Chapter 1386 Bigger Problems

What is honey to you is arsenic to him.

While in the northern capital, many people at Meijia and Jiasheng were so excited that they didn't feel tired because of today's results. They were so high that their throats were dry and their arms were sore. They were still laughing and moving and placing goods. As we prepare to open tomorrow, the news about SH in the east keeps many people awake at night.

IKEA's China headquarters moved east from the capital in the third quarter of last year and is now located on Caoxi Road.

Early the next morning, Lan Duffy, the British president of IKEA China, and by the way, he has a very auspicious Chinese name, Du Fuyan, came to his office area in the headquarters building on time.

Note, it is an office area, not an office.

It should also be due to the frugal character of IKEA founder Ingvar. The office conditions of all IKEA executives are the same as ordinary employees, even those at Du Fuyan's level are no exception.

His office area, just like that of ordinary employees, is a desk located in a large office area.

It is also conceivable that in order to save money, their office area has no partitions. Perhaps, such an arrangement can also allow all employees to correct their work attitudes!

After all, when the company's biggest boss is sitting not far in front of you, even if he doesn't have the energy and time to pay attention to you, you will definitely be strict with yourself.

Mr. Du Foyen is an Englishman, nearly 50 years old at this time, with a receding hairline, but in good spirits.

But Mr. Du Foyen is not a typical British gentleman. He should also be influenced by the founder who likes to wear casual clothes. He does not wear a suit, but also wears casual clothes. Naturally, he does not even wear a tie. At this time, he is in the office. Just wearing a blue sweater.

As we all know, IKEA is a family business because it is a Swedish company. Of course, the current IKEA is really not a Swedish company. It can even be said that you can’t tell which country it is.

This is also due to the frugality of founder Ingvar.

Mr. Ingvar, who is very frugal in all aspects, is very generous in one thing. He has hired a large number of professional lawyers, accountants, tax experts, etc. from different countries to work for IKEA every day.

Of course, with his careful budgeting skills, the money was definitely well spent.

The taxes paid by a company, especially in old Europe with high welfare and high taxes, are really so high that it makes people tremble, let alone the frugal old Mr. Ingvar?

The purpose of hiring those experts is to investigate the tax and trade policies of various countries. They will register the company in any suitable place first and open a store there when needed.

Because of tax reasons, IKEA first moved from Sweden to Denmark, then to the Netherlands, and then to Switzerland...

In addition, it is said that he did this to ensure that his company would not be subordinated or controlled by a certain country or government, but would always be under family control.

Similarly, IKEA's China headquarters moved east from the capital to SH because the offers offered by SH were more attractive.

In any case, because it is a family company that originated in Sweden, most of IKEA's senior executives are Swedish. Du Fuyan, an Englishman, can sit in his current position, and it is said that he may also serve as the president of the Asia-Pacific region headquartered in Singapore. , which shows that his ability is indeed not guaranteed.

As soon as Mr. Du sat down, he couldn't wait to pick up the report on the table.

To be honest, they didn't know that Jiasheng had entered this field, but before the Jiasheng Capital store opened, they didn't really care too much.

Because to be honest, in China, IKEA, a European civilian brand, actually receives the same courtesy as its European luxury brands, such as Gucci and LV. There are also many counterfeiters, but most of those counterfeiters only scratch the surface. , It's just a situation, they're really not too worried.

Including when they heard that Jiasheng had opened its own furniture store in the south, even though they knew it was Feng Yiping's company, they still didn't care much. It was just a factory store, no big deal.

Until the establishment of Meijia store in the capital.

Such an elite location, such a huge area, and such a similar shape. To be honest, even if it is just a formality and only learned some external things, Huasheng is definitely the company that has invested the most in these external aspects. .

The subsequent situation made it impossible for them to relax anymore. The famous Mr. Feng Yiping seemed to be somewhat similar to Mr. Ingvar in essence. Although he was not as frugal, according to his investment Judging from his habits, a project in which he invests such a large amount of money is definitely a project that he values ​​​​very much.

