Chapter 1385: Robbery

Those who manage to squeeze into Meijia, especially those who have been to the IKEA store in Madian, will have a vague feeling that although this place is bigger and newer, the two places look almost the same.

The reason why they say this is because of the children’s activity center covering an area of ​​several hundred square meters that can be seen as soon as you enter the door.

Then, sure enough, on the second floor, they saw the restaurant.

Just kidding, Meijia has always targeted IKEA, but now it has to learn more from IKEA. Can they look different?

There are indeed differences. To give a simple analogy, in IKEA, if you buy a coffee table, you can also buy a matching teapot and tea cup, but in Meijia, you can only buy a coffee table at present.

There is no way, there are some gaps that cannot be caught up in a day or two.

Just as the person in charge of the Public Security Bureau said before, Meijia looks like they are all big items, so it is very refreshing, but naturally, it does not look as lively as IKEA.

Then the biggest gap appeared. Meijia's current product varieties are only close to 3,000. This is the result of Xiong Yuliang and the others having worked hard to prepare for such a long time.

The total number of products in each standard IKEA store is upwards of 7,000.

Of course, the main gap is still those small items, because we know that IKEA is not just a furniture manufacturer, it is a home furnishing hypermarket with only so many types of products.

In fact, when it comes to individual items, such as sofas in the living room and beds in the bedroom, Meijia has more choices than IKEA.

Because of the large area and the presence of decoration companies, Meijia has more model houses than IKEA, reaching 88.

The design plans of each of these rooms are the most popular ones of Jiasheng Decoration over the years. As you can imagine, these have been tested in practice, and each of them has been used by a large number of families, whether it is In terms of overall and details, it is completely better than those model rooms of IKEA.

The choices are also very diverse. For example, for a bedroom, there are plans ranging from 5800 to 58000. You can choose from them.

Many people's favorite ones, such as lying on the bed, sleeping on the sofa for a short while, or sleeping for a long time, can also be satisfied.

Thanks to Jiasheng, which also has its own home textile company, you don’t have to worry about not having a quilt on the bed or a blanket on the sofa.

However, the above differences are not the biggest concern of the customers who squeezed in at this time. They just took a rough look at the appearance of the furniture. Well, it’s really good. It does look similar to IKEA’s. It has a sense of design. .

The second thing I saw was the price tag on the product. Wow, it was exactly as advertised. The furniture was made of the same material and similar in shape, but the unit price was only 60% of that of IKEA!

Big discount of 20% off today!

Furniture that is as beautiful as IKEA is priced at a 20% discount on top of the 40% discount, which is less than half the price of IKEA. You really can’t miss it if you pass by, and you’ll make a profit if you grab it!

This is also the biggest advantage of Meijia, or the biggest advantage of all domestic home furnishing stores. It is also the biggest challenge that IKEA currently faces in the country.

It is a low-cost home furnishing provider in Europe and the United States. Although it has cut prices several times in China, the products it sells are still considered high-priced according to the income and consumption levels of Chinese people at this time.

The current IKEA furniture is roughly equivalent to the so-called Italian high-end imported furniture brand "Da Vinci" that many people later rushed to show off. You can proudly say that you can't sleep without its bed, or... What kind of interest; if it were not on its desk, you would not be able to write a word...

But just like the so-called Italian high-end imported furniture brand Leonardo, which turned out to be a joke in the end, IKEA’s “cheapness” is also a joke in China at this time.

We know that the founder of IKEA is famous for his "thrift", which is also the best source of "cheapness" claimed by IKEA.

However, we can interpret it from another aspect. We should be sure that a person who is very frugal or stingy to himself will never give an extra cent to his customers for the money he should earn!

Some people may say that IKEA's products are more guaranteed, but this is actually a joke. Xiong Yuliang and others have conducted research and found that nearly 50% of IKEA's products are currently purchased domestically, and they are mainly concentrated on large items, even absolute ones. They have most of IKEA's supplier directories.

In terms of raw materials and workmanship, Huasheng's products are more reliable than theirs.

This is actually the biggest advantage of Jiasheng at present. The people who have squeezed in really trust Jiasheng's products and Feng Yiping's character. They just read the product description and said it must be solid wood. Solid wood, if it is said to be a board, then of course it will not be made of solid wood for you.

Only a small number of doubtful customers will worry about looking here and there at products marked with solid wood, especially the back and bottom areas that everyone doesn't pay attention to.

