Chapter 1406: Persistence and Giving Up

The style of a party held in the company is naturally not that high. However, the pragmatic old American prefers excitement to style.

As long as it's a decent place, preferably with speakers and a DJ, and some cold food, or not, it doesn't matter. The point is that there must be wine, and a group of people can have fun.

So this night, Michael Moretz and John Doerr, didn't cost much.

But the effect is really good.

Those engineers who had been working overtime to develop new products a while ago, as well as the business and management system employees who had been extremely busy in the past few months in order to launch new products, enjoyed this evening very much.

There were people everywhere holding wine glasses, chatting and laughing loudly, and there were also many people dancing to the music. Although the face of Google and the title of the most beautiful woman at Google was still Mayer, the scene looked There are still many beautiful and moving figures.

Google is not yet as awesome as it was later. This party is purely for everyone to have fun, and there are no restrictions on the identities of the participants. Not only do many employees bring their male and female friends, but also all other American parties Similarly, there are always some guys who are keen on various parties and come uninvited after hearing the news.

And among these people who are keen on partying, there are indeed many girls who are at least outstanding on the outside.

Feng Yiping listened to the restless music, looked at the men and women, and looked at some of the pairs of guys leaving the show. He couldn't help but feel a little envious. How many opportunities for romantic encounters could this party tonight create?

But no matter how much, this matter naturally has nothing to do with him at this time.

After all, you are a person who already has a child. Isn’t it enough trouble?

Another reason that cannot be said aloud is that a wealthy generation like him who is self-reliant and well-known must consider financial risks in many actions.

The biggest fear is that you think it's ONS, but after dawn, the other person doesn't break up or say goodbye.

David and Andrew were worried about selling Google stock and eventually becoming shareholders of Google. Feng Yiping was also worried that a similar affair would become a burden that could not be shaken off - this was by no means an unfounded worry.

So, let’s just be envious! Therefore, the second generation is still happy!

"What are you thinking about?" Page came over and touched him with a bottle of beer.

"I was thinking about some of the things we had to give up," Feng Yiping said.

"Giving up is because of perseverance." Page leaned against the wall of the aisle and took a sip of beer. "I think our perseverance will eventually be meaningful."

Well, he guessed wrongly what Feng Yiping meant by giving up.

Naturally, Feng Yiping would not correct him, "So you agree?"

"Agreed," Paige nodded.

"You have to know what it means to agree to this," Feng Yiping reminded him.

"I understand that this means that we recognize its industry leadership in Chinese search engines," Page said. "Although we do not agree with some of its practices, this is indeed the case. It has firmly established itself in China's search field. 's dominant position,"

What they were talking about was naturally the investment in Du Niang, which was now coming to an end.

"The main responsibility lies with us. We did not pay enough attention to the Chinese search business and did not listen to your suggestions," Page said.

Feng Yiping said sincerely that it was mainly because my suggestions were not strong enough.

But it was also one of the things he had to give up doing.

In fact, Google launched a Chinese search engine earlier than DuNiang. When DuNiang was founded, Google was already the world's largest search engine.

In terms of technology, talent, and financial resources, she has more advantages than Du Niang when she started her business.

The four main indicators of search technology: page response speed, relevance, index volume, and content update frequency were all leading at that time.

However, its eyes are more focused on Europe and the United States, and its investment in Chinese search is very insufficient. For the Chinese market, it only does some processing on the basis of English search engines.

Even for a long time, the team responsible for Chinese search was less than 10 people in total.

Also, it may be the arrogance of large European and American companies. Before the Jiasheng Business Center in the capital was put into use this year, Google did not station a single person in China, nor did it do any promotion. It still relied on word-of-mouth from users just like in the United States. , to attract new users.

Du Niang’s Seven Musketeers successfully identified Google’s weaknesses and carried out a series of successful business operations.

For example, "Lightning Plan" and the seemingly convincing "Ten Thousand People Open Beta,"

That is to say, in June last year, the "Two Major Search Engines Showdown at the Top of Search" launched by Computer Education News had a public beta test of 10,000 people.

Because Du Niang was the organizer of that public beta, contributing both money and effort, she was both an athlete and a referee. The final result announced was naturally in its favor: 55% of the 10,015 users who participated in the review thought Du Niang Well, 10% think the two are about the same, and the remaining 35% think Google's is better.

Computer Education News is an influential media in China, and the results of its activities are undoubtedly authoritative for domestic netizens.

And its readers are all computer enthusiasts who often use search engines, which will affect many people...

In short, there are many similar methods. The result is that Du Niang successfully learned from Google's methods and left a good reputation among netizens.

Feng Yiping has actually been paying attention to these things. The problem is that if he strongly suggested that Google take strong measures accordingly, it would not be possible, but it would definitely not be the result today.

Google, which previously had an advantage in all aspects, will definitely continue to maintain and expand its advantages.

But he finally chose to give up and ignore it, mostly due to personal emotional reasons.

How to put it, in the final analysis, from a higher level, no matter how bad it is, it is at least his own - it can only be said that in many cases, he is really not a qualified businessman.

