Chapter 2193 The Beginning of a New Era
On the morning of January 9, many hotels near the Moscone Center in San Francisco, where the World Conference was held, were agitated.
A large number of people swarmed out of these hotels and walked towards the entrance of the Moscone Center.
Most of them were media reporters.
Jobs had kept the new products to be launched at this press conference a secret, but he did not stop exaggerating them, which inevitably raised the interest of everyone, especially these reporters.
Judging from Apple's recent intensive publicity and various speculations on the Internet, many of these media people have keenly felt that Apple's new product launch today is likely to create history.
I once thought that joining the rehearsal group for the press conference was a rare honor, and that it would be a perfect end to my nearly three years of high-intensity work, but later I regretted it. Apple engineers, Joshua and others, were also among these people.
Like these reporters, they also stayed in a hotel near the Moscone Center last night to avoid missing the press conference due to traffic problems.
The reporters waiting to enter the venue were still discussing excitedly, speculating what kind of product Jobs would launch this time.
In fact, everyone was sure that what Jobs would launch this time was not Apple TV, but a mobile phone.
However, they had no idea what kind of mobile phone this would be.
They took out their own mobile phones, Motorola, Nokia, and Blackberry, and discussed and speculated excitedly.
A reporter took out his iPod, "I think it should be similar to iPod, but the screen will be bigger,"
Joshua and his colleagues smiled at each other, it seems that there are really many smart people.
In fact, their initial research and development ideas were like this, that is, to integrate mobile phones and Internet communication functions into iPod.
The initial solution was even to use the dial of the first generation iPod to realize the dialing of mobile phones.
But obviously, such a solution would not be the final solution of Apple.
Listening to the discussion of these reporters at this time, they couldn't help but feel a little proud.
Not only because they felt that their work was so widely expected, but also because they had not had a day off in the past three years. It seemed to be worth it.
It was also because, compared to the reporters who were still speculating, they were familiar with what kind of product the product was going to be released at this conference.
They were also familiar with every step of the upcoming conference.
Please, by yesterday afternoon, they had conducted three days of closed rehearsals.
They had never seen Jobs attach so much importance to any conference, and in this process, they naturally had many experiences that made them regret their original choice.
Because even in the last rehearsal, the upcoming mobile phone still had various problems.
Jobs's mood can be imagined.
Their experience can also be imagined.
So unlike the expectations of other participants, they were praying at the same time, praying that during this conference, the crystallization of their nearly three years of hard work would have a satisfactory performance for them.
On the other hand, they deeply felt that this was a kind of relief.
The upcoming conference will be the end of many of them in their Apple career.
When he thought of this, Joshua wanted to take out the bottle of whiskey in his bag and take a sip.
Whether today's press conference went smoothly or not, in any case, such days are finally over.
They entered the venue with the crowd, and while the reporters were recording the layout of the entire venue, they sat down in the fifth row.
At almost ten o'clock, with the reminder of the staff, the lights in the hall dimmed, and the super-large screen on the stage lit up.
In the middle of the screen, the huge Apple logo, against the soft light behind it, was very dark, as if it absorbed most of the light from the light source behind it - it also looked like the face of Jobs seen these days, making the entire big screen appear a bit depressing blue-gray.
It looked a bit like the sky before the storm.
The media reporters took pictures of the big screen crazily, but Joshua and the others subconsciously looked away.
The pressure they were under had reached a critical point, and they really didn't want to look at this big screen that looked depressing.
At 10 o'clock, amid the applause of "Finally here", a completely different Jobs from their impression and the one they saw before the end of work yesterday, strode onto the stage.
Unlike yesterday's impatience, Jobs looked very relaxed at this moment.
His face was no longer stern, and he actually showed a smile that they felt was very long-lost.
Joshua rubbed his eyes to confirm that this was indeed the same Jobs.
Jobs first drank a sip of water, walked a few steps on the stage, and the first sentence he said was, "I have been looking forward to this day for 2 years and 6 months."
Joshua, a rough man, and his colleagues around him almost burst into tears at this moment.
You are just looking forward to it, but do you know how we have been through these 2 years and 6 months?
It was spent in your various scoldings and roars.
Zuckerberg, who was sitting in the first row, was more excited than the media reporters at this time.
He looked at Jobs on the stage, and the leisurely bosses around him, thinking that he would also stand on the stage in a while, just like Jobs and the bigwigs in the technology industry next to him, speaking to the crowd of people below the stage, and he couldn't help but say in his heart, I have been looking forward to this day for more than ten years.
Unlike the bigwigs sitting relaxedly and looking at the stage with a smile, he couldn't help but look at the card in his hand a few times.
Indeed, he has given speeches in occasions with more people than today, and he has more to say than today, but he is particularly nervous today.
He also knows what it means to be on stage in an occasion like today.
He feels a little hot.
