Chapter 1779 The Prosperity of the Wine Market

"Is it really possible?"

Roy's pleading eyes made people feel soft, but this was fundamentally different from what he had asked for before. One was to spread news, which was also the job of New Era Media; and now he hoped that Yang Cheng could help him denounce his two uncles. This is different. Roy can't be justified if he doesn't pay something.

Of course, Yang Cheng is not interested in big men, and he is not Lord Rabbit.

But there are some things that Sol can say directly, but he can't. Although most foreigners are straightforward, it doesn't mean that they won't be subtle. If you don't see it, it can only mean that you are not good enough. Look at the performances of those hypocritical guests. Know how biased your perception is.

Fortunately, Roy is not stupid. Seeing Yang Cheng's troubled expression, he knew that this matter was not that easy to handle, so he mused, "Actually, in my opinion, Gallo Winery's business philosophy and listing are not the same. conflict."

Yang Cheng and Sol looked at each other. These words were interesting. He could guarantee that the other party was hinting at something.

"Don't you think the Constellation Group is developing very well?"

He used the Constellation Group as an example, and Yang Cheng disagreed. Although the market value of the Constellation Group was high enough, it was out of touch with the development patterns of the wine industry. How many of the top ten wine giants in the world are listed on the market?

Moreover, Constellation Group has gradually divested its wine business and focused on the beer field, so the two cannot be compared.

If Roy Gallo takes in outside funds to go public in order to seek help, there may be good initial returns, but in the long run, this is definitely not a good idea.

Of course, if it is just to make money, Yang Cheng thinks it can be done. After all, good news will be released in the early stage of listing. Coupled with the size of Gallo Winery, it is foreseeable that the listing will skyrocket.

As if he felt that the conversation between the two was not nutritious, Saul simply took a strong dose, "How about we help you take back Gallo Winery and get rid of your two uncles. You take the big head and we both take the small head?" "

Roy couldn't laugh or cry, "Saul, thank you for your kindness, but I want to say that Ernest and Julio don't give up so easily."

Yang Cheng felt the same way. After all, it was something that people had been playing with all their lives. You could swing a sledgehammer and now run to play with embroidery needles. It’s strange that you can understand how to play. It’s easy to get pricked in one hand.

Saul muttered something unhappily and waved his hands irritably, "Let's be clear, Roy, I am optimistic about the future development of the wine industry, and I am also optimistic about your personal abilities. No matter what Jason thinks about this matter, I must do it." For those who participate, you can arrange the specific plans.

I am responsible for providing funds and ZZ resources. Of course, the red wine brand you brew still belongs to you. I only want the shares of Gallo Winery. "

This was a complete showdown, and Roy no longer played casually, and said straightforwardly, "Cooperation is possible, but it is difficult for you to get the shares of Gallo Winery. Even if you kill Ernest and Julio, the shares will still be gone." They still have several heirs out of your hands, can you kill them all?"

I didn’t know whether Thor was really drunk or pretending to be drunk, but he actually smiled and said, "What a good idea. How about I find two killers to kill them..."

He made a gesture of wiping his neck, and Yang Cheng was speechless, "Do you think this is a brainless soldier king? He wipes his neck and kills people at every turn. Do you really want to get 404?"

Not wanting to stay with this violent man any longer, he excused himself to the bathroom and evacuated first. However, he did not go home, but returned to the company. He immediately asked Junyu Liu to collect information on the global wine industry. He was really tempted.

Although his family, including his own, has a winery, it is more like entertainment, to improve the quality of life, not a large-scale investment.

Unexpectedly, not long after, Ruiz walked in. Yang Cheng looked at his watch in surprise, "Not off work yet?"

"I happened to have some work, so I worked overtime. I heard that boss, you asked Ms. Liu to collect information on the red wine industry?"

Yang Cheng was not surprised that Ruiz knew that Liu Junyu must go through the electronic archives in the four-dimensional space to find information.

"Yes, I just attended Roy Gallo's banquet and heard some theories. I feel that this industry still has great development prospects in the future. Moreover, we are now a hotel and have our own sales platform. There is no need to rebuild it. In terms of publicity, we are the best As my old bank, I think we can consider expanding our business and treat it as a hedging investment.”

Ruiz agreed, "Actually, I also want to report this to you recently. The projects we are currently investing in are too radical. Even if we start to get involved in traditional industries, they cannot be used as insurance investments.

The wine industry is an area that I have always paid close attention to. Based on big data analysis in the past few years, our analysts have also given predictions that in the future wine will become the mainstream of alcoholic beverages sold around the world, even replacing beer. status. "

Yang Cheng was shocked. He didn't expect Ruiz to come up with such a shocking conclusion, "What is your basis?"

