Chapter 888 Superstar Economy (2)
In addition to game day revenue and broadcast revenue sharing, the greatest value that superstars can bring to the team is at the commercial level.
For example, jersey sponsorship, because of Ronaldo's joining, Juventus's commercial income has doubled several times. Originally, Juventus lagged behind other European super giants in terms of merchandise sales and sponsorship.
Like the top companies, Manchester United, Barcelona, Real Madrid and Bayern Munich all have commercial revenues of around 300 million euros, while Juventus only has 120 million, which is close to one-third of Bayern.
Looking at the value of jerseys alone, this gap will be more obvious.
Juventus' main jersey sponsor Jeep spends 17 million euros per season, and jersey supplier Adidas pays Juventus 23 million per season. The two add up to only 40 million euros.
The total value of the jerseys of Manchester United, Barcelona and Real Madrid is 150 million, 140 million and 100 million respectively. This is not counting the latest contract, and a superstar like Ronaldo has unique commercial value. It is conservatively estimated that in In the next two to three seasons after Ronaldo joins, Juventus will increase its commercial income by 75 million euros to 100 million euros.
On the first day he joined, Ronaldo's jersey sold more than 500,000 pieces within 24 hours, and a genuine Juventus No. 7 fan jersey was sold for 97.45 euros on the club's official website, while the player version is in Euros.
If calculated according to this figure, which is the most conservative estimate, Ronaldo’s jersey brought the team 50 million euros in revenue on the first day. This year, Liverpool’s performance has just improved, but jersey sales have not increased significantly. , Ian Ayre, who has been committed to increasing the team's commercial income, has pulled his hair a lot because of this, and he is almost bald, because the team lacks an iconic head star. The bright spot is that it is difficult to shoulder this great task. . .
What's more, the joining of players like Ronaldo or Messi can not only increase the club's confidence in negotiating with various sponsors, but also attract more attention from sponsors from other countries. It is difficult to quantify the increase in these potential commercial values. of expression.
The most important thing is the impact on the brand value of the team. Take Ronaldo as an example. Although the Juventus club as a whole cannot directly cash out the money in the stock market, the signing of Ronaldo will undoubtedly make the Juventus brand more valuable. .
It is certain to increase the stock price. It is reflected in the market value. Juventus has increased sharply from 650-700 million euros to about 900 million euros in just one week. Even if Liverpool is not listed, if Messi can join, it will boost the overall market value. There is no doubt that Yang Cheng will benefit more by then. Apart from other things, Liverpool does not need to use their own funds at all if they need capital investment. They can just get a bank loan directly. The higher the market value, the more they can borrow. The higher the amount.
To sum up, Andrea Agnelli's intentions for Ronaldo completely aroused Yang Cheng's interest in snatching Messi. In fact, it was Ronaldo's positive effect on Juventus as a whole that made him greedy. If it was replaced by Messi, It must not be worse, don't forget that Ronaldo has slipped from the peak at that time, although he can still present wonderful performances, but he is no longer the chasing boy who rides a bicycle.
But now both Messi and Ronaldo are at their peak. Compared with the 30-year-old Ronaldo, the 28-year-old Messi has a more obvious advantage, and the profit harvesting period will be two years longer. Of course, the difficulty of buying is also proportionally increased. .
As I said before, if you want to win Messi successfully, you must not start with him first. Messi is a person who attaches great importance to emotions.
As long as the club does not abandon his idea, he is definitely unwilling to leave the home team where he has played for his whole life.
How could he be shaken? One is to lure people around; the other is to start with the club and let them create a gap first.
And the second step must be done first. If this step is successful, the first step will become natural.
So, while everyone's attention was on Florentino and Andrea Agnelli, Yang Cheng took out his mobile phone and sent a text message to Ian Ayre, and at the same time sent a text message to Eyre in New York. Di, let him arrange for public opinion to cooperate.
Compared to Eddie's ignorance, Ian El's side can be called ecstatic. Unexpectedly, unexpectedly, the big boss is finally going to attack Messi.
According to Yang Cheng's intention, first let the rumors out, saying that Liverpool owner Yang Cheng and Barcelona chairman Bartomeu suspected of having a secret meeting to discuss Messi's transfer.
