Chapter 872 The Direction Depends on You
"Instability and low profit are the biggest problems of this plan, but the advantage is that it is easy to enter the market and the process is relatively simple. You continue~"
Yang Cheng's summary is naturally extremely accurate, Wang Lei nodded to indicate that he was correct, and continued, "Although the other self-operated plan has sufficient guarantees in terms of profits, it is also more or less suppressed by the prices of all parties.
According to my own understanding, the three major wholesalers in the United States currently account for about 85% to 90% of the total pharmaceutical distribution in the United States, and retail pharmacies and pharmaceutical distributors have formed six major business alliances.
Therefore, the sales team configuration of the US generic drug industry must be relatively streamlined to reduce costs, and there is no need to imitate the sales model of innovative drugs of large manufacturers and hire a large number of sales staff to promote academically to doctors.
Taking oral dosage forms as an example, only 1-2 senior sales staff are needed to connect with 3 terminal chain pharmacies and 3 wholesalers, because these 6 customers almost monopolize 80% of the oral dosage form market.
I heard that a pharmaceutical company from country Z changed from the original sales agent model to the self-operated sales model, which is to adopt the method I mentioned and sell the products directly to mainstream chain drugstores, large chain hospitals and wholesalers. As a business, the target positioning is very precise. In the past five years, the company's production and sales have increased by three times, and the profit has more than doubled, which is very meaningful. "
Yang Cheng frowned, "So, the advantages of the self-operated model are still very obvious?"
Wang Lei nodded but immediately shook his head in denial, "As I said before, the self-operated model has no absolute advantages, and its disadvantages are also obvious, that is, prices are often suppressed.
Because of the monopoly, pharmaceutical wholesalers have a greater voice in the field of generic drugs and have a dominant price advantage.
In particular, several pharmaceutical wholesale giants have internal regulations in their companies that if the profit of a certain product does not exceed a certain standard, they will refuse to cooperate with the pharmaceutical company. capacity, degree of competition, and market capacity to negotiate and negotiate.
In addition to price suppression by wholesalers, peer competition among pharmaceutical companies is also very fierce. As long as there are multiple companies in the same product field and one is willing to cut prices, other companies must make a choice whether to continue to stay in this field with "price" "Win, or turn around and switch to new products, fighting in the blue ocean market.
Moreover, there is still a fee-for-service model in the current market, and generic drug manufacturers need to pay or provide discounts to achieve the expected sales volume.
This behavior has seriously affected small and medium-sized enterprises.
For leading generic drug companies, they make up for the loss in price by increasing production and improving production efficiency, and can also bargain with wholesalers and retail pharmacies based on the market share of the product.
As for small and medium-sized generic drug manufacturers, the best way to survive in the cracks is to develop differentiated products or drugs in subdivided fields with less competition. Once Mr. Yang decides to do it, then at the initial stage, this is the best direction. "
Yang Cheng smiled, "You know, which direction to go depends on your ability. For Manman's sake, I am willing to give you a chance to help you jump out of the current swamp and provide you with a river for you to gallop on. But it's up to you whether you can swim into the ocean, I can only make sure you don't drown in the water.
Of course, I didn't help in vain. After listening to you, I found that there is a lot of profit here. I am a businessman.
If there is an opportunity to make money, I will naturally not miss it, and in order to avoid unnecessary troubles in the future, I must put my ugly words up front. I can share a little of your shares, but the bulk must be in my own hands. This is in the interest of both you and me A guarantee, there is no room for negotiation. "
Wang Lei can't deny that his heart is already moved. This is indeed a good opportunity to change his life, even if it will damage his self-esteem. After all, it depends on a woman to hug the thigh of the gold master, but as long as he succeeds in the future, none of this will count what.
Most importantly, he knew very well in his heart that if he still flinched and didn't seize this opportunity, Lin Ximan would definitely leave him, so don't think about any chance of redemption.
Thinking of this, Wang Lei's heart became firm again, and he looked into Yang Cheng's bright eyes like a torch, and said loudly, "I did it, thank you Mr. Yang for giving me this opportunity, and I already have a draft, I don't think we should Blindly come up with your own model, learn relevant experience from successful people, and slowly embark on the formal path is the correct path.
Moreover, we should make full use of our own Chinese advantages and cooperate closely with the market and enterprises in country Z. After all, generic drugs have always been in a state of high competition. The strategy of "price for quantity" is feasible in the short term, but it is not sustainable.
In order to obtain long-term profitability, take advantage of country Z’s raw material cost advantages, deploy characteristic generic drugs with special technical barriers or drugs in short supply in the market, and first generic drugs that challenge patents, it is possible to enter the generic drug market in the United States Get a good living space. "
Yang Cheng waved his hand, "You are a professional in this area, so I won't blindly participate in it. All things will be handled by you, and I will only be responsible for supervision. You complete a detailed plan as soon as possible and hand it over to me. Your plan and budget to determine the final investment amount.
Also, as I said before, my connections at the medical center can be leveraged.
Finally, I am here to replace wine with coffee. I wish you and Manman will finally get married. Although I have not had much contact with her, she is definitely a good woman. I hope you will cherish it, otherwise Luo Yue will definitely not be happy. She I am not happy when I am unhappy, if I am unhappy, you will never have a good life, do you understand?
Yang Cheng's forsythia beating can be regarded as achieving his goal, not only supporting Lin Ximan, but also giving his fiancée enough face. As for whether Wang Lei will feel ashamed because of this, that is not within the scope of Yang Cheng's consideration. A man If he wanted to succeed, he couldn't even resist this kind of tribulation, and he deserved to be a wimp for the rest of his life.
On the one hand, Lin Ximan felt shy, her beautiful eyes turned angry, and she blamed Yang Cheng for making the relationship so clear, but on the other hand, she was grateful to Yang Cheng. No matter how good her relationship with Luo Yue was, they were only best friends, after all, they were outsiders. There's no need to bother about an outsider. Of course, if I make up my mind to hook up with Yang Cheng and become his lover, that's another matter.
To be honest, it is not that Lin Ximan has not thought about it before, but after all, she was not polluted by the environment and kept the bottom line, and with Yang Cheng's help, Wang Lei's future is boundless, even if she can't reach Yang Cheng's height, but Clothes and food are not a problem for a lifetime, as long as she can always grasp the relationship with Luo Yue well, can Yang Cheng take care of her as a girlfriend?
It can be said that Lin Ximan has racked his brains for the future. So far, the results are good, and the hard work has not been in vain.
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