Chapter 894 Beckham with a Collapsed Personality

"Besides your husband and wife, are there any other partners?" Yang Cheng asked again.

Beckham nodded, "There is also my agent, Simon Fuller, but his shareholding is only a minority. He is currently the CEO of the Beckham brand company. With your capital injection this time, his shareholding ratio will be further diluted. .”

Victoria added, "Since the company was founded, Simon has managed the company's business in an orderly manner. The three main lines of the brand: ready-to-wear, glasses, and accessories are all operated by Simon himself. Our relationship is like family."

Yang Cheng understands that Simon Fuller's position is still very stable, but he doesn't plan to get too entangled in this position, after all, the brand of Vicetoria Beckham is the core of the company.

"Except for the garment business, how are the other two sectors doing?" Yang Cheng continued to ask.

A look of embarrassment flashed across Victoria's heavily made-up face, "Well, in fact, compared to the ready-to-wear business that I value most, eyewear is currently the most important sales driver of the brand.

As early as 2009, Victoria Beckham cooperated with Burberry to launch glasses products. The supplier is the famous Zeiss Group. After years of development, the glasses launched by the brand have won the love of the market and made great contributions to the brand.

In the future, the brand will continue to expand new product categories, and has launched joint series with many well-known brands such as the beauty group Estee Lauder, the retailer Target, and the sports brand Reebok.

Victoria Beckham is still studying the possibility of expanding the category of skin care products and perfumes, but due to the relationship of funds, it can only be included in the backup plan. I believe that there will be achievements in the future. "

Yang Cheng couldn't tell whether he was satisfied or not, at least the Beckhams couldn't tell, but Yang Cheng had already made a decision in his heart, this project could be voted for, and I believe that with his own intervention, the Beckham brand will have a broader scope development space, which means a large return on money. After all, the fashion industry is not related to its own industrial chain, and this investment does not have strategic significance.

However, he is going to let Xiaobei and his wife know first. Since they want to make money, they naturally want to strive for greater benefits for themselves. It is impossible for him to agree with the valuation of 100 million. finished.

Therefore, Yang Cheng told Xiaobei, "The preliminary intention can be determined, but the specific valuation and capital injection amount need to be evaluated by the company before making a decision."

Xiaobei was overjoyed, half of the big stone in his heart fell, and the trip was finally worthwhile. Yang Cheng had a preliminary intention, and the matter was considered stable.

But the reason why I only put down half of the stone in my heart,

It was because of the second purpose of his trip, the smile that had just risen on his handsome face fell down again, "Jason, apart from business matters, I also have some personal matters to discuss with you."

In fact, he didn't need to say it, Yang Cheng could probably guess it. When he received the call in the afternoon, he went to the Internet to search for Xiaobei's latest lace news. Banquet, there is almost no free time.

However, the most popular news is that he did charity to obtain a knighthood. It happened a week ago. It was done by hackers, including a large number of letters with Beckham. The authenticity of the letters has been verified, and some of the letters show that Beckham's charity is only for the title of knight.

In the United Kingdom, only after being awarded the title of Knight's Order can one be further qualified to become a baron or baroness, which is also the highest title that civilians can obtain.

The "Daily Mirror" further found industry insiders to confirm that in order to obtain the most prestigious title of nobility in the UK, Beckham's consultants had made deals with relevant committees of the British Parliament.

Just yesterday, the tracking report of the "Daily Mirror" also dug up the fact that Beckham was blackmailed by hackers for nearly 1 million euros before the email was leaked. Sensitive content in China is released to the public.”

But Beckham's team rejected the hacker's extortion request at the time, which led to the leak of the email.

Although after the incident, Beckham has already stated through a spokesperson that the content of the email has been tampered with.

However, this does not prevent his perfect image from collapsing, and has even become the target of public criticism in the UK.

Yang Cheng is not surprised by this. If you dare to set up a persona for yourself these days, you must be mentally prepared for the collapse of the persona, unless you are really cleaner than white paper.

Think about it, Beckham has always been a good man, a good husband, and a good father in the outside world, but it was suddenly revealed that he did not really love charity, and was even unwilling to spend his own money when doing charity. The purpose is only to beautify the image, to have the opportunity to obtain the title of knighthood, and to lose the qualification to be awarded the title of knight due to suspicion of tax evasion, and to scold the jury members in the email. Such a sudden change is completely deceiving the public, no one likes to be fooled, It would be strange not to scold him to death.

"I know what you're going to say, you've become popular again recently~" Yang Cheng half-jokingly said.

Xiao Bei could only smile wryly, "Jason, don't make fun of me, I need your help now."

Yang Cheng put away her smile, frowned, rubbed her chin and asked, "Can you tell me more about it? I just got a general idea from the news."

Beckham was well prepared and said without hesitation, "The cause of the incident was in 2013. In recognition of my contribution to football and other charitable causes in the past 20 years, the country gave me a chance to be nominated for the British Knights' Awards."

Yang Cheng has an impression of this incident. Both the media and the public thought that Xiaobei won the Knight's Medal.

Xiaobei continued, "In the end, I regretted losing the election. After learning the result of losing the election, I did write an e-mail to my consultant privately because of anger. In order to cheat, before the start of the selection, they told me to wait for the award, but in the end they waited for the news of the failure, and I was extremely disappointed, so it’s not a sin to vent, right?”

Yang Cheng shrugged his shoulders, and he refused to comment on this. This is the words of Xiaobei's family, and he can't listen to it easily, and he believes from the bottom of his heart that Xiaobei and Victoria are both unscrupulous people for their own interests, and they care about themselves very much reputation.

Beckham's mentor, Sir Ferguson, said in "Alex Ferguson-My Autobiography": "Among the players I have coached, David is the only one who actively pursues fame and takes the initiative to get fame outside the football circle. Someone who makes it his job to be famous...maybe at some point in his life he feels he has to admit he made a mistake."

This is enough to prove what kind of person Beckham is. Of course, Yang Cheng doesn't care. Anyway, there are no real friends in this circle, including the promise to invest before. He didn't invest because of the favor of his friends, but because he valued the other party. benefits to oneself. ()