There are tens of thousands of these out-of-the-box news every day. If it is sent by ordinary people, it will definitely not make a splash, and no one will believe it. After all, there is no evidence.
But the next day, the Toutiao app overwhelmingly pushes gossip news, the news is well-written, and there is also a candid photo of Yang Cheng and Bartomeu meeting, which was actually taken by Yang Cheng's bodyguards.
This is good, one stone caused a lot of waves. Originally, there were only photos, so it didn't necessarily point the finger at Messi. Why can't so many stars of the two teams be other people? What's more, what if the two clubs talk about cooperation?
But the problem lies in the news written by the editor. The analysis is reasonable and reasonable. First, it is pointed out that ordinary cooperation or player trading does not require Yang Cheng, the big boss, to come forward in person. Second, if it is a normal cooperation, why go to the Bahamas for a secret meeting? You can find a hotel or coffee shop to talk at will;
Finally, the editor pointed out that a person familiar with the matter broke the news and happened to overhear the conversation between Yang Cheng and Bartomeu, and the content was about Messi's transfer to Liverpool.
This is great, the article is written so realistically that even the most die-hard Barcelona fans can't help but be swayed, let alone Messi himself.
Bartomeu was still on "vacation" in the Bahamas at this time, and there was a lot of delay in receiving the news. It was the CEO of Barcelona who called him and found out that he seemed to have been cheated. He wanted to ask Yang Cheng to question him, but found that Yang Cheng had already left Back to the United States, I can't even see the shadow, so I'm asking a question?
Subsequently, Liverpool's official Twitter and Facebook also issued ambiguous text on related news hotspots, "Maybe there are surprises?"
Is this an official announcement in disguise? Acknowledge the truth of the matter?
Although Barcelona was caught off guard and had not had time to make an official statement, in the eyes of the excited fans, this was the default. There is no doubt that the anger of the fans directly burned to the management, and some fans even found Barto Meu's family was furious at everything in his family, angrily denouncing Bartomeu as a disgrace to Barcelona. What kind of brains could make the decision to sell the world's number one person who is at its peak?
What's more, they burned their anger to country Z, saying that it was a kidnapping by people from country Z.
The nth time the people of country Z lie innocently in the gun!
However, what everyone doesn't know is that Yang Cheng is creating scandals here, and Andrea Agnelli has started to hide his secrets. He and Florentino are really lovers and concubines. Zhou Yu beats Huang Gai and wants to beat the other willing to suffer!
Both of them are about to talk about the substantive stage, but compared to the 117 million euros that Juventus paid in the previous life, now they want to win the 30-year-old Ronaldo, and there is no 300 million euros.
What's more, Florentino's psychological price is 400 million euros, and a one-time payment must be made.
. . .
But let's turn our attention to the Du field of Atlantis Resort first. After the initial bad luck, Liu Xuan slowly found the rhythm. The momentum is like a bamboo, and she seizes the opportunity to cheat one after another. This move is really beautiful. Of course, there are also factors that everyone despises her because she is a woman.
But when the 4 rounds were over, it wasn't her who had the most chips, but Rakumar from India. He took away the final victory with a wave of 10 consecutive victories, and won the grand prize of 1 million US dollars. An additional $2 million was also awarded.
Yang Cheng didn't feel regretful, because Liu Xuan's bargaining chips were far better than Daniel Negrino's. It may be that he has neglected to practice in the past few years, and Daniel was obviously out of shape. With a brilliant performance, not only did he not win against Liu Xuan, but he even failed to win against Fan Puxi, which can be said to be a complete defeat.
Joel Glazer's face was livid with anger, but there were too many people present, and there was no room for repentance. Besides, he was not prepared to repent. He lost face for a mere 2 million US dollars, which is not worth it!
Isn't it just $2 million, Manchester United will earn it back for him.
Stayed in the hotel for one night, and the next morning, Yang Cheng let the plane take Luo Yue back to Los Angeles. She had to work, and then flew directly to Liverpool with Susu. Messi's transfer still needs to be handled by him. It is necessary If so, he can go to Barcelona in person.
On the plane, Yang Cheng poured all the energy that hadn't vented all night on Susu. Poor Susu was so tossed that she almost didn't get off the plane, but Yang Cheng appeared at John Lennon Airport proudly, and talked with Ian Al Talking and laughing, he didn't notice Susu behind him staring at him to death.
