Chapter 1780 Concha Winery

"No matter what, we will definitely go through a wave of price wars. In terms of funding, we haven't lost to anyone yet."

Ruiz, a descendant of Ah San, didn't know when he started to have the domineering attitude of Americans. Maybe it was after following Yang Cheng?

Look at what he said, he has never lost to anyone in terms of funding. Such domineering words used to be the protagonist's lines, but now he has been robbed by a supporting role. Is there any explanation?

Yang Cheng cursed in his heart for a while, then said, "Now that you have identified fast food wine, do you have a goal? You can't start from scratch, right?"

"To be honest, when it comes to fast-food wines, that is, popular red wine brands, there is really nothing worthy of our investment. If I have to say it, the brands of Gallo Winery are all good. The products basically cover the range below 30 US dollars."

Yang Cheng was speechless, "After all, your suggestion is to directly acquire Gallo Winery?"

Spreading his hands, "My answer is very straightforward - no money!"

First of all, it is impossible to sell; secondly, even if it is sold, it cannot be cheap. Refer to the market value of Constellation Group, divide it by ten and multiply it by two, which is almost the value of Gallo Winery. Of course, the acquisition must not be purchased at the original price. It must float upward by about 20%. How much is this?

Forget it, forget it, I can’t afford it.

"What about the Constellation Group?"

"Constellation Group is now focusing on beer. If we buy it back, won't we have to readjust our strategy?"

"What I mean is that Constellation Group can hold a small amount, as long as it can hold a controlling stake. We will complete the layout first, and then consider adjusting the strategy."

Yang Cheng asked Liu Junyu, who happened to come in, to make himself a cup of tea. The red wine was getting stronger and he needed to sober up.

“I think the market value of Constellation Group is a bit artificially high. In the short term, frequent acquisitions can cause the market value to skyrocket, but this is not their true strength.

If you have to find a listed company to acquire it, you might as well acquire Baifumen. "

Brownfield is one of the largest wine giants in the United States. It is as famous as Gallo, but one produces wine and the other specializes in spirits. However, Constellation Group's business is more complicated, and it has business in various categories of wine.

Not long ago, Brown announced that it would acquire three major single malt whiskey brands in Scotland for a sky-high price of 285 million pounds, which caused a sensation in the industry and outside.

You must know that this time Baifumen took action,

It will completely change the landscape of Scotch whiskey.

Ruiz also knew the news and said with a wry smile, "I have to admit that I am a big fan of whiskey and I am very unhappy with this big purchase from Brown."

Yang Cheng wondered, "Why? In any case, these three major brands are backed by stronger parents, and their future development is worth looking forward to."

"I'm worried that Braifman is messing around. One of the three major brands they acquired is Glendronach, which is one of the oldest distilleries in Scotland. It retains the most original whiskey making process and is talked about for it. road."

Yang Cheng nodded, "I know that it is the last distillery in Scotland that uses the traditional coal direct fire distillation process. The GlenDronach products seen on the market today still retain the characteristics of direct fire distillation. In addition to coal direct fire distillation, In addition to distillation, Glendronach is also a distillery that insists on using high-quality sherry barrels for aging.

The combination of direct coal fire heating and sherry barrels is an extremely traditional style that is rare in the Scotch whiskey industry today.

It gives GlenDronach its elegant, rich and rich style, making it one of the best examples of sherry-flavored whiskey. "

Ruiz gave a thumbs up, "That's right, boss, Sherry whiskey is GlenDronach's trump card, but I'm worried that Bafman will forcefully change their style."

Yang Cheng frowned, "Isn't that true? How could Baifumen be so stupid?"

"It's very possible that after all, the traditional process takes too long and the output is not high. In order to make money, maybe Bafman will come up with a way to use machines to replace workers in making wine. By then, sherry whiskey will have a rich and cold flavor. Who would like a metallic taste?”

"Well, I just said casually that Baifulmen is not suitable for us. After all, our goal is wine, and we can consider getting involved in the spirits business in the future."

Ruiz frowned slightly and said, "How about the Concha winery in Chile?"

Concha Winery is the largest wine industry group in Chile and one of the oldest wineries in Chile.

The winery was founded 50 years longer than Gallo, and today Concha Concha’s vineyards can be found in almost every valley in Chile.

Moreover, Concha Concha became the first winery in Chile to be listed on the New York Stock Exchange. Its products are sold at home and abroad, and its annual net profit exceeds nearly 50 billion Chilean pesos.

Well, this number is actually not that big, just over 60 million US dollars.

However, the brand of Concha is loud enough, and it also comes from a ghost story. At the end of the 19th century, the founder, Mr. Concha, heard a winery worker say that there were demonic activities in the wine cellar, and he had an idea. , and publicize this matter as if it were true.

With such publicity, thieves did not dare to steal his wine, so he founded the brand Red Devil.

Among the major brands of Concha Concha Winery, the Red Devil series of wines should be the winery’s mid- to low-priced products. They are relatively cheap but have a good reputation. They have won many awards in competitions and are often ranked in major scoring systems around the world. There is a score close to 90 points.

In addition, Conglutana also owns mid-to-high-end brands like Mojue, with a very complete product line. The most important thing is that, as a representative of New World red wine, Conglutana has a relatively high reputation in country Z, which can avoid Zero starts the embarrassment of publicity.

Yang Cheng took a sip of tea, nodded slightly and said, "This brand is good, you can consider it, but are Chileans willing to sell it? This is a national treasure brand."

Ruiz grimaced, "This is why I didn't propose Chateau Concha in the first place. The Chileans probably wouldn't be willing to give up their national brand to others."

Yang Cheng turned on the computer, called up the stocks of Concha Winery in the software, and glanced at it briefly, "It's quite cheap, only a few hundred million, much cheaper than the Constellation Group."

"It's not about money~"

"It's just a matter of money. If it's cheap, it means we have a wider space for activities. If 1.5 billion is not enough, 2 billion will be enough. The national sentiment is worthless in front of profits."

There's no denying this, it's a fact.

However, Yang Cheng only dared to speak so loudly because he had recently made money by disposing of arms. He would not have spoken like this a few days ago when his account balance was only tens of millions in cash.

To be honest, tens of millions of dollars is a huge sum of money in the eyes of ordinary people, but in Yang Cheng's eyes, it is no different than having only a few dozen yuan left, and he feels panicked!

This is the same as when a certain star had only 1 million in his card when he was at his poorest~

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