Chapter 927: One Opinion, One Point

What Feng Yiping said this time really made Bezos stunned.

That's a very immodest statement.

You must know that Feng Yiping is facing Bezos. Today, in the US IT industry, he is also close to being on par with Bill Gates, Jobs and others.

But the tone of Feng Yiping's words, that is his opinion, must be very important? And is it a problem that even Bezos, the founder of Amazon, didn't discover? So bullish!

What he said was also very un-Chinese.

The Chinese have always been very reserved, especially when it comes to money, aren't they even more reserved?

Why is this kid so direct? It is so direct that it surprises people like Bezos who only care about their own interests.

"Jeff, I'm not joking," Feng Yiping said sternly, "You are asking me to do a consultation with Amazon, right? This kind of work should never be free, and I will give it to you for free. Suggestion, do you think it will be useful?"

"Useful," Bezos finds it very interesting now. Doesn't Feng Yiping have to collect money to express his opinions, and he doesn't want to pay, "For example, the payment issue you mentioned for free just now, I think it is very useful."

Feng Yiping felt quite speechless. Why are these guys he came into contact with, although all of them have great fortunes and riches, but they are all so stingy? In the legend, even though he spent a lot of money, he didn't even frown, why didn't he encounter it once?

Oh, those seem to be the actions of the rich second generation. The rich generation seem to be picky.

"Jeff, do you think this is good? Amazon is sure to participate in this coin-for-card program, right?"

Bezos nodded, "We agree with the essence of this plan,"

"That's good. Since the main premise is to agree to this plan, then a key issue to be discussed next is the discount for the coin company to buy consumer coupons from Amazon,"

"You know that the original share of the coin company and its partners is more than 5 points, so we use 95% off as the benchmark. If I ask a question, you can give me a 1% discount. This is fair and reasonable, right?"

"No, no, one point is too high," Bezos shook his head, "at most half a point,"

He really found it interesting.

I am used to being the emperor at Amazon, and I am used to the submissiveness of all kinds of people around me. I am cautious, even if other customers have the opportunity to negotiate with him, they will be polite.

Suddenly there is a guy like Feng Yiping who doesn't care about his authority at all, whether it's before or after the meeting, anyway, he really likes this feeling.

Just like what Jin Dada wrote in "The Deer and Ding Tale", the little emperor Xuan Ye and a low-level gangster like Wei Xiaobao, it is logically impossible for them to have a close friendship, but because Wei Xiaobao, who is not at a disadvantage, dares to beat himself fiercely, he is usually pampered, Xuan Ye, who knows that no one dares to touch a finger of him, is why he and Wei Xiaobao are inseparable - so this person is sometimes cheap, and Bezos is the same now.

Seeing this guy cut off half of the price as soon as he bargained, Feng Yiping shook his head like a rattle, "Less than one point is out of the question. What I'm talking about is a common problem in the e-commerce industry. Amazon is not willing to pay this price. Then It’s okay, eBay and Yahoo are both in Silicon Valley, so convenient,”

Bezos knew that the young man in front of him could definitely do what he said, so he poured a glass of water for Feng Yiping with a smile, "Then let's talk about it first, if it is really a very critical issue." , I agree, maybe, more than one point, "

This guy is worthy of being a boss, and he will find ways to mobilize your enthusiasm anytime, anywhere. However, for the benefit of his company, Feng Yiping will be happy to take advantage of it.

"Then let me talk about something casually first," Feng Yiping said casually, really casually, and took off his tie first.

From the perspective of business etiquette, he came here today in formal attire, but Bezos, the owner, is similar to him on most occasions. Although he also wears a suit, he does not wear a tie.

Next, he also unbuttoned his suit, imitating Bezos, crossing his legs and lying comfortably on the sofa.

One of them is tilted to the left, and the other is tilted to the right, which is quite symmetrical.

"We all know that the core of Amazon, you have always emphasized, is to let users find the products they need as soon as possible. Therefore, the core of Amazon is essentially no different from Google, and it is also a search engine,"

"You're right, I think we have an advantage over Google in shopping search," Bezos mused.