Liverpool FC’s iconic chairman’s car appeared on the road. After being discovered by die-hard fans, they immediately passed it on to their friends. It didn’t take long for the news of Yang Cheng’s return to Liverpool to spread among the fan circles. Yes, some top stars don't have this kind of treatment, and Yang Cheng enjoyed it unknowingly.
Of course, the reason why everyone is so excited is because Yang Cheng will make big moves every time he comes to Liverpool. The fans can't help but look forward to it. At this time, Yang Cheng and the chairman of Barcelona have a secret meeting to discuss the scandal of Messi's transfer.
In the calm and quiet Rolls-Royce carriage, Yang Cheng crossed his legs, looked at the lively streets of Liverpool, turned his head and asked, "How is the arrangement?"
Ian Al couldn't hide his excitement, "Don't worry boss, everything has been arranged, and the news will spread all over the world in a short time, and then wait for the photos on the Toutiao app to be released to confirm the authenticity of the scandal, and the public opinion GC will be together. West is suspicious of the club."
Yang Cheng smiled playfully, "Very well, when the time comes, you have to seize the opportunity and start with Messi's side to break the deadlock, and then you're afraid that Messi won't agree?"
Ian Al showed the same smile, "That's right, there is no true loyalty in this world, if there is, it's just that the price of betrayal is not enough."
Yang Cheng glanced at him in surprise, "Okay, you even learned this sentence?"
Ian El sneered, "I don't always listen to the boss, you will remember it slowly~"
Yang Cheng laughed, "Okay, your smile is really ugly, by the way, how is your uncle?"
What he asked was Recosta, a member of the City of Liverpool, who took the initiative to find Yang Cheng for funding. After careful consideration, Yang Cheng agreed, but he didn't pay much attention afterwards. This was just a casual game he played in the UK.
Ian El was not as relaxed as Yang Cheng, he seemed very cautious, Yang Cheng could ignore it, but he couldn't, after all, he and Recosta were somewhat related, if they didn't handle it well, Yang Cheng would misunderstand that they were colluding. Pass will be troublesome.
After organizing the language well, he opened his mouth and said, "Uncle Costa has successfully entered the eyes of the people of the British Isles through the interview of the "Sunday Times". The people have a good impression of him, but it is difficult to operate in London." It’s still a bit big, but with £2 million backing, it’s only a matter of time in my opinion.”
Yang Cheng hummed, "Don't worry about this matter, I didn't set a deadline for him, as long as he can effectively organize contacts, my money will not be wasted~"
Ian Ayre nodded and said yes, "I won't say much about Uncle Costa's local contacts in Liverpool, and the progress in London is also good. Recently, he often plays golf with the Mayor of London."
Ok? With the Mayor of London? It's interesting, Yang Cheng encouraged, "Yes, let's talk about the project, have you completed the procedures for Liverpool One?"
Talking about his work, Ian Ayre has obvious slack, "It's done, Uncle Costa moved very quickly. Currently, the land where Liverpool 1 is located has been assigned to the club, and the design of the football park has also been handed over to the designer." Office, the planning has been completed, and we are waiting for the final design drawing to be released."
Yang Cheng is very satisfied with Costa's work efficiency. At present, Costa has fulfilled his promises. At least let Yang Cheng see the possibility of return on investment, which is enough.
"Very good. The football park project has greatly promoted Liverpool's brand building. As a pilot project, Liverpool One must ensure success. Is there any pressure on funding?"
"For the time being, there is not much pressure. Our working capital is enough to pay for the acquisition of this project. Uncle Costa helped us negotiate the terms of the installment payment, so the pressure is not great. When the project starts, the new income will arrive. No delay."
Yang Cheng was noncommittal, "That's still a little nervous, how about it, you can contact the Royal Bank of Scotland, if it doesn't work, you can borrow less."
Ian Ayre hesitated for a moment and said, "If Messi's transfer can really be facilitated, then it must be a sky-high price. Should we take this opportunity to try the rumors from the bank? It is better to borrow money from the bank for this transfer fee." .”
Yang Cheng has his own plans for this. Of course, this stable profit-making business has to be handed over to his own bank. How can it be cheaper than other financial institutions? He waved his hand, "You don't have to worry about money, I have my own consideration~"
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