"Z country~"

"Z country?"

"Yes, the economic rise of emerging markets led by country Z means that the world has ushered in the era of consumer sovereignty. Wine will form a market growth pattern in the next few years. You must know that more than 10 years ago, in country Z The reason why liquor ushered in a golden decade is because liquor has formed a trend of consumer growth. At that time, the mainstream consumers of liquor were older people, such as those over 40 years old, who were the mainstream people in the political and business circles. People have grown up drinking liquor, so liquor has ushered in an opportunity for growth.

Wine will also usher in its golden decade starting from this year. It will become the mainstream wine type in the future. Coupled with the development of the logistics industry, red wine from all over the world will continue to enter the country Z market, gradually expanding the global wine market. Consumption atmosphere, and now the global consumer population is getting younger. The awareness of wine among young people in country Z is constantly improving. Coupled with the West, which already has a wine atmosphere, this will drive the sales of wine.

So we conclude that the wine industry will usher in a blowout period. "

Speaking of liquor, Yang Cheng had a deep understanding of it. In his previous life, Dongdong was inseparable from every social event. He drank so much that he subconsciously felt like vomiting when he smelled the liquor.

Ruiz continued, “After the mainstream consumer group has changed, more and more people are investing in and operating wine, and many wine dealers are also replenishing products in this category. This is the accumulation in the early stage of the blowout.

In addition, wine companies around the world are increasing their investment in wine. For example, several giants in France are acquiring wineries, and they have strengthened their promotion in the country Z market.

The reason why we chose country Z is because the supply of wine in foreign markets currently exceeds demand. They need new markets to release production capacity. Country Z has a large population, strong consumption power, and its recognition of wine is gradually increasing. Based on this, At this point, the global wine giants have reached a tacit agreement to jointly expand the wine market of country Z.

After the blowout, the price of wine will inevitably drop, making it a drink that everyone can afford.

This is similar to the development process of liquor. I have done research specifically. Baijiu has now entered the era of mass wine in country Z, and the wine industry will gradually enter this era.

According to the consumption power of ordinary people in country Z, our analysts believe that wine in the price range of 50-100 will become the mainstream in the market. As the middle class in country Z gradually forms their awareness of the pursuit of quality of life, their consumption philosophy It will also move from sensibility to rationality. In the era of popular wine, it is not that the lower the product price, the better, but the cost-effectiveness supported by brand power is what they pursue daily.

Of course, the demand for high-end wine will also increase. After all, people have pursuits. If they have the ability to drink better wine, they will definitely not turn around and drink inferior wine. "

Yang Cheng hummed and then asked, "Analysis is analysis. We cannot completely follow the analysis. The gap between theory and practice is too big."

"I understand, so I thought about it myself. I think once you decide to enter the wine field, you must do a good job in product positioning."

Yang Cheng frowned, "What do you mean?"

"I mean, we should determine the type of business, such as fast food wine~"

"Fast drink?"

“Yes, I think this will dominate the wine market in the future~”

“You mean relegating wine to the beer class?”

"Yes, fast food wine and chateau wine are two major categories. The era of large-scale wine development requires small categories, but the growth in sales will only occur after the industry blowout. Those shallow drinkers and beginners will be more Choose fast food wines more frequently, while more intensive drinkers and professional drinkers will choose chateau wines.

Given that country Z is and will still be a fast-food society for a long time in the future, if calculated based on the sales volume of this category, I predict that it will account for more than 60% of the main market in the future. "

Yang Cheng was stunned and said, "Are you right?"

"That's right. I have a basis for it. Affected by industrial policies and the free trade agreement between country Z and foreign countries, the market of country Z has invested more and more in wine in recent years. Both individuals and countries have invested more and more in wine. With increased investment, it won’t be long before Germany becomes the third largest importer of bottled wine in the world. Combined with their total population, I would say 60% is still an underestimate.”

Yang Cheng questioned, "Have you ever thought about local competition? Country Z also produces wine locally, and the output is not small."

“After thinking about it, this involves quality competition. I believe that imported wine has a greater advantage. In the same pricing class, people will inevitably choose imported wine of higher quality.

This is also related to brand power. I found that people in country Z have a blind identification with foreign brands. "

Yang Cheng couldn't help but feel embarrassed. He was from the Z country at heart. Naturally, he understood that many people in the Z country worshiped foreign countries and firmly believed that the moon abroad was rounder than the moon at home. This was a fact and could not be denied.

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