#887 Superstar Economy (1)
(Business trip, I can only update the big chapter in these two days, sorry~sorry~sorry~)
Not to mention whether Mansur saw Florentino's hint, even if he saw it, he really made an offer, and Ronaldo may not necessarily go. If Ronaldo returns to the Premier League one day, it may only be Manchester United. Even if it is for his own image, he cannot fall into the arms of his sworn enemy.
Looking around, Manchester United has no friends in the Premier League except enemies, so even if Yang Cheng understood Florentino's hint, he did not make an offer. After all, Manchester City is impossible, and Liverpool, the arch enemy, is even more hopeless.
The discussion about Messi has temporarily come to an end, and everyone has refocused on the game.
The final winner of the first round was a Canadian, but it was not Liu Xuan, but the player selected by Andrea Agnelli. Liu Xuan's luck was not very good. Although her cards were big, they were far inferior to that Canadian People's straights come big.
But this is just the beginning, and Yang Cheng is not in such a hurry.
But when Liu Xuan chose to fold without any surprises in the next few rounds, Yang Cheng couldn't sit still. Of course, if Glazer's player Daniel Negrino also folded, Yang Cheng would not be in a hurry, but The trouble was that Daniel Negrino had won two games in a row, which immediately opened up the gap between him and Liu Xuan and even Abramovich's poker player Van Pushy.
Joel took a sip of his cigar, held up his red wine glass and showed it to Yang Cheng, "How about Jason, if you admit defeat now, I don't mind charging you only $1 million, anyway, we are just for entertainment."
Yang Cheng's anxious heart suddenly calmed down. If Joel knew that his words had such a negative effect, he wondered if he would regret it.
"What's the hurry, the game has just begun, and I'll give you the same words. Timely stop loss is the quality that a good businessman should have~"
Using words to hurt each other, Yang Cheng has never been afraid of anyone. Joel Glazer, who is angry with one word, is full of smoke. His brother Ephram also did not give Yang Cheng a good face.
Abu also chimed in, "It's just that the first round is not over yet, so you think you have won a big victory? Arrogance and ignorance~"
Yang Cheng gave a thumbs up in his heart, this is a good teammate of the United States, awesome~
To be honest, although Yang Cheng has no affection for the Glazer family, it can't be called hatred. After all, there is no interest relationship between the two. Before that, they were both members of the Premier League interest alliance.
The root cause of the current hostile situation lies in the respective positions of the two. There is no need for any reason between mortal enemies. Even if you blink, you can scold your ancestors for eighteen generations. This is the mortal enemy.
If you don't like anyone, put on the jersey of your arch-enemy and go around Old Trafford or Anfield, and you will be beaten until your parents don't know each other.
Of course, with the aging of the old fans, the hatred between the younger generation is not so great. Although the antagonism on the football field is still very strong, but off the field, it is rare to see Manchester United and Liverpool fans missing out The unprovoked fights happened, thanks to the progress of the media, the more communication between everyone, the less misunderstandings naturally.
I have to say that this is an improvement. After all, not many people like conflict and bloodshed, but it is not a loss. The loss of the Premier League to football. Once upon a time, the Double Red Club was the favorite game of everyone who loves football. Now , this kind of love with the departure of Sir Alex Ferguson, with the retirement of the banner figures of the two teams,
Gradually calmed down, and there was no more passion in the past.
Now the fight between Yang Cheng and Joel Glazer made all the bosses present who had experienced the most popular period of the Double Red Club feel nostalgic. Therefore, no one came forward to make it clear that the bickering between the two sides was more important than Texas Hold'em Also interesting.
With the start of a new round of competition, everyone's attention shifted to the TV screen. Yang Cheng and Joel Glazer disliked each other, so naturally they would not continue to look at each other, and turned their eyes to other places early.
It was Andre Agnelli who suddenly said, "Actually, I am more interested in Ronaldo than Messi. His physical fitness and technical conditions are more in line with the atmosphere of Serie A. If possible, I would like to use Ronaldo." Take it to the Alpenstadion."
The Alpi Stadium was the former name of Juventus' home stadium. After the reconstruction was completed in 2011, it was renamed the Allianz Stadium, but as the owner of Juventus, Agnelli prefers the name Alpi, which is more distinctive.
