with limited resources for advertisers.

In short, it is easy to start a Chinese-language newspaper overseas, but it is difficult to maintain it.

At present, there are more than 10 kinds of Chinese newspapers in New York, but in addition to some Chinese weekly newspapers and Chinese newspapers published from time to time, there are actually four Chinese daily newspapers published every day, namely "World Journal", "Sing Tao Daily", " Ming Pao".

The circulation in New York is 90,000, 50,000 and 45,000 copies.

Another newspaper is "Ming Pao", which was developed in New York after the handover, with a daily circulation of around 20,000 copies.

Of course, these newspapers are sold in North America, not only in New York, but also in San Francisco, Los Angeles, Houston, Chicago, Vancouver, Toronto and other places. This is why Feng Yiping values ​​them.

From some changes in these Chinese newspapers, we can actually draw some conclusions intuitively.

Before the mid-1990s, including the overseas editions of the People's Daily, they used traditional Chinese characters and typesetting vertically from right to left according to the habits of Hong Kong and Taiwan.

Six years ago, the Overseas Edition of the People’s Daily took the lead in revamping the edition, switching to simplified characters and horizontal layout from left to right. Two years later, the Overseas Chinese News, which has always been considered pro-China, followed suit and first changed it to horizontal layout, which made many readers very angry. , and at the end of the previous year, it simply used simplified characters. As a result, the results came out, and the circulation increased by 20%.

Circulation can be said to be the lifeblood of a newspaper, because of the large circulation, it can be favored by advertisers.

With the successful demonstration of the Overseas Chinese Press, Sing Tao Daily did not hesitate to change it to a horizontal layout that is more used to mainland immigrants. Of course, it still uses traditional Chinese characters.

Finally, the World Daily, which has a Taiwan-funded background, ignored the objections of some readers and switched to horizontal typesetting after the Spring Festival this year. Although it still uses traditional characters, it is the same as Sing Tao.

After the revision of these newspapers, some conclusions can be drawn very directly. Although the net worth of Feng Yiping, the richest man in the mainland, is still far behind those rich people in Hong Kong and Taiwan who have been famous for many years, in other respects, the influence of the mainland has long been It's not the same.

The deep-seated reason behind the change of cultural habits is naturally the enhancement of comprehensive strength.

…………

At ten o'clock the next morning, Feng Yiping accepted a joint interview with four newspapers including Ming Pao in the New York company conference room.

These four newspapers attach great importance to such an opportunity.

Feng Yiping's talk show debut is the most influential Oprah talk show in the United States and even in the world. He is interviewed by a newspaper for the first time in the United States. The New York Times, the Washington Post, and the Los Angeles Times, which rank among the top three in the United States, have to do so many actions against Feng Yiping for a while, at least the Wall Street Journal has to do it.

So this time, they dispatched the editor-in-chief in New York in unison. Feng Yiping can be said to be the first person to do such an interview and receive such treatment.

The four editors-in-chief, plus cameras and other assistants, add up to nearly twenty people, as well as some equipment and equipment, which packed the conference room to the brim.

There are no crushes, four editor-in-chiefs, and a lot of middle-aged and elderly men.

"Hello, Mr. Feng, I'm very glad to have this opportunity," the editor-in-chief of World Daily greeted him first with a mouthful of Taiwanese.

"I am also very honored to meet several editor-in-chiefs. To be honest, I am a little flattered," Feng Yiping is always very humble on such occasions.

"Mr. Feng, you are fully worthy," said the editor-in-chief of Sing Tao Daily, who is the oldest one, "It is really gratifying and proud for young people in China to have such great achievements in the United States. "

"You have won the prize, just call me Yiping,"

The old editor still didn't let go, "Zhuo Yuan, he met a good opportunity,"

"Do you know Mr. Bao?"

"Hehe, Hong Kong is such a small place. Before leaving Hong Kong, I had a lot of contact with him," said the old man with a smile. "I thought he was already in retirement, but I never thought that he has now become a world-renowned journal." The editor-in-chief is really enviable,"

"When I contacted him before, he always had a lot of respect for Mr. Feng, but now I see it, as expected," he patted Feng Yiping's hand, and said to the people around him, "In just a few years, Mr. Feng has successfully established a A world-class journal that really puts us self-proclaimed media people to shame.”

"You are welcome, Mr. Bao is the main contributor to the success of Frontier Magazine,"

The middle-aged man in the third place grabbed Feng Yiping's hand, "Compared with Mr. Feng's achievements in other fields, these achievements in the media industry pale in comparison and are not worth mentioning,"

"Hi Mr. Feng, I'm Wang Henian, from Overseas Chinese Press,"

This is the closest domestic newspaper, "Nice to meet you, Editor-in-Chief Wang,"

Maybe it has something to do with the founder, Jin Da Da, the one from Ming Pao is the most elegant and concise, "Nice to meet you, Mr. Feng,"

For Ming Pao, Feng Yiping has mixed feelings. He loves Jin Dada very much. However, because the main group targeted by Ming Pao is intellectuals, and many intellectuals in Hong Kong are self-proclaimed citizens of the world. , and these citizens of the world must be most influenced by Western culture.

Therefore, Feng Yiping sometimes reads some articles in Ming Pao and feels very incompetent.

Most of the mainland people support things, but they tend to interpret them according to Western concepts, according to the "universal concept" propagated by the West, so many times, their views on some issues are often quite different from the mainstream consciousness in the Mainland .

To make a simple analogy, we think that one plus one is equal to two, but they advertised a neutral and impartial stance, quoted extensively from sources, and made a lot of analysis. In the end, they were very professional and calm, and came to a conclusion without any emotion: one plus one The result may actually be a negative number.

After reading those articles, you will feel that those articles are similar to some words of the US government spokesman, "We do not take a position on the ownership of this disputed area, and we support the two sides to resolve it through peaceful consultations. the controversy,"

But at the same time, through other channels, the "disputed area" where they "don't hold a position" has been clearly included in the scope of US defense assistance.

It seems to be very fair, objective and neutral, but in fact, whether it is the buttocks or the head, it has long been too biased and crooked.

Of course, there are not many such articles in Ming Pao, and Jin Dada also said, "Newspapers are the boss's private property, not the public's public property."

As a company, the first thing a newspaper needs to consider is to bring returns to shareholders, and sometimes it is inevitable to cater to its own users.

…………

"Then I'll call you Yiping," the editor-in-chief of Sing Tao Daily said with a smile, "Yiping, have you been to both Chinatowns in New York?"

"Manhattan, I've been there before, I went to Flushing yesterday, and I feel very cordial," Feng Yiping said with a smile.

"So what's your overall impression of Chinatown?"

Feng Yiping thought for a while, "The overall impression, I feel that it is more Chinese than domestic,"

"Hahaha," everyone nodded. However, the editor-in-chief of World Daily felt that something was wrong. It seemed that the interview had already started. Shouldn't he ask the question first?

"Mr. Feng, we are very pleased to see that you can be said to be the most successful representative of young people in the world. We are also proud to be Chinese,"

"So, with the continuous improvement of the mainland's comprehensive strength, will it compete with Taiwan and Hong Kong in many fields? In the future, will it take away many opportunities that originally belonged to young people in Taiwan and Hong Kong?"

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