Of course, he is now working so hard to let Google enter the country in a big way. It seems to be a make-up lesson, but in fact it is also to enable the other party to go on a good path as much as possible and truly "never forget the original intention."

At this time, Brin also left his girlfriend and walked over. Following him, Schmidt also pulled away from the crowd of people - mainly beautiful women, and came over.

"Strategically, ignoring the Chinese market is indeed our biggest mistake." For some reason, Feng Yiping has always felt that some of Schmidt's words are vaguely aimed at him.

For example, in this sentence, you must know that Feng Yiping has been Google's strategy director since joining Google.

Brin also felt it and immediately said, "Fortunately, it's not too late now, and Feng is already working hard to create advantages for us,"

What he talked about included Feng Yiping obtaining a domestic ICP license for Google, establishing a Chinese company, and facilitating the investment in Du Niang... and many other aspects.

Historically, Google also sought to invest in Du Niang on the eve of its listing, naturally to make its performance better.

Only this time, Feng Yiping took the lead.

As for why Du Niang agreed to the investment from this biggest rival, in addition to Feng Yiping's personal reasons, it was actually the same as Feng Yiping's acceptance of investment from American venture capital before Yijia went public. It was also for the purpose of going public.

Accepting Google's investment shows that Google recognizes it, which is very helpful in convincing American investors.

"It's just some of the opponent's actions," Brin shook his head.

"They always have consequences in the future," Schmidt said.

Fortunately, he didn't target Feng Yiping this time.

Because what they said this time really left Feng Yiping speechless.

Why did they go from being fully dominant in the Chinese market to losing now? Recently, they produced a very comprehensive report.

In addition to the lag in business operations that Feng Yiping just mentioned, it is also closely related to some of Google's own persistence.

Page insisted on including a "don't be evil" clause in this prospectus. Well, although the final facts proved that Google may not be able to do this in all aspects, but objectively speaking, it made a mistake. There are really few times, and sometimes it’s just a matter of accepting death.

In the Chinese search engine, Google’s failure to insist on MP3 search is one of the reasons why it lags behind Du Niang.

From the hot sales of Apple's iPod, we can see how popular MP3 is now. In China, MP3 has become a substitute for Walkmans and CD players, and has become one of the must-have digital products for many people.

Du Niang launched MP3 search as early as the second half of 2002. This has very well met the needs of many people. You can download the songs you want to listen to from the Internet without spending a penny.

This technology is actually not difficult. Du Niang seems to have developed it with only two people, but its impact is very large. It can even be said to be the key to surpassing Google in market share.

A person occasionally uses Baidu's MP3 search, oh, it's a good thing, and he may recommend it to his colleagues around him.

This is word of mouth, and Du Niang’s MP3 search quickly became famous.

Naturally, after using its MP3 search, I will definitely use its other searches as well.

Then, many people will think: It turns out that Du Niang can search for anything!

But at least Google can't search for songs - they can't insist on this project, so why should they use you Google?

"Well, the national conditions are really different. In many Asian countries, as long as a singer has a famous song, after he becomes famous, the income from record sales really only accounts for a small part of his income, and they don't care that much," Feng Yiping It can only be explained this way.

"I believe that in the long run, as a company that does good in the world, we will be better served by giving back - even if we have to give up some short-term gains," Page said.

"I very much agree," Feng Yiping nodded.

Many people think that Page and others' insistence on "don't do evil" is unintelligible. After all, the goal of any company is not to do evil, but to make money, right?

But as someone who has experienced it, he understands this sentence very well. Especially in the Internet age, when huge profits and evil are bundled together, such persistence is really rare.

"I always believe that in the long run, kindness is more important than intelligence. Intelligence is often a gift, while kindness is often a choice,"

"Talent is innate and easy to come by, but choice is often difficult. Many times, it means you have to give up something you really want to get," Feng Yiping said with emotion.

"But the important thing is that in the end, it is your choice, not your talent, that determines who you are. This is true for people and the same is true for companies."

He believed that the development results of the two companies before his rebirth must have a lot to do with their choices and persistence.

"Well said!" Page clinked his beer bottle with Feng Yiping's loudly. "A healthy person has a long life, and an excellent company will also have a long life. Overall, the difference of one or two years does not mean anything."

"Yes, we are no longer working for food and clothing. Let's not talk about those empty values, but at least, there must be something other than wealth, not to say higher, at least different pursuits," Feng Yiping rarely revealed his true feelings and drank the bottle of beer happily.

…………

When you meet a bosom friend, you can drink a thousand cups. These two people from Google are Feng Yiping's close partners, and they are close partners with a lot of common language. They were in the corridor on the second floor, watching the lively party below, chatting wildly, and Feng Yiping drank a little too much unconsciously.

"Sorry, excuse me for a moment," beer is not like white wine, and you always feel bloated after drinking too much.

"Are you still sober? Can you find the way?" Brin asked, seeing that he was walking a little staggeringly.

Feng Yiping waved his hand nonchalantly.

However, when he came back, something really happened. When he passed a door, a hand suddenly stretched out and pulled him in. Then, a person came up and blocked his mouth.

Looking at Mayer, who squinted his eyes and was a little intoxicated, Feng Yiping was very embarrassed. Now, should he persist or give up?