Situated at the foot of the Alps, the Alpen Stadium is one of the most beautiful courses in Europe.
As soon as these words came out, Florentino's eyes lit up, and what he was waiting for was this sentence. Although he is not a big local tycoon like Mansur, the Agnelli family is not short of money, but he wants to sell people. His heart can’t be too obvious, and it won’t sound good if it spreads out. Once Ronaldo and his shrewd agent Mendes know about it, it’s hard to say what will happen, “C Ronaldo is the symbol of Real Madrid, we don’t Will sell him easily~"
The implication of these words can no longer be more obvious. What do you mean can't be sold easily? It means that the price is not cheap, as long as you have enough money, you can sell it!
Andre Agnelli was not impulsive. The reason why he bought Ronaldo and Yang Cheng wanted to buy Messi was exactly the same, both for money. The attendance rate of Serie A has become more and more sluggish these years. First, it is related to the weak economy of the country. Second, it is also due to the loss of Serie A stars, which leads to the lack of highlights. Back then, the superstars of Ronaldinho, Ronaldinho, and Kaka competed in Serie A. Compared with today's flat scene, even thinking about it makes me feel lost.
Of course, Andre Agnelli didn't have such a great idea of revitalizing Serie A, he just wanted to simply revive Juventus!
In the previous life, when Ronaldo was 33 years old, Juventus made great efforts to bring Ronaldo back to the team. Although it took advantage of the failure of the negotiations between Real Madrid and Ronaldo, it must be said that Agnelli is also full of courage. Not to mention, paying a high transfer fee of 117 million euros for a 33-year-old veteran will be considered by many people to be a fantasy.
You must know that the retirement age of the two golden ball players Zidane and Ronaldo are both 34 years old, and the other Golden Globe winner Ronaldinho’s retirement age is 37 years old, but he was basically without the ball three years before his retirement. Ready to kick.
It can be said that if it is someone else, even if he used to be Mr. Golden Globe, even if the price in the transfer market is inflated now, the figure of 117 million euros at the age of 33 is amazing. unimaginable.
After all, from the perspective of past athletes, it is hard to imagine how long a veteran can maintain his peak state and how high his attendance rate is. You don't know whether a sudden injury will make him retire early.
However, because the man's name is Ronaldo, his name can be put in quotation marks.
After the most critical information was completed, all the voices of doubt seemed to stagnate and dissipate in an instant, and turned into praises. This man can not only complete the feat of leading Real Madrid to win the Champions League for three consecutive years, but also He scored amazing goals in the World Cup. Scientists say his physical age is only 23 years old. He can adjust his style of play according to the environment he is in. He can always help the team win the championship. Such signings Who dares to say failure?
Of course, Andre, as an elite descendant trained by the Agnelli family, is absolutely unwilling to make a loss-making business. What Ronaldo can bring to Juventus is not just help at the competitive level. For Serie A clubs whose economic situation is not good, the annual burden is really not small.
There is no doubt that the arrival of Ronaldo can increase Juventus' chances of winning on the field, even if he is at the end of his career, but the greater help is still at the economic level. In today's commercialized football environment, Juventus Tucci can generate higher income through the media, sponsors and fans, etc.
But what does Juventus have to pay, first of all, wages. The annual after-tax salary of Cristiano Ronaldo's transfer to Juventus in the previous life was 30 million euros, and his salary alone accounted for about 20% of Juventus' salary budget for the season.
Each year that is apportioned to the contract period, Juventus has to pay Ronaldo a pre-tax salary of about 56 million euros per year, while his transfer fee of 117 million euros is about 29.25 million euros per year after apportionment.
That is to say, excluding various insurance costs, Juventus will spend about 85 million euros for Ronaldo every year on salary and transfer fees.
This is definitely a huge sum of money. You must know that Juventus’s annual net income is only about 30 million euros, and it must also abide by UEFA’s strict financial fairness principles. It cannot be invested unlimitedly, otherwise UEFA would have been a giant. The world is already dominated by small clubs, and there is no place for small clubs. Of course, it is also the world of giants. It is very difficult for small clubs to counterattack in today's European football. Otherwise, they would have counterattacked and won the championship this season. Leicester City will not be called a miracle.
Of course, now because of this variable in Liverpool, it may be difficult to reproduce the miracle of Leicester City!
