Chapter 1204 Forming a Sports Group

"As one of the representative global media groups in France, it has occupied the top spot in the French book and magazine publishing industry for a long time, and its position in the field of distribution and marketing is very important, especially in the distribution and publishing business. One of the mobile phone terminal

Although this group covers a wide range of businesses, including TV, radio, magazines, newspapers, etc., since it set foot in the sports industry, it has become a giant company in the global sports marketing field in one fell swoop.

If we only acquire related businesses in its sports sector, I think Lagardère Group is willing to discuss in detail. "

Janklovski said happily.

Yang Cheng smiled in satisfaction. Sure enough, people have to be under pressure. Didn't Yanke think of a suitable acquisition target when he was forced by him?

"Tell me about the company~"

"I don't know enough details, but I heard that several companies in the United States have issued quotations to the Lagardère Group. Sell ​​the side business to slim down, so as to keep the core business unaffected.”

"Does Lagardère have any events with global influence?" Yang Cheng wanted to know more.

"The sports events represented by Lagardère Sports are mainly concentrated in Asia. They once acquired Singapore's World Sports Group, which owns the global exclusive copyright and sponsorship rights for AFC events. Of course, WSG has now changed its name to Lagardère Asia. "

"Sounds pretty good~" Yang Cheng was thinking that once Lagardère Sports was acquired, could it be used as an opportunity to fully enter the Asian and country Z markets?

"The most important thing is that the valuation of Lagardère Sports will not be too high. 200-300 million US dollars is enough to take down Lagardère Sports." Expensive, then there is no obstacle.

"Let's buy it. You are responsible for it yourself. I wonder if you are interested in changing jobs?" Yang Cheng suddenly suggested.

Yanke was taken aback for a moment, and then he was ecstatic in his heart, knowing that this trip to Los Angeles was the right one, "Of course, I am willing to serve the boss."

Yang Cheng smiled, "Very good, go back and tell Ruiz that the New Era Sports that has existed on paper before can be put into action, and you will immediately return to New York to take charge of the formation of New Era Sports and serve as the CEO." After the formation is completed, he will be fully responsible for the acquisition of Lagardère Sports.

In addition, I am also very interested in the UFC you mentioned before, and I will complete the acquisition and digestion earlier,

If you can win the UFC, you will get at least 2% of New Era Sports' option rewards.

Believe me, this company will appear on NASDAQ as quickly as possible. "

Yanke was confused by Yang Cheng's big plan, did he succeed so quickly? Are you a CEO now? And stock options? And is it the kind that can be cashed in a short period of time?

shit, this is not a dream, is it?

Yang Cheng doesn't care whether Yanke is dreaming or not, just wait and see the result after assigning the task.

However, Yanke's ambition was completely mobilized by Yang Cheng, and he said excitedly, "Boss, if you want to make a big splash, why not take advantage of the opportunity to acquire Wasserman Sports, as the world's second largest sports economic company with great influence in the sports world Not worse than CAA, Wasserman has more than $3.5 billion in player contracts and more than $150 million in commissions.

Of course, the most valuable is Wasserman's more than 750 athlete customers, covering fields such as football, basketball, rugby, baseball, ice hockey, golf and other items.

Moreover, Wasserman is in a dominant position in the female athlete brokerage business, and its WNBA stars include Maya Moore, Diana Taurahi, etc. are very representative.

Steven Gerrard is also a Wasserman client.

And they have always wanted to open up the country Z market, but because they have no guides, they can only explore slowly. If they accept our investment, this advantage is hard for Casey Wasserman to refuse. "

Casey Wasserman is the owner of Wasserman Sports.

Yang Cheng didn't hesitate, "If you think it's worth buying, just go ahead and do it. It's probably hard to buy a company like Wasserman wholly, as long as you get a controlling stake."

"I know what to do."

. . .

In the evening, when Yang Cheng and Luo were enjoying a candlelight dinner at home, Donna Lande called at an inopportune time.

"Donna, it's off-duty time~"

Yang Cheng glanced at the time on the phone, and complained helplessly.

"I'm really sorry for disturbing your leisure time~" Donna said sorry, but her attitude was more like the secret joy of a successful prank, and there was no sincerity of apology.

Yang Cheng couldn't lose her temper with her right-hand man, she put down her fork, stood up and went to the pool, and had a panoramic view of the lights of thousands of homes in Los Angeles, "OK, tell me, shouldn't you have dinner with your family at this time ?”

Donna Round smiled, "I'm just a migrant worker, but I don't have such good luck."

Yang Cheng took the phone in another hand, "Comeon, I didn't force you to work overtime. Also, don't let people from the trade union listen to your words, or you will have to sue me for exploiting labor~"

"Ha, inexplicably looking forward to it~"

The two joked around for a while, and Donna Round finally got down to business, "I just received news that the budget for Disney's "Mulan" project is on the way out, 250 million US dollars, and there will be additional additions in the later stage. are you crazy?"

Yang Cheng was also a little dazed, his memory was very vague, and he couldn't remember the final investment amount of "Mulan".

But nearly 300 million U.S. dollars is invested in a film with a major heroine, or a Chinese heroine, how much box office will it take to recover the cost? 800 million? 900 million? Or 1 billion?

It’s not that Yang Cheng looks down on her own people. It’s because in the current world where white people rule the country, a Chinese heroine is used to do it, and the background of the story is oriental culture. It is impossible to expect the box office to explode in markets outside Asia. It is unrealistic to expect the audience in country Z to give a little effort and buy tickets to watch movies for the purpose of supporting their own culture. Could it be that country Z can break out a box office of 700 to 800 million US dollars?

Don't forget that Hollywood movies can only enjoy a very low box office share in country Z, and most of the money is made by the Bureau.

As Donna Round said, Disney is probably really crazy.

"So do you still want to invest?" Yang Cheng couldn't help asking.

Donna sighed, "That's why I'm calling now. I don't know how to make a choice, and I want to hear your opinion."

Yang Cheng smiled wryly, if he knew the definite result, he would be able to give advice immediately.

But if you want to blame it, you can blame him for wearing it a few years earlier, before the filming of "Mulan" started.

box office? It still exists in the dream!