Chapter 1201 Major League Soccer Cake

In fact, the earliest project sponsored by Red Bull was FI. It was once the main sponsor of the F1 Sauber team. After that, Matt Sitz created the F1 Red Bull Racing Team and Toro Rosso. With the German driver Vettel and the Red Bull Racing Team, they won the fourth consecutive F1. Crown, Red Bull is so popular in the sports circle.

At the same time that Red Bull started to form the F1 team, Red Bull officially entered the football world.

That year, they acquired the Austrian giants Salzburg Austrians and changed their name to the Salzburg Red Bulls; a year later they entered the Major League Soccer and created the New York Red Bulls; two years later, Brazil also had a team The Red Bull team, but the league exposure in these three countries combined is not as high as that of the Bundesliga, so Matt Sitz has long turned his attention to the huge football market in neighboring countries.

This is also the beginning of the feelings of Matt Hitz Leipzig.

"You don't know how much effort I put in for Leipzig back then~" Matt Sitz recalled.

"We spent more than three years looking for a suitable acquisition target, and Leipzig was also the first team to come to the team's sight because of Beckenbauer's suggestion.

Therefore, Red Bull has considered Saxony Leipzig in the Leipzig area. This team has been in financial distress for many years. We have prepared 50 million euros in cash for acquisition. After we take full ownership, we plan to change the team's color and club name.

In the end, the German Football Association cast a veto in the meeting to decide whether to pass the acquisition agreement because it was worried that foreign investors would disrupt the balance.

Afterwards, we turned our attention to West Germany, and successively inquired about the acquisition possibility of teams such as St. Pauli, Dusseldorf and Munich 1860, but because these teams could not be acquired more than 50% of the shares, and changed Adding the name of the team to Red Bull and other reasons, without exception, was boycotted by local fans and objected by club members, all of which failed in the end.

At that time, I realized that it was not realistic to directly buy the shell, so I went back to the original point. Leipzig has a long history of football. The German Football Association was established in Leipzig, and the first German football champion was born.

On top of that, the city hasn't had a Bundesliga team since 1994, it hasn't had a professional team since 1998, the local fanbase is strong and desperate to get back into the Bundesliga family, and most importantly, Leipzig has A central court, one of the venues for the World Cup, which saved me the trouble of rebuilding the stadium.

So, I resolutely decided to start from scratch, form a brand new team, start from the lowest level league, and launch a charge to the Bundesliga.

The final result did not disappoint me. It took us 7 years to advance to the Bundesliga, and we managed to achieve outstanding results in the Bundesliga. Red Bull has become a household name in Germany because of this.

My goal has been achieved.

I have never denied that investing in the sports world is to help Red Bull promote better, but Leipzig is the team I built, no one can take the team away from me, no one! "

Yang Cheng felt the strong will of Matt Sitz, and knew that it was unlikely to persuade him to go to the Premier League, so he simply changed his approach, "What do you think of the Major League Soccer? I am going to find a satellite team for Liverpool. .”

Matt Sitz was very chatty, and it can be seen how talkative this top rich man who was born as a salesman is, "This is a good choice. From my shallow understanding of football, the overall level is more than one level worse than that of Europe. It’s not even as good as the Austrian league, but one thing deserves our attention, MLS pays more attention to commercialization.”

After a pause, "I can see that you, like me, invest in football more to make money than to really love it. Judging from the development in recent years, the American Major League Soccer has embarked on a path that is different from that in Europe. The development route of football, they pay more attention to the commercial value of the team, so if you want to make a long-term investment, you can consider it.”

In fact, when it comes to understanding American football, Yang Cheng, who lives in the United States, knows more. This undisputed "world's number one sport" was once a non-mainstream sport in the United States.

Proud Americans have their own "football" and have built rugby league into a professional sports league that needs no international market and is unrivaled.

Although there are more and more European immigrants in the United States, for a long time in the past, Americans were not interested in playing "football" with their feet, and even had a little resistance. Maybe their lower body is not flexible enough? The most popular sport in America is undoubtedly handwork.

However, with the breakthroughs made by the U.S. men’s football team in recent World Cups and the dominance of the U.S. women’s football team in the world, it has repeatedly won the World Cup. Most importantly, many European football stars headed by Beckham have traveled to the United States. Major League Soccer plays football and many other reasons.

Football, this "outsider", has begun to truly integrate into this sports powerhouse, and has the meaning of "living here for a long time" and establishing another "home".