The topic comes back to the economic model driven by Ronaldo alone. At that time, in order to obtain a higher return on investment, Juventus minimized the loss caused by the risk of injury and increased related income as much as possible.
Hedging methods commonly used in finance have been adopted, and various insurances have been purchased for Ronaldo. It is conservatively estimated that Juventus will spend 3-5 million euros a year on accidental death, major illness, disability, etc. for Ronaldo. kind of insurance.
Even so, it is not particularly easy to find an insurance company willing to accept the policy because Ronaldo's worth and possible compensation are too high.
After talking about the price that Juventus needs to pay for buying Ronaldo, let's talk about the good aspects. Just look at Ronaldo to see what kind of changes a superstar can bring to a club's income.
Juventus' related income comes from the home ticket income of Serie A and Champions League.
Before the official announcement of Ronaldo's joining, the club has announced that the season ticket price will be increased to 130% of the previous season.
In other words, if the number of fans holding Juventus home season tickets is the same as in the previous financial year, then the total season ticket revenue alone can reach between 33 million and 34 million euros, and it is expected that the season tickets will be sold out. matter.
The sell-out of season tickets is obviously closely related to Ronaldo's joining, because fans resisted the sharp increase in ticket prices at the beginning.
In the few seasons before Ronaldo joined, the average attendance rate of Juventus at home in Serie A was 95%. The arrival of Ronaldo will undoubtedly further increase the attendance of Juventus.
Combining all factors such as ticket prices and attendance, Ronaldo can bring Juventus home revenue between 48 million and 52 million euros. What if Messi joins Liverpool? You must know that the Allianz Stadium only has more than 40,000 seats, and Anfield will have more than 60,000 seats after all expansions are completed, and the income unit is pounds!
This is not counting the Champions League, the match day income of the Champions League is closely related to how far Juventus can go.
If they are eliminated in the group stage or only stop at the top 16, Juventus's Champions League game day income will be 5-8 million euros; if they can break into the top 8, this number will rise to 8-11 million euros; Into the semi-finals, this figure will become 11-13 million euros; and if it can really enter the final, this figure will become 13-15 million euros.
What if Messi joins Liverpool? It should be stable to enter the finals, right? After all, Juventus, which Ronaldo joined at the time, is not at the same level as Liverpool today. The 34-year-old Ronaldo cannot be moved no matter how strong he is.
In general, according to different performances on the field, Juventus' season match day income after Cristiano Ronaldo joins will fluctuate between 55-70 million euros.
In contrast, today's Juventus' total match-day revenue is just over 40 million euros;
Even if there is improvement in the future, the game day income will not exceed 50 million euros.
It can be understood that the joining of a superstar like Ronaldo will lead to an increase in the season ticket price of a team and a possible increase in attendance, as well as an improvement in the performance of the Champions League. The overall income has doubled, which is crazy!
Don't forget, in addition to the hard-core income on game days, there is also media broadcast income that can drive greater benefits.
Because the broadcast share of Serie A has always been lower than that of the Premier League, before Ronaldo joined, even if Juventus won the Serie A championship for many years, their income was only about 100 million euros, and it may be further reduced.
In terms of the UEFA Champions League broadcast share, it is still affected by performance factors.
If they are eliminated in the group stage or stop at the top 16, Juventus will get 65-95 million broadcast revenue share; however, as long as Juventus breaks into the top eight, their income will reach the level of 9, and so on, if Juventus finally broke into the finals, and the communication revenue share will reach at least 120-130 million euros,
Combined with the domestic arena and the Champions League, Juventus' media communication revenue will fluctuate between 170 million and 255 million euros.
If Cristiano Ronaldo joins, Juventus' income from media broadcasting may exceed the 300 million mark. This is just a conservative estimate. What about Liverpool, which is in the Premier League with a higher share? If Messi can join, will the broadcast income break through sky-high prices?
Although Messi is not as good as Ronaldo in terms of economic driving ability, but the difference is not much, and Messi's external image is also more modest and introverted. It is easy to attract those who usually don't pay much attention to football. For most people, Zhang Yang's personality is not pleasing.
Of course, the mature Ronaldo is not bad in this regard, and now he is building a good father figure, so no matter how you analyze it, the economic appeal of the two superstars is the same as their football status, and they cannot be distinguished.
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