Chapter 1191 The Price Must Be Increased!

Kobe, who is on a retirement tour, is also making his final contribution to the team he has played for his entire life. As a veteran giant, the Lakers had a total revenue of 371 million U.S. dollars last season, but the ticket revenue did not exceed 100 million, "only" 93 million U.S. dollars, it has something to do with their arena capacity, not the attendance rate. Whenever the Staples Center is full, the Lakers’ arena capacity is less than 19,000 people, which is more than Madison, Oracle Arena, and the United Center. The arenas are smaller, but the advantage is that the ticket prices are high, so the box office revenue is not weaker than arenas of the same size.

This is the advantage of teams in the big market. These teams in the big market can not only sign huge broadcast contracts, but also attract fans to watch the game. No matter the record is good or bad, they can maintain a very high attendance rate. What I envy is that a wealthy team with a large market can have star fans. The existence of these stars will also increase the ticket price to a certain extent.

Because the big market is so profitable, there have been rumors in the past few years that the league wants to build a team in the casino city of Las Vegas. It's hard to say how many years it will take for Hua.

Many small clubs, including the former home court of the Nets in New Jersey, have not thought about relocating to other cities, but not every team has the courage to give up operating for more than ten years or even decades. Market, to open up new markets, a little careless will lose everything.

However, it has gradually become a trend to increase attendance by changing arenas. There were the Nets and Bucks in the past, and the Kings and Pistons recently. A new arena with higher technology will help attract fans to watch the game, increase attendance and increase ticket revenue.

Including the Warriors, even though they are in a big city, they have already planned to change their home stadium. They want to be closer to San Francisco and attract more fans. There are also teams that will increase ticket sales by renovating the existing home stadium and adding seats, such as Tracy McGrady. Johnson Plaza Garden Arena.

Each team tried their best to increase their game day income. It can be said that they did everything possible. As the owner of the team, Yang Cheng naturally had to pay special attention.

There is still more than half an hour before the start of the game. Instead of rushing into the field, I stood in the player tunnel with Sean Marx. On the way, Sean Marx introduced the tickets of all teams in the league to Yang Cheng. The income situation gave Yang Cheng a general understanding.

Yang Cheng held a glass of iced Coke in his hand and said, "Haven't you ever thought about getting into the details?"

Sean Marx didn't understand, "Boss, are you referring to raising the price of Coke?"

Yang Cheng pointed to the blank space of the Coke Cup, "It can also be said that printing the player's signature on the outside of the paper cup can increase the added value? Provide a good excuse for the price increase?"

Sean Marx's eyes lit up, "Good idea, the same routine can also be used on other peripherals, such as beer mugs, scarves, hats, etc. I dare not say if there are too many, adding 10% to the original price is not a problem .”

Yang Cheng smiled and continued, "Don't forget, the best money in this world is the money of children and women."

This time, Sean Marx immediately followed Yang Cheng's train of thought. In the United States, the whole family goes out to watch the game live, which can even be called a kind of sports culture, and watching live performances on the field is a way of leisure and entertainment.

For fans in country Z, watching the NBA on the spot has to overcome many difficulties, such as round-trip flights, game tickets, accommodation, etc. need to spend a lot of money, and the expenses are very high.

But for locals in the United States, watching a game is very simple, just need to drive there.

So when you get to the stadium, you can't just sit there and watch the game, right? A series of expenses are necessary, the first of which is the parking fee. Tens of thousands of cars gather in the parking lot on the day of the game, and the starting time is at least 2 hours. The parking fee at the Barclays Center is $12 for one hour and 24 for two hours Meidao, what? Watching the game for free? Hehe, in the United States, especially New York, there are almost no places where parking is free.

So, how much can you earn by parking tens of thousands of cars overnight?

After entering the stadium, you can't eat or drink, right? A hot dog is US$5.75, a glass of beer is US$8.5, a glass of soda is US$5.25, and a glass of Coke is US$6.25. By the way, you have to buy a hat for the child and a scarf for the wife. For the jersey, how much money did you contribute to the team this night? An average of $50 is an understatement!

This is not the highest fee in the league. The Warriors have a good record in recent years, so they naturally have the confidence to increase prices. It costs $30 to park at Oracle Arena, $6 for a hot dog, $7 for a beer, and $7 for a soda 6 dollars, a hat but changed the team logo and color, but also sold for 25 dollars, more ruthless than the Lakers. Qiqi's novels are first published on the Internet

Like the Celtics, Knicks, and Heat, these big-market teams are also very expensive, while those small-market teams are relatively fan-friendly, such as the Spurs. Although the Spurs have a good record, their products sell well. It's cheap, the parking fee is only 5 dollars, the hot dog is 5 dollars, the beer is 5.5 dollars, the soda is 2.5 dollars, but the hat is more expensive and costs 30 dollars.