Although this problem can be understood after thinking about it, when most people see e-commerce, they generally don’t think about it. What does Feng Yiping mean by mentioning this?

"So, the general shopping process on Amazon is like this. I think I need a pair of jeans, and then I will go to the website to search for the jeans of the brand I usually like, select the specifications I need, and then confirm the order, pay, ok, Just come down and wait for the delivery,"

"That's right," Bezos still didn't understand what Feng Yiping said.

“That said, Amazon is a channel for demand,”

"Yes, and we are very happy to see that Amazon is already the most efficient demand fulfillment channel in the market, not the two companies in Silicon Valley. I don't think there is any problem with this. On the contrary, this is the proof of our success,"

Bezos was a little impatient. At least in terms of speaking, this Feng Yiping is still an authentic Chinese, too indirect.

"In other words, users who are currently shopping on Amazon have a very clear plan before shopping. They know what they want, and then they search on Amazon and then buy,"

"However, this is generally not the case when we shop. When we go to the mall, we only want to buy a pair of jeans. After buying it, we often find that the pair of shoes next to it are very good. Although the price of this pair of shoes may be high, you will still buy them. ,"

"Following that, you feel that a bag from another store goes well with this pair of shoes. You may have hesitated for a moment and bought another bag..."

"When you walked out of the shopping mall with shopping bags and eating ice cream, you found an unremarkable small shop next to it. On a whim, you went in and took a look. Oh, it turned out to be a shop that sold records, and there were a few of them. You are very Like it, so you bought a few more records, "

"Then, you discovered that the next door turned out to be a toy store, and there are several new toys in it, which children should like..."

"Usually, when we end up going home, we don't end up with just what we wanted to buy," he said.

Bezos is now bowing his head and thinking, "Our current model can't help shoppers discover new products that they didn't plan or knew nothing about."

"Yes, that's what I mean. I don't think it's enough to just meet the needs. If we can become a product discovery channel on this basis, then we will become stronger, especially for those who are not well-known. Established start-up companies can provide more help,”

"If this can be done, our Amazon platform will be more successful and more attractive to merchants,"

"Jeff, how much do you think my opinion is worth?" Feng Yiping took a sip of water and looked at the pensive Bezos in a leisurely manner.

This problem is actually a very common problem in e-commerce.

For example, when we use Taobao, the recommendations on its homepage, even if I don’t have that need, sometimes I will open it and have a look. As for many other things, I should be able to use them, but I can’t find them. I’m sorry. , will definitely not pay attention.

But when we go to shopping malls, we don't just visit the shops in the best locations. We will still visit those shops in remote locations.

And we go shopping when we have nothing to do. It is normal to go shopping for a few hours and half a day. However, the chances of browsing online shoppers on e-commerce websites for a few hours should be quite small.

"Become a product discovery channel," Bezos concluded.

"Yes, we can develop relevant software in a targeted manner, and at the same time adjust our page, and add some other products that match well under some products, such as recommending shoes when you buy clothes...," Feng Yiping slightly There are a few ways to deal with it, which are generally adopted by later e-commerce websites.

As for the idea of ​​setting up a shopping festival by himself and cultivating hand-chopping parties to rummage online when they have nothing to do, he doesn't want to talk about it now, so let's leave it to domestic companies!

"This is worth one point," Bezos couldn't sit still anymore, took a notebook, and immediately wrote it down, "What else?"

one point? Just one, anyway, I still have a lot of problems that I just need to talk about and don't need to propose solutions.

"We can see that although eBay has problems of one kind or another, it can even encounter fraud if it is not careful," he said.

This is not a lie. Pierre Omidyar always believes that most of them are good, so eBay always emphasizes the self-consciousness of sellers and buyers. Therefore, on eBay, you may pay but not receive Arrived, or paid the price of new goods, but received second-hand goods...  

