Chapter 1355 Show No Weakness

Feng Yiping casually flipped through the spokesperson candidates sent by Li Zixiong.

International companies, in different regions, have to adopt different marketing strategies in response to the different local characteristics.

To attract customers, in addition to the efforts of sales staff, advertising is the best way.

But the weakest thing about advertising is the iron law that everyone knows, whether it is advertising or advertising, "Half of the advertising investment will be ineffective,"

The greater powerlessness is that no one knows which half will be the invalid half.

In order to keep money from being wasted as much as possible, in different places, the emphasis of advertisements will be different.

In the United States, the public is very concerned about a company's investment in public welfare and charity. Regardless of whether those projects are reliable or not, companies that invest in public welfare and charity are often favored by everyone.

Therefore, many companies in Europe and the United States will have grand intentions in their advertisements, just like the world peace they talk about all day long, and they often talk about the common destiny of the entire human race and the future of this planet.

In China, due to the lack of advertising platforms and people’s superstitious belief in authority, even the iron law in the advertising industry can be broken. As long as the product has a wide range of applications, any golden product that can be used on CCTV If you advertise at a certain time, you can completely ignore the invalid half, and the effect will definitely be better than you expected.

Of course, my Great Heaven has broken too many iron laws, this one is really nothing.

So at that time, it was really an advertisement that could revitalize a company, so at that time, everyone really tried their best to grab the "Biao Wang,"

But up to now, as various TV stations have sprung up like mushrooms after rain, those good days are gone forever. There are already superstitious companies that believe in the king of the standard, and they become the queen of the standard as they wish, and they go bankrupt in astonishment.

Advertisements like melatonin, which are vulgar in conception, mediocre in production, wide in coverage, numerous in audience, and high in frequency, are really the best advertisements in terms of effect.

Here, at least for now, it is considered a normal advertising market. In order for an advertisement to be effective, besides the broadcast platform, the production and creativity of the advertisement are the most critical factors.

In the mainland, Feng Yiping basically does not advertise his company, especially Youjia, because the coverage area is so wide. He would rather return the advertising cost directly to users as a discount in the end, so that there will be no invalid expenditure.

But here, there are many convenience store brands. If you want to quickly attract everyone's attention, advertising is a very pragmatic choice.

The previous temporary publicity here was not very systematic. Li Zixiong suggested that it is best to follow the practice of the merchants here and choose a spokesperson. Feng Yiping felt that this was also necessary, and what he was looking at now was the candidate for the spokesperson.

After yelling out a sentence, he immediately closed the booklet, Huang Jingping had left Amanda and ran over, "Who do you call husband? Hey, I think these are all women, what are you?"

Feng Yiping pulled her down, "Come on, look at your ears, yo, I said, you have to dig it out, I am a man, who is your husband?"

"Don't talk nonsense," Huang Jingping broke away from Feng Yiping's hand with a blushing face—her ears are sensitive, "It's obviously good, isn't it?"

"You, you are too good at associating. What I was talking about was Gong. There was a girl in there just now. She looked very much like the boss surnamed Gong among those who first joined the noodle restaurant. At first glance, I really really liked it." Thought it was his daughter,"

It is related to the noodle shop because Huang Jingping is not very familiar with the noodle shop and has little contact with it now.

"which one?"

Knowing that she would ask, Feng Yiping flipped through the pages, and casually pointed to a girl with a square face, "Here, it's just her, you didn't see Lao Gong, she really looks like a model."

"Oh," Huang Jingping was still dubious, she instinctively felt that Feng Yiping had something to hide from her, "Then which one do you think is suitable?"

"I think several are suitable, such as this, this, and this," Feng Yiping casually ordered a few, "it depends on how Mr. Li and the advertising production company choose,"

Seeing Huang Jingping carefully examine the few people he picked casually, well, it's really not easy to discuss this matter with her, so I'd better find time to chat with Li Zixiong alone.

…………

In Bangkok, the opening ceremony here has come to an end. Accompanied by a wheat-skinned girl, Gao Zhiyi led a group of people and stood at the entrance of the restaurant to bid farewell to the guests who came to attend the ceremony.

Now, he can also speak a few commonly used Thai words when he goes to the countryside, and he can put his hands together in a decent way when saying goodbye.