"I quite trust you Jiasheng, but are they really all made of solid wood?"

Just when he was still judging the authenticity based on the echo of the knock, a guy rushed over from beside him and said, "Waiter, I want this, this, and this."

We have said that the quantity is limited, so hurry up if you want to buy, but you are still procrastinating. Isn’t it a waste of waiting in line for so long?

"Okay sir, but I would like to trouble you to register as a member first. Don't worry, you won't pay any fees. We just make it easier to deliver goods to you and make return visits to you. All future promotions and new product information will also be included. can deliver it to you more accurately,”

The membership system is really not a copy of IKEA. Feng Yiping was playing with membership when he first started operating a convenience store.

At 9:50, when the first customer who successfully registered as a member made a transaction, another advantage of Meijia that made customers more comfortable than IKEA was also highlighted: products weighing more than 50 kilograms, or having a volume of more than 1 cubic meter , or users with a single purchase amount of more than 3,000 yuan, all provide delivery, and it is free!

You know, IKEA will still arrogantly insist on its overseas practices in China. Delivery is OK, but dear, we have regulations and charge for delivery.

This is also one of the worst experiences many people have when shopping at IKEA. I spent tens of thousands or tens of thousands of dollars to buy something from you, and you still charge for delivery to the city? Are you feeling guilty?

No way, this is a practice that IKEA has continued in Western countries with high labor costs, and with the frugal character of the founder, it is okay to give you a discount, free of charge, are you trying to kill me? Can you still let me be a frugal rich man?

But what makes everyone feel more satisfied and guaranteed is more than just free shipping. Meijia also generously made a commitment to returns and exchanges, and the period is a full 60 days!

Feng Yiping fully believes that there will definitely be very few people who buy good furniture and return it within a few months, then exchange it for a new batch and use it for free for another month...

If there is such a ruthless, persistent and ruthless person, then he will definitely succeed in other aspects.

What's more, the cost of moving it down from upstairs and calling a car to bring it back is really high. People who only know that one plus one equals two will generally not do this...

As a result, another problem emerged after the opening. For the first time, Huasheng, which is famous for its service, had to queue for at least thirty minutes to check out.

…………

Holding the walkie-talkie in his hand, Xiong Yuliang walked through the bustling crowd with joy and enthusiasm, came to the door, looked at the crowd who were still entering, and happily reported the good news to Feng Yiping, "Yiping, you know what we are doing now Is the scene the same as Black Friday every year in the West?"

"Congratulations, Mr. Xiong," Feng Yiping had to put the phone away from his ears, because Xiong Yuliang didn't know whether he was too happy or too noisy over there. He was not talking, he was shouting!

Then, good news kept coming. By noon, there were more than 50,000 registered members. The products in the store had been selected, including those that had not yet been settled, accounting for nearly half of the total inventory. A fleet had to be dispatched immediately. Restock.

Because they were worried that the restaurant with an area of ​​nearly 800 square meters would not be profitable, the agreement that allowed them to provide catering services for the park was unilaterally torn up by Meijia. Now the queue in front of their cashier has stretched from inside the store to outside the store... .

At 11 o'clock in the evening, Feng Yiping was finally able to take a large group of people to the inside of his store. What he saw was a particularly depressed scene because it was empty. The model rooms, without exception, looked like they had been beaten. It became empty as if it had been visited by a group of thieves under the banner of a moving company.

All the staff didn't even want to eat, and didn't care about their image at all. They just found a place to sit or lean on, as if they had lost a battle...

This is actually the result of the previous sales boom.

"Colleagues," Feng Yiping picked up a piece of pasta with meatballs on top, "I have been tired all day, and I have no appetite anymore. I still have to eat. Mainly because, in forty minutes, the replenishment vehicle will We will arrive, but if we don’t eat, do you still have the strength to move and place the goods?”

The scene suddenly burst into boos, but in the face of today's huge success, everyone was very excited now, "Eat, eat, eat until you are full so you can continue to work."

Near midnight, when Feng Yiping and Zhou Xingyu were placing a wardrobe in its proper place according to the instructions of a female employee of Meijia, Wu Qian came over in a hurry and said, "Yiping, the number of Cummins."

so late?

Feng Yiping took it over and listened. Cummings over there said with a heavy tone, "Feng, you may have to come right away."