Chapter 1785 Success Model 1

"Yes, I saw a test screening of that film. It was not easy to make back the money at the box office."

Donna looked at everyone, "Leave aside these failed universes, even for Marvel, which has created the most successful movie universe, the infinite expansion of the movie universe is full of problems.

After all, the entire series of movies has lasted for ten years, and the change of actors is inevitable.

Especially since Downey, who has starred in Iron Man since the first film, is already over 50 years old, and his salary has increased from the initial US$500,000 to US$100 million.

Chris Evans, who plays Captain America, was also paid 500,000 when he starred in the first Marvel movie. However, it is said that the salary will reach 8 million in the next step. Chris Hemsworth, who plays Thor, was paid 30,000 for his first movie. million, and will reach 6.5 million.

The rising actors' remuneration will cause the cost of Avengers 3 to skyrocket, further compressing profits.

Of course, as the boss said, Disney never makes money at the box office.

However, we all know that this will be the end. When these actors and faces that are already familiar to the audience are replaced, no one can predict the impact. It may be better, but most likely it will be worse!

After all, it's hard to change a habit once it's formed. When people have already formed the impression that Robert Downey Jr. is Iron Man and Chris Evans is Captain America, are they still willing to accept new people to destroy their impressions?

So after learning that all the actors will be replaced, the most likely reason is that they don’t want to watch the new version of superheroes~"

Adam was excited, "This is what I want to say. The universe movie seems to be popular, but the problem is just covered up by the high box office. It does not mean that it does not exist. On the contrary, it will become more and more serious as time goes by.

When these accumulated conflicts burst out together, that's when the universe movie ends! "

Donna continued, "Yes, in addition to the salary issue, another problem is the plot. The Marvel universe is becoming too large and complex. It is difficult for Marvel movies to be independent films and need to rely heavily on the content of other movies.

This has greatly raised the entry threshold for new audiences. To watch a movie, you need to complete the dozen or so previous movies. In the current era of fast consumption, who except die-hard fans will spend so much time to watch all the movies?

Moreover, in order to ensure the continuity of the plot of the movie universe, it is difficult for a single movie to form a truly independent and complete story structure. It is more like a large-scale TV series broadcasting two or three episodes a year.

When the number of members of the Avengers swells to the point where no matter how large a wide-angle lens is, they cannot be in the same frame,

It has become almost impossible to grow characters in a single episode of a movie. In other words, there is almost no room for actors to perform, because they have no story to act and just read lines in prescribed big scenes.

These are not the most terrifying things. The most terrifying thing is that Marvel has turned superheroes into a gold mine and uses strict quality control to keep every Marvel movie in a similar style. The boss has said this before. point.

For the sake of the unity of the Marvel Cinematic Universe, it is impossible for Marvel to produce eye-catching innovations or works with completely different styles like this.

Therefore, when the audience is bombarded by dozens of similar assembly-line industrialized movies, if they experience aesthetic fatigue, this gold mine will quickly depreciate in value. "

Yang Cheng spread his hands, "This is the law of inertia. Just like the Western movies in the past, one day, superhero movies will follow in their footsteps and usher in a periodic decline."

Adam became even more excited. He sat up straight and danced, "In today's Hollywood, superhero movies dominate the movie market. But once the movie universe collapses, the impact on the entire Hollywood will be devastating. This is why I founded STX The significance is that once the market collapses, at least we can save face."

Donna further said, "Actually, aesthetic fatigue has begun. Haven't you noticed that Marvel's movie box office has stopped growing? The so-called increase is just a bonus brought about by the increase in movie ticket prices. It has nothing to do with the movie itself, and the audience The number of moviegoers is constantly decreasing.

Many young people would rather watch it on a computer using ‘fast forward’ than step into a cinema.

The most important thing is, after the Avengers is over, what path will Marvel take? None of us know. "

Yang Cheng smiled at Adam, "Now you know my attitude, right?"

Adam was stunned for a moment and suddenly said, "I understand. In fact, you value STX very much. You just have reservations about the development of STX because of the general trend. Am I right?"

Yang Cheng smiled and nodded, holding up a finger, "Basically correct, but I would like to add one more thing. I hope to see STX produce real originals, not pseudo-originals~"

Donna looked at Yang Cheng in surprise, a little confused, while Adam frowned deeply, "What do you mean?"