Unlike Li Zixiong, he didn't invite many heavyweight guests today, whether they were officials or suppliers.

Li Zixiong has many advantages that he does not have here.

The officer, the highest ranking, was a major general.

As for the suppliers, there were quite a few bosses and the like. But the weight of these bosses is really average. They may be good in the local area, but in other places, such as in China, no one really knows.

So Li Zixiong's scale advantage, Gao Zhiyi's side can't enjoy it at all.

People in the mainland are not used to buying Thai products in convenience stores.

A handsome middle-aged man, surrounded by several entourages, came out laughing and said in English, "Mr. Gao, thank you for your hospitality."

"Mr. Chen, please give me more advice in the future." As soon as this person came over, the person behind Gao Zhiyi suddenly became a little nervous.

"Hehe, I dare not take advice. We are really happy to see more powerful companies come to add luster to the local retail business, and we will cooperate more in the future," said Mr. Chen very relaxed.

"However, Mr. Gao," that Mr. Chen said looking at the lively scene in front of him, "in the future, you may not be so relaxed."

Gao Zhiyi's expression changed.

That Mr. Chen didn't seem to notice it, "We all know that Mr. Feng has a precise eye, and he does everything line by line, so Mr. Gao, your pressure,"

He patted Gao Zhiyi on the shoulder without notice, "Hehe, it's really not light."

Gao Zhiyi also chuckled, "Mr. Chen, I think the most suitable audience for this is not me, but the person in charge of your group's domestic retail business in China."

This person can be said to be Youjia's biggest competitor in Thailand, a vice president of 7-11.

This is indeed an opponent that puts a lot of pressure on latecomers like Youjia.

It's not about the 7-11 brand, but the owner of this brand in Thailand.

This brand is owned by the Pokphand Group in Thailand, and the Pokphand Group is called Chia Tai in China.

The Chia Tai Group in Thailand is somewhat similar to the Li family in Hong Kong, monopolizing many important industries.

And because it started as an agricultural company, it has one-stop production and distribution, and many raw materials are produced and supplied by itself.

For example, a box of canned pork in 7-11, from feed to breeding, to slaughter, to processing, to cooked food processing, to distribution, to sales, it can be said to be single-handedly.

The popularity of Chia Tai in Thailand is a bit similar to that of the Li family in Hong Kong now. It is an existence that many people yearn for and admire. Going to the retail stores under their name is of course a safe choice.

On the whole, 7-11 in Thailand has a stronger advantage than Jiaqiang in China, and it is really difficult to compete with it.

However, their development in China, especially in retail, has not been smooth from the beginning to the end. Gao Zhiyi's words are equivalent to mercilessly poking at the weakness of this proud Mr. Chen.

Now, it was his turn to change his expression.

But Gao Zhiyi also pretended not to hear, "I don't know if Mr. Chen has read our Mr. Feng's book. Anyone who has read it knows that our Mr. Feng has never pursued competition first. , operating in all regions, follow this theory,"

"We don't bother to spend a lot of money to suppress our competitors, we don't bother to fight for the fat in the eyes of some people, we don't bother to walk the road that has been walked by others,"

"We will always be user-centered, and we will always go our own way, so Mr. Chen," Gao Zhiyi patted that man's shoulder in turn, "Hehe, don't worry too much, we come to Thailand to develop, Not for any company, we are not so narrow and boring, we are here to serve the Thai people,"

"Mr. Gao, you think too much, why should I be worried? We don't believe in theories, but only focus on doing things with a calm heart. Hehe, I wish Youjia a smooth development in Thailand." After hearing Gao Zhiyi's words, that Mr. It has changed a few times, but at his age, on such occasions, even if he has no demeanor, he can pretend to be.

He held Gao Zhiyi's hand affectionately and said a few words, "At first we were a little bored, but when Mr. Gao came, hehe, the future is expected to be very exciting, Mr. Gao, come on!"

"I'm sure Mr. Chen won't be disappointed, Mr. Chen will also work hard."

…………

Back at the company, the last process is being carried out according to local customs. The eminent monks who came to pray for blessings are sprinkling holy water on those devout local employees and all office spaces.

Gao Zhiyi, who did not show any weakness in front of Mr. Chen, was full of confidence, and honestly speaking, did not have any beliefs, so he couldn't help clasping his hands at this meeting.