Chapter 1380: Have Confidence

"Yiping, wait," before the car started, Xiong Yuliang from the furniture company opened the door and jumped in.

"What's wrong, Mr. Xiong?" Feng Yiping asked.

Recently, Xiong Yuliang should also be very busy.

"It's nothing, I just want to chat with you," Xiong Yuliang, a tall and thick man from Northeast China, actually looked a little embarrassed at this moment.

Feng Yiping nodded forward, and Wen Hui immediately started the car and raised the fender consciously.

"How are the preparations going?" Feng Yiping asked.

"Everything is going according to plan and is progressing smoothly. We guarantee that it will be opened according to the scheduled timetable," Xiong Yuliang said.

"Why do you feel so unconfident in your tone?" Feng Yiping asked.

Xiong Yuliang glanced at Feng Yiping quickly, "I went to Madian again last night,"

"How is it going?"

"It's after 9 o'clock in the evening, and there are still people coming and going," Xiong Yuliang said.

"Actually, it's more than that. It's no exaggeration to say that it is precisely because of IKEA's presence that the business in Madian has truly prospered," Feng Yiping said.

Because of his attention to IKEA, he also knows the Madian area very well. Because of the Asian Games and because it is the distribution center for Asian Games merchandise, Madian has also been popular for a while.

But to say that it has really prospered, it can only be said that it started in 1998 when IKEA moved into commercial buildings.

"As you know, that store is actually not a standard store, right?"

In other places, IKEA has always insisted on self-sustaining its own properties, mostly buying land to build its own stores. This first store in China in Madian is not only a lease, a joint venture, and does not have a parking lot, but the area is also very cramped, with only one store. Fifteen thousand square meters.

If Xiong Yuliang is frightened by this non-standard IKEA store, then Feng Yiping will be very disappointed.

"I know that the one that opened in Xujiahui last year counts." After Feng Yiping gave him the task of benchmarking IKEA's furniture hypermarkets, Xiong Yuliang really worked hard and became a frequent visitor to IKEA's domestic stores.

Fortunately, IKEA currently only has two stores in China, one in the north and one in the south. Even if you spend half a day or a day visiting one store at a time, it doesn't take long.

"I know that currently we are far superior to that Madian store in terms of location, area, customer base, brand reputation, related management software and auxiliary technology... and other software and hardware aspects,"

"But when I think about its position in the global furniture industry, to be honest, I'm not too confident,"

This cannot be said to be wrong, Feng Yiping understood his mood.

It would be an absolute joke if any software company didn't take Microsoft seriously.

IKEA's position in the furniture industry is similar to Microsoft's current position in the software industry.

Although there are only two stores in China, it has more than 200 standard stores around the world. Last year's sales exceeded the tens of billions of dollars, making it an out-and-out industry leader.

"We are not trying to fully confront it, we are just learning from its model on our home court. Moreover, although IKEA has a certain reputation in China, in the domestic furniture sales market, the two IKEA stores occupy more than half of the domestic furniture sales market. The share is actually quite average."

"There are so many large and small furniture stores, how could he know that we are determined to become their fierce rivals?"

At present, only his own people know what he said about IKEA.

It is estimated that this will let the people at IKEA know Jiasheng's goal, and they will treat it as a joke.

Rome was not built in a day. Jiasheng, which has just opened a few stores in the southeast, wants to catch up with them, or surpass them. This is absolutely a joke to them now.

"You all know our advantages, and there is no need for me to repeat them. Including the scene you saw last night, it is very likely to be false prosperity. You must also know that many people come to IKEA to see, but not many people buy. , It’s really not necessarily much,”

This is also the biggest problem currently facing IKEA in China.

IKEA is famous for its design and strong Nordic style in China.

Its global strategy is "valuable low prices."

It means that consumers will not think that its price is too high, and at the same time, it will not make consumers think that it is a bargain.

Abroad, as the world's largest home furnishing provider, IKEA's business is known for its home furnishing solutions and providing customers with high-quality, affordable and convenient furniture.

But in our country, due to issues of economic income and consumption level, those European and American people think that the prices are quite cheap. In China, it is good if they can be exchanged for a "not bad".

Just like KFC and McDonald's, they are just ordinary fast food abroad, but in China, at least for now, they are quite fashionable and high-end.

It's just KFC or McDonald's. If you are more open-minded, you can still go and have a few meals, but you can't do that with big items like furniture that cost a lot of money at one time.

Many people seem to go to IKEA just to appreciate its redesigned and fashionable furniture and to feel the modern atmosphere of home life, but not many people actually buy it.

"Yes, but looking at the crowd, I'm really worried,"

In the capital, especially during off-duty hours or holidays, the flow of people in IKEA stores is indeed very large, and there may even be traffic jams.

As its competitor, such a scene is indeed difficult to make people optimistic.

"The price threshold that is too high relative to our income has caused it to fall into the embarrassment of being popular but not popular. This is our opportunity. Doesn't the success in the southeast illustrate this point well?"

In Shenzhen, they currently have two home furnishing stores with a single store area of ​​more than 4,000 square meters. After getting on the right track, the average monthly sales of each store are close to 10 million yuan.

Don't think it's easy. You must know that our country's furniture industry is concentrated in that area. It is also not an easy task to achieve such results in an area with so many manufacturers.

"Listening to what you said, I'm really confident," Xiong Yuliang breathed a sigh of relief and leaned back lazily on his seat.

"This is not a matter of confidence. It is mainly because you have been too tired from work recently," Feng Yiping said. "Rome was not built in a day. You must pay attention to rest."

"Thank you, don't worry, I will arrange it,"

In fact, Xiong Yuliang is somewhat opposed to opening a hypermarket to the capital so soon. Since the two stores in the southeast are developing quite well, why not continue to expand there? Why come to a place like the capital where competition is definitely more intense? .

But Feng Yiping was very insistent, and this factor had already been taken into consideration when the capital's business center was being built. A building with four floors above ground and two underground floors had been built for this project, with a total construction area of ​​nearly 40,000 square meters.

Then he could only do as he was told.

…………

Relevant units at the airport, city and district levels were also present. They consciously only said hello to Feng Yiping without disturbing him too much.

Ten minutes after Feng Yiping arrived, his Gulfstream arrived from the other side of the ocean. At the exit, Schmidt saw Feng Yiping at a glance, "Feng,"

"Hello Schmidt, welcome to China," he shook hands with Schmidt, but Schmidt hugged him warmly.

"It's finally here. I'm very excited. Page and Brin also asked me to convey their greetings and thank you for everything you have done for the company,"

"If we don't speak the same language as one family, let's go and I'll take you to see the scene."

"Let's go, everyone," Feng Yiping said to the dozen or so people brought by Schmidt, "The hotel is very close to our office building. Let's check in first. Oh, hello Mayer, why are you here too?" he said with some surprise.

Mayer was obviously dissatisfied with Feng Yiping for not discovering her until now, "Why can't I come? Don't forget, I am the head of the company's first advance team,"

"You are right, you should come on a day like this. Welcome!"

Fortunately, Mayer only complained, after all, there were so many people.

Schmidt and Mayer came here to attend the founding ceremony of Google China, which is also one of the main projects of this opening.

As I said before, there is a building in the business center owned by Google, and now nearly 300 people are working there.

…………

The arrival of Schmidt and the others is good news for Feng Yiping and Jiasheng, but it may not be so for others, especially Du Niang.

Twice before, I thought the wolf was coming, but in the end it was nothing. This time, the wolf really came!

Their mood at this time was the same as that of Xiong Yuliang before.