"Although shopping on it is not as safe as Amazon, we have to admit that people have more choices on eBay, especially for those who are looking for practicality, and they can find good ones there. Second-hand goods, Amazon has no such service,”

"Jeff, for example, you should know, what percentage of car sales are second-hand sales?"

In a mature auto market, second-hand car transactions generally exceed 50%, or even 70%.

Although this is not universal, we can get a glimpse of the huge second-hand market.

The point is, in addition to other websites, Ali, the almighty, also has such a company under its banner, which means that this area will definitely have a lot to do.

This Bezos immediately objected, "Second-hand commodity transactions must be very standardized and require a lot of extra investment,"

"There are always more solutions than problems," Feng Yiping earnestly taught, "It is impossible for Amazon to fail to do what eBay can do. What do you think Jeff?"

How could Bezos say no?

"It's already two o'clock!" Feng Yiping stretched out two fingers.

"We are very pleased to see that Amazon has maintained a high-speed growth in the past few years. Even in the difficult period of the first two years, our business has always been on the rise,"

"In addition to the cost structure and service experience of our online retail model being superior to traditional retail companies, the overall development of the macro economy is good, and the proportion of residents' consumption expenditure continues to increase, the most important point is that Internet users have also increased in recent years. Growing rapidly,"

"However, the demographic dividend of the Internet will eventually come to an end. At that time, it will be very difficult to maintain such a high-speed growth."

Seeing Bezos' face getting darker and darker, Feng Yiping thought, can I ask him for two points on this question?

…………

"I'm sorry White, I want to go to the bathroom," Feng Yiping swayed freely in front of Bezos, completely taking the initiative, but Merback didn't know.

Especially knowing that Feng Yiping had such a feud with Amazon, and just now he heard something from White. Before Feng Yiping proposed the concept of cloud computing, White was already in charge of such a project called Amazon Web Services. , referred to as AWS.

White said that when Feng Yiping announced the concept of cloud computing in Silicon Valley, he immediately checked the AWS department, thinking that someone had leaked the secret.

So speaking of it, before rejecting Amazon's acquisition, Feng Yiping had already formed a relationship with Bezos. He was really worried that his young and energetic boss would conflict with Bezos, who was used to bossing around.

Therefore, Merback, who found an excuse to leak out, deliberately passed Bezos' office. The door was closed, but looking in from the window, his boss was sitting very leisurely, but Bezos looked very cautious, frowning and typing on the computer. What are you talking about? This scene is really beyond his expectations. Could it be that his boss is turning against customers in Bezos' office?

In short, it’s fine, Merbak finally breathed a sigh of relief

…………

It wasn't until six o'clock, when other staff in the building were leaving get off work, that White received a call, "Jeff let us go,"

At this time, Bezos seemed to be more relaxed than when Merback saw it before, sitting on the two adjacent sofas with Feng Yiping, chatting happily, "White, arrange for someone to contact the Coin Star team tomorrow, I am very satisfied with their plan, not to mention other conditions, shopping vouchers, give them 8 points discount, "

"Eight points?" White repeated, somewhat disbelieving.

Like him, there is some disbelief, as well as Merbaker, Amazon can talk about 8 points, and my boss is really awesome!

"Then Feng, when the time is right, you are welcome to visit my Blue Origin factory," Bezos stood up.

"I'm looking forward to it," Feng Yiping said with a smile.

"I send you,"

Sure enough, you have to show some real skills to gain people's respect. This time, Bezos sent them downstairs directly, with a very good attitude.

Many Amazon employees who were off work at this time couldn't believe their eyes when they saw this scene. This young Asian man actually asked the big boss to send him downstairs?

Merbaker looked at Bezos standing in front of the DAY1 building with his hips akimbo in the rearview mirror, "Few people have enjoyed such treatment,"

"Well, because I'm not an ordinary person either,"

"Feng, tell me quickly, how did you negotiate an 8-point discount?"

"Except that I am not an ordinary person, the main reason is that Bezos appreciates our plan," Feng Yiping said a little brazenly.

In short, he is still very happy at this meeting, and being an expert in front of an expert like Bezos again, this feeling is quite good!

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