Chapter 1778: Insert First

In fact, as early as the early 1990s, Gallo Winery had already created mid-to-high-end wines.

At that time, Gallo's Chardonnay was listed as one of the top ten famous wines by Bon Appetit magazine, and was evaluated by the famous magazine Wine Spectator as "the best Chardonnay in 1991, with a mellow taste and exquisite packaging. This wine makes you look at Gallo’s products in a new light.”

Today, this wine sells for US$30 per bottle, which also marks Gallo’s entry into the mid-to-high-end wine market. Not long ago, Gallo launched a self-grown and produced Cabernet Sauvignon wine. Bottles are priced at $60.

Don’t think that a bottle of wine worth tens of dollars is cheap. You must know that in chain supermarkets, 80% of the wines are sold in single digits or just over double digits. This is also the largest-selling wine in the American market.

And higher positioning and pricing will undoubtedly bring higher profits, because the development cost is actually not much higher than ordinary wine.

The most important thing is that the development of mid-to-high-end wine brands will help improve the status of Gallo Winery and play a vital role in building its overall brand matrix.

This is why Roy said that once he succeeds, he will never have another chance.

In his opinion, the only thing that Gallo Winery can take advantage of now is that its brand positioning is too complicated. Once they complete the integration and sorting out, Roy will really lose the opportunity to take advantage of it.

But what exactly does he plan to do? Yang Cheng and Sol looked at each other in tacit understanding and asked tentatively, "Are you going to use this wine against Chateau Gallo?"

Roy snorted, "The positioning of my wine will surpass any of Gallo's wine brands. Everyone knows that Gallo sells a lot of wine, but when it comes to top-notch red wine, no one will pay attention to this brand.

I know that Ernest and Julio’s last wish in this life is to create a top-notch red wine that can compete with the Bordeaux region. It is a red wine that sells for more than 300 US dollars and truly reaches the entry-level level of luxury goods.

This wine of mine may be their only hope. "

Yang Cheng knew in his heart that if Roy's wine was really valued by the Gallo brothers, they would definitely find ways to take it under their banner, and the only thing they could do was to accept Roy's big mouth.

For example, if he gets a share of Gallo Winery or joins the management of the winery, as long as he is allowed in, who will have the final say in the winery when these two people, who combined are almost 200 years old, lie down in the pit? Not necessarily.

What a good calculation,

Roy's plan was really exciting, and he also laid the groundwork for it, using story three to knock the brothers' reputation outside to the bottom, forcing them to respond. How to deal with it best?

Naturally, they should accept Roy Gallo and re-include his surname into the Gallo family tree, in order to dispel the criticism of them from the outside world.

Of course, they don't have to care, but Roy may have made two preparations, that is, Constellation Group. Once his red wine brand, which is positioned as a luxury product, enters the arms of its opponents, the blow to Gallo Winery will be extraordinary. big.

It's just that this is a trick that kills one thousand enemies but damages eight hundred. Roy shouldn't be able to use it unless it's a last resort.

After smoothing his thoughts, before Yang Cheng could think about it, he saw a strange light shining in Sol's eyes.

Apparently he had thought this through and thought this was a good opportunity to intervene.

Not sure if it was an illusion, but Yang Cheng felt that there was a fishy smell of greed in the air.

Then I heard Saul bewitching me, "Roy, you need help~ It's difficult to achieve your wish on your own. You need a strong partner. After all, Constellation Group is an enemy in the same industry. If your father knows that you are seeking revenge, If he surrenders to the enemy, I don’t think he will feel at ease.”

This is quite damaging. Using Roy's father to 'threaten' the other party is too shady.

Yang Cheng didn't interrupt, and watched Roy's reaction quietly. Sure enough, his shoulders were shaking with excitement, "No, I didn't surrender to the enemy, I~ I just..."

For a moment, he couldn't find a reason to defend himself. Roy looked aggrieved and depressed, as if he was about to die suddenly.

Sol further said, "What do you think of me? I can provide you with all the help you need, money! connections! ZZ resources, everything. I can't stand what your two uncles are doing. You deserve to get it back." Everything that belongs to you.”

Roy was just drunk, which didn't mean he had really lost his IQ. He could at least guess what Saul had planned, but he had to say that his proposal was still very exciting. After all, he knew it very well. , I am afraid it is really difficult to deal with these two uncles who are as cunning as foxes on my own. I can only figure it out step by step, put one foot in first, open the closed door, and wait until everyone inside is dead. Thinking about the dove occupying the magpie's nest.

Bah~ What does occupying mean? It should be to get back your own share of property.

Sol winked at Yang Cheng: Look, I'm about to succeed~

Too lazy to pay attention to this arrogant guy, Yang Cheng took a sip of wine and asked, "What conditions does the Constellation Group give you?"

Luo Yue was stunned and muttered, "There are no conditions, just invite me to join the Constellation Group and promise to help me sell wine."

Yang Cheng didn't believe it was so simple, "What about the brand ownership? Does it still belong to you? Or does it?"

Roy gritted his teeth and said, "I will retain 30% of the brand's shares and give the rest to Constellation Group~"

Upon hearing this, Sol said impatiently, "We will cooperate, the brand ownership will be half and half, and the operation rights will also be handed over to you."

Yang Cheng was speechless. This guy was too anxious, so he wasn't afraid of backfire?

He felt that Roy still had a strong point in his heart. This condition was attractive enough to others, but it was hard to say to Roy.

As expected, Roy laughed and shook his head, "Thank you for your kindness. If I didn't have 100% of the equity, Ernest would never agree to my request. Constellation Group is just a fallback path I left for myself, not my priority." .”

Thor was a little frustrated. He also realized that he was too anxious and made a bad idea.

However, he would not be the 'Thor God' if he was so easily discouraged. He then said, "Well, what you have to do now is to put pressure on your two uncles and force them to compromise with you. I can ask Jason to Public opinion supports you, but I don’t believe that your two uncles can really ignore the voices of the people, and they still point to consumers to buy their wine."

Yang Cheng rolled his eyes, "You are just standing here, and you are still using you as a second-rate dealer to make a wish for me?" Why don't you give this favor yourself?

But Roy was interested, looking at Yang Cheng with hopeful eyes, as if asking, "Is it really possible?"

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