Chapter 1784 Only One Company Succeeds

Regarding Yang Cheng's straightforwardness, Adam had different opinions, "Movies cannot be judged purely on box office. How many people will watch Marvel's 19 movies over and over again?"

Yang Cheng smiled. Indeed, the success of Marvel's movies and box office has been accompanied by long-term doubts by film critics and the industry about the artistry of superhero movies, let alone being recognized by the Oscars.

Not just Marvel, looking at all the superhero movies, among the dozens of works in total, none of them has been recognized by awards. Not long ago, DC released "Suicide Squad", which is said to have won some film critics. recommendation, but it is still unclear whether it will be nominated for an Oscar.

In fact, this returns to the most essential contradiction. Should movies pursue artistry or focus on commerciality? It seems that the two can never coexist.

In fact, what Adam is doing is trying to combine the two. For old people in the industry like them, they have a harsh obsession with movie plots, so it is completely understandable to use artistry as an argument to refute Yang Cheng. .

Yang Cheng smiled lightly and said, "Actually, Donna and I have also discussed this issue. Putting aside the artistic and commercial aspects, what exactly have Marvel movies brought to Hollywood?"

After he asked the question, his eyes swept over a certain person. Some dared to look at him, some subconsciously lowered their heads to avoid looking at him, and some looked forward to them with expectation and admiration.

In the end, it was Adam's daughter who gave the answer, "They changed the rules of the game~"

Yang Cheng smiled and clapped his hands, "With so many people, you are the only one who listened carefully. Yes, Marvel has changed the rules of the game, and we have to change accordingly. This is reality. Artistry cannot change the rules of the game, but Marvel uses box office to change the rules." Now, we have to admit it, right?"

Adam's daughter also works at STX and is responsible for financial work, but she has a more or less understanding of the film market, probably because she has been exposed to it since childhood, and can give good insights.

“The concept of the Marvel Universe has firmly dominated Hollywood’s blockbuster market for ten years, and the high rate of return has resulted in the creation of another round of new Marvel blockbusters.

With the grand concept of the movie universe, although the quality of single movies is uneven, the unified style and strong fan base ensure that the lower limit of Marvel's box office will not be too bad.

Just like M and K, the movie universe is Marvel providing Hollywood with a replicable formula.

The contents of the movies are interconnected, so once the audience gets involved, they have to follow one after another and consume related dramas, comics, and derivatives.

We all know that uncertainty in the film industry is very high;

The formula provided by Marvel can guarantee basic commercial success. This kind of temptation is unprecedented and no one can resist it. "

Adam raised his hands like a child, "I can do that~"

The daughter smiled helplessly, "Dad, aren't you also working on the sequel?"

"At least I didn't make a movie universe~" Adam said harshly.

The topic successfully went astray~

Donna continued, "Marvel's influence cannot be denied. Since the concept of the movie universe was launched, the six major companies have been frantically hoarding IP to develop their own universes.

Warner owns DC, which has been producing superhero movies since "Superman" 30 years ago. From Tim Burton's "Batman" in 1989 to Nolan's "Batman" trilogy, DC has gained good results. box office and word of mouth.

After seeing the huge success of the Marvel Universe, DC also started the DC Universe starting from "Superman: Man of Steel" in an attempt to connect superheroes.

In addition to paying attention to Justice League, there were also works such as "Batman v Superman: Dawn of Justice". Although this was a huge failure, its influence spread.

Sony has reached an agreement with Marvel to restart Spider-Man and open up the Spider-Man universe at the same time. Fox owns Marvel's X-Men and Fantastic Four. These IPs make Disney, who urgently needs to further open up the Marvel universe, jealous. It is currently negotiating acquisitions. ?

Once the two giants successfully merge, a series of new universes will inevitably be born. "

Adam’s daughter echoed, “Yes, Paramount also intends to create a new Transformers movie universe, and I heard that a Bumblebee solo movie is also planned;

Even the completed "Harry Potter" series has not been spared, and we are preparing to develop the Wizarding World of Harry Potter universe;"

Donna added, "Not only that, Universal has also started the development of the Dark Universe, planning to bring Dracula, The Wolfman, Frankenstein and The Mummy together; including the Star Wars series, which has already filmed 8 movies, it has also started to develop spin-offs. A new round of expanded Star Wars universe.

In addition, Hollywood is now filled with various monster universes and Celtic mythological universes. In short, universe movies have occupied more than 60% of Hollywood's market share, and the box office has reached 70%.

Like you said, once you master replicable success, no one can stop making cosmic movies.

Correspondingly, the Big Six in Hollywood are increasingly hesitant about medium-cost, reality-themed film projects.

Compared with cosmic blockbusters, mid-cost movies are too risky, have too little return on investment, and cannot produce big-selling derivatives or become part of theme parks. These have become important factors hindering the development of mid-cost movies.

In the past, these medium-budget films that focused on plot could rely on Oscars to make a comeback, but now it is precisely these films that are considered too risky that are most favored by the Oscars.

However, this is what I told the boss, the risks are high but there are also good profits, and there is also room for survival, otherwise STX would not exist at all. "

Yang Cheng recognized this sentence, "That's right. This is why we can sit together today. Although the Marvel Universe is full of influence and destructive power, ten years have passed and it is time for a new round of changes.

What you just mentioned is very important. In Hollywood, it seems that except for the great success of Marvel's universe, other companies' universes are not stable.

Especially the DC Universe, which is most likely and should be successful, its failure also confirms this. This successful model seems to be replicable, but in fact the requirements are extremely high, and the possibility of failure is not much lower than success.

There are many reasons. In my opinion, the DC movie universe is not uniform in movie style. There are both masterpieces such as Nolan's trilogy and works with poor box office reputation such as "Justice League", which makes the audience feel extremely immersed. Bad, once a bad reputation is formed, it may be difficult to recover.

Others, such as "The Mummy", which will be released next year and aims to set up a dark universe, are visually expected to be another bad movie. "

Donna Round affirmed, "Yes, I have seen the test screening of that film. It is not easy to make back the money at the box office."

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