In fact, he is wearing very little.
His outfit today, a gray T-shirt and jeans, is actually Feng Yiping's idea.
Although he doesn't know why the young boss wants him to dress like this, he thinks that this combination is really good.
He can wear it like this often in the future.
Jobs paced on the stage for a few steps, looking like he was about to say something, "Every once in a while, a revolutionary product will be released, and then change everything..."
"...A person is lucky enough to be involved in a revolutionary product in his life,"
"...And in a few days, Apple will release three such products,"
"The first one is a touch-controlled widescreen iPod,"
The flash lights flashed densely in the audience.
Some people began to applaud.
Because they felt that they guessed right.
Jobs looked at this scene with some relief.
His next words made the audience restless, "The second one is a revolutionary mobile phone,"
Zuckerberg, who was sitting in the first row, could clearly hear the sigh of the audience, "Oh!"
Everyone's voice was very light, but when concentrated, it was like a hymn in a church.
Many people were laughing, and some people even stood up and applauded excitedly.
Zuckerberg suddenly felt that holding such a press conference would have a really good effect.
Why didn't Feng hold such a press conference when the website was launched?
…………
Feng Yiping was not at the scene today.
It's not that he doesn't support Jobs, but because he knows that once he is there, no one will pay attention to Zuckerberg.
He is now at Android.
Accompanying him is Rubin, who also wants to go to the press conference.
Feng Yiping is firmly opposed to this.
He has a guess about what will happen between Android and Apple next. It will definitely not be a harmonious one, but he is not sure to what extent it will be torn apart.
In short, if Rubin also goes to the press conference today, it may become a reason for Jobs to accuse them of plagiarism in the future.
"You just need to know that the software we developed is coming in spring," he said to Rubin.
"But what the hell is this?" He pointed to a project progress item and asked, "Do you think our system will be mainly suitable for mobile phones with physical keyboards in the future?"
"Isn't it?" Rubin asked, "Does Apple's mobile phone cancel the physical keyboard?"
"If there is still a keyboard, what do you think is the difference between it and BlackBerry?"
One of the features of BlackBerry is that it has a complete physical keyboard, which allows some people to use two fingers to quickly write down what they want to write, just like on a computer.
"The general trend in the future is that the front of the mobile phone will be a large screen, let alone a physical keyboard, there will be few physical buttons,"
"So, this point must be changed," he looked at Rubin.
This is the first time he has interfered with his research and development so resolutely.
Rubin also looked at Feng Yiping.
Feng Yiping could feel that his eyes behind his glasses were shining at this time.
After staring at each other for a long time, Rubin spoke, "Okay,"
"In fact, there have been debates within our team about whether to support physical keyboards,"
"Well," Feng Yiping didn't care about this, he only cared about the results, "Can it be completed on schedule?"
"No problem, we will definitely release it in the third quarter of this year at the latest,"
"Very good," Feng Yiping's thoughts drifted away again.
Do you want to make your own mobile phone?
…………
At this time, the atmosphere in the Moscone Exhibition Center was already quite heated.
All the people who attended this press conference finally saw the mobile phone that Apple had kept strictly confidential.
They saw Jobs, like a child who got a new toy and couldn't help showing off to everyone, showing off the amazing features of this mobile phone one by one.
At this time, everyone in the audience, even the most loyal BlackBerry fans, Motorola fans, and Nokia fans, felt that the mobile phones in their pockets that they thought were very good before the press conference should not stay in their pockets now, and the trash can was their best destination.
Of course, most of them, though still staring at the stage, were actually thinking about other things, just like Zuckerberg.
How should we report this conference next?
Maybe it would be a good idea to use Jobs' words, "Today, we are reinventing the phone,"?
As for Joshua and his friends sitting in the fifth row, they were almost drunk.
Not intoxicated, because they were very familiar with everything Jobs demonstrated.
The functions Jobs demonstrated contained the hard work of their past three years.
They were really drunk, because the bottle of Scotch whisky Joshua brought in was almost empty.
Every time Jobs demonstrated a function, the person in charge of that function would take a sip.
What surprised them was that everyone had a chance to take a sip, which meant that the iPhone, which was still breaking down at the last rehearsal yesterday, did not have any problems today.
This must be the answer to our prayers.
Zuckerberg was a little nervous at this time.
The CEO of Google had already delivered his speech. In the speech, in addition to praising this product, there were all kinds of loving interactions between Apple and Google.
Now it was Jerry from Yahoo who was standing up for Apple, and also promoting his own company's email and search, "... So Jobs, you know my home address, please send me one," Chief Yang ended his speech amid laughter.
Zuckerberg knew that it was his turn next.
Jobs was already introducing, "Social networks are now an indispensable product for both companies and individuals..."
At this moment before going on stage, Zuckerberg felt that he was not nervous at all, but only excited.