Yang Cheng spread his hands, "I just don't want to see STX, like other companies, making Hollywood industrial assembly line movies. If I were an audience, after enjoying the visual bombardment of popcorn movies, I would definitely want to calm down and watch a movie." An original movie that tells a story with heart, rather than watching a movie that will always seem familiar.

Please note that we are not talking about the countless sequels, prequels, remakes and reboots, but the stories that claim to be completely original, and the endless similarities between them. "

Adam smiled bitterly, "I think I understand what you mean, but I have to say that for all Hollywood movies that are related to business, the screenwriter must write the script according to a fixed pattern."

Of course Yang Cheng knows this, and he doesn't say it's wrong. This is a golden rule, and it's definitely not about exposing one's shortcomings. This is also the reason for the success of Hollywood. It allows you to complain about formulaic movies and clichéd stories without getting tired of it. Walk into the theater every weekend night with popcorn in hand.

This is one of the secret weapons that Hollywood relies on to conquer the world, including New Era Pictures. Of course, Yang Cheng will not voluntarily give up the weapon of making money. That is not noble, that is stupid!

All he wants is a little green among the thousands of flowers~

Of course, when it comes to the Hollywood commercial movie script model, it is actually no secret. If you master it, almost anyone can become a screenwriter. It’s just a matter of whether a company will use your script.

First of all, you need to understand something called the 'three-act structure'. Even though this thing is used so skillfully by Hollywood screenwriters, three-act plays are not a patent of Hollywood. They have been passed down from the ancient Greek theater era to the present day.

Of course, a movie cannot be divided into acts like a drama, but it is the same principle. If you master the three-act structure well, you can make a mainstream commercial film of a high standard. The first third or fourth is used to set the scene and lead to the introduction. The main story line establishes the motivation and purpose of the protagonist’s existence;

The middle third is used for confrontation, the confrontation between good and evil factions, good and evil, and escalation, and finally develops to the point of irreversibility;

The last part is used to resolve the conflict, which is the so-called GC and the ultimate battle. Coupled with a satisfying ending that is in line with the public's emotional catharsis, this is a commercial film with a high degree of completion.

After using it purely, you can add or subtract appropriately and enrich the details for each part as appropriate. If you are not confident in your ability to control the plot, then simply follow the fixed pattern. Divide the 90-minute movie into three equal parts. If you strictly control the function of each part and don't make too many mistakes, this movie can basically guarantee a return on investment.

Once the structure is set up, it means that a person has a skeleton. The next step is to enrich the body. What is the body? Naturally, they are the various characters in the movie.

This step is also crucial. The character must be created to be real and believable. Even if the audience knows it is fake, people can't help but believe it is true.

In Hollywood movies 20 or 30 years ago, there were always the kind of madmen who clamored to dominate the world. Nowadays, they seem ridiculous and too exaggerated. Therefore, the bad guys nowadays need to be subtle and know how to package themselves like A visionary revolutionary rather than an ambitious villain.

Isn't it ridiculous? Do bad people still have to be reserved?

It's ridiculous, but that's what the audience likes. The screenwriter must satisfy the audience's appetite in order to make a good movie.

If you look carefully, Thanos, the ultimate boss in the Marvel universe, has shadows of past movie villains. After all, this character was born out of comics, and Marvel has been drawing comics for how many years~

Of course, in order to conform to the public's 'aesthetic' of bad guys, Thanos who appears in the movie, in addition to possessing unrivaled abilities, is also endowed with a certain amount of scheming, turning him into a brave and strategic villain, so that the audience Only then will you feel that hearty feeling after being defeated.

In short, in modern commercial movies, the villains must have a consciousness: they do not think they are doing evil, which is more in line with reality.

To create such real villains, we must not only give them sufficient motivations, but also establish some kind of connection between the villains and the good guys.

It just doesn't work that the good guys get rid of violence and make peace, and the bad guys are extremely evil. They all risk everything for what they think is the right purpose. This is in line with his mother's logic.

Why the foul language? Because at this time, you must use swear words to better heighten the atmosphere of complaining!

Basically, those two-hero movies that are regarded as classics to a certain extent are all written in this way. For example, in the two men struggling in the whirlpool of fate, Bond and Silva were both abandoned, leaving psychological trauma. , all of Dr. Jones’s opponents are as passionate about archaeology as he is. Through the different choices of both parties, they lead to different positions, which can more subtly reveal the differences between the protagonist and the villain.

This is the standard for character creation in qualified commercial films.

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