Rough calculations show that the average family of three will spend $676.4 to watch a Knicks game and 676.4 dollars to watch a Lakers game. At $545.1, watching a Warriors game costs $471.4, while watching grandchildren games such as the Hornets costs the least, a total of $212.5, and how much is the Nets? $450 is not enough for the Warriors in San Francisco, what a failure!

Although the ticket price has increased several times this year, Yang Cheng is still dissatisfied. His goal is to catch up with the Knicks' consumption level. The small goal is 600, the medium goal is 700, and the big goal is 800. It is not in vain that he spent so much money Acquire the Nets.

Price increases, must increase prices, from tickets to jerseys, to hamburgers, French fries, hot dogs, Coke, all price increases, as long as the team can kill the Eastern Conference Finals this year, all prices will increase by 50% on this basis, This is Yang Cheng's death order to Sean Marx. As for how he operates so that the fans will accept it willingly, that is what he, the general manager, needs to consider.

Sean Marx is now in pain and happiness. It is painful to accept the death task, but once the goal is completed, the benefits will be obvious. Yang Cheng has promised that the team's game-day income will increase by 10 points , Marx’s salary can be increased by 5%. Now Marx’s annual salary is 1.8 million US dollars. If it can be increased by 20%, the annual salary will immediately rise to more than 2 million. The extra money is enough to buy a Lamborghini.

With money as motivation, can Sean Marx not work hard? Even if you sharpen your head, you have to find a way to get money out of the fans' pockets.

Waving Sean Marx to go down and get busy, Yang Cheng took Luo, greeted the celebrities on the sidelines all the way, and sat down at the seat reserved in advance.

Luo, who had been listening just now, suddenly came over and asked, "Are you going to make a fortune again?"

Yang Cheng smiled proudly, "Of course, if I don't make money, why would I invest in the team? I don't love basketball much."

This is also to tell Luo that to the outside world, he must be a good boss who loves basketball and sports, not for money, but only for feelings.

Before the start of the game, under the leadership of Paul, LeBron James came over to say hello to Yang Cheng. It was nothing more than some polite words. Yang Cheng also praised the fact that the Nets are getting better and better under your leadership. James is the top sports star in the world, and he has the opportunity to cooperate in more fields in the future. The fastest updated Qiqi novel

I forgot to mention that James used to be a minority shareholder of Liverpool, but after Yang Cheng intervened, all the shares in his hands had been transferred. This investment made him tens of millions of dollars for nothing, so James also specifically expressed that he wanted to share with Yang Cheng. Orange has a lot of cooperation in business investment.

Generally speaking, the atmosphere between the two sides is very good, and they are not considered enemies, and there are no hot occasions.

But this does not mean that the scene is not lively. On the contrary, the two sides played very openly, and there was almost no decent defense. It was completely bayonet against bayonet.

It may be that Yang Cheng played a role through Marx's pre-match lectures. The Nets are working hard, especially after Wade joined the Nets, the few opportunities to show his face in front of the boss, dreamed of returning to the top overnight, Scored 37 points, 6 rebounds and 8 assists, leading the team to a 7-0 small GC at the last moment of the game, completely establishing the victory and successfully winning this crucial battle.

Chris Paul, as the first super giant introduced by the team, performed stably as always, contributing 28 points and 13 assists in a double-double. The final victory made a lot of contributions.

After the game, James optimistically stated in an interview that a loss in a game is nothing, and the performance of the Nets tonight is worthy of a victory. In the end, he even praised Yang Cheng obliquely, which shows how good he is.

If a superstar does not have a good emotional intelligence, it is difficult to stand at the top of the pyramid. Based on this, Yang Cheng changed his impression of James, and the two sides forged a good relationship.

After the players left the field, Paul and Wade attended the post-match press conference. Later, at the invitation of Sean Marx, they came to the chairman's box on the upper floor of the arena together. Yang Cheng was smoking a cigar and waiting for their arrival.

"Sit down, congratulations, your hard work has been reported, this is a great victory." Yang Cheng personally poured two glasses of red wine for Paul and Wade, and Max accompanied him.

Paul was more familiar with Yang Cheng, raised his glass, "This is a team victory"

Wade agrees, "The Nets have a very good team atmosphere, victory is the best reward, boss, thank you for bringing me to the Nets..."

Yang Cheng shrugged, "Your performance is worth every penny I pay, ok, let's talk about business, I guess you are tired, you can go home and rest after finishing talking earlier."