Chapter 2192 Amazon's Secret Entry

Seattle.

The Lake Union area was currently shrouded in mist and mist.

The abundant rain has covered the trees by the lake, including the paths rarely traveled by people, with green moss.

There are buds on the cherry trees, and the wild fan flowers under the trees have white, slender petals that are a little messy from the rain, but their rich fragrance allows you to spot them from a long distance.

On the trees and bushes, mushrooms opened bright yellow umbrellas.

In the building named DAY1\NORTH by the lake, the bald head that Feng Yiping was thinking of was listening to Jatin Parley and Greg Searle about the top-secret project at Amazon, code-named Project\ Report on project A.

Looking at the information they brought and listening to their explanations, Bezos, whose hair was getting less and less and his head was getting brighter and brighter, felt that his heart was as full of vitality as the jungles by the lake.

The two people reporting to him today are in charge of a department under Amazon that is also referred to by a code name, Lab126.

Since 2004, some Amazon shareholders have often discovered that there are engineers in Sunnyvale, California, Amazon headquarters in Seattle, and Cambridge, Boston, who earn high salaries but have no idea what they are doing.

And these engineers all belong to this mysterious Lab126 laboratory.

This mysterious laboratory can be regarded as Amazon’s X department. It was established in 2004.

The establishment of this laboratory has a lot to do with Apple in Cupertino, next door to Sunnyvale.

In other words, because of the success of Apple's digital music player iPod, iPod sales have increased sharply, which has made Bezos very excited.

He then thought of a problem. There was one area in which his company had a huge advantage, and that was the digitization of books.

Since Apple has achieved such amazing success in the field of digital music, with its accumulation in the field of digital books, it makes sense, right?

This is where Lab126 comes in. Its initial mission is to develop smart hardware for Amazon.

Their first project, also code-named Project\A, was actually an e-book developed at the behest of Bezos.

In fact, e-books are not a new thing for a long time, but the products on the market before, without exception, looked like a computer with many functions stripped away, or an enlarged PDA.

I won’t talk about the appearance. Anyway, each one is ugly in its own way, and each one is ugly in its own way.

It is also very bulky, so heavy that even a tough guy like Schwarzenegger is unwilling to hold it in his hand for a long time; the small screen, coupled with the low display rate, makes even the best-selling works of the most popular authors, Nor can people have the desire to stare at that screen for more than an hour.

What's more, the standby time of some e-books may only be a few hours.

The bigger problem is that those expensive e-readers actually don’t have many e-books for you to choose from...

In a flash, more than three years have passed. Before Apple's new product, which can definitely be a mobile phone, was launched, Lab126 finally solved all the problems except the last one.

"Is the specific effect of the screen really what you said?" Bezos asked.

"Yes, it's great. After our further optimization, when reading a book on this screen, you may completely forget that you are reading a paper book, not an e-book,"

“Not only does the display look excellent, but it also minimizes eye fatigue,”

Speaking of which, they would also like to thank Sony for solving this difficult problem.

Sony launched an e-book last year. Although that e-book soon joined the ranks of martyrs, their e-book used a display called a "digital screen."

This made Purcell and the others suddenly enlightened.

It can also be said that the failure of Sony’s e-book was the aunt of Purcell’s team.

Bezos looked at it several times and finally said, "Very good,"

Finally hearing Bezos' laughter, Semel and the others finally breathed a sigh of relief. He also decided to report the progress of another difficult problem when Bezos seemed to be in a good mood, "Will you? We are currently making rapid progress in this technology by allowing devices to connect to the Internet anytime and anywhere while relying on WiFi.”

This is actually a positive statement that has not yet been resolved.

"We can be sure that our product will be on the market before this year,"

Bezos was indeed not furious, "That's good!"

Relying on my own e-commerce platform, relying on my own logistics system, and relying on my own advantages in digital book copyright, how many units of my first-generation e-books can I sell?

3000000? 5000000? Or more?

Bezos glanced out the window. When the rainy season ends, he should be able to make a clear judgment on this issue.

This is a season of hope.

…………

After seeing off the two leaders of Lab126, another team was already waiting for him to have a meeting.

"Gentlemen," Bezos said as he walked into the conference room, "I think it's time for us to get started on that as well,"

"We can see that the models of Netflix and YouTube will have a disruptive impact on the traditional film and television industry. Even Hollywood, which is immersed in wealth and wealth, is aware of this,"

"Our once-close partner, Jason, is currently building a website backed by Hollywood's film moguls,"

"I think maybe Hollywood and Netflix have forgotten that we also own a lot of DVD copyright resources, and we also sell a lot of DVD products,"

They not only sell a large number of DVD products, they even acquired a DVD manufacturer, which is not only lower cost, but also more efficient.

"So I feel like this is a great time for us to enter a new industry,"

Just now he felt that he could definitely lead Apple in one field, and now he has unabashedly revealed his coveting of the streaming media business of Netflix and YouTube.

"We can see that the number of Netflix members has exceeded the number of HBO subscribers, which fully illustrates the potential of this industry,"

Actually, he hasn't been thinking about this for a day or two.

From the moment Feng Yiping successfully acquired Netflix, he was considering this issue.

At that time, he had fully believed in Feng Yiping's grasp of those crucial issues.

Therefore, since Feng Yiping has acquired Netflix, it must mean that Netflix’s future development will be promising.

By now, the issue is very clear.

“I couldn’t agree more with you, Jeff,” said Steve the Other, vice president of media operations.

"It's just Jeff, we are embarking on similar projects, and it seems very simple at the moment. We also have a large number of users, and our relationship with Hollywood is better than Netflix,"

Bezos waited for him to say but.

He deeply felt that with this kind of preparation, it would be better to save as much as possible in the future work process.

"But," Steve may have noticed Bezos's mood, and finally stopped paving the way, "if we launch a similar website at this time, what kind of effects will we face?"

"First of all, we will definitely have shortcomings in terms of user experience. After all, Netflix has been researching it for so many years,"

"Secondly, once we show up, I'm afraid we will soon encounter a strong counterattack from Netflix and the website that Jason is responsible for,"

"I don't think this environment will be very good for our new project,"

Bezos nodded. His vice president was right to be worried.

He had already experienced Feng Yiping's power.

He is also confident that Feng Yiping must also know what he, Bezos, is capable of.

Therefore, once similar signs show up on his side, he concludes that he will definitely encounter a strong counterattack from Netflix.

But to abandon this promising project? No, that's not my character.

"You are right to worry," Bezos held his chin and paced around the conference table. "User experience is very important, and it must be the key to our ultimate success in this industry."

"As long as we can get users to like it, it doesn't matter what we target," he analyzed while walking. "So, when we launch similar projects, we must have a very good user experience."

"And if you want to have a good experience, you must have feedback from users,"

He paused, "I have decided that we will first launch an online movie rental service in other countries, let's just the UK, to provide us with experience,"

The United Kingdom and the United States can be said to have the same roots, and Netflix is ​​obviously not as popular in the United Kingdom as it is in the United States, so this initiative of mine should not attract Netflix's attention soon.

"I hope to see relevant plans by the day after tomorrow at the latest," he said.