It was also last year that American football officially entered the next stage after completing its foundational development.

The U.S. Soccer Association began to fully promote the development of youth football. All major league teams have established their own youth training systems and invited coaches with UEFA coaching licenses to come to the United States to coach.

And MLS, which is the Major League Soccer, proposed to become the world's first-class football professional league in 2022. This ambition sounds a bit far-fetched, but after the capital joins in, everything becomes easier.

Moreover, the United States, which has a strong sports atmosphere, has all the natural factors for the development of football.

First of all, the average age of American football fans is very young. Most of them are born after 80 years. They are more open-minded and not rigid. Not only men like football, but many women are also passionate about football. A strong position in world football.

In addition, as the news of the United States bidding to host the World Cup came out, it directly ignited the enthusiasm of American fans, especially the International Champions Cup held in the United States in recent years. The summer entertainment life of the American people has been improved, and more people have seen the charm of football.

Of course, as Americans who worship individual heroism extremely, their love for stars is far inferior to that of other countries. The arrival of each star can cause a sensation. The whole family drives across the United States. Don't have too many examples of star training.

Finally, thanks to the efforts of capital, as the world's largest sports brand, Nike's eastern part is in the United States. Nike, which has been struggling to develop local football resources, can not increase its investment after seeing football gradually flourishing in its own country. ?

Nike has done a lot of hard work to operate the once sponsored stars to play in the American major leagues in their twilight years.

Moreover, big cities like New York and Los Angeles are naturally attractive. Those stars who do not plan to retire and want to make a last fortune will undoubtedly regard the United States as the last stop of their careers. Their arrival is a guarantee of success. .

Over the years, the home games of the Los Angeles Galaxy and the New York Red Bulls have had quite a high attendance rate. After all, the population base of the United States is there, and the average European country can't match it. This is the population advantage of a big country.

All in all, it was very necessary for Yang Cheng to take advantage of the opportunity to seize a position before the wind came, especially after talking with Matt Hitz, an extremely shrewd boss, his mind became more and more determined.

The two chatted all over the world. After talking about football, they talked about F1. After talking about F1, they immediately jumped to the topic of financial investment, and finally successfully returned to Laucala Island.

"Charron told me, are you planning to hold a wedding in Laucala?" Matt Sitz drove away the female companion who felt bored, crossed his hands behind his head, and looked a little tired. Also, he met Yang Cheng as soon as he got off the plane. After chatting for so long, no matter how healthy I am, I am an old man in his 70s, so I inevitably feel tired.

Yang Cheng nodded, "I do have this idea, but the problem is that the accommodation conditions on the island may not be able to meet the many guests I invited."

Matt Sitz nodded, "Including Charron, I have been persuading me to build a boutique hotel and lower the threshold of Laucala Island appropriately, but I have never agreed because I don't want this pure land to be destroyed."

Yang Cheng said at the right time, "Do you know Amman?"

"Amman? I lived in Amman St. Stefan, and I have a good memory." Matt Sitz didn't know that Amman belonged to Yang Cheng.

"Amman is my property now. If you appreciate Amman's business philosophy, how about handing over the design and operation of the boutique hotel on Laucala Island to Amman?"

Matt Sitz thought deeply, "Perhaps, this is a proposal that has the best of both worlds. I know the idea of ​​Amman, and it fits well with Laucala Island."

"You use the land as a share, and Amman is responsible for the design, construction and operation, but I don't recommend you to name the hotel Red Bull."

Yang Cheng was making fun of Matt Sitz's hobby.

"Ha~ Don't worry, Laucala Island is my private property and has nothing to do with Red Bull.

I agree with your proposal in principle. "

Yang Cheng spread his hands, "I will let the designers from Amman come to the island for inspection, and strive to complete the design and construction as quickly as possible. I don't want to delay the wedding date."

Matt Sitz nodded, "I will notify Charlene to be responsible for the relevant affairs. In addition, I like to explain everything related to interests in advance. How do you plan to allocate the hotel's shares?"

Yang Cheng smiled straightforwardly, "I like your personality, and as the venue for the wedding, I don't want to get involved with too many interests, so how about 4 or 6 points? You use the land to account for 40% of the shares, and Amman is responsible for the rest Everything accounts for 60%, I think this is a reasonable distribution plan."

Matt Sitz felt Yang Cheng's sincerity, "I have no objection, the matter is settled like this, what a pity, it seems that I will not be able to come to the island for vacation for more than a year."

"You will have more surprises in a year~"