Based on his past experience, he has never failed to invest in projects he values.

This is a problem. If he attaches so much importance and confidence to this area, then IKEA, at least in China, will soon have its most powerful competitor.

Among Meijia's tens of thousands of customers yesterday, there were several IKEA employees. The data in this document they provided further aggravated Du Fuyan's concerns.

Although there is no final specific data, it is certain that Meijia added more than 60,000 registered users yesterday; there is also no exact data, but Meijia started large-scale replenishment at noon yesterday, and when it closed last night, a few In the sales area of ​​10,000 square meters, there are only a few products left.

Although such achievements are related to their powerful promotional methods, it is still a great achievement to achieve such results on the first day of opening.

What is more worrying is a sentence in the report, "From their performance, Meijia's understanding of our company is beyond everyone's expectations."

Du Fuyan's face became more and more serious, and his brows were furrowed. Mr. Feng, hasn't he been focusing on the high-tech field recently? Why did he devote so much effort to the home furnishing field?

He immediately held a meeting to study countermeasures.

"From their performance, I think they are really new in this industry. They didn't even anticipate what kind of scene would appear on the first day of opening. I heard that they originally planned a ribbon-cutting event?" Some people are optimistic.

He is right. This is indeed the first time that Jiasheng has operated a hypermarket. It is indeed underestimated the situation that may be faced on the first day.

But someone immediately raised an objection, "This shows their caution and their sufficient preparation. I think an opponent who is so cautious, not blindly arrogant or optimistic, is more difficult to deal with."

"At the same time, it can also be seen that they have a good relationship with the local government and functional departments," Du Fuyan said.

Indeed, letting the police ensure safety at the end of commercial activities is not a treatment that ordinary companies can get.

Although IKEA is frugal, it is not pedantic. In fact, all multinational companies are not pedantic, otherwise they would not become multinational companies.

The most important thing for multinational companies to adapt to local culture and environment is to establish a good relationship with the local government.

"I think we should speed up the preparations for the new store there. In the Chinese home furnishing market, we are already a latecomer. If we are late after Jiasheng, I think we will face more difficulties and pressures in our work," one person made a specific suggestion.

Due to the limitations of Madian's own conditions, they have long had the idea of ​​finding a new location in the capital to open a new store, but the efforts were not too great. Now it seems that it must be accelerated.

"I agree," one person agreed with the proposal of this person, "At the same time, I think we should draw the attention of the headquarters to whether we should speed up the pace of opening stores? I am sure that the next store of Meijia must be under construction,"

"I think we should speed up the layout in the south?" One person made an offensive proposal.

As we all know, the south is the base camp of Jiasheng Furniture and the starting point of Meijia. In this way, there are many benefits to opening a store there.

"This suggestion is very good," Du Fuyan nodded. The prosperous south was originally the area they needed to focus on. "We must speed up our price reduction actions and increase our efforts," this is his own opinion.

He saw that one of the biggest advantages of Meijia compared to IKEA is their prices.

And IKEA's motto is to provide customers with cheap home solutions, but this policy is somewhat unsuitable in China. At this time, IKEA is still a high-end brand in China and can never be called cheap.

He has also realized this problem a long time ago, and also took action in the third quarter of last year, reducing the price of more than 1,000 products by more than 10%, but now it seems that such efforts are far from enough.

"But in this way, our prices in China will be the lowest in the world," an executive expressed his concerns, "Will the headquarters approve such a radical plan?"

Du Fuyan did not answer this question. It doesn't matter if the price is the lowest in the world, as long as it is not the lowest profit in the world.

"Do you have any other opinions? If not, the tasks mentioned above should be started immediately."

"I have done some research on Mr. Feng Yiping," a senior executive said at last. "We can be sure that this store is definitely not his first store. It is the beginning of his other stores. However, we are not sure whether this is his beginning in China or the beginning of the world."

After hearing this, Du Fuyan, who was about to get up, sat back down. Yes, this is a bigger problem.

ps: I haven't asked for votes for a long time. It's the weekend. Have you voted for the recommendation?